ETT India

What ETT India does

ETT Group (operating as ETT India) is a privately-held real estate development company founded in 2002 and headquartered at Express Trade Towers 2 on the Noida-Greater Noida Expressway in Uttar Pradesh, India. With 150+ employees and over 22 years of operating history, the company has developed a diversified portfolio across commercial office complexes (the three Express Trade Towers in Noida and Gurgaon), a 140-acre integrated residential township in Panipat (Baba County), an 84-room boutique hotel in Faridabad operated under franchise by Sarovar Group, multi-level warehousing in Okhla (Baba Vistas) and farm houses in Gurgaon. Total launched office and commercial complex area is approximately 2.12 million sq ft, with an additional 1.99 million sq ft of space in the Noida and Gurgaon pipeline.

The group's core commercial offering targets enterprise tenants requiring large floor plates of 25,000 to 100,000 sq ft in NCR, with marquee occupiers including Bandhan Bank, InfoEdge (99acres, Naukri), Oracle and IDFC First Bank. Buildings are differentiated by USGBC-compliant green design, dual structural glazing tested by Dubai-based Thomas Bell Wright, passive ventilation, TATA EV charging, 100% power backup, Vastu-compliant layouts and centralised BMS/CCTV. Revenue is generated through a combination of one-time commercial outright sales, multi-year subscription-style office leases, hospitality fees through the Sarovar partnership, and a Venture Backed Brands division that distributes international consumer brands (OnDoor, BlueTokai, Carvel, Moes, Burgerama, Biryani Blues, BatX, Neeman's, Perfora, Grip, Lenskart). Distribution is enterprise field sales for real estate combined with retail and direct-to-consumer channels for the consumer brand portfolio.

Name

ETT India

Legal name

ETT Group

Website

https://ettgroup.in

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ETT Group is a privately-held NCR real estate developer building and leasing Class-A office towers, a 140-acre township, a boutique hotel, warehousing and a portfolio of international consumer brands for enterprise and consumer customers across North India.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

NAICS

Management of Companies and Enterprises (55), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Nonresidential Buildings (6512), Hotels & Motels (7011)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Commercial real estate development
• Office space leasing
• Residential townships
• Boutique hospitality
• Green building construction

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Development - Commercial: Development and sale/lease of commercial office complexes including IT parks, corporate offices, and co-working spaces. Represents approximately 2.12 Million Sq. Ft of Office/Commercial complex area launched in the market through outright sales and leasing.
2. Commercial Space Leasing: Direct leasing of office space in new and upcoming projects at Noida and Gurgaon. Floor plates from 25,000 to 100,000 sq ft available for lease.
3. Hospitality - Hotel Operations: Express Sarovar Portico boutique hotel managed and operated by Sarovar Group with 84 room keys, generating revenue from hotel operations.
4. Venture Backed Brands Portfolio: International food and lifestyle brands brought to Indian market including OnDoor, BlueTokai, Carvel, Moes, Burgerama, and others, representing new age consumer brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ETT Group develops, sells and leases commercial office complexes (Express Trade Towers 1, 2, 3), a 140-acre residential township (Baba County), an 84-room boutique hotel (Express Sarovar Portico), multi-level warehousing (Baba Vistas), and farm houses in the NCR region of North India. The group also operates a Venture Backed Brands division introducing international food and lifestyle brands to the Indian market. Approximately 2.12 million sq. ft. of office/commercial space has been launched with an additional 1.99 million sq. ft. under development.

Product overview

ETT Group is a real estate development company with a 22-year history, offering a diversified portfolio of commercial and residential properties across the NCR region. The company's core products include three Express Trade Towers (office complexes in Noida and Gurgaon), Baba County (140-acre residential township), Express Sarovar Portico (boutique hotel), Baba Vistas (multi-level warehousing), and Farm Houses. The group has also launched a Venture Backed Brands division introducing international retail and F&B brands to India. With approximately 2.12 million sq. ft. of office/commercial space launched and 1.99 million sq. ft. under development, the company operates from Corporate HQ at Express Trade Towers 2 in Noida.

Differentiator

Problem solved

Functional benefit

Brands

• Venture Backed Brands: A portfolio of new age consumer brands including OnDoor, Blue Tokai, Carvel, Moes, Burgerama, Biryani Blues, BatX, Neeman's, Perfora, Grip, and Lenskart - international brands being introduced to the Indian market through venture backing.

Products and services

• Express Trade Towers 2 Premium commercial office complex located on Noida-Greater Noida Expressway with approximately 10,00,000 sq. ft. of area. Offers large floor plates from 25,000 to 100,000 sq. ft. available for sale or lease in furnished or warmshell configurations. Features high-performance insulated dual structural glazing, centralized security, BMS systems, 3 TATA EV charging stations, 100% power backup, and parking for 800 vehicles. Targeted at enterprise corporate tenants.
• Express Trade Towers 1 International design standard office complex in Film City, Sector 16A Noida, conforming to USGBC Green Buildings guidelines. Features high-speed digital access management system, maximum green cover and natural light, and renewable energy devices. Located at the boundary of Delhi and Noida.
• Express Trade Towers 3 IT and IT-enabled services office building in Sector 34, Gurgaon near Hero Honda crossing on NH-8. Structure spans 7 floors with two-level basements for dedicated parking. Features column-free floor plates, 65% landscaped area, and BMS/CCTV security systems. Intended for IT, ITeS, BPO, and co-working operations.
• Baba County 140-acre integrated residential township in Panipat City with direct access from NH-1. Includes luxurious villas, shopping mall, local shopping complex, and high-rise group housing. Amenities include club, swimming pool, sports facilities, and 24x7 security. Targeted at premium residential buyers.
• Express Sarovar Portico 84-room boutique hotel located in Sector 39 Faridabad on a 2,450 sq. mtr plot facing Heritage Surajkund, near South Delhi. Managed and operated by Sarovar Group under the Express Sarovar Portico brand. Features multi-cuisine restaurant, business facilities, conference hall, and modern room amenities. Targeted at business travelers and event organizers.
• Baba Vistas Multi-level warehouse facility in Okhla Industrial Estate Phase 3, New Delhi. RCC construction with optimized column spacing, passive ventilation design (space between shell and main enclosure allowing hot air to rise to reduce energy consumption), LED lighting, 3 freight elevators, EV charging facilities, and provisions for solar panels.
• Farm Houses Farm house properties located five minutes drive from Golf Course Road in Gurgaon, representing ETT Group's Green Initiative. Premium residential farm properties.
• Venture Backed Brands Portfolio of international food and lifestyle brands brought to the Indian market through retail operations. Brands include OnDoor, BlueTokai, Carvel, Moes, Burgerama, Biryani Blues, BatX, Neeman's, Perfora, Grip, and Lenskart. Targeted at modern Indian consumers with international exposure and lifestyle aspirations.
• Completed Commercial Projects Collection of completed commercial properties including Garnet Sheen, Emerald Dew, Baba Aquamarine Tiara, White Opal, Star Ruby, and Sapphire Crown located in Okhla Industrial Estate Phase 3 and Mohan Co-operative Industrial Estate, New Delhi. Represents ETT Group's completed portfolio of commercial developments.

Quantifiable outcome

• Express Trade Towers 2 spans approximately 10,00,000 sq. ft. with 800 vehicle parking capacity
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Sarovar GroupcoreStrategic or Co-development PartnerExpress Sarovar Portico boutique hotel managed and operated by Sarovar Group under the Express Sarovar Portico brand. The 84-room hotel is strategically located in Sector 39 Faridabad near Surajkund.
• TATA Electric Vehicle ChargingcoreTechnology or Integration3 TATA high-speed EV charging stations installed at Express Trade Towers 2 for electric mobility support. Part of premium green-energy features at the property.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Supertech Limited: Noida-headquartered developer with significant residential and commercial presence across NCR. Comparable in NCR geographic focus, mixed-use development approach, and target customer mix.
• DLF Limited: India's largest listed real estate developer with deep NCR commercial office portfolio (DLF Cybercity, DLF Downtown). Directly comparable as a NCR-focused commercial office developer targeting enterprise tenants on a similar scale.
• Bharti Realty: NCR-focused commercial real estate developer behind projects like Worldmark and Aerocity. Closely comparable in targeting large-floor-plate Grade-A office space for enterprise tenants in Delhi-NCR.
• Tata Realty and Infrastructure (TRIL): Tata Group's commercial real estate arm developing Grade-A office parks across NCR and other metros. Comparable as a developer of sustainable, premium office complexes targeting enterprise tenants.
• Ansal Properties & Infrastructure (Ansal API): NCR-headquartered developer with integrated townships, commercial complexes, and hospitality projects. Closely comparable in product diversification across residential, commercial, and hospitality in NCR.
• Godrej Properties: Pan-India listed developer with strong NCR commercial and residential portfolio. Comparable in developing premium, sustainability-focused office and mixed-use projects targeting enterprise and premium residential buyers.
• Omaxe Limited: NCR-focused listed developer with diversified portfolio spanning commercial, residential, and township projects. Comparable scale and product mix, particularly in integrated townships (Baba County analog) and commercial complexes.
• Gaursons: Large NCR-focused developer (Noida/Greater Noida) with residential townships and commercial projects. Comparable geographic focus on Noida-Greater Noida Expressway corridor and target customer segments.

Regional players

• Brigade Enterprises: South India-focused listed developer (Bangalore, Chennai, Hyderabad) with commercial office parks (Brigade Techpark, World Trade Center). Comparable product mix in Grade-A commercial development but primarily a different geographic market.

Broad incumbents

• Macrotech Developers (Lodha Group): One of India's largest listed developers with significant NCR (Lodha Crescent, Lodha Sterling) and pan-India residential/commercial portfolio. Comparable in premium office/residential development but operates at meaningfully larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ETTGroupIndia
• Facebookfacebook.com/ETTGroup.IN

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETT India