What Midea UK does

Midea UK, operating as FG Europe UK Ltd, is the United Kingdom and Ireland division of Midea Group, a Fortune Global 500 Chinese conglomerate that holds the position of world's largest HVAC and air-treatment equipment manufacturer by volume. The division operates from a Newcastle headquarters with a London satellite office, two 17,000 sq ft warehouses, and two newly established training academies at the Stadium of Light (Sunderland AFC) and Coventry Building Society Arena (Coventry City FC). It supplies heating, ventilation, and air conditioning (HVAC) equipment exclusively through a B2B channel model, requiring all installers to hold F-GAS certification before they can specify or purchase Midea products.

The product portfolio spans split air conditioning systems, Variable Refrigerant Flow (VRF) systems, commercial heat pumps, air source heat pumps, and R290 natural refrigerant units. Recent additions include the H-Pack Indoor Hybrid Heat Pump, which received a 2025 German Design Award, and the forthcoming Solstice Wall Mounted unit featuring AI-driven Ecomaster predictive temperature control. Underlying technology includes IoT integration via the SmartHome App, the I-ECO Dashboard for energy monitoring, and voice control compatibility with Amazon Alexa and Google Assistant platforms.

Midea UK's revenue model combines hardware sales to certified installers with recurring value delivered through the Mi Pro Partnership programme, which provides extended warranties, structured training, marketing support, and lead-generation services to installer members. End customers are reached indirectly through this installer channel and span hospitality (Holiday Inn), retail (IKEA, B&M with 100+ of 600 stores equipped, The Range), leisure (Warwickshire Golf), and public-sector clients (Cambridgeshire FA, Moto). Midea Group does not separately disclose UK-specific revenue figures for the division.

Name

Midea UK

Legal name

FG Europe UK Ltd

Website

https://mideauk.co.uk

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Midea UK, the UK and Ireland division of Midea Group, supplies HVAC equipment including split systems, VRF systems, and commercial heat pumps exclusively through a network of F-GAS certified installers serving residential and commercial customers.

Ownership category

akta.pro rank

Product category

HVAC Equipment Manufacturing

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• HVAC equipment manufacturing
• Variable refrigerant flow systems
• Air source heat pumps
• Commercial cooling solutions
• Residential air conditioning

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Equipment Sales: Sale of air conditioning systems, VRF systems, commercial heat pumps, and air source heat pumps to certified installers and distribution partners across the UK and Ireland.
2. Mi Pro Partnership Programme: Certified installer partnership programme offering extended warranties (up to 10 years), Mi Care credit (£150 per system), and ongoing maintenance contract opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Midea Cooling & Heating UK manufactures and supplies a comprehensive range of HVAC equipment — split systems, multi-split systems, VRF systems, commercial heat pumps, and air source heat pumps — for residential, light commercial, and large commercial applications across the UK and Ireland. Products range from 2.6 kW residential wall-mounted units to 1,760 kW modular commercial heat pump systems, with capacities spanning R32, R290, and VRF technologies. Equipment is supplied exclusively through a network of F-GAS certified installers and the Mi Pro Partnership programme, supported by free training, up to 10-year warranties, and a national logistics network.

Product overview

Midea Cooling & Heating UK is the UK and Ireland division of Midea Group, offering a comprehensive HVAC product portfolio spanning residential, light commercial, and large commercial applications. The portfolio is organised into five core product categories: (1) Split Systems — wall-mounted (Solstice, Breezeless E, Penrose XT), console, ducted (A7), and ceiling cassette (Breezeless+ Compact Roundflow, Breezeless+ Roundflow, Ceiling and Floor) indoor units paired with dedicated outdoor units, ranging 2.6–15.2 kW; (2) Multi Split Systems — outdoor units connecting up to 5 indoor units independently for multi-room residential/light commercial use (4–12 kW); (3) VRF Systems — from Atom Series Mini VRF (8–16 kW) and Mini VRF single/three-phase (8–61.5 kW) through to V8 (up to 90 kW) and V6R heat recovery VRF, plus a full range of compatible VRF indoor units (wall mounted, roundflow cassettes in standard and compact, arc ducted, floor standing, medium/high static pressure ducted, heat recovery ventilation, hydromodules, mode switch boxes, and DX interfaces); (4) Commercial Heat Pumps — Mars R290 (26–40 kW), Mars Large R290 (50–70 kW, cascadable to 8 units), and Aqua Thermal Series (modular up to 16 units / 1,760 kW); and (5) Air Source Heat Pumps — H-Pack indoor hybrid (award-winning, R290, for space-restricted properties), M Thermal R32 (R32, 4–30 kW), and M Thermal R290 (R290, up to 75°C hot water). All products are backed by the Mi Pro Partnership installer programme offering up to 10-year warranties, free installer training, and Mi Care digital warranty management.

Differentiator

Problem solved

Functional benefit

Brands

• Mi Pro: Certified installer partnership programme offering extended warranties, training, and exclusive benefits for HVAC installers.
• Mi Care

Products and services

• Solstice Wall Mounted Split System AI-powered wall-mounted split system air conditioner featuring AI Ecomaster for predictive energy optimisation (30%+ savings), smart app/voice control, dynamic airflow with 0° horizontal and 180° vertical modes, built-in Air Magic+ negative ion air purification, and 6-step high-temperature self-cleaning. Available in white or charcoal black, capacities 2.6–7 kW. Targeted at residential and small commercial customers via F-GAS certified installers.
• Breezeless E Wall Mounted Split System Wall-mounted split system air conditioner with rapid Cool & Heat Flash Plus (6.3°C drop in 10 mins; 9.4°C rise in 10 mins), breezeless airflow technology to eliminate cold draughts, UVC sterilisation, cold-catalyst and Bio HEPA filtration, I-ECO Dashboard for energy monitoring, and smart app/voice control. Capacities 2.8–7 kW. Targeted at residential customers via certified installers.
• Penrose XT Wall Mounted Split System Premium wall-mounted split system in graphite black with mirrored front panel. Features 180° wide-angle airflow, Flash Cooling with vertical 0° waterfall and horizontal 0° ceiling flow, vertical heating flow, 1W standby with 80% energy savings, dual filtration with i-Clean and Air Magic, and self-cleaning outdoor unit. Capacities 2.6–5.2 kW. Targeted at premium residential customers via certified installers.
• Console Split System Versatile floor-standing or wall-mounted indoor unit serving as a stylish alternative to traditional radiators. Features dual airflow outlets, 3D air distribution, smart humidity control, built-in ion-generator, silver ion and Bio HEPA filtration, and Follow Me temperature sensing via remote. Capacities 2.6–5 kW. Targeted at residential replacement/radiator-alternative installations via certified installers.
• A7 Ducted Split System Concealed ducted air conditioning system for flexible, discreet installation in ceilings or floors. Features multi-channel airflow distribution, flexible air intake (rear or bottom), built-in drain pump, vertical or horizontal mounting, twin combinations for sizes 24–55, fresh air inlet, and easy maintenance access. Capacities 2.6–15.2 kW. Targeted at residential and light commercial concealed installations via certified installers.
• Breezeless+ Compact Roundflow Cassette High-performance ceiling cassette with 360° airflow and Breezeless+ technology using 2,468 hourglass-shaped micro-holes to soften airflow and eliminate draughts. Compact design suitable for shallow ceiling voids; adjustable vane 0°–75° with up to 5.5 m airflow reach. Supports twin, triple, quad combinations. Targeted at residential and light commercial ceiling installations via certified installers.
• Breezeless+ Roundflow Cassette Super-slim ceiling cassette (from 205 mm height) with Breezeless+ technology using 10,800 micro-holes for draught-free airflow, 360° roundflow distribution, Follow Me temperature sensing, fresh air inlet, independent vane control, and external drain pump up to 1,000 mm lift. Capacities 5.2–15.2 kW. Targeted at light commercial ceiling installations via certified installers.
• Ceiling and Floor Unit Versatile under-ceiling or low wall-mounted unit for spaces without suspended ceilings. Features 3D auto airflow swing, fresh air inlet, vertical or horizontal installation, LED display for troubleshooting, and twin combinations for sizes 36–55. Targeted at light commercial installations via certified installers.
• Multi Split Series Outdoor Units Multi split outdoor units connecting up to 5 indoor units to a single outdoor unit for independent per-room temperature control. Supports flexible mix-and-match of indoor unit types (wall mounted, ceiling cassette, ducted, console). Pipe lengths up to 80 m. Capacities 4–12 kW. Wi-Fi standard across indoor unit range. Targeted at residential multi-room and small commercial installations via certified installers.
• Atom Series R32 Mini VRF Compact mini VRF using R32 low-GWP refrigerant for offices, restaurants, retail, and mixed-use buildings. Supports up to 9 indoor units from a single outdoor. Features auto indoor unit addressing, extended piping up to 100 m, and 11 VRF indoor unit ranges. Capacities 8–16 kW. Targeted at small to mid-size commercial installations via certified installers.
• Mini VRF Full DC Inverter (Single Phase) Single-phase mini VRF outdoor unit for multi-zone commercial HVAC with compact installation footprint. Supports multiple indoor unit types, auto addressing, extended piping, and scalable design for offices, retail, restaurants, and apartments. Capacities 8–18 kW. Targeted at small commercial VRF installations via certified installers.
• Mini VRF Full DC Inverter (Three Phase) Three-phase mini VRF for larger residential and light commercial applications. Supports up to 9 indoor units; 11 VRF indoor ranges available. Space-saving design for minimal plant space. Capacities 20–61.5 kW. Targeted at mid-size commercial VRF installations via certified installers.
• V9 VRF R32 Heat Pump Next-generation VRF outdoor unit using R32 refrigerant for exceptional efficiency, reliability, and flexibility. Compatible with full VRF indoor unit range. Designed for offices, hotels, retail, healthcare, and commercial buildings. Targeted at large commercial VRF installations via certified installers.
• V8 VRF Heat Pump Series Large-scale commercial VRF outdoor unit with SUPERSENSE (up to 19 sensors + digital twin), SHIELDBOX sealed electrical protection, auto-dust clean, auto addressing, and META algorithm (28%+ annual efficiency improvement). Capacity 8–32 HP (25–90 kW). Standby power as low as 3.5 kW vs. ~30 kW traditional. Targeted at large commercial VRF installations via certified installers.
• V6R Heat Recovery VRF Industry's first 3-pipe heat recovery VRF with zonal leak detection that isolates only the affected zone. Delivers simultaneous heating, cooling, and hot water (25–80°C via hydro module). Flexible modular design; single modules 8–18 HP; double 16–36 HP; triple 24–54 HP. Total piping 1,000 m. Suitable for domestic hot water and underfloor heating. Targeted at large commercial projects with hot water/underfloor heating requirements via certified installers.
• VRF Arc Ducted Indoor Unit Ultra-slim concealed ducted VRF indoor unit with 199 mm height and 450 mm depth across all models. Features constant air volume technology, full DC motor, built-in 1,200 mm lift drain pump, and quiet operation. Designed for discreet ceiling integration in residential and commercial VRF applications. Targeted at concealed commercial VRF installations via certified installers.
• VRF Wall Mounted Indoor Unit Wall-mounted VRF indoor unit with bi-directional Coanda airflow for gentle draught-free distribution, ultra-quiet operation (from 27 dB(A)), compact design, high mounting (min 3 cm ceiling clearance), and multiple drainage configurations. Capacities up to 8 kW. Targeted at VRF installations requiring wall-mounted indoor units.
• VRF Roundflow 4 Way Cassette 360° airflow ceiling cassette with uniform temperature distribution, individual louver control (4 louvers), 7 fan speeds, 5-step vertical swing (30°–65°), high ceiling support (up to 4.5 m via 50 Pa additional static pressure), and 1,200 mm drain pump. Height from 204 mm. Targeted at commercial VRF ceiling installations.
• VRF Roundflow Compact Cassette Compact 360° ceiling cassette designed to blend into standard ceiling tiles with soft breeze mode and multi-step vertical swing (40°–70°). Enhanced 30 Pa static pressure for ceiling heights up to 3.5 m. Capacities up to 6 kW. Targeted at commercial VRF ceiling installations with standard ceiling tiles.
• VRF Hydromodule Hydromodule enabling V6R VRF to produce domestic hot water and support underfloor heating simultaneously with space cooling/heating. Compatible with Midea V6R VRF. Targeted at commercial projects requiring combined HVAC and hot water/underfloor heating.
• Mars R290 Commercial Heat Pump Three-phase commercial heat pump using natural R290 refrigerant (GWP=3). Capacities 26–40 kW. Delivers hot water up to 85°C at -15°C ambient. Features modular design for expansion, coloured screen wired controller, Wi-Fi enabled remote monitoring, and sleek black design. Targeted at commercial heating and hot water applications via certified installers.
• Mars Large R290 Commercial Heat Pump High-capacity R290 commercial heat pump for large-scale applications in retail, hospitality, healthcare, and offices. Capacities 50, 60, and 70 kW per unit; up to 8 units can be cascaded. Delivers hot water up to 85°C at -5°C ambient. Features inverter-driven compressors, low noise modes, dual-system alternating defrost, and corrosion-resistant design. Targeted at large commercial heating installations via certified installers.
• Aqua Thermal Series Commercial Heat Pump High-capacity modular commercial heat pump scalable up to 1760 kW (up to 16 units combined). Single unit footprint 1.92 m². Features backup functionality, rotating duty cycle operation, wide operating range (-25°C to 43°C ambient heating; -15°C to 48°C cooling), and single wired controller for up to 16 units. Targeted at large industrial-scale commercial heating installations via certified installers.
• H-Pack Indoor Hybrid Heat Pump Award-winning all-indoor hybrid heat pump (German Design Award Winner 2025) for properties where outdoor units cannot be installed. Delivers heating and domestic hot water up to 70°C. Uses A+++ rated R290 natural refrigerant. Compatible with existing boilers and radiators. Available in all-electric or hybrid (fossil boiler) configurations. Fast commissioning with built-in wizard. Targeted at residential properties with outdoor unit restrictions via certified installers.
• M Thermal R32 Air Source Heat Pump All-in-one outdoor air source heat pump using R32 refrigerant for space heating and domestic hot water. A+++ ErP rated. Delivers hot water up to 65°C and underfloor heating, with reliable operation down to -20°C. Single phase 4–16 kW; three phase 12–16 kW; commercial 18–30 kW. Built-in Wi-Fi, SmartHome App control, and Modbus communication. Targeted at residential and light commercial heating installations via certified installers.
• M Thermal R290 Air Source Heat Pump High-temperature air source heat pump using natural R290 refrigerant (GWP=3). Delivers domestic hot water up to 75°C and underfloor heating. A+++ rated at 35°C water temperature; A++ at 55°C. Single phase 4–16 kW; three phase 12–16 kW. 44 dB ErP sound pressure at 1 m. Targeted at residential low-carbon heating installations via certified installers.
• Mi Pro Partnership Programme Certified installer partnership programme offering extended warranties (up to 10 years), Mi Care credit (£150 per system), free training at purpose-built academies, technical support, and ongoing maintenance contract opportunities. Targeted at F-GAS certified HVAC installers seeking manufacturer-backed support, exclusive benefits, and recurring service revenue.

Quantifiable outcome

• Over 30% additional energy savings with AI Ecomaster technology
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and regional.

• FC BarcelonaflagshipStrategic or Co-development Partner · 1 January 2026Midea became a Barcelona Main Partner starting 2026/27 season. Five-season agreement with the world's No.1 smart home appliance brand appearing on the sleeve of FC Barcelona kit. Midea is a global leader in smart home appliances and reigning champions of La Liga and Super Copa de España.
• City PlumbingcoreChannel Partner/ Reseller/ DistributorNew nationwide partnership with one of the UK's largest and most trusted plumbing suppliers for distribution of Midea heating and cooling products.
• HVAC WholesaleregionalChannel Partner/ Reseller/ DistributorAppointed as new regional distribution partner, strengthening regional presence and supporting continued growth in the UK market.
• Mi Pro PartnerscoreImplementation/ SI/ Consulting PartnerNetwork of certified HVAC installation companies including Turn Key Air Conditioning, City Air Conditioning, Thermatic Technical FM, Temp Air Solutions Ltd, REL MEP Ltd, AirTemp AC Ltd, and KroyAir. Partners receive training, extended warranties up to 10 years, Mi Care credit, and commissioning support.
• Sunderland AFCregionalStrategic or Co-development PartnerTraining academy located at Stadium of Light, home of Sunderland AFC. Mi Pro partners complete product training at this facility which is also used for hosting key partners on match days.
• Coventry City Football ClubregionalStrategic or Co-development PartnerMidlands Training Academy located in the Coventry Building Society Area, home of Coventry City Football Club. Purpose-built training facility with fully operational Midea products.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bosch Home Comfort UK: UK division of Bosch Thermotechnology, offering heat pumps, boilers, and commercial HVAC as part of a broader home comfort portfolio. Comparable in heat pump and commercial HVAC segments but with a wider product portfolio spanning traditional heating, giving it incumbent advantage in UK retrofit.
• Vaillant UK: UK arm of Vaillant Group, offering heat pumps (aroTHERM), boilers, and commercial heating. Comparable as a UK-established heating incumbent targeting the same low-carbon transition opportunity, but with a wider traditional heating portfolio and stronger UK installer mindshare in domestic heating.

Direct peers

• Panasonic UK Heating & Cooling: UK HVAC arm of Panasonic, offering Aquarea heat pumps, split systems, and VRF (VRF Smart). Directly comparable product range and installer-channel model targeting residential heat pump retrofit and commercial VRF in the UK.
• Samsung Climate Solutions UK: UK arm of Samsung's HVAC business, offering DVM S VRF, CAC, and EHS heat pump systems. Comparable Korean-origin competitor with similar installer-channel model and overlapping commercial and residential product portfolio.
• Daikin UK: UK arm of Daikin Industries, the world's other leading HVAC manufacturer. Competes head-to-head with Midea UK across split systems, VRF, and heat pumps, with comparable installer-channel distribution and a similarly broad commercial and residential portfolio.
• Toshiba Air Conditioning UK: UK arm of Toshiba Carrier, supplying VRF, split systems, and heat pumps to commercial and residential customers via installer networks. Comparable mid-tier competitor with established UK presence in the same product categories as Midea UK.
• Fujitsu General UK: UK arm of Fujitsu General, supplying AIRSTAGE VRF, split systems, and air source heat pumps. Comparable Japanese-origin competitor with overlapping UK installer channel and similar commercial / residential product mix.
• Mitsubishi Electric UK: UK division of Mitsubishi Electric, a long-established competitor in VRF (City Multi), split systems, and commercial heating/cooling. Directly comparable in product mix, channel model, and enterprise customer base, with deeper UK specification-side relationships.
• LG Electronics UK HVAC: UK arm of LG Electronics, offering MULTI V VRF, single-split, and commercial HVAC systems. Comparable Korean-origin competitor with similar product breadth and installer-channel distribution targeting UK commercial and residential projects.
• Hitachi Heating & Cooling UK: UK arm of Hitachi, supplying VRF (setsfree), commercial refrigeration, and split systems. Comparable Japanese-origin competitor with overlapping commercial and residential HVAC offering distributed via UK installer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/midea-uk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midea UK