iMRO
iMRO is a Chinese B2B e-commerce platform (NEEQ:835782) that sells industrial MRO supplies — bearings, PPE, tools, lubricants, chemicals, and lab consumables — factory-direct to manufacturing plants and industrial enterprises, eliminating intermediary markups via verymro.com and WeChat.
- Company typePrivate
- Founded2006
- HeadquartersJiading, China
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What iMRO does
iMRO, legally traded under ticker NEEQ:835782 and operating under the brand 嘉岩供应链 (Jiayan Supply Chain), is a Chinese B2B e-commerce platform focused on industrial Maintenance, Repair, and Operations (MRO) procurement. Founded in 2006 and headquartered in Jiading, China, the company runs verymro.com as a one-stop online marketplace that aggregates a broad catalogue of industrial supplies — including personal protective equipment, power-transmission components (bearings, belts, chains, couplings), tools, lubricants, chemicals, electrical-safety products, pneumatic and hydraulic components, welding supplies, laboratory consumables, and office items — and sells them factory-direct, explicitly eliminating brand and intermediary markups. The platform supports individual product search, bulk ordering, brand pages, coupon issuance, corporate account verification, and supplier onboarding flows.
iMRO's go-to-market is a direct-to-enterprise B2B e-commerce model with a domestic-only geographic footprint, supplemented by a WeChat official account and mini-program for mobile engagement. Its stated customer segments are manufacturing plants and industrial enterprises served on a horizontal (cross-industry) basis, with value proposition centered on procurement efficiency, supply-chain transparency, and cost control. The company lists Zhengchao Hu as General Manager & CEO and reports a headcount of 101–250. iMRO is publicly listed on China's NEEQ board and has raised at least one disclosed funding round (~US$485K) from Shanghai Kemao Touzi Youxian Gongsi in June 2015. No AI/ML capabilities, patents, certifications, named enterprise customers, or international operations are documented in the available source material.
iMRO firmographics
Firmographics- Name
- iMRO
- Website
- https://verymro.com
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 11–50 employees
- Short description
- iMRO is a Chinese B2B e-commerce platform (NEEQ:835782) that sells industrial MRO supplies — bearings, PPE, tools, lubricants, chemicals, and lab consumables — factory-direct to manufacturing plants and industrial enterprises, eliminating intermediary markups via verymro.com and WeChat.
- Ownership category
- akta.pro rank
iMRO industry classification
Industry- Product category
- Industrial MRO E-commerce
- NAICS
- Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Industrial Supplies & MRO Marketplaces (CRAFAHAA)
- akta.pro secondary industry
- Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)
Keywords
Where iMRO is headquartered
LocationHeadquarters
- HQ city
- Jiading
- HQ country
- China
- HQ region
- Asia
Markets served
iMRO business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels2 records
iMRO product offering
Product offeringCore offering
iMRO operates a one-stop B2B e-commerce marketplace for industrial Maintenance, Repair, and Operations (MRO) supplies under the brand 嘉岩供应链 (Jiayan Supply Chain). The platform aggregates comprehensive industrial supply categories—including bearings, belts, safety equipment, power and hand tools, lubricants, chemicals, pneumatic/hydraulic components, instruments, laboratory supplies, and office supplies—connecting factories directly with enterprise buyers through a factory-direct supply chain model designed to eliminate intermediary brand premiums.
Product overview
iMRO operates as a one-stop MRO (Maintenance, Repair, and Operations) enterprise product management platform under the brand 嘉岩供应链 (Jiayan Supply Chain). The platform provides comprehensive industrial supplies through an e-commerce marketplace connecting factories directly with consumers, eliminating brand markups. Product categories include personal protective equipment (safety shoes, helmets, ear protection), power transmission components (bearings, belts, chains, couplings), lubricants and industrial chemicals, tools, electrical safety, pneumatic/hydraulic components, and laboratory supplies. The platform features brand recommendations, epidemic prevention supplies, and bulk ordering capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- iMRO MRO Enterprise Product Management Platform (嘉岩供应链 - 企业工品管家) One-stop B2B e-commerce marketplace offering comprehensive industrial MRO supplies—including personal protective equipment, power transmission components (bearings, belts), lubricants and chemicals, hand and power tools, electrical safety, pneumatic and hydraulic components, instruments, laboratory supplies, and office supplies—for enterprise procurement needs. Connects factories directly with buyers through factory-direct pricing to eliminate brand premiums.
- Bulk Ordering Service (批量下单)
Companies that use iMRO
Customer profileSegments2 records
Ideal customer profiles2 records
iMRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iMRO partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
iMRO competitors and assessment
Company assessmentDirect peers
- ZKH (震坤行): ZKH is China's largest B2B industrial MRO e-commerce platform, offering a directly comparable product range (bearings, tools, safety, chemicals) to factory and enterprise buyers. It is the most direct head-to-head competitor to iMRO in mainland China.
- MISUMI China: MISUMI operates a catalog/configurator-driven B2B platform for factory automation components, bearings, and linear motion parts, overlapping with iMRO's power transmission and tooling categories. Comparable focus on factory buyers with standardized MRO/fastener SKUs.
- Westermart / EasyStore (西域): Westermart is one of the early dedicated B2B e-commerce platforms for industrial MRO products in China, serving factory buyers with a multi-category catalogue. It overlaps directly with iMRO's product breadth and target customer base.
Broad incumbents
- MSC Industrial: MSC Industrial Direct is a large US B2B distributor of metalworking and MRO supplies serving industrial customers. It is comparable as a broad-incumbent reference point for an MRO-focused B2B e-commerce business.
- JD Industrial Products (京东工业品): JD's dedicated industrial MRO vertical leverages JD.com's logistics and enterprise procurement ecosystem to serve Chinese factories and enterprises. As a broad incumbent with deeper capital and infrastructure, it competes with iMRO for the same horizontal MRO spend.
- Motion Industries: Motion Industries is a major North American distributor of industrial bearings, power transmission, and fluid power components, serving MRO and OEM customers. Comparable as a broad incumbent whose bearings/power-transmission categories directly overlap iMRO's core SKUs.
- Fastenal: Fastenal is a global industrial supplies distributor with deep MRO categories (fasteners, tools, safety) sold through onsite vending and branch networks. While primarily US-based, it represents a comparable global MRO distribution model relevant to iMRO's roadmap.
- 1688 Industrial (Alibaba): Alibaba's 1688 marketplace includes a large industrial and MRO category serving Chinese factory and wholesale buyers. As a broad incumbent, it offers overlapping B2B sourcing functionality but without iMRO's MRO-specific curation.
- Würth China: Würth is a global industrial fastener, tools, and consumables distributor with operations in China serving MRO customers. Comparable as a broad incumbent specializing in fasteners and workshop consumables that overlap iMRO's bearings and consumables SKUs.
- Grainger China: W.W. Grainger, the largest US industrial MRO distributor, has historically operated in China and offers a comparable MRO product range to enterprise/factory buyers. As a broad incumbent, it competes for similar Chinese enterprise accounts.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
iMRO social profiles
Digital presenceiMRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
iMRO leadership team
Management profileNumber of profiles
Profiles1 record
iMRO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iMRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iMRO
What does iMRO do?
iMRO operates a one-stop B2B e-commerce marketplace for industrial Maintenance, Repair, and Operations (MRO) supplies under the brand 嘉岩供应链 (Jiayan Supply Chain). The platform aggregates comprehensive industrial supply categories—including bearings, belts, safety equipment, power and hand tools, lubricants, chemicals, pneumatic/hydraulic components, instruments, laboratory supplies, and office supplies—connecting factories directly with enterprise buyers through a factory-direct supply chain model designed to eliminate intermediary brand premiums.
When was iMRO founded?
iMRO was founded in 2006. It employs 11 to 50 people.
Where is iMRO based?
iMRO is headquartered in Jiading, China, in the Asia region.
Who are iMRO's main competitors?
Direct peers on record are ZKH (震坤行), MISUMI China and Westermart / EasyStore (西域). Broad incumbents are MSC Industrial, JD Industrial Products (京东工业品), Motion Industries, Fastenal, 1688 Industrial (Alibaba), Würth China and Grainger China.
Does iMRO have an API?
No public API is recorded for iMRO.
What industry is iMRO in?
iMRO's product category is Industrial MRO E-commerce. Its primary akta.pro industry code is CRAFAHAA, Industrial Supplies & MRO Marketplaces, with a secondary code of TLAKAOAK, Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners). Its NAICS code is 423840 and its SIC code is 5084.