iMRO

What iMRO does

iMRO, legally traded under ticker NEEQ:835782 and operating under the brand 嘉岩供应链 (Jiayan Supply Chain), is a Chinese B2B e-commerce platform focused on industrial Maintenance, Repair, and Operations (MRO) procurement. Founded in 2006 and headquartered in Jiading, China, the company runs verymro.com as a one-stop online marketplace that aggregates a broad catalogue of industrial supplies — including personal protective equipment, power-transmission components (bearings, belts, chains, couplings), tools, lubricants, chemicals, electrical-safety products, pneumatic and hydraulic components, welding supplies, laboratory consumables, and office items — and sells them factory-direct, explicitly eliminating brand and intermediary markups. The platform supports individual product search, bulk ordering, brand pages, coupon issuance, corporate account verification, and supplier onboarding flows.

iMRO's go-to-market is a direct-to-enterprise B2B e-commerce model with a domestic-only geographic footprint, supplemented by a WeChat official account and mini-program for mobile engagement. Its stated customer segments are manufacturing plants and industrial enterprises served on a horizontal (cross-industry) basis, with value proposition centered on procurement efficiency, supply-chain transparency, and cost control. The company lists Zhengchao Hu as General Manager & CEO and reports a headcount of 101–250. iMRO is publicly listed on China's NEEQ board and has raised at least one disclosed funding round (~US$485K) from Shanghai Kemao Touzi Youxian Gongsi in June 2015. No AI/ML capabilities, patents, certifications, named enterprise customers, or international operations are documented in the available source material.

Name

iMRO

Website

https://verymro.com

Company type

Private

Founded year

2006

Headcount range

11–50 employees

Short description

iMRO is a Chinese B2B e-commerce platform (NEEQ:835782) that sells industrial MRO supplies — bearings, PPE, tools, lubricants, chemicals, and lab consumables — factory-direct to manufacturing plants and industrial enterprises, eliminating intermediary markups via verymro.com and WeChat.

Ownership category

akta.pro rank

Product category

Industrial MRO E-commerce

NAICS

Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

akta.pro secondary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Industrial MRO supplies
• Mechanical equipment trading
• Maintenance repair supplies
• Industrial procurement platform
• Factory supply chain

Headquarters

HQ city

Jiading

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

iMRO operates a one-stop B2B e-commerce marketplace for industrial Maintenance, Repair, and Operations (MRO) supplies under the brand 嘉岩供应链 (Jiayan Supply Chain). The platform aggregates comprehensive industrial supply categories—including bearings, belts, safety equipment, power and hand tools, lubricants, chemicals, pneumatic/hydraulic components, instruments, laboratory supplies, and office supplies—connecting factories directly with enterprise buyers through a factory-direct supply chain model designed to eliminate intermediary brand premiums.

Product overview

iMRO operates as a one-stop MRO (Maintenance, Repair, and Operations) enterprise product management platform under the brand 嘉岩供应链 (Jiayan Supply Chain). The platform provides comprehensive industrial supplies through an e-commerce marketplace connecting factories directly with consumers, eliminating brand markups. Product categories include personal protective equipment (safety shoes, helmets, ear protection), power transmission components (bearings, belts, chains, couplings), lubricants and industrial chemicals, tools, electrical safety, pneumatic/hydraulic components, and laboratory supplies. The platform features brand recommendations, epidemic prevention supplies, and bulk ordering capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• iMRO MRO Enterprise Product Management Platform (嘉岩供应链 - 企业工品管家) One-stop B2B e-commerce marketplace offering comprehensive industrial MRO supplies—including personal protective equipment, power transmission components (bearings, belts), lubricants and chemicals, hand and power tools, electrical safety, pneumatic and hydraulic components, instruments, laboratory supplies, and office supplies—for enterprise procurement needs. Connects factories directly with buyers through factory-direct pricing to eliminate brand premiums.
• Bulk Ordering Service (批量下单)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• ZKH (震坤行): ZKH is China's largest B2B industrial MRO e-commerce platform, offering a directly comparable product range (bearings, tools, safety, chemicals) to factory and enterprise buyers. It is the most direct head-to-head competitor to iMRO in mainland China.
• MISUMI China: MISUMI operates a catalog/configurator-driven B2B platform for factory automation components, bearings, and linear motion parts, overlapping with iMRO's power transmission and tooling categories. Comparable focus on factory buyers with standardized MRO/fastener SKUs.
• Westermart / EasyStore (西域): Westermart is one of the early dedicated B2B e-commerce platforms for industrial MRO products in China, serving factory buyers with a multi-category catalogue. It overlaps directly with iMRO's product breadth and target customer base.

Broad incumbents

• MSC Industrial: MSC Industrial Direct is a large US B2B distributor of metalworking and MRO supplies serving industrial customers. It is comparable as a broad-incumbent reference point for an MRO-focused B2B e-commerce business.
• JD Industrial Products (京东工业品): JD's dedicated industrial MRO vertical leverages JD.com's logistics and enterprise procurement ecosystem to serve Chinese factories and enterprises. As a broad incumbent with deeper capital and infrastructure, it competes with iMRO for the same horizontal MRO spend.
• Motion Industries: Motion Industries is a major North American distributor of industrial bearings, power transmission, and fluid power components, serving MRO and OEM customers. Comparable as a broad incumbent whose bearings/power-transmission categories directly overlap iMRO's core SKUs.
• Fastenal: Fastenal is a global industrial supplies distributor with deep MRO categories (fasteners, tools, safety) sold through onsite vending and branch networks. While primarily US-based, it represents a comparable global MRO distribution model relevant to iMRO's roadmap.
• 1688 Industrial (Alibaba): Alibaba's 1688 marketplace includes a large industrial and MRO category serving Chinese factory and wholesale buyers. As a broad incumbent, it offers overlapping B2B sourcing functionality but without iMRO's MRO-specific curation.
• Würth China: Würth is a global industrial fastener, tools, and consumables distributor with operations in China serving MRO customers. Comparable as a broad incumbent specializing in fasteners and workshop consumables that overlap iMRO's bearings and consumables SKUs.
• Grainger China: W.W. Grainger, the largest US industrial MRO distributor, has historically operated in China and offers a comparable MRO product range to enterprise/factory buyers. As a broad incumbent, it competes for similar Chinese enterprise accounts.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/verymro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMRO