Poh Huat Group
Poh Huat Group is a Bursa Malaysia-listed furniture manufacturer producing modular AT Office System and AT Home System furniture at 3.5 million sq ft of capacity across Malaysia and Vietnam, serving B2B buyers in 60+ countries.
- Company typePublic
- Founded1992
- HeadquartersMuar, Malaysia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Poh Huat Group does
Poh Huat Group is a Malaysia-headquartered, Bursa Malaysia-listed furniture manufacturer (KLSE: POHUAT) operating through Poh Huat Resources Holdings Berhad. The group produces modular office system furniture under the AT Office System brand and residential and melamine home furniture under the AT Home System brand, serving B2B buyers across more than 60 countries in five continents. Its operational footprint comprises a 10-hectare (1 million sq ft) Malaysian plant in Muar, Johor, employing over 1,500 people, and a 20-hectare (2.2 million sq ft) Vietnamese operation across Ho Chi Minh City and Dong Nai Province, employing over 5,000 people — a combined 3.5 million sq ft of production capacity.
Manufacturing is positioned as high-tech and eco-friendly, centered on the use of natural veneer, solid wood, and reconstituted wood-panels to maximize timber recovery, supported by state-of-the-art production machinery sourced from Germany, Italy, and Japan. The product range spans modular office systems, executive office series (Empire, Uniq), dual-purpose office-and-home lines (MX2, MX3), upper-end residential collections (Vivian, Woodbury, Town&Country, Riverplace, Mirage, Cooper), and a melamine home furniture line. The company holds ISO 9001 quality certification audited under UKAS accreditation.
The business model is B2B export-led. Poh Huat runs dedicated regional export marketing teams covering USA & Canada, Europe, Asia Pacific, Southeast Asia, Middle East, and Africa, alongside a local Malaysian sales office and warehouse in Sepang. It positions itself as a "Furniture One Stop Centre" offering warehousing and mixed-container services alongside custom manufacturing. Pricing is custom-quoted per order based on specifications and volume; no public pricing is available. Demand generation is anchored on annual participation in MIFF (Malaysia International Furniture Fair) and the Dubai International Design Exhibition. The group is led by co-founder Tay Kim Huat as Managing Director and Toh Kim Chong as Executive Director, with the holding company listed on Bursa Malaysia since 2000.
Poh Huat Group firmographics
Firmographics- Name
- Poh Huat Group
- Legal name
- Poh Huat Resources Holdings Berhad
- Website
- https://pohhuat.com
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Poh Huat Group is a Bursa Malaysia-listed furniture manufacturer producing modular AT Office System and AT Home System furniture at 3.5 million sq ft of capacity across Malaysia and Vietnam, serving B2B buyers in 60+ countries.
- Ownership category
- akta.pro rank
Poh Huat Group industry classification
Industry- Product category
- Furniture Manufacturing
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Wood Office Furniture Manufacturing (337211), Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Office Furniture (2520), Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industries
- Office Furniture & Workspace Accessories Retail (CRALABAE), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where Poh Huat Group is headquartered
LocationHeadquarters
- HQ city
- Muar
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
Poh Huat Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Furniture Manufacturing and Sales: Manufacturing and selling office system furniture (AT Office System brand) and home furniture (AT Home System brand) to global buyers across 60+ countries. Provides warehousing and mixed-container services as added value.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Poh Huat Group product offering
Product offeringCore offering
Poh Huat manufactures and globally sells office system furniture under the AT Office System brand and residential home furniture under the AT Home System brand. Products include modular office workstations, desks, storage systems, and executive series alongside bedroom, dining, and living room furniture collections produced across integrated Malaysian and Vietnamese facilities. The company also offers warehousing and mixed-container services to support global B2B buyers across 60+ countries.
Product overview
Poh Huat Resources Holdings Berhad is a furniture manufacturing company offering two primary product systems: AT Office System and AT Home System. The AT Office System encompasses multiple office furniture series including MP9, V, MP6, MJ1, MX2, MX3, MP3, PX3, PX5, PX7, PX9, Uniq, Empire, and AVOZ. The AT Home System includes both residential furniture (Vivian, Woodbury, Town&Country, Riverplace, Mirage, Cooper) and melamine furniture (PH2001-BR, PH2305-BR, PH2322-BR, PH2324-BR, PH2328-BR). The company operates as a Furniture One Stop Centre providing integrated manufacturing for modular office systems and upper-end home furniture, with manufacturing facilities in Malaysia and Vietnam spanning over 3.5 million sq. ft. of production space.
Differentiator
Problem solved
Functional benefit
Brands
- AT Office System: Premium quality office system furniture brand providing innovative and functional products
- AT Home System
Products and services
- AT Office System Office furniture system marketed under the AT brand, offering modular office solutions including desks, workstations, executive series, office storage systems, and the New Collection lines (MP9, V, MP6, MJ1, MX2, MX3, MP3, PX3, PX5, PX7, PX9, Uniq, Empire, AVOZ) for B2B office furniture buyers and global distributors.
- AT Home System Home furniture system marketed under the AT brand, providing bedroom, dining, and living room furniture collections including the Home Residential lines (Vivian, Woodbury, Town&Country, Riverplace, Mirage, Cooper) and Home Melamine lines (PH2001-BR, PH2305-BR, PH2322-BR, PH2324-BR, PH2328-BR) for B2B residential furniture buyers and global distributors.
- Furniture One Stop Centre Services Value-added services including warehousing and mixed-container logistics support for global B2B furniture buyers, enabling consolidated and flexible shipping of mixed product orders across the AT Office System and AT Home System product ranges.
Companies that use Poh Huat Group
Customer profileSegments3 records
Ideal customer profiles2 records
Poh Huat Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Poh Huat Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Malaysian Timber Industry Board (MTIB)minorStatutory body accredited to the Ministry of Plantation Industries and Commodities, established in 1973. Main objective is to promote and coordinate the overall development of the timber industry in Malaysia.
- Muar Furniture Association (MFA)minorIndustry association established in 1982, accommodating all furniture and furniture parts manufacturers in Muar. Has been a main driving force in making Malaysia one of the outstanding furniture manufacturing nations.
- Malaysian Furniture Industry Council (MFIC)minorFormerly known as Federation of Malaysian Furniture Manufacturers and Traders Association (FMFMTA), founded in 1978. Official national trade body representing general interests of Malaysian furniture manufacturers and exporters.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Poh Huat Group competitors and assessment
Company assessmentRegional players
- Okamura Corporation: Japanese office furniture manufacturer with strong presence in Asia-Pacific. Comparable as a B2B office furniture OEM with similar product categories (desks, storage, partitions), though primarily serving Japan/Asia rather than Poh Huat's export markets.
- Itoki Corporation: Japanese office furniture and spatial design manufacturer. Comparable in product category (modular office systems, workstations, storage) though primarily serving the Japanese domestic market.
Broad incumbents
- Haworth Inc. Privately-held global office furniture manufacturer with modular systems and workplace solutions. Comparable as a B2B office furniture competitor with similar modular product approach serving enterprise customers.
- Kokuyo Co. Ltd. Japanese office supplies and furniture company with global presence. Comparable as a B2B office furniture and workspace solutions provider, though with broader office supplies portfolio and stronger domestic Japan franchise.
- HNI Corporation: Large US-based office and home furnishings manufacturer (HON, Allsteel, Gunlocke). Comparable as a B2B office furniture manufacturer with global distribution, though at significantly greater scale and with broader product breadth.
- MillerKnoll (Herman Miller): Global premium office and home furnishings company (Herman Miller, Knoll, Geiger). Comparable as a high-end office furniture manufacturer serving B2B customers, though with much stronger design brand equity.
- Steelcase Inc. Global leader in office furniture and workplace solutions. Comparable as an office furniture manufacturer serving enterprise B2B buyers worldwide, though with a much higher-end product portfolio and stronger design/ergonomics positioning.
Direct peers
- Lii Hen Industries Bhd: Malaysian-listed furniture manufacturer specializing in panel-based home and office furniture for export markets. Directly comparable as a Malaysian B2B furniture OEM serving global buyers with similar wood-panel manufacturing capability.
- Sunrise Furniture Industries: Vietnamese furniture manufacturer producing wooden home and office furniture for export. Comparable as a Southeast Asian B2B furniture OEM competing in similar export channels with wood-based products.
- Merryfair Chair System Sdn Bhd: Malaysian office seating and furniture manufacturer exporting globally. Comparable as a fellow Malaysian B2B office furniture exporter with overlapping customer base in international contract furniture buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Poh Huat Group social profiles
Digital presencePoh Huat Group compliance and trust
Trust signalCompliance1 record
Poh Huat Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poh Huat Group leadership team
Management profileNumber of profiles
Profiles9 records
Poh Huat Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Poh Huat Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poh Huat Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poh Huat Group
What does Poh Huat Group do?
Poh Huat manufactures and globally sells office system furniture under the AT Office System brand and residential home furniture under the AT Home System brand. Products include modular office workstations, desks, storage systems, and executive series alongside bedroom, dining, and living room furniture collections produced across integrated Malaysian and Vietnamese facilities. The company also offers warehousing and mixed-container services to support global B2B buyers across 60+ countries.
Is Poh Huat Group a public or private company?
Poh Huat Group is a public company. It is classified as public and is currently operating.
When was Poh Huat Group founded?
Poh Huat Group was founded in 1992. It employs 1,001 to 5,000 people.
Where is Poh Huat Group based?
Poh Huat Group is headquartered in Muar, Malaysia, in the Asia region.
How does Poh Huat Group make money?
One revenue line is on record: furniture Manufacturing and Sales.
Who are Poh Huat Group's main competitors?
Regional players on record are Okamura Corporation and Itoki Corporation. Broad incumbents are Haworth Inc., Kokuyo Co. Ltd., HNI Corporation, MillerKnoll (Herman Miller) and Steelcase Inc.. Direct peers are Lii Hen Industries Bhd, Sunrise Furniture Industries and Merryfair Chair System Sdn Bhd.
Does Poh Huat Group have an API?
No public API is recorded for Poh Huat Group.
What industry is Poh Huat Group in?
Poh Huat Group's product category is Furniture Manufacturing. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of CRALABAE, Office Furniture & Workspace Accessories Retail. Its NAICS code is 3372 and its SIC code is 2520.