The Banff Jasper Relay Society
The Banff Jasper Relay Society is an Alberta, Canada non-profit that operates a single annual ultra-distance relay race along the Banff-to-Jasper corridor, serving self-organized teams of 6 to 15 runners through three concurrent distance formats and charitable beneficiary partnerships.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
The Banff Jasper Relay Society firmographics
Firmographics- Name
- The Banff Jasper Relay Society
- Legal name
- The Banff Jasper Relay Society
- Website
- https://banff-jasper-relay.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Banff Jasper Relay Society is an Alberta, Canada non-profit that operates a single annual ultra-distance relay race along the Banff-to-Jasper corridor, serving self-organized teams of 6 to 15 runners through three concurrent distance formats and charitable beneficiary partnerships.
- Ownership category
- akta.pro rank
The Banff Jasper Relay Society industry classification
Industry- Product category
- Sports Event Organization
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
The Banff Jasper Relay Society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Team Registration Fees: Revenue generated through team registration fees for the Banff Jasper Relay event. Teams register through the RaceRoster platform with various race format options at different price points.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Banff Jasper Relay Society product offering
Product offeringCore offering
The Banff Jasper Relay Society is a non-profit organization that organizes and operates the annual Banff Jasper Relay, a multi-day ultra-distance relay running event across the Canadian Rockies. It offers three simultaneous relay format options (15-person, 9-person, and 6-person teams) covering routes between Banff and Jasper, and supports charitable beneficiaries including the Brain Tumour Foundation of Canada, Girls Forward, and the Jasper Community Team Society.
Differentiator
Problem solved
Functional benefit
Products and services
- THE ORIGINAL15
Companies that use The Banff Jasper Relay Society
Customer profileSegments1 record
Ideal customer profiles1 record
The Banff Jasper Relay Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Banff Jasper Relay Society partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- The Brain Tumour Foundation of CanadaminorCharitable beneficiary of the Banff Jasper Relay. The event 'relays for' this organization as part of its community support initiative.
- Girls ForwardminorCharitable beneficiary of the Banff Jasper Relay. The event supports this organization through its 'Why We Relay' community initiative.
- Jasper Community Team SocietyminorLocal community organization in Jasper that is a charitable beneficiary of the Banff Jasper Relay. The event supports Jasper community recovery and initiatives.
Scale indicators3 records
The Banff Jasper Relay Society competitors and assessment
Company assessmentDirect peers
- Canadian Death Race: Alberta-based ultra-endurance foot race over mountainous terrain near Grande Cache. Comparable as a high-difficulty endurance event operating in the Canadian Rockies with similar safety, weather, and cutoff-time logistics.
- Ironman Canada (Penticton): Long-distance endurance event in Western Canada drawing destination participants. Comparable as a mass-participation endurance race in Canada with similar travel-driven audience and registration-based revenue model.
- Ragnar Relay Series: Large North American franchise of overnight team relay running races with multiple distance options. Most directly comparable to the Banff Jasper Relay in format (team-based, multi-leg, endurance) though it operates many more events across the US.
- Canada Running Series: Organizer of major Canadian road races including Toronto and Vancouver marathons. Comparable as a Canadian mass-participation endurance race operator using online registration platforms and similar sponsorship and volunteer models.
- Hood to Coast Relay: Iconic US team relay from Mount Hood to the Oregon coast, similar in concept to the Banff Jasper Relay (multi-leg, team-based, destination course). Comparable as a flagship destination relay race with established brand equity.
- Sinister 7 Ultra: Team relay ultra in the Alberta foothills. Closest Canadian team-relay analogue, with a similar team-based multi-leg mountain format and comparable target audience of Canadian endurance runners.
- Ultra-Trail Harricana: Quebec-based ultra-trail event with multiple distance options. Comparable as a Canadian mountain endurance event offering format tiers and operating with similar logistical complexity.
Others
- RaceRoster: Endurance event registration platform used by the Banff Jasper Relay Society. Included as an enabling technology/infrastructure partner rather than a competitor; relevant because the Society depends on this platform for registration and payment processing.
- Multisport Canada: Canadian multisport event organizer whose site hosts the Banff Jasper Relay web presence. Comparable as a thematically related event organizer in the Canadian endurance/multi-sport space and a potential distribution or co-marketing partner.
Regional players
- Banff Marathon / Banff Sport Medicine Races: Road race series held in the same Banff geography. Comparable as a regional endurance event sharing the same destination draw and local volunteer/permit ecosystem, though operating as a single-day road race rather than a multi-day team relay.
Market position
Customer concentration
The Banff Jasper Relay Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Banff Jasper Relay Society leadership team
Management profileNumber of profiles
Profiles1 record
The Banff Jasper Relay Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Banff Jasper Relay Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Banff Jasper Relay Society
What does The Banff Jasper Relay Society do?
The Banff Jasper Relay Society is a non-profit organization that organizes and operates the annual Banff Jasper Relay, a multi-day ultra-distance relay running event across the Canadian Rockies. It offers three simultaneous relay format options (15-person, 9-person, and 6-person teams) covering routes between Banff and Jasper, and supports charitable beneficiaries including the Brain Tumour Foundation of Canada, Girls Forward, and the Jasper Community Team Society.
Is The Banff Jasper Relay Society a public or private company?
The Banff Jasper Relay Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Banff Jasper Relay Society founded?
The Banff Jasper Relay Society was founded in -1.
How does The Banff Jasper Relay Society make money?
One revenue line is on record: team Registration Fees.
Who are The Banff Jasper Relay Society's main competitors?
Direct peers on record are Canadian Death Race, Ironman Canada (Penticton), Ragnar Relay Series, Canada Running Series, Hood to Coast Relay, Sinister 7 Ultra and Ultra-Trail Harricana. Others are RaceRoster and Multisport Canada. Banff Marathon / Banff Sport Medicine Races is listed as a regional player.
Does The Banff Jasper Relay Society have an API?
No public API is recorded for The Banff Jasper Relay Society.
What industry is The Banff Jasper Relay Society in?
The Banff Jasper Relay Society's product category is Sports Event Organization. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 61162 and its SIC code is 7900.