RetroTool
- Company typePrivate
- Founded2021
- HeadquartersRed Hook, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
RetroTool firmographics
Firmographics- Name
- RetroTool
- Legal name
- u2i Worldwide LLC
- Website
- https://retrotool.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where RetroTool is headquartered
LocationHeadquarters
- HQ city
- Red Hook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RetroTool business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Individual Plan: $10 per month per team. Includes advanced facilitation tools, extended customization, team management for up to 3 teams, infinite retrospective archive, configurable data retention, private invite-only retrospectives, and high priority support.
- Subscription - Company Plan: $20 per month per team. Includes all Individual features plus unlimited team management, assignment of Scrum Masters and Team Leads, zero-knowledge encryption with custom passwords, and top priority support.
- Freemium - Anonymous/Trial Tier: Free version with basic features including unlimited cards, columns, action points, unlimited participants, basic facilitation tools, and data export to Markdown. Stored for up to 12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free anonymous retrospectives - quick, throw-away retros with no registration required |
| Subscription | Monthly | For team-focused professionals - all retrospectives in one place with improved action visibility |
| Subscription | Monthly | For companies of all sizes - manage teams and accelerate team growth |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
RetroTool product offering
Product offeringCore offering
RetroTool provides a web-based SaaS platform for running online retrospective meetings with ready-to-use templates (Mad | Sad | Glad, Liked | Learned | Lacked, Start | Stop | Continue), anonymous participation without registration, dot voting with secret voting, action points with owners and due dates, built-in timers, private/public card sections, and zero-knowledge encryption on the top tier. The platform serves remote, hybrid, and Agile/Scrum teams that need a focused alternative to general-purpose collaboration whiteboards.
Product overview
RetroTool is a single online retrospective platform for remote and hybrid teams. The core product (RetroTool Core Platform) enables users to create boards with customizable columns, cards, and action points using templates (Mad | Sad | Glad, Liked | Learned | Lacked, Start | Stop | Continue) or from a blank slate. Access is available via three plans: the Free Anonymous plan for throw-away retros, the Individual plan ($10/month) adding advanced facilitation and team management for up to 3 teams, and the Company plan ($20/month) with unlimited teams and zero-knowledge encryption. Key sub-products include Action Points for tracking improvements, Dot Voting for prioritization, and Team Management for ongoing retrospective visibility. The companion blog, RetroTool's Knowledge Corner, provides educational content on retrospective practices and agile methodologies.
Differentiator
Problem solved
Functional benefit
Products and services
- RetroTool Core Platform Web-based SaaS platform for running online retrospective meetings, enabling users to create boards with customizable columns, cards, and action points using templates (Mad | Sad | Glad, Liked | Learned | Lacked, Start | Stop | Continue) or from scratch. Supports anonymous participation via unique secure URLs without requiring login, and is designed for remote, hybrid, and Agile/Scrum teams.
Quantifiable outcome
- Over 987,000 retrospectives created by users
Companies that use RetroTool
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
RetroTool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
RetroTool partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
RetroTool competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RetroTool social profiles
Digital presenceRetroTool financial estimates
Financial estimateRevenue estimate
Valuation estimate
RetroTool leadership team
Management profileNumber of profiles
RetroTool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RetroTool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RetroTool
What does RetroTool do?
RetroTool provides a web-based SaaS platform for running online retrospective meetings with ready-to-use templates (Mad | Sad | Glad, Liked | Learned | Lacked, Start | Stop | Continue), anonymous participation without registration, dot voting with secret voting, action points with owners and due dates, built-in timers, private/public card sections, and zero-knowledge encryption on the top tier. The platform serves remote, hybrid, and Agile/Scrum teams that need a focused alternative to general-purpose collaboration whiteboards.
Is RetroTool a public or private company?
RetroTool is a private company. It is classified as corporate owned and is currently operating.
When was RetroTool founded?
RetroTool was founded in 2021. It employs 1 to 10 people.
Where is RetroTool based?
RetroTool is headquartered in Red Hook, United States, in the North America region.
How does RetroTool make money?
Three revenue lines are on record. Subscription - Individual Plan is the primary driver. The others are subscription - Company Plan and freemium - Anonymous/Trial Tier.
Does RetroTool have an API?
No public API is recorded for RetroTool.