Corrective Cosmetics

What Corrective Cosmetics does

The business model is B2B professional distribution with quote-based, non-publicly-disclosed pricing, multi-year professional account relationships, and a go-to-market built on field sales (Account Managers), freelance Makeup Artists delivering in-store training and promotions, two training/academy centers (Amstelveen and Zoetermeer), pan-European beauty trade show presence, and a dedicated B2B Depositar webshop for verified professional accounts. Revenue streams combine one-time product sales (professional skincare, skin improvement, and makeup lines) with training, marketing support, and modular store-concept services. The company operates a German subsidiary (Corrective Cosmetics Deutschland, Bremen) to extend its channel into the German market, and maintains multilingual brand communications across Dutch, English, German, and Spanish.

Name

Corrective Cosmetics

Legal name

Corrective Cosmetics B.V.

Website

https://correctivecosmetics.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Corrective Cosmetics B.V. is a Dutch professional cosmetics distributor and manufacturer that supplies beauty salons, skin therapists, and makeup artists across the Benelux and Germany with proprietary brands (Webecos, Dr. Tadlea, UNG) and exclusive imported brands (Thalion, Keenwell, Coverderm, Casmara, Jan Marini, Binella, Feetcalm, Matis).

Ownership category

akta.pro rank

Product category

Professional Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK), Skincare Packaging (Cream Jars, Serum Bottles, Ampoules) (IMALAJAI)

Keywords

• Professional cosmetics distribution
• Cosmeceutical skincare brands
• Beauty salon supplies
• Marine algae cosmetics
• Professional makeup distribution

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Cosmetics Distribution: Distribution of professional skincare, skin improvement, and makeup brands to beauty salons, skin therapists, and makeup artists. The company acts as both manufacturer (for Webecos, Dr. Tadlea, UNG) and exclusive importer/distributor for other brands in Benelux and Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Corrective Cosmetics manufactures and distributes professional skincare, skin-improvement, makeup, and foot-care cosmetics exclusively to beauty salons, skin therapists, pedicure professionals, and makeup artists. The company operates three proprietary brands (Webecos, Dr. Tadlea, UNG Cosmetics) manufactured in its own factories in the Netherlands, while serving as the exclusive Benelux importer and distributor for international brands including Thalion, Keenwell, Coverderm, Binella, Casmara, Jan Marini Skin Research, Feetcalm, and Matis.

Product overview

Corrective Cosmetics is a Dutch professional cosmetics company distributing skincare, skin improvement, and makeup brands primarily to beauty salons. The company operates both owned brands manufactured in-house (Webecos, Dr. Tadlea, UNG Cosmetics) and exclusive Benelux importers for international brands (Thalion, Keenwell, Binella, Coverderm, Casmara, Jan Marini, Feetcalm). The portfolio covers cosmeceutical skincare, marine-based treatments, camouflage makeup, makeup color analysis, and foot care products, supported by professional training, workshops, and modular store display concepts.

Differentiator

Problem solved

Functional benefit

Brands

• Webecos: Elementary Skincare - Dutch cosmeceutical brand with high concentrations of clinically tested ingredients, developed based on the periodic system of elements for skin care and improvement.
• UNG Cosmetics
• Dr. Tadlea
• Thalion
• Coverderm
• Binella
• Keenwell
• Casmara
• Jan Marini Skin Research
• Feetcalm

Products and services

• Webecos Proprietary Dutch cosmeceutical skincare brand known as Elementary Skincare, developed and produced by Corrective Cosmetics for nearly 60 years. Products contain high concentrations of clinically tested ingredients based on the periodic table of elements, targeting professional skin health and vitality for beauty salons and skin therapists.
• UNG Cosmetics

Quantifiable outcome

• Products contain up to 40% pigment concentration (Coverderm vs. 5-8% in regular foundation)
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KeenwellcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Starting 2024, Corrective Cosmetics became the new distributor of the Spanish brand Keenwell in the Dutch/Benelux market. Keenwell offers innovative and effective solutions for all skin imperfections through advanced treatments, including neurocosmetics for holistic skin-brain connection approach.
• ThalioncoreChannel Partner/ Reseller/ DistributorCorrective Cosmetics is the exclusive importer of the French brand Thalion in Benelux. Thalion stands for 'Créateur de Cosmétique Marine' - cosmetics based on algae with products designed, conceived and made in Brittany, France. Recognized as the only professional brand officially recognized by the French government.
• BinellaminorChannel Partner/ Reseller/ DistributorExclusive importer of Swiss brand Binella in Benelux. Philosophy based on 'no-aging' rather than 'anti-aging', focusing on causes of skin aging rather than combating symptoms. New generation of holistically oriented nutrient cosmetics.
• CoverdermcoreChannel Partner/ Reseller/ DistributorCorrective Cosmetics is the Dutch/Benelux distributor of Coverderm - the American camouflage makeup brand launched 70 years ago, now the undisputed global leader in camouflage makeup. Products have up to 40% pigment content and are hypoallergenic.
• Jan Marini Skin ResearchcoreChannel Partner/ Reseller/ DistributorCorrective Cosmetics distributes Jan Marini Skin Research - innovative, scientifically-backed skin improvement solutions. Products supported by independent clinical research delivering visible improvements for skin aging, acne, hyperpigmentation and rosacea. Features patented Skin Care Management System.
• CasmaracoreChannel Partner/ Reseller/ DistributorCorrective Cosmetics distributes Casmara - a Spanish skincare brand known for advanced formulas combining scientific expertise with natural ingredients. Famous for peel-off masks that can be integrated into any facial treatment, delivering immediately visible results.
• FeetcalmminorChannel Partner/ Reseller/ DistributorCorrective Cosmetics distributes Feetcalm - a leading Spanish foot care brand with high-quality professional foot care products. Known for quick-acting foam products with immediate absorption, highest concentration of active ingredients on the market, dermatologically tested.
• MatisminorChannel Partner/ Reseller/ DistributorCorrective Cosmetics distributes Matis professional skincare products. Training sessions offered including Matis Experience and Matis Expert courses.
• WebecoscoreStrategic or Co-development PartnerWebecos is developed and manufactured by Corrective Cosmetics. First European cosmeceutical brand (launched 1962), known as Elementary Skincare. Nearly 60 years developing and producing skin care and skin-improving cosmetics based on elemental substances from the periodic table.
• Dr. TadleacoreStrategic or Co-development PartnerDr. Tadlea Dermato Therapeutic Laboratory was founded in 1950 by Dutch pharmacologist Dr. Bernard de Laat. Products based on active ingredients of natural origin with scientifically proven effectiveness. Approximately 70 years of R&D heritage, luxury performance positioning.
• UNG CosmeticscoreStrategic or Co-development PartnerUNG (meaning 'young' in Scandinavian languages) is a Dutch makeup brand developed and manufactured by Corrective Cosmetics in Amstelveen. Complete makeup line based on seasonal color analysis method with extensive shade range. Products are vegan with sustainable practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Beiersdorf AG: Beiersdorf is a major German skincare and personal care company (NIVEA, Eucerin, La Prairie) with significant presence in professional and consumer channels. Comparable as a European incumbent in scientific skincare with dermo-cosmetics positioning that overlaps with Corrective Cosmetics' portfolio.
• Coty Inc. Coty is a global beauty company with portfolio spanning mass, prestige, and professional channels. Comparable as a multi-brand beauty distributor with cosmeceutical and skincare brands that overlap with Corrective Cosmetics' portfolio positioning.
• Pierre Fabre Group: Pierre Fabre is a French dermo-cosmetics and pharmaceutical group with a large professional skincare portfolio (Avène, Ducray, Klorane) and own retail distribution. Comparable as a European multi-brand professional cosmetics company with dermatological positioning overlapping Corrective Cosmetics' cosmeceutical Webecos and Dr. Tadlea brands.
• Henkel Beauty Care: Henkel's Beauty Care division is a major European personal care and hair cosmetics company (Schwarzkopf, Dial). Comparable as a European incumbent with a professional/salon channel approach that overlaps Corrective Cosmetics' distribution model.
• Naos (Bioderma / Institut Esthederm): Naos is a French dermo-cosmetics group owning Bioderma and Institut Esthederm with strong professional beauty channel presence in Europe. Comparable as a European multi-brand skincare company selling through professional channels with scientific positioning similar to Webecos and Jan Marini.

Emerging players

• Intercos Group: Intercos is an Italian global contract manufacturer of cosmetic products, particularly color cosmetics and skincare, serving global beauty brands. Comparable as a European cosmetics manufacturer with manufacturing capabilities similar to Corrective Cosmetics' in-house production of Webecos, Dr. Tadlea, and UNG.
• ACR Select (Salon Brands): A US-based salon-only beauty products distributor serving licensed cosmetology professionals with multi-brand assortment. Comparable B2B-only distribution model with curated professional brand portfolio, though operating in a different geography.

Direct peers

• CosmoProf (L'Oréal): CosmoProf is L'Oréal's global B2B distribution arm for professional beauty products, serving salons and beauty professionals with a multi-brand portfolio. It is the most direct competitor in professional beauty distribution, operating on the same B2B model as Corrective Cosmetics but at vastly greater scale and geographic reach.
• SalonCentric: SalonCentric is L'Oréal's US-focused professional beauty distribution business serving licensed stylists, barbers, and estheticians. Comparable B2B distribution model with multi-brand portfolio, similar field sales approach, but operating exclusively in the US market while Corrective Cosmetics operates in Benelux/DACH.

Regional players

• Salon Services Ltd: Salon Services is a UK-based professional beauty products distributor serving hair salons, beauty salons, and barbers. Comparable B2B multi-brand distribution model but limited to the UK market, making it a regional peer rather than a direct competitor in Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/belluxcosmetics
• LinkedInlinkedin.com/company/corrective-intercontinental-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corrective Cosmetics