What Sell Plastics does

SELL Plastics B.V. is a privately-held Dutch family business headquartered in Nijkerk, Netherlands, specializing in custom injection moulding of plastic semi-manufactured and finished products. Founded in the late 1980s (with current operating history of 25+ years) and operating from a single rebuilt facility since November 2013 after a 2012 fire, the company runs approximately 20 employees across a three-shift system with a modern machine park spanning 50 to 1,200 tonnes of closing force and up to 13 kg shot weight. Its service portfolio centers on injection moulding — including one- and two-component moulding, in-mould labelling (IML), and downstream automation — and is wrapped with in-house mould manufacturing and maintenance, project support, and a 3,000-pallet warehouse supporting just-in-time logistics.

The company serves five primary verticals: Climate Control (HVAC components for poultry farming and industrial spaces), Land and Water Management (infiltration crates and semi-paving plates), Horticulture (decorative pots from virgin and recycled materials), Industrial Manufacturing (technical casings and engineering plastics), and Food/Logistics (food-grade containers including cheese tubs for one of the world's largest cheese producers and freezer spacers co-developed with Plastic Frost). Customers are enterprise and mid-market B2B clients across the Benelux region, engaged through direct sales led by the Dullemond family (Wim Dullemond as director, with sons Hendrik-Jan in Sales and Robbert-Jan in Operations).

Revenue is generated primarily through one-time project orders and ongoing production contracts for custom moulded products, supplemented by professional services (mould manufacture and maintenance) and managed logistics services. Pricing is not publicly disclosed and is handled on a quote basis per project. The company differentiates through its full-service concept-to-delivery model, sustainability infrastructure (heat-neutral production delivering 40% energy savings, LED lighting delivering 70% lighting savings, green electricity, and use of recycled regranulates), and the physical switching costs of customer-owned moulds stored in its fire-resistant mould safe.

Name

Sell Plastics

Legal name

SELL Plastics B.V.

Website

https://sellplastics.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

SELL Plastics B.V. is a family-owned Dutch injection moulder based in Nijkerk that produces custom plastic components and finished products for B2B clients across five verticals — climate control, land/water management, horticulture, industrial, and food/logistics — in the Benelux region.

Ownership category

akta.pro rank

Product category

Custom Plastic Injection Moulding

NAICS

All Other Plastics Product Manufacturing (326199)

SIC

Miscellaneous Plastics Products (3080), Plastics Products, Nec (3089)

akta.pro primary industry

Custom Injection Molding & Contract Manufacturing (Job Shops/CMs) (IMANAFAJ)

akta.pro secondary industries

Industrial & Machinery Injection Molded Components (Gears, Wear Parts) (IMANAFAF), Packaging Injection Molding (Caps, Closures, Thin-Wall, IML) (IMANAFAA), Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)

Keywords

• Injection moulding services
• Custom plastic manufacturing
• Two-component moulding
• Plastic product development
• Industrial plastic components

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Injection Moulding Manufacturing: SELL Plastics generates revenue primarily through manufacturing custom injection moulded plastic products for industrial clients. The company handles the complete process from initial concept to final delivery, positioning itself as both tactical (production) and strategic (design/development) partner. Revenue is generated through one-time product orders, project-based engagements, and ongoing production contracts.
2. Mould Manufacturing and Maintenance: In-house manufacture and maintenance of moulds for customers, stored in fire-resistant facilities. This service supports the core manufacturing business and adds value to customer relationships.
3. Project Support and Logistics Services: Full-service project management from concept to delivery, including proactive inventory management and logistics services. A warehouse of approximately 3,000 pallet spaces supports just-in-time delivery capabilities.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

SELL Plastics specializes in custom injection moulding of plastic semi-manufactured and finished products for industrial B2B clients, offering 1 and 2-component moulding, in-mould labelling (IML), downstream automation, and post-processing. The full-service offering spans concept, design, mould manufacturing, production, assembly, project management, and inventory/logistics, supported by a machine park with 50–1,200 tonnes closing force and up to 13 kg shot weight.

Product overview

SELL Plastics is a family-owned business specializing in injection moulding of plastic semi-manufactured and finished products for over 25 years. The company offers a comprehensive service portfolio centered on its core Injection Moulding Services (supporting 1 and 2-component moulding with closing forces 50-1,200 tonnes), complemented by Production+, Innovation & Product Development, Mould Management, Project Support, and Stock Management & Logistics modules. The company serves five main product categories: Climate Control (regulators, air intake systems, fans), Land and Water Management (filtration boxes, semi-paving plates), Horticulture (decorative pots), Industry (casings, functional components, engineering plastics), and Food/Logistics (food-grade containers, freezer spacers).

Differentiator

Problem solved

Functional benefit

Products and services

• Injection Moulding Services Core injection moulding of plastic products with closing forces of 50 to 1,200 tonnes and shot weights up to 13 kg, supporting 1-component and 2-component moulding as well as in-mould labelling (IML), downstream automation, and post-processing for industrial B2B customers.
• Production+ Partnership Full-service partnership combining tactical production support with strategic design and development involvement, with focus on end-user experience and product usability for B2B customers.
• Innovation and Product Development Continuous process, product, and production optimization service, performed both on client commission and on own initiative, delivering innovative plastic solutions to industrial customers.
• Moulds (Manufacture and Maintenance) In-house manufacture and maintenance of injection moulds, with customer moulds stored in a fire-resistant mould safe to protect tooling assets.
• Project Support Hands-on, ownership-driven project management service with plan-based execution aimed at fast delivery times and maximum results for customer projects.
• Stock Management and Logistics Proactive inventory management backed by a warehouse of approximately 3,000 pallet spaces, optimizing delivery times and stock requirements to support just-in-time fulfillment for B2B customers.
• Climate Control Products Injection moulded climate regulators, air intake systems, and fans for sustainable poultry farming, production spaces, and warehouses, delivered with full-service from design through moulding, assembly, and logistics.
• Land and Water Management Products Injection moulded infiltration crates and semi-paving stabilization plates for roads, paths, terraces, parks, and gardens, delivered through full concept-to-logistics service including patent application support.
• Horticulture Products Injection moulded large and small series of colourful decorative pots made from virgin material or recyclates, produced at competitive prices with flexible volume capabilities for garden centers, nurseries, and horticultural distributors.
• Industry Products Injection moulded plastic casings and functional components for applications requiring mechanical, chemical, and thermal resilience, including engineering plastics for weight and cost savings on technical semi-manufactured products.
• Food / Logistics Products Injection moulded plastic products for the food sector meeting strict quality and hygiene requirements, including cheese tubs for one of the world's largest cheese producers and Freezer Spacers (1,000 mm x 1,200 mm) developed in partnership with Plastic Frost.

Quantifiable outcome

• 40% energy savings on climate control through heat-neutral production
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Plastic FrostnotableStrategic or Co-development PartnerSELL Plastics collaborates with Plastic Frost for the development and production of Freezer Spacers (1,000mm x 1,200mm) for the food sector. This partnership leverages each company's expertise to deliver specialized food industry products meeting strict quality and hygiene requirements.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Tessenderlo Group: Belgian industrial group with activities in specialty plastics, components and materials. Adjacent given its Benelux presence and engineered-plastics focus; competes for similar industrial and consumer plastic-product accounts.
• Arburg: German leader in injection moulding machinery that also operates its own customer moulding facility (ARBURG Plastic Freeforming / manufacturing services). Comparable in 2-component, IML and automation expertise but at much greater scale.
• Plastics Omnium: Large listed European plastics manufacturer producing injection moulded components for transport, industry and other applications. Stronger industrial scale and global reach, but addresses many of the same customer segments as SELL.
• ENGEL Holding: Austrian injection moulding machinery and systems supplier with related moulding services and turnkey production cells. Overlaps with SELL on technical moulding know-how and multi-component capabilities.
• Röchling Group: Large German engineering plastics and contract manufacturing group with deep capabilities in technical plastic components. Comparable technology (multi-component, technical polymers) but at far larger scale and global footprint.
• VDL Groep (Plastics): Large Benelux industrial conglomerate with a plastics/injection moulding division serving industrial OEMs. Operates much broader and at greater scale, but serves overlapping customer types and geographies.

Others

• Sumitomo (SHI) Demag Plastics Machinery: European-headquartered (Germany) injection moulding machinery supplier serving many of SELL's customer types. Indirect comparability as a tooling/capability partner and benchmark for moulding technology choice in the same European market.

Direct peers

• Promolding: Dutch contract injection moulding specialist serving industrial B2B clients with similar small-shop, custom, multi-shot and technical part focus. Closely comparable scale, geography (NL) and customer approach.
• Helvoet Group: Netherlands-based custom injection moulder producing high-precision technical plastics for industrial clients. Comparable in customer profile, technical moulding focus and European industrial customer base.
• Rompa Group: Dutch family-run manufacturer of custom injection moulded plastic components and assemblies across multiple consumer and industrial verticals. Similar size, family-ownership model and full-service positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sell-kunststoffen-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sell Plastics