AdoramaPix
Printique (formerly AdoramaPix) is a Brooklyn-based custom photo printing service and Adorama subsidiary that crafts personalized photo books, albums, prints, wall art, cards, calendars, and gifts for consumers, professional photographers, and B2B clients via a self-serve e-commerce platform.
- Company typePrivate
- Founded1997
- HeadquartersBrooklyn, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What AdoramaPix does
Printique (formerly AdoramaPix) is a custom photo printing service that operates as a wholly-owned subsidiary of Adorama, a long-established New York-based photography equipment and services retailer. Founded in 1997 and headquartered at a manufacturing workshop in Brooklyn, NY, the company crafts personalized photo products — including classic and layflat photo books, premium layflat albums, standard and specialty photo prints, wall decor (metal, canvas, acrylic, glass, wood, framed prints), greeting cards, calendars, and personalized gifts (puzzles, drinkware, photo blocks) — for both consumers and professional photographers. The company rebranded from AdoramaPix to Printique to unify its identity under the Adorama portfolio and sharpen its positioning across the consumer and professional photography segments. Products are manufactured in-house at the Brooklyn workshop, with pickup also available at the parent Adorama store in Manhattan.
The platform is a self-serve e-commerce site supported by online design tools (Wall Design Wizard, Easy Book Creation, Client Gallery Stores), a Pro Membership subscription tier offering up to 25% off and business tools for professional photographers, and B2B programs for government agencies and a Design Trade program for interior designers. Distribution combines the proprietary e-commerce storefront, two physical pickup locations in New York, a native Squarespace integration that embeds Printique into photographer-built storefronts, and a wedding registry partnership with The Knot. Revenue mechanics blend one-time consumer photo product purchases with a smaller recurring component from Pro Membership fees and a tiered Gold loyalty program (15% savings). Marketing is multi-channel, including organic social (Instagram, TikTok, Facebook, Pinterest, Twitter, YouTube), content marketing via a blog and newsletter, referral and affiliate programs, and seasonal promotional campaigns.
AdoramaPix firmographics
Firmographics- Name
- AdoramaPix
- Legal name
- Printique LLC
- Website
- https://adoramapix.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Printique (formerly AdoramaPix) is a Brooklyn-based custom photo printing service and Adorama subsidiary that crafts personalized photo books, albums, prints, wall art, cards, calendars, and gifts for consumers, professional photographers, and B2B clients via a self-serve e-commerce platform.
- Ownership category
- akta.pro rank
Where AdoramaPix is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AdoramaPix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Photo Product Sales: Direct sales of custom photo products including photo books, albums, prints, wall art, cards, calendars, and gifts through e-commerce platform. One-time purchase model with various product options and materials.
- Pro Membership: Subscription-style membership program offering professional photographers up to 25% off, client galleries, rush priority, and pro tools. Provides recurring revenue through membership fees and increased order frequency.
- Gift Cards: Digital and physical gift cards for photo products, driving new customer acquisition and gifting revenue.
- Loyalty Program: Tiered loyalty program (Gold status with 15% savings) providing recurring engagement and discount incentives for repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Membership |
| Other | Pay-as-you-go | New Customer First Order |
| Other | Annual | Gold Loyalty Status |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
AdoramaPix product offering
Product offeringCore offering
AdoramaPix (now branded Printique, An Adorama Company) is a custom photo printing service that lets customers create and order personalized photo products — photo books, albums, prints, wall art, greeting cards, calendars, and photo gifts — manufactured at its Brooklyn, NY facility. The company serves both individual consumers and professional photographers through its main brand and a Pro Membership program, and offers integration with Squarespace and The Knot for partner-driven orders.
Product overview
Printique (formerly AdoramaPix) is a custom photo printing platform offering personalized photo books, albums, prints, and wall art. The product portfolio spans two photo book formats (Classic Books including hardcover and softcover, and Layflat Books in hardcover, leather, fabric, and softcover variants), premium Layflat Albums with fabric, acrylic, leather, hardcover, and metal cover options, photo prints in standard, poster, fine art/giclee, wallet, tile, standout, and collage formats, wall decor including metal prints, canvas prints, acrylic prints and blocks, framed prints, glass prints, and wood prints, photo gifts such as puzzles, drinkware, home/office items, and gift cards, greeting cards for various holidays and occasions, and custom calendars in centerfold, top hanging, and desktop formats. Business solutions include Pro Membership with up to 25% discounts and professional tools, Gallery Stores, ProU education, Government services, Design Trade Program, Squarespace e-commerce integration, and Affiliate Program. Products are manufactured in the company's Brooklyn, New York workshop.
Differentiator
Problem solved
Functional benefit
Products and services
- Photo Books Custom-bound photo books designed and personalized online by consumers and professionals, manufactured at the Brooklyn facility.
- Photo Albums Premium photo albums, including layflat and flushmount styles, marketed primarily to professional photographers and wedding clients.
- Photo Prints Standard and large-format photo prints ordered online or in person, available in a range of sizes and paper finishes.
- Wall Art Custom wall décor products including canvas prints, metal prints, acrylic prints, and framed prints for home and office display.
- Greeting Cards Custom photo greeting cards designed online for personal or business correspondence, holidays, and events.
- Calendars Personalized photo calendars that customers design online and order as gifts or for personal use.
- Photo Gifts Personalized photo gifts such as mugs, ornaments, phone cases, and similar merchandise designed online by consumers.
- Pro Membership Recurring membership program for professional photographers providing discounted pricing, dedicated support, and access to professional-grade products.
- Gift Cards AdoramaPix / Printique gift cards redeemable for any product on the site, sold as a standalone purchase or as a gift.
Quantifiable outcome
- Satisfaction guarantee on all products
- +2 more outcomes
Companies that use AdoramaPix
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
AdoramaPix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
AdoramaPix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AdoramacoreAdorama is the parent company of Printique (formerly AdoramaPix). Printique operates as a subsidiary/brand under Adorama, leveraging the parent company's retail presence (Manhattan pickup location) and brand reputation in the photography industry.
- SquarespacecoreSquarespace integration allows photographers to sell prints directly through their Squarespace websites. Dedicated resources page and partner program for seamless integration.
- The KnotcoreWedding registry partnership allowing couples to add Printique photo products to their wedding registry through The Knot platform.
- Desserts Before Dinner BakehouseminorCollaboration on Father's Day giveaway campaign featuring Metal Print from Printique and cookie box from Desserts Before Dinner.
- TrustpilotminorCustomer review platform displaying Trustpilot reviews on website to build credibility and social proof.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
AdoramaPix competitors and assessment
Company assessmentEmerging players
- SmugMug: Photo platform offering storage, sharing, and printing services. Competes in photo prints and books with a focus on professional photographers, similar to Printique's Pro Membership positioning.
- Printful: Print-on-demand platform with broader product range beyond photo (apparel, accessories, home goods). Some overlap in custom photo products but different primary focus and fulfillment model.
Broad incumbents
- Shutterfly: Mass-market photo printing and personalized products platform owned by Apollo. Larger incumbent with broader product range and greater scale but lower premium positioning than Printique.
- Snapfish: Mass-market photo printing platform owned by Apollo (sister to Shutterfly). Competes for the same consumer photo printing wallet with broad product range and frequent discounting.
- Cimpress (Vistaprint): Large-scale customized printing platform operating Vistaprint and other brands. Indirect competitor in custom printing with much broader scope, scale, and SMB focus than Printique.
Direct peers
- Nations Photo Lab: Professional photo printing lab offering prints, albums, and wall decor to professional photographers. Direct competitor in pro-grade photo printing with similar B2B and B2C positioning and comparable product range.
- Fracture: Direct-to-consumer photo printing company specializing in prints on glass, acrylic, and wood. Overlaps directly with Printique's wall decor and gift categories using similar premium substrates.
- Mpix (Miller's Professional Imaging): Pro-oriented photo printing service (Miller's) and consumer brand (Mpix) owned by Shutterfly. Offers photo books, prints, and gifts with overlapping product range and pro photographer focus.
- Bay Photo Lab: Professional photo lab serving photographers with prints, albums, and wall products. Direct competitor in pro photo printing with comparable offerings including layflat albums and wall decor.
- Artifact Uprising: Premium photo book and print company focused on archival-quality keepsakes. Competes directly with Printique in the premium photo book and album category for consumers and pro photographers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
AdoramaPix social profiles
Digital presenceAdoramaPix financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdoramaPix leadership team
Management profileNumber of profiles
AdoramaPix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdoramaPix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdoramaPix
What does AdoramaPix do?
AdoramaPix (now branded Printique, An Adorama Company) is a custom photo printing service that lets customers create and order personalized photo products — photo books, albums, prints, wall art, greeting cards, calendars, and photo gifts — manufactured at its Brooklyn, NY facility. The company serves both individual consumers and professional photographers through its main brand and a Pro Membership program, and offers integration with Squarespace and The Knot for partner-driven orders.
Is AdoramaPix a public or private company?
AdoramaPix is a private company. It is classified as corporate owned and is currently operating.
When was AdoramaPix founded?
AdoramaPix was founded in 1997.
Where is AdoramaPix based?
AdoramaPix is headquartered in Brooklyn, United States, in the North America region.
How does AdoramaPix make money?
Four revenue lines are on record. Custom Photo Product Sales are the primary driver. The others are pro Membership, gift Cards and loyalty Program.
Who are AdoramaPix's main competitors?
Emerging players on record are SmugMug and Printful. Broad incumbents are Shutterfly, Snapfish and Cimpress (Vistaprint). Direct peers are Nations Photo Lab, Fracture, Mpix (Miller's Professional Imaging), Bay Photo Lab and Artifact Uprising.
Does AdoramaPix have an API?
No public API is recorded for AdoramaPix.