What Chong Hong Construction does

Chong Hong Construction (長虹建設股份有限公司) is a publicly listed Taiwan real estate developer (TWSE: 5534) founded in 1973 and headquartered in Zhongzheng District, Taipei, with an active project footprint across Greater Taipei, Taoyuan, and Taichung. The company develops and sells residential high-rise buildings (e.g., TOP31, Chong Hong Tianju, Chong Hong Tianqing) and commercial office buildings (e.g., Chong Hong Cloud Innovation Tech Business Building, New Millennium Corporate Headquarters), and operates recurring rental income from held properties such as New Era Plaza. Construction execution is handled by wholly-owned subsidiary Hong Lin Construction (宏林營造), a Class A certified contractor (since 1985) holding ISO 9001:2000 certification (since 2003), enabling vertical integration across development and construction.

The business model is primarily one-time property sales to two distinct customer segments: affluent residential buyers purchasing units through company-operated project showrooms and digital inquiry channels, and institutional buyers (notably insurance companies such as Fubon Life Insurance and Chunghwa Post Insurance) acquiring entire office buildings in bulk transactions. Largest disclosed deals include the 2012 NT$7.1B Triumph office sale to Fubon Life and the 2016 NT$6.4B New Millennium office sale to Chunghwa Post Insurance. Pricing is project-specific and unit-based (per ping), with no public price list; recurring rental income from retained commercial assets supplements project revenue. Go-to-market is sales-led via project sales centers, supplemented by enterprise field sales for commercial deals and regular investor conferences hosted by Fubon Securities.

Technology footprint centers on construction management rather than AI: BIM (Building Information Modeling), ERP, an Enterprise Information Portal (EIP), and biometric fingerprint access for site security. The company has pursued strategic urban renewal projects across Neihu, Songshan, and Tucheng Districts and maintains an international design profile via collaboration with Kajima (Japan) and Tange Associates. The Lee family controls the company through related investment vehicles (notably Qiaohong Investment at 13.0%), with founder Lee Wen-Tsao as Chairman and sons Yao-Jong and Yao-Min in General Manager and Vice President roles, respectively.

Name

Chong Hong Construction

Legal name

長虹建設股份有限公司

Website

https://chonghong.com.tw

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Chong Hong Construction is a publicly listed Taiwan real estate developer founded in 1973 that develops and sells residential high-rises and commercial office buildings across Greater Taipei, Taoyuan, and Taichung to affluent individual buyers and institutional investors.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), Nonresidential Building Construction (2362), Commercial and Institutional Building Construction (23622), New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industries

Office & Corporate Building Construction (IMAFACAA), Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Residential real estate development
• Commercial office construction
• Urban renewal projects
• High-rise building development
• Real estate construction services

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Residential Property Development & Sales: Core revenue stream from development and sale of residential properties across Taiwan, including high-rise apartments, townhouses, and mixed-use developments. Properties span from mass-market to luxury segments.
2. Commercial Office Building Development & Sales: Development and sale of commercial office buildings to institutional investors and corporate buyers. Notable large transactions include Triumph office (NT$7.1B to Fubon) and New Millennium office (NT$6.4B to Chunghwa Post Insurance).
3. Office and Store Rental Income: Rental income from commercial properties such as New Era Plaza and other office/store rental properties held in the portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Chong Hong Construction is a Taiwan-based real estate developer that plans, constructs, and sells high-rise residential apartment buildings and commercial office buildings across Greater Taipei and Taichung. The company also engages in urban renewal projects in Taipei and New Taipei City, develops mixed-use properties combining residential and retail/office space, and earns recurring rental income from held commercial properties. Construction work is executed through wholly-owned subsidiary Hong Lin Construction (ISO 9001:2000 certified).

Product overview

Chong Hong Construction (長虹建設) is a Taiwan-based real estate development company founded in 1973, specializing in residential and commercial office projects across Taiwan. The company operates a portfolio of high-rise residential buildings (such as TOP31, 長虹MVP, 長虹天聚, 長虹天擎, 長虹天韻, 長虹天籟) and commercial office buildings (including 長虹雲創科技商務大樓, HCBD虹創科技大樓, 長虹ICT, 長虹雲端科技大樓, 新世紀企業總部, 長虹新時代廣場). The company also engages in urban renewal projects in Taipei and New Taipei City. With over 50 years of experience, Chong Hong emphasizes quality construction and has expanded from the Taipei area to Taichung and other regions.

Differentiator

Problem solved

Functional benefit

Brands

• 長虹教育基金會 (Chong Hong Education Foundation): Educational foundation established by Chong Hong focusing on parent-child education in architecture, aesthetics (tea culture), and literacy education
• 宏林營造 (Hong Lin Construction)

Products and services

• TOP31 31-story high-rise residential building in Taipei's Dazhi area on a 1,255-ping land parcel, featuring SC steel structure construction. Targeted at premium residential buyers in the Dazhi district.
• Chong Hong Tianju (長虹天聚) 28-story residential building in Linkou on a 2,467-ping land parcel with three towers, combining residential and retail units. Targeted at residential buyers in the Linkou area.
• Chong Hong Cloud Innovation Tech Business Building (長虹雲創科技商務大樓) 29-story commercial office building in Linkou's Central Business District, targeting technology companies. Premium office space for corporate and institutional buyers.
• Chong Hong Qingshan (長虹擎山) 24-story residential complex in Taoyuan's Guishan District with 2,852-ping pool garden amenities. Located in the Taoyuan new station / stadium lifestyle area. Targeted at residential buyers in Taoyuan.
• Chong Hong MVP (長虹MVP) Mixed-use development near Ximen MRT station featuring residential units and retail spaces in the movie park district. Combines residential and retail/commercial elements within walking distance of Taipei Main Station (Taipei Twin Towers) area.
• HCBD Innovation Tech Building (HCBD虹創科技大樓) 16-story tech office building in Nangang's Strategic Industrial Zone in Taipei. Targeted at technology companies and corporate office tenants.
• Chong Hong ICT (長虹ICT) 24-story tech office building in Taipei's Soft Bridge Technology District. Targeted at technology firms and corporate office buyers.
• Chong Hong Tianlai (長虹天籟) 15-story residential project in Taichung's International New Bay Area. Targeted at residential buyers in the Taichung coastal development zone.
• Chong Hong Tianyun (長虹天韻) 15-story residential development in Taichung's Qingshui District new town reclamation area. Targeted at residential buyers in Taichung's Qingshui District.
• Chong Hong Tianqing (長虹天擎) 24-story residential building in Taichung's Wuqi District near the outlet mall, with over 600 units. The company's first project in Taichung, expanding beyond the Greater Taipei market.
• Chong Hong Cloud Tech Building (長虹雲端科技大樓) 30-story tech office building in Neihu designed by Japanese architect Tange Kenzaburo. Targeted at premium tech companies seeking headquarters in the Neihu Technology Park area.
• Chong Hong Fenghui Commercial Tech Building (長虹豐匯商業科技大樓) 13-story commercial building in Neihu offering approximately 4,137 ping of office space. Targeted at corporate office buyers in Neihu.
• New Millennium Corporate Headquarters (新世紀企業總部) 12-story SC steel structure factory-office building in Neihu Technology Industrial Park. Sold to Chunghwa Post Insurance for NT$6.4 billion in 2016 as a commercial real estate investment.
• Chong Hong New Era Plaza (長虹新時代廣場) 13-story mixed-use commercial and office building in Taipei's Dazhi area. Generates rental income as a held investment property.
• Mingribo (明日博) 23-story SC steel residential building in Taipei's Daan District combining natural, commercial, office, and residential spaces. Premium mixed-use residential project.
• Neihu Kangning Section Urban Renewal (台北市內湖區康寧段都市更案) Urban renewal project covering 7 land plots in Neihu District, Taipei City. Residential-led urban redevelopment initiative.
• Songshan Dunhua Section Urban Renewal (台北市松山區敦化段都市更案) Urban renewal project on one land plot in Songshan District, Taipei City. Targeted at premium residential redevelopment in central Taipei.
• Tucheng Da'an Section Urban Renewal (新北市土城區大安段都市更案) Urban renewal project covering 33 land plots in Tucheng District, New Taipei City. Large-scale urban redevelopment initiative.

Quantifiable outcome

• Stock price ranked highest among Taiwanese developers (2006–present)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, major and core.

• Fubon Securities (富邦證券)minorGTM or Marketing Partner · 1 January 2024Fubon Securities regularly invites Chong Hong to investor conferences. Chong Hong held investor conferences at Grand Hyatt Taipei (August 2024) and Fubon Financial Center (December 2024) at Fubon Securities's invitation.
• Chunghwa Post Insurance (中華郵政人壽)majorOthers · 1 January 2016Sold the New Millennium office building (長虹新世紀企業總部) in Neihu to Chunghwa Post Insurance for NT$6.4 billion.
• Fubon Life Insurance (富邦人壽)majorOthers · 1 January 2012Sold the Triumph office building (長虹新凱旋企業總部) in Neihu Science Park to Fubon Life Insurance for NT$7.1 billion, a record transaction in Taiwan's office market.
• Kajima (中鹿營造/鹿島建設)majorStrategic or Co-development Partner · 1 January 2009Collaboration with Japanese construction company Kajima for the '長虹虹頂' residential project adjacent to the Chiang Kai-shek Memorial Hall. This marked international construction expertise integration.
• Jut Group (忠泰建設)coreStrategic or Co-development Partner · 1 January 2005Joint venture with Jut Group to develop the 'Tomorrow博' project, the first approved residential project under Taipei's 'Beautiful Taipei' initiative. The project had a total floor area of 65,713 m² in the city center.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cathay Real Estate Development: Long-established Taiwan developer (國泰建設) focused on residential and commercial real estate. Comparable scale and brand heritage, competing for the same high-net-worth residential buyers and institutional office investors.
• Huaku Development: Taiwan real estate developer (華固建設) focused on premium residential and commercial projects in Greater Taipei. Comparable product positioning and customer segments to Chong Hong.
• Highwealth Construction: Taiwan developer (興富發) specializing in residential and commercial projects across Northern and Central Taiwan. Direct competitor with similar product mix including high-rise residential and office buildings.
• Sun Yung Properties & Development: Taiwan-based property developer (太子建設) with residential and commercial portfolio. Competes with Chong Hong across similar mid-to-high-end residential and office segments in Northern Taiwan.
• Farglory Land Development: Large Taiwan real estate developer (遠雄建設) active in residential, commercial, and integrated township developments. Direct competitor for premium residential and large-scale office buyers in Northern Taiwan.
• Jut Group (Chung Tai Construction): Taiwan construction and development firm (忠泰建設) that JV'd with Chong Hong on the 'Tomorrow博' urban renewal project. Direct peer in Taipei residential and urban renewal segments.
• Ruentex Development: One of Taiwan's leading residential and commercial property developers (潤泰創新). Competes directly with Chong Hong in Greater Taipei luxury residential and office segments with similar sales-led model and brand positioning.
• Kindom Construction: Taiwan developer (冠德建設) engaged in residential, commercial, and urban renewal projects. Comparable in scale and operates in similar Greater Taipei submarkets with direct project-level competition.

Broad incumbents

• Kajima Corporation: Major Japanese general contractor and developer that partnered with Chong Hong on the 長虹虹頂 residential project. Compares as a much larger incumbent with international real estate and construction operations and similar premium quality positioning.
• Continental Engineering Corporation: Major Taiwan construction and real estate group (大陸工程) with broader civil engineering, infrastructure, and property development exposure. Comparable in scale and quality positioning, though more diversified into infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chong-hong-construction-co-5534-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chong Hong Construction