Sing’Theatre

What Sing’Theatre does

Sing'theatre Ltd is a Singapore-registered music and theatre production company (UEN 200615018Z) that operates as an Institution of Public Character, with its headquarters and Mainstage Theatre at 21 Tan Quee Lan Street, Heritage Place #02-10, Singapore. Its offering is built around three integrated pillars: professional musical theatre productions (ticketed via Peatix, SISTIC, and the government-backed SG Culture Pass), the Sing'theatre Academy (a semester-based curriculum of singing, dancing, and acting classes progressing from 'Mini Stars' through to 'Broadway Stars' for children, plus adult classes, workshops, and holiday camps), and a Community Outreach division that delivers bedside and live music programmes in partnership with public hospitals including TTSH, SGH, NUH, and SingHealth (e.g. 'Once Upon A Song @ TTSH', 'MusicFest @ SGH', '365 Hours of Music').

The company monetises through four distinct streams: (i) Academy class fees on a non-refundable, non-transferable semester basis with instalment options; (ii) ticket sales for professional productions and paid Semester 2 showcases (Semester 1 children's showcases are free); (iii) tax-deductible donations eligible for 1:1 matching under Singapore's Cultural Matching Fund, including its annual Singathon fundraising campaign; and (iv) B2B corporate team-building and CSR programmes under the 'Singing for Good' brand. Marketing and distribution are primarily organic (Instagram, Facebook, YouTube, LinkedIn, email newsletter), with channel partnerships through SG Culture Pass and Peatix/SISTIC for ticketing. It holds PDPA compliance certification in Singapore and operates without a mobile app, public API, or AI/ML component.

Strategically, Sing'Theatre combines a charity/IPC operating model with a diversified revenue mix and is the organiser of Singapore's first Musical Theatre Fringe Fest (launched July 2022). Festival Artistic Director TJ Taylor leads programming. The company is privately held with no disclosed parent, investors, or funding rounds, and operates solely within Singapore (Southeast Asia region), with no disclosed expansion plans beyond its domestic market.

Name

Sing’Theatre

Legal name

Sing'theatre Ltd

Website

https://singtheatre.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Sing'theatre Ltd is a Singapore-based music and theatre production company and Institution of Public Character running professional musical theatre productions, a semester-based Academy for children and adults, and hospital community outreach programmes.

Ownership category

akta.pro rank

Product category

Performing Arts — Musical Theatre

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

akta.pro industry

PRIMARYMPAGABAG

Musical Theatre (Non-Broadway/Fringe)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAA

Broadway & Commercial Theatre Productions

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAB

Regional & Repertory Theatre Companies

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAE

Children’s & Youth Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYEDAJAJAE

Performing Arts Programs (Band, Choir, Orchestra, Theater)

Education/K–12 / Primary & Secondary Education/K–12 Extracurriculars & Athletics (School-Run)

Keywords

• Musical theatre productions
• Performing arts education
• Theatre academy training
• Community music outreach
• Corporate team building

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Academy Class Fees: Musical theatre classes for children (Mini Stars, Rising Stars, Super Stars, West End Stars, Broadway Stars) and adults, with semester-based registration and fee payment.
2. Ticket Sales: Revenue from professional productions and end-of-semester Academy showcases. Free tickets for Semester 1 children's presentations, paid tickets for Semester 2.
3. Donations: Tax-deductible donations through the Cultural Matching Fund (donations above $50 qualify), Singathon fundraising campaign.
4. Corporate Programs: Corporate team-building and training programs under the 'Singing for Good' and corporate offer initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sing'Theatre produces and stages professional musical theatre shows in Singapore, runs a structured Academy offering semester-based musical theatre classes (children's tiers Mini/Rising/Super/West End/Broadway Stars plus adult classes and workshops), and delivers community outreach music programs at hospitals such as TTSH, SGH, and NUH. It also operates corporate Singing for Good team-building programs, an annual fundraising SINGATHON campaign, and the Musical Theatre Fringe Fest.

Product overview

Sing'Theatre is a music and theatre production company operating as a unified service offering rather than a platform-plus-modules architecture. The core offerings consist of professional Shows (musical theatre productions), the Academy (musical theatre training classes for children and adults), and Community Outreach Programs (music therapy and performances at hospitals). Supporting offerings include Corporate Offers (team-building programs), SINGATHON (annual fundraising campaign), and Academy Shows (student performance opportunities). The company also launched Singapore's first Musical Theatre Fringe Fest in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Sing'theatre Academy: Musical theatre education program offering classes and workshops for children and adults

Products and services

• Professional Shows (Musical Theatre Productions) Professional musical theatre productions staged at Sing'Theatre's Mainstage Theatre, featuring Singapore musical theatre talent across upcoming and past productions. Targeted at general Singapore audiences who purchase tickets.
• Sing'theatre Academy (Musical Theatre Classes) Semester-based musical theatre training program teaching singing, dancing, and acting. Includes tiered children's classes (Mini Stars, Rising Stars, Super Stars, West End Stars, Broadway Stars), adult classes, workshops and holiday camps. Enrolment confirmed via Student Details Form and full or instalment payment.
• Community Outreach Programs Music and theatre programs bringing live performances to hospitals and community settings, delivered in partnership with TTSH, SGH, NUH, and SingHealth. Targeted at patients, families, and hospital communities.
• Musical Theatre Fringe Fest Festival event bringing together Singapore's musical theatre community with performances, classes, workshops and dialogue about the local MT scene. First held 22 July – 7 August 2022.
• Corporate Offers (Singing for Good) Corporate team-building and staff engagement programs delivered through musical theatre activities for Singapore-based companies.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• SG Culture PasscoreGTM or Marketing PartnerSing'Theatre is an official partner of the SG Culture Pass initiative. Shows by Sing'Theatre are eligible for purchase using S$100 worth of credits from the SG Culture Pass program, making productions more accessible to Singapore residents.
• Tan Tock Seng Hospital (TTSH)coreStrategic or Co-development PartnerOngoing community outreach program 'Once Upon A Song @ TTSH' bringing music to patients at Tan Tock Seng Hospital.
• Singapore General Hospital (SGH)coreStrategic or Co-development PartnerMusicFest @ SGH program bringing live music to patients at Singapore General Hospital.
• SingHealthsecondaryStrategic or Co-development PartnerPast project '365 Days of Music @SingHealth' indicating historical partnership with SingHealth cluster for hospital music programs.
• National University Hospital (NUH)secondaryStrategic or Co-development PartnerPast community programs including 'Sing me a story @ NUH' and 'Musical RendezVous @ NUH 2016'.
• Cultural Matching FundcoreGTM or Marketing PartnerDonations to Singathon 2025 and other Sing'Theatre programs are matched by the Cultural Matching Fund, effectively doubling donor impact. Donations above $50 are tax-deductible.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Singtheatre
• Facebookfacebook.com/Singtheatre
• LinkedInlinkedin.com/company/7583856
• Instagraminstagram.com/singtheatre
• Xx.com/singtheatre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sing’Theatre