UBM Holding

Name

UBM Holding

Legal name

UBM Holding Nyrt.

Website

https://ubm.hu

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Hog and Pig Farming (112210)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Wean-to-Finish Hog Operations (AFAEAEAC)

Keywords

• Compound feed manufacturing
• Animal feed production
• Grain and oilseed trading
• Livestock nutrition solutions
• Poultry pig cattle feed

Headquarters

HQ city

Pilisvörösvár

HQ country

Hungary

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Feed Production and Trade: Production and sale of compound feed for poultry, pig, and cattle, plus raw material trading. 436,000 tonnes of feed produced in Hungarian plants; exports to Slovakia, Czech Republic, Poland, Ukraine, Romania, Serbia, Croatia, Slovenia, Italy, North Africa.
2. International Produce Wholesale: Trade in cereals (maize, wheat, barley), oilseeds (soybeans, rapeseed, sunflower), and protein crops. 1.5 million tonnes of crops and feed materials sold. Export markets: Italy, Germany, Netherlands, Austria, Slovenia, Balkan region.
3. Large-Scale Livestock Farming: Pig breeding and integration operations producing approximately 250,000 fattening pigs annually through own operations and contract fatteners. Plans to expand to 500,000 pigs per year.
4. Professional Services: Feeding advice, recipe management, laboratory testing, quality assurance systems development, technical support, and telehealth management services for farming partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

UBM Holding is a vertically integrated agricultural group that produces compound feed for poultry, pigs, and cattle across owned feed mills in Hungary, Slovakia, and Romania, and trades cereals, oilseeds, and protein crops internationally across Central and Eastern Europe. The company also operates large-scale pig breeding and integration, provides laboratory testing and feeding advisory services, and runs specialty R&D-driven feed products such as SoyPreme protected soybean, split-feeding systems for laying hens, and bacteriophage-based Salmonella control supplements.

Product overview

UBM Group operates as a vertically integrated agricultural conglomerate with two core business lines coordinated by UBM Feed Zrt. (compound feed production and trading) and UBM Grain Zrt. (crop and commodity trading), supported by UBM Trade Zrt. as the operational holding entity. The product portfolio spans compound feeds for poultry, pig, and cattle (including specialty products like SoyPreme protected soybean and split-feeding systems for laying hens), feed supplements (bacteriophage-based salmonella control products, lyophilized rumen fluid probiotics, and RUFAL laboratory testing), feed materials and raw material trading, and large-scale pig production with integration services. The group complements its feed business with publications (UBM Hírhozó Online/Plusz, UBM Monitor), laboratory services, on-site feeding advisory, and R&D projects funded through NKFI programmes. International expansion includes UBM Italy S.r.l. for Italian market trading, UBM Agrar GmbH (Austria), UBM Agri Trade SRL (Romania), and UBM Agro Slovakia s.r.o.

Differentiator

Problem solved

Functional benefit

Brands

• SoyPreme: Hydrothermally protected soybean product with 20% crude fat content for dairy cow feeding, developed as palm oil alternative.
• POFCAP
• UBM Hírhozó Online
• UBM Hírhozó Plusz
• UBM Monitor
• UBM RED RUN

Products and services

• UBM Feed Compound Feed (Poultry, Pig, Cattle) Complete range of compound feeds including premixes, feed materials, and finished feed products for poultry, pig, and cattle farming, produced in owned mills in Hungary, Slovakia, and Romania.
• SoyPreme Protected Soybean Hydrothermally protected full-fat soybean product with 20% crude fat content, used as a palm oil alternative in dairy cattle feeding, providing energy supplementation without rumen-protected fats. Trademark-protected feeding solution.
• Split-feeding system for laying hens Dual-feed feeding system that provides energy-protein-rich feed in the morning and calcium-rich feed in the afternoon, matching the laying hen's physiological needs for egg white synthesis and eggshell formation respectively, achieving equal or better production results with improved environmental sustainability.
• Bacteriophage-based feed supplement for Salmonella control Multi-component phage-based feed supplement product family for zoonotic Salmonella control in meat and egg-producing poultry species throughout their complete lifecycle from hatchery to slaughter. Developed in consortium with EBESI Pulykahízlaló Kft and Debreceni Egyetem.
• Lyophilized rumen fluid lysate probiotic product Lyophilized rumen fluid-based probiotic preparation to support faster rumen development in young meat-type ruminants (lambs and calves), enabling earlier transition to solid feed and reducing antibiotic use during the milk-feeding period.
• RUFAL Laboratory Testing Service Laboratory service measuring rumen unsaturated fatty acid load in both TMR rations and feed raw materials, used to control rumen unsaturated fatty acid load which is responsible for milk fat depression in dairy cattle.
• POFCAP Palm Oil Free Certification Palm Oil Free Certification Accreditation Programme providing official certification for dairy cattle feeding without palm oil-based protected fat supplements.
• Bypass full-fat soybean for Omega-3 supplementation Rumen-protected (bypass) full-fat soybean technology for omega-3 fatty acid supplementation in high-producing dairy cows, developed to influence milk fatty acid composition and improve cardiovascular health markers in consumers.
• Grain and oilseed international wholesale International trading of cereals (maize, wheat, barley), oilseeds (soybeans, rapeseed, sunflower), and protein crops, with export markets in Italy, Germany, Netherlands, Austria, Slovenia, and the Balkan region. 1.5 million tonnes sold annually with strategic target of 2 million tonnes per year.
• Large-scale pig production and integration Pig breeding and integration business unit producing approximately 250,000 fattening pigs annually through own operations and contract fatteners, with strategic plans to expand to 500,000 pigs per year.
• Feeding advice and recipe management Technical feeding advisory services and recipe management for poultry, pig, and cattle farming partners, including on-site consultancy and ration optimization using CNCPS software.
• Telehealth management services Remote advisory services for partner livestock operations, providing technical support and health management consultation.

Quantifiable outcome

• Split-feeding system for laying hens achieves equal or better production results compared to single-phase feeding while improving environmental sustainability
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EBESI PULYKAHÍZLALÓ KftcoreStrategic or Co-development Partner · 8 May 2024NKFI-funded R&D consortium (project 2023-1.1.1-PIACI_FÓKUSZ-2024-00053) for bacteriophage-based product development to control Salmonella in poultry populations. UBM Feed Zrt. as consortium partner; 411,079,936 HUF non-refundable grant awarded.
• Debreceni Egyetem (University of Debrecen)coreStrategic or Co-development Partner · 8 May 2024NKFI-funded R&D consortium partner for bacteriophage-based product development (project 2023-1.1.1-PIACI_FÓKUSZ-2024-00053) to control Salmonella in poultry. Consortium with EBESI PULYKAHÍZLALÓ Kft and UBM Feed Zrt.; 411,079,936 HUF non-refundable grant.
• Agroloop HungarycoreStrategic or Co-development Partner · 25 August 2023Strategic partnership for insect-based feed development. Agroloop produces black soldier fly protein meal and oil, while UBM provides technical and nutritional expertise for feed formulation. UBM commits to purchasing significant portion of Agroloop's production output. Joint poultry farm trials planned to optimize insect protein inclusion in compound feeds.
• Agroloop HungarycoreStrategic or Co-development Partner · 1 December 2022Agroloop received 18 million EUR investment in December 2022 to build new 3,000 tonne/year insect protein meal production facility near Budapest Airport (commissioning Q4 2024). Strategic partnership with UBM as primary off-take customer for significant portion of production output.
• Magyar Mezőgazdasági és Élelmiszertudományi Egyetem (MATE)minorStrategic or Co-development PartnerCollaboration agreement signed for aquaculture feed development, specifically for carp breeding in Hungarian aquaculture. Focus on reducing environmental impact and improving feed quality for fry.
• NKFI (Nemzeti Kutatási, Fejlesztési és Innovációs Hivatal)coreOthersMultiple R&D projects funded through NKFI programs including bacteriophage product development (411M HUF grant), rumen fluid lyophilizate-based probiotic development, diagnostic procedures for reproduction biology, and bypass soybean research for omega-3 supplementation.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nutreco (including Trouw Nutrition): Animal nutrition conglomerate (parent of Trouw Nutrition premixes and Skretting aquafeed) owned by SHV; competes with UBM in premix and specialty feed solutions across Europe, while also a likely M&A reference point for UBM-style regional feed players.
• ADM Animal Nutrition: Global agribusiness and feed additive/feed manufacturing player; competes with UBM in Central European grain origination and in feed ingredient/premix supply, but at vastly larger scale with broader portfolio.
• AB Agri: UK-headquartered feed, grain and animal nutrition arm of Associated British Foods, operating compound feed mills and grain origination across Europe. Comparable in its feed-plus-grain-trading business model and downstream pig integration ambitions.
• Cargill Animal Nutrition: Global commodity giant with a substantial compound-feed, premix and animal-nutrition business spanning Europe. Acts as both feed-buyer/competitor in CEE grain trading and supplier of comparable premix and additive products to UBM's customer base.

Direct peers

• Vitafort: Czech-based compound feed and premix producer with strong Hungarian and CEE distribution, jointly serving poultry, pig and cattle farms. Peer of similar size and geographic overlap, making it UBM's closest like-for-like Central European rival.
• ForFarmers: Euronext-listed Dutch compound feed manufacturer serving dairy, swine and poultry farms across Western and Central Europe. Comparable feed-milling-and-advisory business model with growing CEE presence, directly competing with UBM in cross-border feed trade.
• De Heus Animal Nutrition: Dutch family-owned compound feed manufacturer with a heavy CEE footprint (acquired several Polish, Czech and Serbian feed mills). Highly comparable to UBM's mix of compound feed production, premixes, and on-farm advisory services for poultry, swine and ruminants.
• Veronesi: Italian compound feed producer (Veronesi Agritech/Schaumann) with poultry and swine feed lines; directly comparable to UBM's Italian feed-trading push via UBM Italy S.r.l. and a benchmark for Italian market entry.
• Bonafarm Group (Bábolna Takarmány): Hungarian agricultural holding producing compound feed, operating pig and poultry integrations, and trading grains - virtually identical three-leg structure (feed, livestock, grain) to UBM and based in the same Hungarian market.
• Alltech: Global family-owned animal nutrition and feed additive specialist with significant CEE manufacturing and premix operations. Comparable in the specialty/additives layer of UBM's portfolio (SoyPreme, bacteriophage, probiotic) rather than bulk commodity feed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ubmcsoport2285
• Facebookfacebook.com/ubmcsoport.hu
• LinkedInlinkedin.com/company/ubm-group-hungary

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBM Holding