Galerie Atelier Herenplaats

What Galerie Atelier Herenplaats does

Galerie Atelier Herenplaats is a Rotterdam-based nonprofit art center and gallery operating under the Pameijer foundation (legal entity: Stichting Vrienden van Herenplaats, an ANBI-certified Dutch public benefit organization). Founded in 1991, the organization serves artists with intellectual disabilities or psychiatric backgrounds who are typically excluded from regular art academies, providing an adapted art training program, professional studio space, exhibition programming, and pathways to commercial practice. Approximately 30 full-time artists work on-site daily, supplemented by a 15-artist visiting pool, with works sold through the on-site gallery, the Kunstuitleen (art library) rental program, and commissions to corporate and institutional clients including museums and design firms.

Name

Galerie Atelier Herenplaats

Legal name

Stichting Vrienden van Herenplaats

Website

https://herenplaats.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Galerie Atelier Herenplaats is a Rotterdam nonprofit gallery and studio, founded in 1991, that provides adapted art training, studio space, exhibitions, and sales channels for artists with intellectual disabilities or psychiatric backgrounds, specializing in Outsider Art.

Ownership category

akta.pro rank

Product category

Outsider Art Gallery & Art Education

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Art Dealers (45992), Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Art Museums (THAJADAA), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Art, Street Art & Creative Scene Tours (THAJAAAE)

Keywords

• Outsider art gallery
• Adapted art training
• Art rental library
• Artist studio programs
• Art education services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Art Sales: Direct sales of artworks, prints, and merchandise through the gallery shop. Prints available from €75. Artists also take commissions from private and corporate clients.
2. Art Library (Kunstuitleen): Annual membership fees for art rental service: €46 per year for individuals, €80 per year for businesses and institutions. Additional €31.50 rental fee per artwork period (max 12 months). Over 100 private and corporate members.
3. Workshops and Tours: Educational workshops for schools, companies, and other groups (max 20 persons). Guided tours at €2.50 per person. Lectures at events, congresses, and seminars.
4. Friends of Herenplaats: Support donations: Heart Friends (hartsvriend) from €35/year receive invitations to exhibitions and newsletters; Business Friends (zakenvriend) from €500/year receive exhibition invitations and annual gallery use for corporate events (up to 50 people).
5. External Collaborations: Collaborative products with partners like Rotterdams Handwerk (underwear, wine crates, shirts) and Mascolori (shoes designed with Herenplaats artists).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Galerie Atelier Herenplaats is a Rotterdam-based nonprofit gallery and art academy that develops, exhibits, and sells Outsider Art (Art Brut) created by artists with intellectual disabilities or psychiatric backgrounds. It provides adapted art training, studio space, and an artists' collective, operating an on-site gallery shop, an art rental library (kunstuitleen), workshops, and guided tours for individuals, schools, and corporate clients.

Product overview

Galerie Atelier Herenplaats operates as a Rotterdam-based art center for artists with intellectual disabilities or psychiatric backgrounds. The organization offers a unified portfolio comprising the main gallery showcasing and selling Outsider Art, the studio/atelier providing adapted art training, and related services including art rental (kunstuitleen), a shop selling art-related products, workshops, guided tours, and an art library. The core value proposition centers on supporting artists who cannot access regular art academies, offering them professional development and market access through the collective.

Differentiator

Problem solved

Functional benefit

Products and services

• Atelier Herenplaats (Adapted Art Academy) Adapted art training for persons with intellectual disabilities or psychiatric backgrounds who are not admitted to regular art academies. Lessons are taught by professional artists and art teachers with tempo set to each student's abilities; graduates progress into the Herenplaats artists' collective.
• Galerie Atelier Herenplaats (Gallery) The main gallery showcasing and selling Outsider Art created by Herenplaats artists, combined with invited contemporary artists from the Netherlands and abroad. Exhibitions run at the Schietbaanstraat 1 gallery in Rotterdam.
• Kunstuitleen (Art Rental / Art Library) Subscription-based art rental service letting members borrow paintings and drawings from the Herenplaats collection for display in homes, offices, and institutions, with delivery and hanging available. Annual membership: €46 individuals, €80 businesses/institutions; rental fee €31.50 per artwork period (max 12 months).
• Art Shop / Winkel On-site shop at the Rotterdam gallery selling books, tea towels, tableware, socks, prints from €75, collaborative products with partners such as Rotterdams Handwerk and Mascolori, and other art-related merchandise.
• Workshops and Lectures Creative workshops for schools, companies, and other groups (max 20 persons), including portrait and model drawing workshops led by Herenplaats artists, plus Outsider Art lectures for events, congresses, and seminars.
• Guided Tours (Rondleidingen) Guided tours of the atelier and gallery introducing Outsider Art; priced at €2.50 per person. Individuals are also welcome during regular gallery hours (Monday–Saturday 13:00–17:00).
• Friends of Herenplaats Membership Program Supporter-membership tiers (Heart Friends from €35/year and Business Friends from €500/year) that fund gallery operations and provide exhibition invitations, a special friends newsletter, annual friends meetings, and an annual use of the gallery for corporate events (up to 50 persons) for business-tier members.

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• PameijercoreStrategic or Co-development PartnerAtelier Herenplaats is part of Pameijer organization. Pameijer supports people with intellectual disabilities or psychiatric backgrounds, providing the broader organizational framework for Herenplaats's art programs.
• SKVR (Rotterdam Foundation of Artistic Education)minorStrategic or Co-development PartnerSKVR provides model drawing courses that some Herenplaats artists attend, such as Wouter Valentijn who takes model drawing lessons weekly at SKVR.
• Rotterdams HandwerkminorStrategic or Co-development PartnerProduct collaboration creating items like underwear with Ben Augustus designs, wine crates with Laan Irodjojo art, and shirts with Maarten Wendrich designs.
• MascoloriminorStrategic or Co-development PartnerRotterdam shoe brand collaborated with Herenplaats artists: shoe design with Laan Irodjojo (2015) and shoe design with Jeroen Pomp (2017, launched at Natural History Museum).
• Kunstuitleen RotterdamminorChannel Partner/ Reseller/ DistributorHerenplaats works are also represented at the Kunstuitleen Rotterdam, expanding the art rental distribution network.
• Kempro Galerie (Atelier Galerie Kempro)minorChannel Partner/ Reseller/ DistributorInvited Herenplaats to participate in the exhibition 'In de Kijker' (In the Spotlight), showing from February 29 to March 15, 2026, featuring work by multiple Herenplaats artists.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Creatiefheidscentrum De Buiteling: Dutch creator space for people with disabilities to engage in arts and crafts. Comparable mission of providing art access to people with intellectual or psychiatric disabilities, though broader in scope than Outsider Art.

Direct peers

• Prinzhorn Collection (Heidelberg): German museum dedicated to art by psychiatric patients and outsiders. Comparable institutional model combining collection, exhibition, and research on Art Brut / Outsider Art, similar to Herenplaats's mission.
• Museum Dr. Guislain: Belgian museum focusing on the history of psychiatry and Outsider Art. Direct neighbor to Herenplaats in the Benelux region with similar mission of exhibiting art by marginalized/outsider artists.
• Bethlem Museum of the Mind: UK museum and gallery attached to Bethlem Royal Hospital, exhibiting art by people with mental health difficulties. Closely aligned with Herenplaats's studio-and-gallery model for artists with psychiatric backgrounds.
• Collection de l'Art Brut (Lausanne): Switzerland's renowned museum for Art Brut, holding major works by self-taught and psychiatrically-influenced artists. Directly comparable to Herenplaats's mission of exhibiting and validating Outsider Art, though at a much larger institutional scale.
• Outsider Art Museum: New York-based museum dedicated to Outsider Art. Herenplaats has artists in the museum's permanent collection (e.g., Paulus de Groot). Both serve as platforms for exhibiting and collecting work by self-taught/outsider artists.
• Museum Gugging: Austrian museum and studio program for artists with psychiatric backgrounds or intellectual disabilities. Closely parallel to Herenplaats's combination of training studio and gallery, with internationally recognized artist roster.
• Kunstuitleen Rotterdam: Rotterdam art rental library where Herenplaats works are also represented. Directly comparable subscription/membership-based art rental model serving the Rijnmond area.

Regional players

• Galerie Hamer: Amsterdam-based contemporary art gallery with Outsider Art programming. Comparable Dutch gallery model showcasing Outsider and contemporary artists, with similar group exhibition formats.
• Atelier Van Lieshout: Rotterdam-based artist studio/colony operating in similar Dutch art ecosystem. Comparable as a Rotterdam-rooted artist collective practice, though focused on contemporary art rather than Outsider Art specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/galerieatelierherenplaats
• Instagraminstagram.com/galerieatelierherenplaats
• Xx.com/herenplaats
• LinkedInlinkedin.com/company/galerie-atelier-herenplaats

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galerie Atelier Herenplaats