SwipeHQ

What SwipeHQ does

SwipeHQ, operating as CyberCom Pay, is a New Zealand-based online payment processing service targeting small and medium-sized businesses. Founded in 1995 and headquartered in Auckland, the company is privately held under CyberCom Hospitality Solutions Limited and operates without disclosed external institutional backing. Its primary offering, CyberCom Pay Online, is a credit card payment gateway accepting Visa and Mastercard credit and debit cards globally, with no monthly fees for new merchants (provisioned after 30 June 2017), a 2.85% transaction rate (1.29% for registered NZ charities), a one-time $99+GST setup fee, and same-day settlement for transactions before 6pm. The platform supports 12 major currencies without FX fees and is PCI PTS 3.x compliant with SSL encryption.

The product suite extends beyond the core gateway to include a recurring billing system with a subscriber portal, an electronic invoicing module with view/click tracking, a point-of-sale system for inventory and sales management, a mobile app for on-the-go payments, a mini CRM for customer insights, and Buy Now button HTML widgets. Distribution is self-serve through an online signup flow, supported by API access, shopping cart integrations, developer documentation, and content marketing via the company website and blog. EFTPOS and card-reader support have been discontinued, narrowing the offering to online and mobile payment flows.

The business model is a transaction-fee take-rate supplemented by one-time setup fees, with a primary customer segment of New Zealand SMBs and a secondary segment of registered NZ charities served at discounted rates. The company employs between 11 and 50 people, serves thousands of merchants, and has not publicly disclosed revenue, funding, or headcount growth signals. The most recent dated operational milestones in the source material relate to a June 2017 pricing and settlement restructure and a March 2018 transaction processing outage; no subsequent strategic actions, partnerships, or expansion moves are documented in the available data.

Name

SwipeHQ

Legal name

CyberCom Hospitality Solutions Limited

Website

https://swipehq.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

SwipeHQ (CyberCom Pay) is a New Zealand-based online payment processor serving thousands of small businesses with a Visa/Mastercard gateway, recurring billing, e-invoicing, and multi-currency support, charging 2.85% per transaction with no monthly fees.

Ownership category

akta.pro rank

Product category

Online Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro industry

PRIMARYCRAFALAH

Recurring Billing, Subscriptions & Tokenized Payments

Consumer Products & Retail/E-commerce & Marketplaces/Digital Payment Solutions for E-commerce

SECONDARYFSAMABAF

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management)

Financial & Insurance/Payments & Transaction Processing/Payment Processors & Merchant Acquirers

SECONDARYCRAFALAF

Cross-border Payments & FX for E-commerce

Consumer Products & Retail/E-commerce & Marketplaces/Digital Payment Solutions for E-commerce

Keywords

• Online payment gateway
• Credit card processing
• Merchant services
• Recurring billing
• Payment processing platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction Processing Fees: Primary revenue from transaction fees: 2.85% per transaction for new merchants (provisioned after June 30, 2017), 2.75% for older system merchants. Charity rate of 1.29% for registered NZ charities. International transaction rate also 2.85% for new merchants, 3.25% for older system merchants.
2. Setup Fees: One-time setup fee of $99+GST for new merchant accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SwipeHQ (operating as CyberCom Pay) provides an online credit card payment processing gateway for New Zealand small businesses, enabling merchants to accept Visa and Mastercard credit and debit card payments via hosted payment pages, e-invoices, Buy Now buttons, shopping cart integrations, and a recurring billing system. The service is sold with no monthly fees for new merchants, no long-term contracts, a 2.85% per-transaction rate, same-day settlement for transactions before 6pm, and multi-currency support across 12 major currencies without foreign exchange fees.

Product overview

CyberCom Pay (formerly Swipe/SwipeHQ) operates as a payment processing platform offering a unified suite of products for small business merchants in New Zealand. The core offering consists of CyberCom Pay Online (the payment gateway) and the Recurring Billing System (subscription management), supported by add-on modules including E-Invoice for invoice management, Mini CRM for customer insights, Point-of-Sale for physical retail, and a Mobile App for on-the-go sales. The platform also provides developer tools including Buy Now buttons and API access for inventory and notification management. All products share the same merchant account infrastructure with shared customer management and reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• CyberCom Pay Online

Quantifiable outcome

• Settlement completed same day for transactions before 6pm (for new merchants provisioned after June 30, 2017)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• PayPal: Established global digital payments platform offering card processing, subscriptions, invoicing, and checkout for SMBs and consumers. A broad incumbent competing in the same NZ online-merchant segment where SwipeHQ operates.
• Worldpay: Large global merchant acquirer and payment processor offering card processing, recurring billing, and multi-currency acceptance across SMB and enterprise tiers. Broad incumbent in the same payments-processor category as SwipeHQ.
• Authorize.Net: Established US-origin payment gateway providing card processing, recurring billing, and shopping-cart integrations for SMBs. Functionally similar to SwipeHQ's gateway plus recurring product set, though with US-centric distribution.
• Adyen: Global enterprise-grade payment processor with unified online and in-person acquiring, multi-currency settlement, and broad payment-method coverage. Comparable in multi-currency capability but targets larger merchants than SwipeHQ's SMB core.
• Checkout.com: Global payment processor offering card acquiring, multi-currency processing, and recurring billing across multiple geographies. Comparable to SwipeHQ's multi-currency gateway, though serving larger merchants and platform use cases.

Emerging players

• 2Checkout (now Verifone): Digital-commerce payments platform supporting global card processing, subscriptions, and multi-currency checkout for online SMB and SaaS merchants. Comparable recurring-billing and multi-currency positioning to SwipeHQ's gateway-plus-subscription stack.

Direct peers

• Stripe: Global online payment gateway serving SMBs and enterprises with card processing, recurring billing, multi-currency acceptance, and developer APIs. Competes with SwipeHQ for NZ online merchants and sets the global benchmark for transparent SMB pricing and developer experience.
• Square (Block): Integrated SMB payments and POS provider offering card processing, recurring invoices, online checkout, and a mobile app for small businesses. Directly comparable to SwipeHQ's bundled gateway + POS + invoicing + mobile app stack for the SMB segment.
• Windcave (formerly Payment Express): New Zealand-headquartered payment gateway and merchant acquirer offering online card processing, recurring billing, and multi-currency support to NZ and APAC merchants. Closest direct competitor to SwipeHQ in the same domestic SMB segment with overlapping banking-rail access.

Regional players

• POLi Payments: APAC online banking-based payment method enabling real-time bank transfers for merchants in Australia and New Zealand. A regional alternative in NZ SMB checkout flows, complementing or competing with card-based gateways like SwipeHQ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwipeHQ