VM Group
VM Group is a Dutch supplier of temporary construction infrastructure, manufacturing and renting hardwood bog mats, road plates, and construction fences from 13 locations across the Netherlands and Germany, serving contractors in construction, energy, maritime, and event sectors worldwide.
- Company typePrivate
- Founded1925
- HeadquartersJoure, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What VM Group does
VM Group is a Netherlands-headquartered supplier of temporary construction infrastructure, organized as a group of four Dutch private limited companies (VM rental bv, VM mats bv, Solid infraservice bv, Solid group bv) with its principal office in Joure, Friesland. The company's core offering centers on hardwood bog mats (draglineschotten), steel and plastic road plates, and construction fences, supplied both for rental and outright sale to B2B contractors. Bog mats are produced in-house at a Groningen manufacturing facility with stated capacity exceeding 100 mats per day, supporting customization across multiple wood species (Azobé, Oak, Okan, Beech, Greenheart, Dabéma), lengths of 3-12 meters, and optional steel edges and customer branding; steel crane mats are sourced externally as a complementary sub-product line, and a refurbished used-mats program extends the range to a lower price point.
Revenue is generated through four streams: equipment rental (recurring duration-based fees with delivery and collection), equipment sales (one-time purchases with customization), building materials supply (certified sand, soil, and aggregates), and environmental services (asbestos abatement, soil inspection and remediation, chromium-6 assessment). Go-to-market is sales-led and direct, with phone-based and online quote requests producing customized offers, supported by 13 regional depots across the Netherlands and Germany and the company's own transport fleet enabling 24-48 hour delivery. Customer segments span construction (primary), maritime, events, energy and utilities, and industrial/mining, with named reference customers including Schmidbauer, Van Grinsven, and Franz Bracht; projects are delivered worldwide from the NL/DE base. The company claims approximately 100 years of operating history and markets under sub-brands VM Rental and VM Mats, with a separate VM Events vertical.
VM Group firmographics
Firmographics- Name
- VM Group
- Legal name
- VM rental bv, VM mats bv, Solid infraservice bv, Solid group bv
- Website
- https://vm-group.org
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VM Group is a Dutch supplier of temporary construction infrastructure, manufacturing and renting hardwood bog mats, road plates, and construction fences from 13 locations across the Netherlands and Germany, serving contractors in construction, energy, maritime, and event sectors worldwide.
- Ownership category
- akta.pro rank
VM Group industry classification
Industry- Product category
- Construction Equipment Rental and Supply
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Wood Container and Pallet Manufacturing (321920), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Construction Machinery & Equip (3531), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Wood Pallets, Crates & Industrial Wood Packaging (IMADADAJ), ROW Access, Road & Trail Construction/Maintenance (EUADAOAE)
Keywords
Where VM Group is headquartered
LocationHeadquarters
- HQ city
- Joure
- HQ country
- Netherlands
- HQ region
- Europe
Offices14 records
Markets served
VM Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Rental of road plates (steel and plastic), bog mats, and construction fences. Customers pay for rental duration with flexible terms. Includes delivery and collection service.
- Equipment Sales: Sale of bog mats, road plates, and building materials. One-time purchase revenue with customization options (branding, sizing, wood type).
- Building Materials Supply: Supply of building materials including sand, soil, and aggregates. Delivered under certification with competitive pricing.
- Environmental Services: Environmental surveys, soil remediation, asbestos abatement, and safety consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products and services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
VM Group product offering
Product offeringCore offering
VM Group manufactures hardwood bog mats (draglineschotten) in-house and supplies, rents, and delivers road plates, construction fences, and building materials (sand, soil, aggregates) for infrastructure construction projects. The company also delivers environmental safety services such as asbestos abatement, soil inspection, soil remediation, and chromium-6 assessment. Both purchase and flexible rental options are offered, with delivery, collection, and installation handled through 13 regional locations across the Netherlands and Germany.
Product overview
VM Group offers a comprehensive portfolio of infrastructure equipment and services for construction projects. The core product lineup includes Bog Mats (draglineschotten) — hardwood mats in various wood types available for purchase or rental in lengths from 3–12 meters, with steel-edge options and used/rebuilt variants; Road Plates in steel and plastic for temporary access roads; and Construction Fences for site security. Supporting services include building materials supply (sand, soil, aggregates), environmental safety services (asbestos abatement, soil remediation), and temporary construction road solutions. The company operates from multiple locations in the Netherlands and Germany, serving projects worldwide with nearly 100 years of industry experience.
Differentiator
Problem solved
Functional benefit
Brands
- VM Rental: Leading sister company in bog mats and road plates rental
- VM Mats
Products and services
- Bog Mats (Draglineschotten / Baggermatratzen)
Quantifiable outcome
- Delivery within 24-48 hours
- +3 more outcomes
Companies that use VM Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
VM Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VM Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
VM Group competitors and assessment
Company assessmentBroad incumbents
- United Rentals: Largest equipment rental company in North America with a broad construction and industrial fleet. While geographically distant, comparable as a broad incumbent in construction equipment rental with adjacent ground-protection products.
- Cramo (Boels): Pan-European equipment rental company (now part of Boels). Comparable to VM Group in providing modular construction site solutions across multiple European countries, including road plates and ground protection.
- Boels Rental: Largest equipment rental company in the Netherlands and a major European player. Overlaps with VM Group in road plate and construction equipment rental to Dutch contractors, but operates at much greater scale across many equipment categories.
- Ashtead Group (Sunbelt Rentals): One of the largest equipment rental companies globally (Sunbelt Rentals in US, UK via Sunbelt). Overlaps with VM Group in general construction equipment rental, including ground protection, but operates at vastly greater scale and breadth.
Emerging players
- Centriforce Products: UK manufacturer of plastic ground protection mats and temporary roadway products. Comparable as a competing ground-protection solution to VM's bog mats and road plates, particularly the plastic road plate range.
- Oxford Plastics: Manufacturer of plastic composite ground protection and trench cover products. Comparable as an emerging alternative to VM Group's traditional hardwood bog mats in the temporary site infrastructure segment.
Direct peers
- Hune Rental: Dutch equipment rental company focused on construction and infrastructure projects. Directly competes with VM Group on temporary site infrastructure (road plates, fencing, site equipment) to Dutch contractors.
- Mateco: German-based equipment rental specialist with strong presence in aerial work platforms and construction site equipment. Comparable to VM Group's German operations in serving contractors needing temporary site infrastructure.
- Timbermat: UK-based specialist in hardwood timber mats (bog mats) for construction, utilities, and events. Most direct product-line peer to VM Group's draglineschotten offering, though focused on UK market.
Regional players
- SBH Tiefbautechnik: German specialist in civil engineering and shoring/rigging equipment. Comparable to VM Group's shoring mats (stempelschotten) and infrastructure services serving German contractors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VM Group social profiles
Digital presenceVM Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
VM Group leadership team
Management profileNumber of profiles
VM Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VM Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VM Group
What does VM Group do?
VM Group manufactures hardwood bog mats (draglineschotten) in-house and supplies, rents, and delivers road plates, construction fences, and building materials (sand, soil, aggregates) for infrastructure construction projects. The company also delivers environmental safety services such as asbestos abatement, soil inspection, soil remediation, and chromium-6 assessment. Both purchase and flexible rental options are offered, with delivery, collection, and installation handled through 13 regional locations across the Netherlands and Germany.
Is VM Group a public or private company?
VM Group is a private company. It is classified as family owned and is currently operating.
When was VM Group founded?
VM Group was founded in 1925. It employs 11 to 50 people.
Where is VM Group based?
VM Group is headquartered in Joure, Netherlands, in the Europe region.
How does VM Group make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, building Materials Supply and environmental Services.
Who are VM Group's main competitors?
Broad incumbents on record are United Rentals, Cramo (Boels), Boels Rental and Ashtead Group (Sunbelt Rentals). Emerging players are Centriforce Products and Oxford Plastics. Direct peers are Hune Rental, Mateco and Timbermat. SBH Tiefbautechnik is listed as a regional player.
Does VM Group have an API?
No public API is recorded for VM Group.
What industry is VM Group in?
VM Group's product category is Construction Equipment Rental and Supply. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of IMADADAJ, Wood Pallets, Crates & Industrial Wood Packaging. Its NAICS code is 532412 and its SIC code is 2400.