VGG

What VGG does

VGG is a Dutch advisory firm providing real estate and construction consultancy services, founded in 1985 and headquartered in Alphen aan den Rijn with an additional office in Alblasserdam. The company serves as the intermediary between housing corporations, architects, project developers, construction companies, and municipalities, offering strategic feasibility studies, construction cost investment estimates, land exploitation analyses, and tender and procurement advice. Its service portfolio spans the full project lifecycle from initial idea to contract formation, covering housing, healthcare, education, leisure, and culture sectors.

The firm's core differentiator is a proprietary calculation model for construction cost estimation, foundation costs, and residual land value determination (Grondkostenmodel). This model integrates program requirements, quality standards, and specific project characteristics to compute contract sums and multi-year maintenance costs, and supports municipalities in establishing market-conforming residual land values based on urban planning parameters. The model contains element-level priced reference housing for single-family and multi-family typologies, built on empirical data accumulated since 1985.

VGG operates as a professional services B2B firm with sales-led, relationship-based go-to-market motion. Revenue is generated through project-based consulting engagements with custom pricing tied to scope and complexity; no public pricing exists. Since 2021, VGG has operated as a subsidiary of ESG Tech, a diversified group of advisory and engineering companies that includes Omniform, Alphaplan, Kettlitz, and E-solutions. The company maintains 11-50 employees and concentrates exclusively on the Dutch market.

Name

VGG

Legal name

VGG

Website

https://vgg.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

VGG is a Dutch real estate and construction consultancy, founded in 1985, that provides feasibility studies, construction cost estimates, and land exploitation analysis to housing corporations, developers, municipalities, architects, and construction firms using proprietary calculation models.

Ownership category

akta.pro rank

Product category

Real Estate and Construction Consultancy

NAICS

Offices of Real Estate Agents and Brokers (5312), Other Management Consulting Services (541618), Other Activities Related to Real Estate (531390)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

akta.pro secondary industries

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

Keywords

• Construction cost consulting
• Feasibility studies
• Land exploitation advisory
• Tender advisory services
• Real estate consultancy

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Feasibility Studies: Advisory services analyzing project feasibility from housing to healthcare and culture. Covers technical, spatial, and financial aspects to determine project viability, helping businesses make smart choices and identify risks.
2. Construction Cost Investment Estimates: Providing precise construction cost estimates and budgets at each project stage. The model calculates contract sums and maintenance costs for single-family and multi-family homes, including foundation costs and land value.
3. Land Exploitation (Grondexploitaties): Residual land value calculations and exploitation calculations for municipal housing policy. Services include residual pre-calculation for realistic market-conforming land prices and full real estate exploitation analysis including costs and revenues.
4. Tender and Procurement Advice: Formulating contractor selection inquiries for public tenders. Modern approach ensuring complete documentation and effective collaboration between clients, team members, and contractors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

VGG is a Dutch advisory firm providing real estate and construction consultancy through four core service lines: strategic feasibility studies, construction cost investment estimates, land exploitation analyses, and tender and procurement advice. The firm leverages proprietary calculation models to assess project viability, compute contract sums, determine residual land values, and formulate contractor selection inquiries for clients across the Dutch housing and construction value chain.

Product overview

VGG operates as a consulting firm serving as the intermediary between housing corporations, architects, developers, construction companies, and municipalities. Their offering consists of a unified advisory service centered around a unique calculation model that provides practical advice on price-quality optimization and execution streamlining. The core services include Strategische haalbaarheidsstudies (strategic feasibility studies), Investeringsramingen bouwkosten (investment cost estimates), Grondexploitaties (land exploitation), and Advies bij tenders en aanbestedingen (tender and procurement advice). All services are delivered through their proprietary calculation models and methodologies rather than as separate software products. The company was founded in 1985 and became part of ESG Tech in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Feasibility Studies (Strategische haalbaarheidsstudies) Strategic feasibility studies that assess whether projects are viable across housing, healthcare, and cultural sectors. Analyzes technical, spatial, and financial aspects from initial idea to contract to determine project success probability, helping developers, builders, architects, and municipalities make smart choices, identify risks, and improve plans.
• Construction Cost Investment Estimates (Investeringsramingen bouwkosten) Construction investment cost estimates providing clear cost calculations and budgets at every project phase. Uses VGG's proprietary model to calculate contract sums and maintenance costs for single-family and multi-family housing, including total construction costs and land value, based on program requirements, quality standards, and specific project characteristics.
• Land Exploitation Services (Grondexploitaties) Land exploitation services using residual pre-calculation to determine land prices. Provides realistic market-based land values based on urban planning parameters and desired housing programs at project and area levels, enabling municipalities to establish reliable, market-conforming land prices.
• Tender and Procurement Advice (Advies bij tenders en aanbestedingen) Advisory on tenders and procurement processes. Formulates contractor selection inquiries for public tenders to maximize contractor knowledge and experience, identify plan risks early, and ensure budget-friendly solutions with effective collaboration between clients, team members, and contractors.

Quantifiable outcome

• Municipalities like Haarlemmermeer and Apeldoorn use the model for quick and reliable land revenue projections

Named customers2 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ESG Techparent_companyOthersVGG is a subsidiary of ESG Tech, a group of advisory and engineering companies. The affiliation, established in 2021, brought larger projects, more impact, and additional innovation while maintaining VGG's core expertise. ESG Tech includes other specialized companies: Omniform (civil engineering), Alphaplan (property management and construction regulations), Kettlitz (facade and roof advisory), and E-solutions (mechanical engineering and innovation).

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Arcadis: Global design and consultancy firm with significant Dutch operations offering real estate advisory, cost management, and project services; broader portfolio but competes in the same Dutch real estate advisory space.
• Sweco Nederland: European engineering consultancy with a substantial Dutch practice offering real estate, urban development, and infrastructure advisory; competes with VGG for larger integrated mandates.
• Cushman & Wakefield Netherlands: Global real estate services firm with a Netherlands practice offering advisory, valuation, and transaction services; overlaps with VGG in feasibility and development advisory but operates at much larger scale.
• Royal HaskoningDHV: Major Dutch engineering and project management consultancy with real estate advisory capabilities, comparable as a broad incumbent serving Dutch public and private real estate clients.
• Witteveen+Bos: Dutch engineering and consulting firm active in real estate, area development, and infrastructure, providing a broader alternative to VGG for clients needing integrated project expertise.

Direct peers

• Fakton: Dutch real estate advisory and investment consultancy serving municipalities, developers, and housing corporations with feasibility and valuation services, directly comparable to VGG's client base and service mix.
• BBN Adviseurs: Dutch cost consultancy and feasibility advisor serving housing and construction clients, with similar cost estimation and project advisory services to VGG.
• Capital Value: Dutch real estate consultancy specializing in valuations, feasibility, and investment advisory for residential and commercial developments, with overlapping public and private sector clients.
• AT Osborne: Dutch real estate advisory firm providing feasibility, cost, and development advisory services to public and private sector clients, directly comparable to VGG's strategic feasibility and land exploitation work.
• IGG BICON: Dutch construction cost advisory firm providing investment estimates and cost management for housing and development projects, directly comparable to VGG's cost estimation core service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vgg-adviseurs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VGG