Soho Hospitality

What Soho Hospitality does

Soho Hospitality is a Bangkok-headquartered, founder-owned hospitality company that operates, designs, and licenses lifestyle restaurant, bar, and nightclub venues. Founded in 2010 by CEO Rohit Sachdev, the group runs eight F&B brands in Bangkok — Above Eleven (Peruvian-Japanese rooftop bar), Charcoal (Indian tandoor grill), Havana Social (Cuban speakeasy), Cantina (Italian), Yankii (Japanese robatayaki), APT 101 (1970s New York-themed nightclub), Page Seven (cocktail bar), and Soho Pizza (grab-and-go New York-style pizza) — collectively serving over 850,000 guests annually across flagship venues and a growing Soho Pizza footprint. The company employs 300+ team members and is organized around a three-studio B2B engine alongside the consumer brands: Soho X delivers experience transformation consulting (concept, interior design, branding, F&B development), SaySo is a 360° hospitality marketing agency, and Soho Works provides operations management, franchising, and licensing to hotel operators, developers, and investors.

The business model is multi-pronged: (1) direct consumer revenue from owned and operated venues in Bangkok; (2) licensing and franchising of proprietary brand concepts to hotel and real estate partners in Dubai, Phnom Penh, Colombo (2027), and Saudi Arabia's Red Sea Development (2026); (3) professional services fees from Soho X experience transformation consulting, including a 2025 milestone of five new projects with a London hospitality group marking European entry; and (4) B2B marketing services from SaySo to external hospitality clients such as Fraser Suites Sukhumvit and Flamingo Phuket. Customer segments span Bangkok mass-affluent consumers, international tourists, hotel operators and property developers, F&B investors, and external hospitality brands seeking marketing support. The company has executed a 2025 operational restructuring emphasizing systems, processes, controls, and data, with management citing 5-20% expected incremental restaurant profitability from these initiatives.

Name

Soho Hospitality

Legal name

Soho Hospitality Co., Ltd.

Website

https://sohohospitality.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Soho Hospitality is a Bangkok-based, founder-owned hospitality group that owns and operates eight restaurant, bar, and nightclub brands in Bangkok, licenses them internationally to hotel partners, and provides design, consulting, and marketing services through its Soho X, SaySo, and Soho Works studios.

Ownership category

akta.pro rank

Product category

Hospitality Services and F&B Brand Operations

NAICS

Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAEAI

Lounge Bars & Hotel Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAL

Hotel Bars & Rooftop Bars

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Hospitality consulting services
• Restaurant interior design
• F&B brand licensing
• Nightlife venue operations
• Hospitality marketing agency

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Venue Operations (Owned): Direct ownership and operation of restaurants, bars, nightclubs, and lifestyle venues in Bangkok. Revenue generated from food and beverage sales, table reservations, and event bookings at company-owned locations including Above Eleven, Charcoal, Havana Social, Cantina, Yankii, APT 101, Page Seven, and Soho Pizza.
2. Licensing and Franchising: Licensing of established brand concepts (Above Eleven, Charcoal, Havana Social, Yankii) to hotel operators, developers, and investors for franchise or management arrangements. Partners receive access to brand identity, operational systems, training, and ongoing support. Currently active in Bangkok, Dubai, Phnom Penh, Colombo, and Red Sea Development.
3. Experience Transformation Consulting: Soho X studio provides end-to-end hospitality consulting including concept development, interior design, branding, F&B development, and operational setup. In 2025, delivered highest revenues since inception 15 years ago and entered European market with five projects for a London hospitality group.
4. Marketing and Communications Services: SaySo 360 marketing agency provides digital marketing services to external hospitality clients including strategy, social media management, content production, influencer partnerships, PR, and paid media campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Soho Hospitality owns and operates a portfolio of eight restaurant, bar, and nightclub brands in Bangkok (including Above Eleven, Charcoal, Havana Social, Cantina, Yankii, APT 101, Page Seven, and Soho Pizza), licenses these proven concepts internationally through franchise and management partnerships, and provides B2B hospitality services through three studios: Soho X (experience transformation and design), SaySo (360 marketing), and Soho Works (operational management and licensing).

Product overview

Soho Hospitality operates a multi-brand hospitality portfolio consisting of eight distinct restaurant, bar, and nightclub concepts in Bangkok, with expansion to international markets including Dubai, Phnom Penh, Colombo, and Saudi Arabia. The portfolio includes Above Eleven (Peruvian-Japanese rooftop bar), Charcoal Tandoor Fire Grill (Indian restaurant), Cantina Italian Kitchen, Havana Social (Cuban nightclub), APT 101 (1970s New York-style nightclub), Page Seven (cocktail bar), Soho Pizza (New York-style pizza), and Yankii Robatayaki & Bar (Japanese grill). Supporting these consumer-facing brands are three creative studios: Soho X (experience transformation and design agency), SaySo (360 marketing agency), and Soho Works (operational management services). The company provides end-to-end hospitality solutions encompassing concept development, interior design, brand strategy, marketing, and day-to-day operations management.

Differentiator

Problem solved

Functional benefit

Brands

• Soho X: The world's first hospitality experience transformation agency delivering strategy, design, branding, F&B development, and every sensory touchpoint that shapes cohesive, story-driven guest experiences.
• SaySo
• Soho Works
• Page Seven
• Soho Pizza
• APT 101
• Havana Social
• Cantina Italian Kitchen
• Yankii Robatayaki & Bar
• Charcoal Tandoor Fire Grill
• Above Eleven

Products and services

• Above Eleven Southeast Asia's first Peruvian-Japanese rooftop bar located on the 32nd and 33rd floors of Fraser Suites Sukhumvit in Bangkok, featuring Nikkei cuisine, signature Pisco Sours, and panoramic city views with Afro-Peruvian beats; also operated in Dubai and Phnom Penh with Colombo planned for 2027.
• Charcoal Tandoor Fire Grill Refined Indian dining restaurant focused on authentic tandoor cooking, smoky kebabs, and bold flavors in a contemporary setting; flagship in Bangkok with branches in Colombo and Red Sea Development (2026).
• Cantina Italian Kitchen Authentic Italian restaurant inspired by traditional wine cellars, featuring handcrafted pizzas, homemade pastas, and curated wine selection in Bangkok's Ari neighborhood.
• Havana Social Cuban-inspired hidden nightclub and speakeasy bar transporting guests to 1940s pre-revolution Havana, featuring vintage details, Latin music, classic Cuban cocktails, and salsa entertainment; flagship in Bangkok with Red Sea Development opening in 2026.
• APT 101 Immersive multifunctional nightclub in Bangkok paying homage to the nostalgic lifestyle of fashion icons in 1970s New York City, featuring three distinct spaces: Clubhouse, Pantry, and Page Seven Bar.
• Page Seven Theatrical cocktail bar inspired by scandalous headlines and underground glamour of 1970s to 1990s New York, hidden within APT 101, featuring immersive storytelling and provocative presentation.
• Soho Pizza Bangkok's first grab-and-go pizza brand based on New York-style pizza with 48-hour natural fermentation and 18-inch crispy slices; operates 8 branches across Bangkok with online ordering and delivery, open 9 AM to 5 AM daily.
• Yankii Robatayaki & Bar Japanese robatayaki grill and bar blending Japanese street pop culture with traditional fireside grilling, featuring two floors: intimate fireside dining upstairs and a lively karaoke bar downstairs.
• Soho X Hospitality experience transformation agency delivering strategy, design, branding, F&B development, and every sensory touchpoint to shape cohesive, story-driven guest experiences for hospitality clients globally; in 2025 delivered highest revenues since inception and entered Europe with five London projects.
• SaySo 360 marketing agency offering next-generation brand strategies, creative campaigns, and innovation-first performance marketing for hospitality brands and venues, including strategy, social media management, content production, influencer partnerships, PR, and paid digital media.
• Soho Works Operating engine providing digital-native operations deployment and world-class guest experience delivery, offering full operational management including staffing, training, service standards, financial performance, and guest experience for hospitality venues; also delivers restaurant management, franchising, and licensing for hotel operators, developers, and investors.

Quantifiable outcome

• 574,000 unique user reach in under three weeks for new venue launch
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered notable, supporting and core.

• Flamingo Phuket (Bandara Group)notableStrategic or Co-development Partner · 1 January 2026SaySo executed complete brand rebuild and marketing campaign for Flamingo Phuket's grand reopening. Services included full rebrand, logo design, visual identity, influencer partnerships, PR strategy, event programming, and paid digital media.
• London Hospitality GroupnotableChannel Partner/ Reseller/ Distributor · 1 January 2025Five projects secured with a hospitality group in London, marking Soho Hospitality's entry into the European market in 2025. Experience transformation consulting and potential brand licensing.
• New York Pizza ChefsupportingStrategic or Co-development Partner · 1 January 2019Partnership agreement with one of New York's top pizza chefs to help grow Soho Pizza's business. Provides expertise for authentic New York-style pizza development and brand expansion.
• The Red Sea DevelopmentnotableChannel Partner/ Reseller/ Distributor · 1 January 2015Licensing agreement to open Havana Social Cuban nightclub concept at The Red Sea Development project in Saudi Arabia, opening 2026. Brings immersive 1940s pre-revolutionary Havana nightlife experience to landmark destination.
• Charcoal Franchise Partners (Colombo, Red Sea Development)coreChannel Partner/ Reseller/ Distributor · 1 January 2014Licensing partnerships for Charcoal Tandoor Fire Grill concept. Bangkok flagship opened 2014, Colombo and Red Sea Development Saudi Arabia locations planned for 2026. Bold flavors, refined tandoor cooking, and contemporary Indian dining experience.
• Fraser Suites SukhumvitcoreStrategic or Co-development Partner · 1 January 2012Long-term partnership hosting Above Eleven rooftop bar on the 32nd and 33rd floors and Charcoal restaurant on the 5th floor. Soho Pizza also has location within Fraser Suites building. The partnership provides prime Sukhumvit Soi 11 location with access to hotel guests and foot traffic from Nana BTS station.
• Above Eleven Franchise Partners (Dubai, Phnom Penh, Colombo)coreChannel Partner/ Reseller/ Distributor · 1 January 2012Licensing partnerships for Above Eleven rooftop bar concept. Bangkok flagship opened 2012, Dubai and Phnom Penh operational, Colombo location planned for 2027. Partners receive brand rights, operational systems, design guidelines, training, and ongoing support.

Scale indicators13 records

Recent moves12 records

Expansion highlights5 records

Others

• Rockwell Group: New York-based architecture and design firm with a dedicated hospitality practice spanning hotels, restaurants, and nightlife. Analogous to Soho X in providing concept-to-execution design services for the hospitality sector.
• Yabu Pushelberg: Internationally recognized hospitality and interior design studio with deep hotel and restaurant project work. Closely related to Soho X's design and experience transformation practice but does not operate venues or license brands.

Broad incumbents

• Soho House: Global private members club operator with integrated F&B, design studios, and lifestyle programming. Shares the lifestyle positioning and end-to-end design-to-operation model, though it operates on a membership model rather than direct restaurant licensing.
• The Standard Hotels: Lifestyle hotel brand known for distinctive F&B programming and design-led venues. Comparable in positioning and brand-driven hospitality concepts, though it owns and operates its hotels rather than licensing F&B separately.
• Minor International: Thai-listed hospitality conglomerate operating hotels, restaurants, and lifestyle brands across Asia-Pacific and beyond. A direct regional incumbent that competes for Bangkok tourism F&B spend and operates its own licensing and franchise platforms.
• Dusit International: Thai hotel and hospitality group with F&B programs and international management contracts. Broad incumbent comparable to Soho Works' hotel-operator services and competes for Bangkok and regional hospitality talent and customers.

Direct peers

• AvroKO: New York-based hospitality design and brand strategy firm that creates restaurants, hotels, and nightlife concepts end-to-end. Highly comparable to Soho Hospitality's Soho X studio and SaySo agency, though it operates primarily in the U.S.
• Nobu: Globally licensed Japanese-Peruvian restaurant and hospitality brand with owned flagships plus extensive franchise/licensing footprint. Directly mirrors Soho Hospitality's Above Eleven model of a Bangkok-origin concept licensed to operators in multiple countries.
• Mott 32: Premium Asian restaurant concept that has scaled internationally via licensed locations inside hotels and luxury developments. Comparable to Above Eleven and Charcoal in combining a distinctive cultural concept with hotel-property distribution.

Regional players

• The Lo & Behold Group: Singapore-based lifestyle hospitality group operating multiple restaurant and hotel concepts across Southeast Asia. Closest regional comparable in operating a portfolio of distinct F&B brands with integrated design and marketing functions, though without Bangkok presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sohohospitality
• Facebookfacebook.com/sohohospitality
• LinkedInlinkedin.com/company/soho-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soho Hospitality