StudioBeaute.Co

What StudioBeaute.Co does

StudioBeaute.Co is a sole-proprietor Seint Artist affiliate business founded in 2020 by Jo Velarde in Regina, Saskatchewan, Canada. The company operates a WordPress-based content site (studiobeaute.co) that markets and sells Seint's clean beauty products — primarily the proprietary IIID (3D) cream foundation system, which combines highlighting, contouring, and complexion correction in customizable magnetic palettes of 2 to 40 tins using a numbered 'Paint by Number' placement technique. The portfolio spans cream eyeshadows, lip products, brushes, skincare (Milk Cleanser, Toner, Moisturizer), haircare, and fragrances, with supplementary Shaklee wellness supplements and green home products.

The business model is affiliate-referral: Jo drives traffic through SEO-optimized blog content, a multi-platform social presence (Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn), and the 'Confidently Aging with Jo' Facebook community, then converts customers via a complimentary virtual color matching service. Purchases are fulfilled through Seint's replicated artist storefront (studiobeaute.seintofficial.com), with Jo earning 20-40% commission on every sale. A secondary, much smaller revenue stream comes from website design and WordPress hosting services targeted at non-technical women entrepreneurs (~free setup, ~$100/year hosting). Customers are individual consumers across the US, Canada, UK, Australia, and Mexico; no enterprise contracts, no external funding, and no employees beyond Jo are disclosed.

Name

StudioBeaute.Co

Legal name

StudioBeaute.Co

Website

https://studiobeaute.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

StudioBeaute.Co is a sole-proprietor Seint Artist affiliate business in Regina, Canada, founded in 2020 by Jo Velarde. It sells Seint clean beauty cream makeup and Shaklee wellness products to consumers in five countries through an artist storefront, earning 20-40% commission plus minor website design fees.

Ownership category

akta.pro rank

Product category

Clean Beauty and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industries

Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Makeup Artistry (EDAOALAF), Makeup Artistry Training Programs (HSALANAE)

Keywords

• Clean beauty products
• Cream makeup foundation
• Virtual color matching
• Beauty affiliate storefront
• Wellness supplements retail

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Seint Product Sales (Artist Commission): StudioBeaute.Co generates primary revenue through Seint product sales via its artist replicated storefront. As a Seint Artist, Jo earns a commission of 20-40% on all sales made through her studiobeaute.seintofficial.com storefront. Products include IIID foundation palettes, eyeshadows, skincare, brushes, lip products, fragrances, and haircare. The site drives customers to purchase through personalized color matching and consultations, with commissions paid on all qualifying product sales.
2. Website Design & Technical Services: Jo offers website design and technical services to fellow women entrepreneurs, including WordPress website setup, initial configuration, and launch assistance. She also provides website hosting services at approximately $100/year after an initial free 6-month period. This secondary revenue stream supports the site's broader mission of empowering women in business.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

StudioBeaute.Co is a Seint Artist affiliate storefront that resells Seint's clean, cream-based IIID (3D) makeup system, customizable magnetic palettes, eyeshadows, lip products, skincare, haircare, and fragrances directly to consumers via studiobeaute.seintofficial.com. The site also offers complimentary virtual color matching, makeup tutorials, Shaklee wellness supplements, and a secondary WordPress website design and hosting service for women entrepreneurs. Revenue is generated primarily through 20-40% commission on Seint product sales routed through the artist's replicated storefront.

Product overview

StudioBeaute.Co is a Seint Artist affiliate website selling Seint clean beauty products, a cream-based IIID (3D) makeup system. The product portfolio centers on customizable magnetic compact palettes (IIID Palettes) that hold interchangeable cream makeup tins including highlighting creams, contours, bronzers, eyeshadows, lip+cheek products, and color correctors. Supporting products include professional brushes and tools, skincare, haircare, and fragrances. The company also offers Shaklee wellness supplements and green home products as complementary lifestyle offerings. Services include complimentary color matching, virtual consultations, and makeup tutorials. Products are sold through an e-commerce platform with direct-to-consumer shipping to US, Canada, UK, Australia, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• IIID Foundation Complete makeup routine in one compact featuring two highlighting creams, a contour, and a lip+cheek cream using the 3D technique for highlighting, contouring, and coloring. Targeted at women seeking clean, simplified everyday makeup.
• Eyeshadow Highly pigmented cream eyeshadows available as singles that can be combined into custom magnetic palettes. Targeted at women building personalized eye looks with cream formulas.
• Demi Color Correctors Lightweight color correcting creams designed for those who prefer not to use traditional foundation, filtering skin discolorations. Targeted at women wanting light, natural coverage.
• Brushes and Tools Professional-grade brushes designed specifically for cream makeup application, including En Pointe Brush, IIID Brush, Detail Brush, Blush + Bronzer Brush, Eyeshadow Brush, and brush cleaning tools. Targeted at Seint makeup users.
• Lip + Cheek Cream Color Multi-use cream color for lips and cheeks in various shades like Princess Bubblegum, Pink Flamingo, Iman, Naomi, Strawberry Shortcake, and Black Cherry. Targeted at women seeking multi-functional cream color products.
• Seint Skincare Collection Clean skincare line including Milk Cleanser, Milk Toner, Milk Moisturizer, Creme, Microfiber Cloths, and Refresh Wipes designed to work with cream makeup. Suitable for all skin types including oily, combination, normal, dry, and mature skin.
• Seint Haircare Hair care products including Detangle Brush, Classic Brush, Classic Comb, Hair Clip, Heavenly Hair Gloss, Cloud Cleansing Creme, Hair Pin, and collections like Shine Collection, Cleansing Collection, and Detangle Collection.
• Seint Fragrances Fragrance products including Solid Perfume, Fine Mist Perfume, and Room + Linen Spray for personal and home fragrance.
• IIID Starter Collections (No. 4, No. 8, No. 12) Pre-curated starter makeup sets designed for beginners to skip the color match process, including everything needed to start with IIID foundation. Available in three sizes (No. 4, No. 8, No. 12).
• IIID Magnetic Palettes Magnetic compact palettes in various sizes (Mini Compact, Pro Palette 40, Palette 27, Palette 18, Palette 12, Palette 8, Palette 4, Palette 2) to hold and customize makeup tin combinations.
• Shaklee Wellness Products Anti-aging and wellness supplements from Shaklee including nutrition bundles, targeted nutrition products, and health assessment quizzes for holistic wellness support.
• Virtual Color Match Service Complimentary virtual color matching service provided by Jo Velarde using selfie analysis to recommend personalized Seint product shades across highlight, contour, lip+cheek, and bronzer tones. Available as a color match quiz and direct photo submission.
• WordPress Website Design and Hosting WordPress website design, initial setup, and launch assistance for fellow women entrepreneurs, plus website hosting at approximately $100/year after an initial 6-month free period. Initial investment approximately $115 for 18 months (setup + domain + hosting).

Quantifiable outcome

• 30-day no-questions-asked refund policy (excluding return shipping)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Seint (formerly Maskcara)coreChannel Partner/ Reseller/ DistributorStudioBeaute.Co operates as an official Seint Artist (affiliate/reseller) for Seint clean beauty products. Jo drives sales of Seint's IIID cream foundation, skincare, haircare, and cosmetics through her artist storefront, earning 20-40% commission on all sales. Seint was founded by Cara Brook, a makeup artist and blogger, and operates as a direct-to-consumer / direct-selling beauty brand. StudioBeaute.Co's entire makeup product catalog is sourced from and powered by Seint. The partnership is the core revenue driver for the business.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Avon Products: Avon uses an Avon Representative model to sell cosmetics and personal care through personalized relationships, virtual consultations, and replicated e-commerce storefronts — directly paralleling how Jo runs StudioBeaute.Co as an independent artist.
• Seint (formerly Maskcara): Seint is the parent brand whose products StudioBeaute.Co resells. As the corporate platform, Seint sets pricing, owns product IP, and runs the artist program Jo participates in; it is the most directly comparable entity from a product standpoint.
• Arbonne International: Arbonne is a direct-sales beauty and wellness brand operating on an independent consultant model with replicated websites, virtual consultations, and clean/plant-based positioning that overlaps with Seint's clean beauty narrative.
• Mary Kay Inc. Mary Kay operates the largest direct-selling beauty affiliate model in North America. Independent Beauty Consultants run personalized storefronts, offer color matching and consultations, and earn commissions — the same structural model StudioBeaute.Co operates within via Seint.
• Beautycounter:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/studiobeauteco
• YouTubeyoutube.com/@studiobeaute
• Facebookfacebook.com/StudioBeaute.Co
• LinkedInlinkedin.com/in/studiobeauteco
• Instagraminstagram.com/studiobeauteco
• TikToktiktok.com/@studiobeaute.co
• Pinterestpinterest.ca/studiobeauteco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudioBeaute.Co