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Canadian Centre for Child Protection

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Namestring
Canadian Centre for Child Protection
Legal namestring
Canadian Centre for Child Protection Inc.
Company typeenum
Private
Founded yearint
2002
Descriptiontext

The Canadian Centre for Child Protection (C3P) is a registered national charity headquartered in Winnipeg, Manitoba, that operates programs and technology platforms aimed at reducing child sexual abuse and exploitation in Canada. Its core technology platforms include Cybertip.ca (Canada's national tipline for reporting online child sexual exploitation, processing over 2,200 reports monthly and 28,000+ reports in 2025), Project Arachnid (a web crawler that detects known CSAM on the clear and dark web and has issued over 140 million removal notices to more than 1,500 electronic service providers since 2017), MissingKids.ca (missing child reporting), and NeedHelpNow.ca (support for youth whose intimate images are shared online). The organization is led by Executive Director Lianna McDonald and has a headcount of 51-100 employees.

C3P complements its platforms with a portfolio of educational programs covering preschool through grade 12, including Kids in the Know (age-appropriate safety education), Commit to Kids (organizational abuse prevention for child-serving organizations, including sport-specific resources), and Teatree Tells (ages 4-6). Free resources are distributed to Canadian schools, child-serving organizations, and law enforcement, while educational materials and training are sold through an e-commerce storefront at unit prices ranging from $12 to $290. The organization also operates a self-serve online training platform with certification-bearing courses and maintains the Phoenix 11 survivor advocacy group along with international survivor surveys.

Revenue is generated primarily through donations (the organization states that 94 cents of every donated dollar goes to programs and services), Government of Canada grants, and modest sales of educational materials and training. C3P receives GTM and financial support from Bell, TELUS Wise, and Shaw, alongside policy support from the Government of Canada. Its customer segments span families, educators, child-serving organizations, sports organizations, law enforcement, survivors and their families, and the general Canadian public. Operating geographies are limited to Canada, with explicit exclusion of the European Union.

Short descriptiontext

The Canadian Centre for Child Protection is a Canadian national charity that operates Cybertip.ca, Project Arachnid, and educational programs to prevent child sexual abuse and exploitation, serving families, educators, schools, organizations, law enforcement, and survivors across Canada.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersWinnipeg, Canada
HQ citystring
Winnipeg
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
child safety education, online child protection, CSAM detection, survivor support services, child abuse prevention
Industry3 codes
1Protection, Child Protection & Gender-Based Violence (GBV) Response
CodeBPAGAAAGPrimaryYes
2Child Rights & Protection
CodeBPADAGAGPrimaryNo
3Child Protection & Child Rights
CodeBPAGABAGPrimaryNo
NAICS code2 codes
  • Child and Youth Services62411
  • Human Rights Organizations813311
SIC code2 codes
  • Services-Social Services8300
  • Services-Educational Services8200
Product category
Child Protection Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Donations
TypeGrants Donations
Description

As a registered charitable organization, C3P relies heavily on donations from the public to fund its programs and services. The organization states that 94 cents from every dollar goes towards the delivery of programs and services.

protectchildren.ca
2Government Grants and Support
TypeSubscription Recurring
Description

C3P is supported by the Government of Canada and various government entities, indicating government funding as a revenue stream.

protectchildren.ca
3Educational Materials and Training
TypeOne Time License
Description

Revenue from sale of educational materials, program kits, and some online training courses (e.g., Priorité Jeunesse pour entraîneurs at $20). Many resources are provided free to Canadian schools and organizations.

protectchildren.ca
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
Pricing details6 tiers
1Free resources for Canadian residents
ModelFreemiumBilling cadenceOne time
Notes

Free printed materials available to Canadian residents (as of Feb 6, 2024, while supplies last). Free shipping for reasonable quantities to Canadian schools, child-serving organizations, and police. Free online training with purchase of program materials.

protectchildren.ca
2Kids in the Know Program Kits
ModelUnit PricingBilling cadenceOne time
Notes

Kindergarten to Grade 8 Kit (3rd Ed.): $290. Kindergarten to Grade 6 Kit: $240. Kindergarten to Grade 4 Kit: $215. Kindergarten Kit: $135. Grade-specific kits range from $37-$150.

protectchildren.ca
3Commit to Kids Program Kit
ModelUnit PricingBilling cadenceOne time
Notes

Commit to Kids Program Kit: $75.00 (includes manual and reporting steps card)

protectchildren.ca
4Commit to Kids for Coaches Training
ModelSubscriptionBilling cadenceOne time
Notes

$20 for online training. Group rates available for 10+ people.

protectchildren.ca
5Teatree Tells Prevention Kit
ModelUnit PricingBilling cadenceOne time
Notes

Teatree Tells Prevention Program Kit: $55.00 (includes storybook, puppet, posters, educator guide, parent guide, and digital access)

protectchildren.ca
6Storybooks and Activity Books
ModelUnit PricingBilling cadenceOne time
Notes

Storybooks: $12-$17. Activity books and comics available.

protectchildren.ca
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 6 records shown
1Cybertip.ca
Description

Canada's national tipline for reporting child sexual abuse and exploitation on the internet

protectchildren.ca
+5 more records
Core offering1 text field

The Canadian Centre for Child Protection is a registered national charitable organization dedicated to the personal safety of all children. It delivers prevention education, intervention, and recovery services — including specialized educational programs for schools and child-serving organizations, support services for survivors of child sexual abuse, and operated technology platforms for reporting and rapid removal of child sexual abuse material online.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Over 140 million removal notices sent to electronic service providers since 2017
+4 more records
Product overview1 text field

The Canadian Centre for Child Protection (C3P) operates a portfolio of interconnected programs, platforms, and resources centered on child sexual abuse prevention, reporting, and survivor support. Its core technology platforms include Cybertip.ca (Canada's national tipline for reporting online child sexual exploitation), Project Arachnid (a web crawler that detects known CSAM on the clear and dark web and issues removal notices to service providers), MissingKids.ca (missing child reporting), and NeedHelpNow.ca (support for youth whose intimate images are shared online). Complementing these are educational programs including Kids in the Know (age-appropriate safety education from kindergarten to grade 12), Commit to Kids/Priorité Jeunesse (organizational abuse prevention for child-serving organizations, including sport-specific resources), Teatree Tells/Tatie se confie (preschool prevention for ages 4-6), and ProtectKidsOnline.ca (parent-focused online safety resources). C3P also provides an online training platform offering multiple courses with completion certifications, survivor advocacy groups, international survivor surveys, and public awareness content including the Arachnid podcast. The organization distributes printed and digital resources including storybooks, activity books, posters, puppet kits, and educational guides across all grade levels.

Product and service1 record
1Kids in the Know
Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-20
Description

No Fixed Address developed the "You Would Do Anything" PSA campaign with C3P, featuring an adapted version of Meat Loaf's iconic song to urge online protection and tech accountability.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Bell is listed as a supporter of C3P, one of the major telecommunications partners helping fund the organization's child protection programs and services.

Strategic tierCoreTypeGTM or Marketing Partner
Description

TELUS Wise is a partner supporting C3P's initiatives, contributing to online safety programs and resources.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Shaw is listed as a supporter of C3P, contributing to funding for child protection programs.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

The Government of Canada is a key supporter and partner, providing funding and policy support for national child protection initiatives including Cybertip.ca.

6Canadian Association of Professional Coaches (Association canadienne des entraîneurs)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

C3P participates in the Responsible Coaching Movement through its Commit to Kids program, collaborating with the Canadian Association of Professional Coaches to protect young athletes from sexual abuse.

protectchildren.ca
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight12 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Canadian Centre for Child Protection

Child Protection Servicesprotectchildren.ca

The Canadian Centre for Child Protection is a Canadian national charity that operates Cybertip.ca, Project Arachnid, and educational programs to prevent child sexual abuse and exploitation, serving families, educators, schools, organizations, law enforcement, and survivors across Canada.

What Canadian Centre for Child Protection does

The Canadian Centre for Child Protection (C3P) is a registered national charity headquartered in Winnipeg, Manitoba, that operates programs and technology platforms aimed at reducing child sexual abuse and exploitation in Canada. Its core technology platforms include Cybertip.ca (Canada's national tipline for reporting online child sexual exploitation, processing over 2,200 reports monthly and 28,000+ reports in 2025), Project Arachnid (a web crawler that detects known CSAM on the clear and dark web and has issued over 140 million removal notices to more than 1,500 electronic service providers since 2017), MissingKids.ca (missing child reporting), and NeedHelpNow.ca (support for youth whose intimate images are shared online). The organization is led by Executive Director Lianna McDonald and has a headcount of 51-100 employees.

C3P complements its platforms with a portfolio of educational programs covering preschool through grade 12, including Kids in the Know (age-appropriate safety education), Commit to Kids (organizational abuse prevention for child-serving organizations, including sport-specific resources), and Teatree Tells (ages 4-6). Free resources are distributed to Canadian schools, child-serving organizations, and law enforcement, while educational materials and training are sold through an e-commerce storefront at unit prices ranging from $12 to $290. The organization also operates a self-serve online training platform with certification-bearing courses and maintains the Phoenix 11 survivor advocacy group along with international survivor surveys.

Revenue is generated primarily through donations (the organization states that 94 cents of every donated dollar goes to programs and services), Government of Canada grants, and modest sales of educational materials and training. C3P receives GTM and financial support from Bell, TELUS Wise, and Shaw, alongside policy support from the Government of Canada. Its customer segments span families, educators, child-serving organizations, sports organizations, law enforcement, survivors and their families, and the general Canadian public. Operating geographies are limited to Canada, with explicit exclusion of the European Union.

Canadian Centre for Child Protection firmographics

Firmographics
Name
Canadian Centre for Child Protection
Legal name
Canadian Centre for Child Protection Inc.
Website
https://protectchildren.ca
Company type
Private
Founded year
2002
Operating status
Operating
Headcount range
51–100 employees
Short description
The Canadian Centre for Child Protection is a Canadian national charity that operates Cybertip.ca, Project Arachnid, and educational programs to prevent child sexual abuse and exploitation, serving families, educators, schools, organizations, law enforcement, and survivors across Canada.
Ownership category
akta.pro rank

Canadian Centre for Child Protection industry classification

Industry
Product category
Child Protection Services
NAICS
Child and Youth Services (62411), Human Rights Organizations (813311)
SIC
Services-Social Services (8300), Services-Educational Services (8200)
akta.pro primary industry
Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)
akta.pro secondary industries
Child Rights & Protection (BPADAGAG), Child Protection & Child Rights (BPAGABAG)

Keywords

  • Child safety education
  • Online child protection
  • CSAM detection
  • Survivor support services
  • Child abuse prevention

Where Canadian Centre for Child Protection is headquartered

Location

Headquarters

HQ city
Winnipeg
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Canadian Centre for Child Protection business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Donations: As a registered charitable organization, C3P relies heavily on donations from the public to fund its programs and services. The organization states that 94 cents from every dollar goes towards the delivery of programs and services.
  2. Government Grants and Support: C3P is supported by the Government of Canada and various government entities, indicating government funding as a revenue stream.
  3. Educational Materials and Training: Revenue from sale of educational materials, program kits, and some online training courses (e.g., Priorité Jeunesse pour entraîneurs at $20). Many resources are provided free to Canadian schools and organizations.

Pricing tiers

ModelBillingPrice
FreemiumOne timeFree resources for Canadian residents
Unit PricingOne timeKids in the Know Program Kits
Unit PricingOne timeCommit to Kids Program Kit
SubscriptionOne timeCommit to Kids for Coaches Training
Unit PricingOne timeTeatree Tells Prevention Kit
Unit PricingOne timeStorybooks and Activity Books

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Canadian Centre for Child Protection product offering

Product offering

Core offering

The Canadian Centre for Child Protection is a registered national charitable organization dedicated to the personal safety of all children. It delivers prevention education, intervention, and recovery services — including specialized educational programs for schools and child-serving organizations, support services for survivors of child sexual abuse, and operated technology platforms for reporting and rapid removal of child sexual abuse material online.

Product overview

The Canadian Centre for Child Protection (C3P) operates a portfolio of interconnected programs, platforms, and resources centered on child sexual abuse prevention, reporting, and survivor support. Its core technology platforms include Cybertip.ca (Canada's national tipline for reporting online child sexual exploitation), Project Arachnid (a web crawler that detects known CSAM on the clear and dark web and issues removal notices to service providers), MissingKids.ca (missing child reporting), and NeedHelpNow.ca (support for youth whose intimate images are shared online). Complementing these are educational programs including Kids in the Know (age-appropriate safety education from kindergarten to grade 12), Commit to Kids/Priorité Jeunesse (organizational abuse prevention for child-serving organizations, including sport-specific resources), Teatree Tells/Tatie se confie (preschool prevention for ages 4-6), and ProtectKidsOnline.ca (parent-focused online safety resources). C3P also provides an online training platform offering multiple courses with completion certifications, survivor advocacy groups, international survivor surveys, and public awareness content including the Arachnid podcast. The organization distributes printed and digital resources including storybooks, activity books, posters, puppet kits, and educational guides across all grade levels.

Differentiator

Problem solved

Functional benefit

Brands

  • Cybertip.ca: Canada's national tipline for reporting child sexual abuse and exploitation on the internet
  • MissingKids.ca
  • Project Arachnid
  • Kids in the Know
  • Commit to Kids
  • NeedHelpNow.ca

Products and services

  • Kids in the Know

Quantifiable outcome

  • Over 140 million removal notices sent to electronic service providers since 2017
  • +4 more outcomes

Companies that use Canadian Centre for Child Protection

Customer profile

Segments7 records

Ideal customer profiles4 records

Canadian Centre for Child Protection technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Canadian Centre for Child Protection partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

  • No Fixed AddresscoreStrategic or Co-development Partner · 20 May 2026No Fixed Address developed the "You Would Do Anything" PSA campaign with C3P, featuring an adapted version of Meat Loaf's iconic song to urge online protection and tech accountability.
  • BellcoreGTM or Marketing PartnerBell is listed as a supporter of C3P, one of the major telecommunications partners helping fund the organization's child protection programs and services.
  • TELUS WisecoreGTM or Marketing PartnerTELUS Wise is a partner supporting C3P's initiatives, contributing to online safety programs and resources.
  • ShawcoreGTM or Marketing PartnerShaw is listed as a supporter of C3P, contributing to funding for child protection programs.
  • Government of CanadacoreStrategic or Co-development PartnerThe Government of Canada is a key supporter and partner, providing funding and policy support for national child protection initiatives including Cybertip.ca.
  • Canadian Association of Professional Coaches (Association canadienne des entraîneurs)coreStrategic or Co-development PartnerC3P participates in the Responsible Coaching Movement through its Commit to Kids program, collaborating with the Canadian Association of Professional Coaches to protect young athletes from sexual abuse.

Scale indicators8 records

Recent moves6 records

Expansion highlights12 records

Canadian Centre for Child Protection competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Canadian Centre for Child Protection social profiles

Digital presence

Canadian Centre for Child Protection financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Canadian Centre for Child Protection leadership team

Management profile

Number of profiles

Profiles1 record

Canadian Centre for Child Protection funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Canadian Centre for Child Protection M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Centre for Child Protection

What does Canadian Centre for Child Protection do?

The Canadian Centre for Child Protection is a registered national charitable organization dedicated to the personal safety of all children. It delivers prevention education, intervention, and recovery services — including specialized educational programs for schools and child-serving organizations, support services for survivors of child sexual abuse, and operated technology platforms for reporting and rapid removal of child sexual abuse material online.

Is Canadian Centre for Child Protection a public or private company?

Canadian Centre for Child Protection is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Canadian Centre for Child Protection founded?

Canadian Centre for Child Protection was founded in 2002. It employs 51 to 100 people.

Where is Canadian Centre for Child Protection based?

Canadian Centre for Child Protection is headquartered in Winnipeg, Canada, in the North America region.

How does Canadian Centre for Child Protection make money?

Three revenue lines are on record. Donations are the primary driver. The others are government Grants and Support and educational Materials and Training.

Does Canadian Centre for Child Protection have an API?

No public API is recorded for Canadian Centre for Child Protection.

What industry is Canadian Centre for Child Protection in?

Canadian Centre for Child Protection's product category is Child Protection Services. Its primary akta.pro industry code is BPAGAAAG, Protection, Child Protection & Gender-Based Violence (GBV) Response, with a secondary code of BPADAGAG, Child Rights & Protection. Its NAICS code is 62411 and its SIC code is 8300.

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Live signals
TechdirtElon Said Fighting CSAM Was “Priority #1.” A NY Times Reporter With A Script Found 75 Known Images.The New York Times, working with the Canadian Center for Child Protection, scanned X and found over 75 known child sexual abuse images between January and June. The scan included 65 Grok-generated images and one explicit photo of a victim, which had been viewed hundreds of times before removal.GlobeNewswireNew Project to Better Understand the Needs of Victims of Child Sexual Abuse ImageryBoost Child & Youth Advocacy Centre and the Canadian Centre for Child Protection announced a survey of victims whose child sexual abuse images were recorded and distributed online. The survey aims to inform policy, legislative, and therapeutic changes, with 43,000 images analyzed in a 2016 report.GlobeNewswireFederal Government Observes Victims Week at Event Hosted by the Canadian Centre for Child ProtectionThe Minister of Canadian Heritage hosted a community event at the Canadian Centre for Child Protection during National Victims of Crime Awareness Week. The federal government provided $50,040 for seven events in Manitoba, and more than 180 events across Canada received over $1.2 million in funding. The government also introduced the Canadian Victims Bill of Rights.GlobeNewswireMinister of Justice Peter MacKay Announces Donation to Canadian Centre for Child Protection to Mark the Birth of His Royal Highness Prince George of CambridgeThe Canadian Centre for Child Protection received a $100,000 gift from the Government of Canada to mark the birth of Prince George of Cambridge. The funds will support educational kits on healthy relationships and cyberbullying prevention. The government is also reviewing the Criminal Code to address cyberbullying gaps.GlobeNewswireMedia Advisory: Minister Nicholson to Deliver RemarksMinister Rob Nicholson will deliver remarks as the Canadian Centre for Child Protection launches a new service to assist in searching for missing children. The event is scheduled for Thursday, May 24, 2012, at the Fairmont Royal York Hotel in Toronto.GlobeNewswireMedia Advisory/REMINDER: Minister Nicholson to Make a Funding AnnouncementMinister Rob Nicholson and MP Joyce Bateman will make a funding announcement with the Canadian Centre for Child Protection on Wednesday, January 18, 2012, at 10:30 a.m. in Winnipeg, Manitoba. Parking is available on Academy Road.GlobeNewswireMedia Advisory: Minister Nicholson to Make a Funding AnnouncementMinister Rob Nicholson and MP Joyce Bateman will announce funding with the Canadian Centre for Child Protection on January 18, 2012, at 10:30 a.m. in Winnipeg, Manitoba. The event is held at the Canadian Centre for Child Protection, with parking available on Academy Road.GlobeNewswireLegislation Protecting Children From On-Line Sexual Exploitation Comes Into ForceBill C-22, requiring Internet service providers to report online child pornography, came into force. The legislation mandates reporting tips to the Canadian Centre for Child Protection and notifying police, with penalties up to $100,000 for corporations. It aims to reduce circulation of harmful images and rescue victims.