Crave Food

What Crave Food does

Crave Food Co., Ltd. is a Seoul, South Korea-based contract food services provider founded in 2017, operating under the registered legal name (주) 크레이브푸드 with headquarters in Seocho-gu. The company delivers on-campus dining exclusively to the Seoul Foreign School (SFS) community, providing daily cafeteria meals featuring internationally-inspired menus built from locally sourced Korean ingredients, special-event catering (e.g., graduation dinners), and a café sub-brand called Crave Café operated in partnership with Fritz Coffee Company, a specialty Korean roaster aligned on quality, sustainability, and fair-trade values.

Its core product stack consists of two layers. The first is the physical on-campus food service operation — cafeteria meal preparation and service plus the Crave Café beverage outlet. The second is a digital layer anchored by the Crave@SFS mobile application (available on iOS App Store and Google Play Store) and a companion web portal at sfs.cravefood.kr. These digital tools enable SFS parents and guardians to manage student meal accounts, view balances, review transaction history, browse active menus, and deposit funds via bank transfer to a KEB Hana Bank account, by credit card, or via in-person cash payment at the cafeteria. The mobile app is gated to the Seoul Foreign School community and complies with Korea's Personal Information Protection Act (PIPA).

The business model is a contract food services arrangement under which Crave operates the school cafeteria and ancillary services under an arrangement with SFS. Revenue is generated on a transaction-fee basis through parent-funded student meal account deposits, with pricing not publicly disclosed. Customer acquisition is relationship-based rather than broad-market, targeting international schools in Korea requiring food service partners capable of diverse, internationally-inspired meal programs. Marketing channels are organic and community-focused, centered on an active Instagram presence (instagram.com/crave.sfs) and the company's website (cravefood.kr). The company currently has 11-50 employees and operates with no disclosed external funding, no parent company, and no publicly disclosed revenue figures.

Name

Crave Food

Legal name

Crave Food Co., Ltd.

Website

https://cravefood.kr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Crave Food is a Seoul-based contract food services provider founded in 2017 that delivers on-campus dining, special-event catering, and a coffee café exclusively to the Seoul Foreign School community, supported by the Crave@SFS mobile app and web portal for parent-managed student meal accounts.

Ownership category

akta.pro rank

Product category

Contract Food Services / School Cafeteria Catering

NAICS

Cafeterias, Grill Buffets, and Buffets (722514), Food Service Contractors (72231)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Food Service & Dining Operations Management (Managed Cafeterias) (EDAEALAG)

akta.pro secondary industries

Residential Dining & Meal Plans (EDALADAA), Meal Distribution, Serving Lines & Point-of-Sale (Cafeteria Service) (EDAEAEAF), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD)

Keywords

• Contract food services
• School cafeteria management
• Institutional catering
• Campus dining services
• International school meals

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Contract Food Services: Crave provides contracted food services to Seoul Foreign School, operating the school cafeteria and meal programs. Revenue is generated through student account deposits made via bank transfer, credit card, or cash payments.
2. Cafe Operations: Operates Crave Cafe within the school campus, serving coffee and beverages from partner Fritz Coffee Company.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Crave Food operates contract-managed cafeteria and food-service programs on international-school campuses in Seoul, with its flagship engagement at Seoul Foreign School (SFS). It runs the full daily meal program, a co-branded Crave Café with Fritz Coffee Company, and supports families with a mobile app (Crave@SFS) and web portal for student meal account funding, menu visibility, and cafeteria access.

Product overview

Crave Food operates as a contract food services provider for international schools in Seoul, Korea, serving primarily the Seoul Foreign School (SFS) community. The offering consists of two main pillars: (1) on-campus meal and café services delivering nutritious, internationally inspired food, and (2) the Crave@SFS mobile application for account management, including balance viewing, transaction history, menu browsing, and payment support. A companion web portal (sfs.cravefood.kr) handles student meal account deposits. The Crave Café sub-product, powered by Fritz Coffee Company, rounds out the campus dining experience.

Differentiator

Problem solved

Functional benefit

Brands

• Crave@SFS: Campus dining companion mobile application for meal services at Seoul Foreign School, allowing users to view account balances, transaction history, and menus.

Products and services

• Crave Campus Dining Services at Seoul Foreign School Full daily cafeteria meal program operated by Crave Food on the Seoul Foreign School campus, providing breakfast, lunch, and snacks to students, faculty, and staff with internationally varied menus and dietary-restriction-aware options.
• Crave Café (on-campus, with Fritz Coffee Company) Premium specialty coffee and café offerings operated on the Seoul Foreign School campus in partnership with Fritz Coffee Company, available to students, faculty, staff, and visitors.
• Crave@SFS Mobile Application Mobile application for parents and students at Seoul Foreign School to fund and manage student meal accounts, view menus, and access cafeteria and café services digitally.
• Crave@SFS Student Meal Account Web Portal Web portal that allows families to reload student meal accounts online, view balances, and review cafeteria menus and information for Seoul Foreign School.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Fritz Coffee CompanycoreStrategic or Co-development PartnerFritz Coffee Company is a specialty coffee roaster and barista training company based in South Korea, founded by coffee artisans committed to direct, fair trade practices. They source exceptional quality beans from around the world and align with Crave's values of craftsmanship and integrity. Crave Cafe at Seoul Foreign School serves Fritz Coffee products including espresso, americanos, cappuccinos, flat whites, lattes, and specialty drinks. The partnership emphasizes shared values around quality, sustainability, and supporting fair trade practices.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sodexo (School Services): Global food services and facilities management major with a dedicated K-12 and private schools segment. Comparable to Crave as a contract food service operator serving schools, though at significantly larger scale and broader portfolio.
• Elior Group: International contract caterer and food service provider with operations across education, healthcare, and corporate segments in Europe and the Americas. Comparable to Crave as a contract food service operator with education exposure, though at much larger scale and broader geographic footprint.
• Chartwells (Compass Group): Compass Group's K-12 school food service arm serving thousands of school districts in North America with nutrition programs and digital meal platforms. Comparable to Crave in school cafeteria operations and meal account management, but at a much larger scale and broader K-12 focus.
• ISS A/S: Global facility services provider including food and dining services for workplaces, schools, and institutions. Comparable to Crave in outsourced institutional food service delivery model, though as part of a much larger integrated facility services portfolio.
• Aramark (Education): Global contract food service provider serving K-12 schools, colleges, and universities with nutrition, menu, and dining programs. Comparable to Crave in contract school food services and digital meal management, but as part of a diversified Fortune 500 portfolio.

Regional players

• CJ Freshway: Major Korean institutional food service and meal distribution company serving schools, businesses, and government clients across South Korea. Comparable to Crave in Korea-based institutional meal services, though at substantially larger scale with broader B2B distribution.
• Hyundai Green Food: Korean catering and food service company providing institutional meals to schools, military, and corporate clients. Comparable to Crave in Korea-based institutional catering for education, but operating at significantly larger scale and across multiple channels.
• Ourhome: Korean food service and catering company serving institutional customers including schools, offices, and government facilities. Comparable to Crave in Korea-based school and institutional meal delivery, though with a broader B2B contract portfolio.

Direct peers

• SAGE Dining Services: US-based food service management company that specializes exclusively in private and independent schools, providing fresh, customized menus and nutrition-focused programs. Highly comparable to Crave in terms of school-only focus, premium positioning, and parent-facing transparency — though at much larger scale.
• FLIK Hospitality Group (Compass Group): Compass Group subsidiary focused on independent schools, private schools, and upscale corporate dining with chef-driven menus. Comparable to Crave in school food service specialization and premium brand positioning, but operates as part of a global parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/crave.sfs
• LinkedInlinkedin.com/company/cravefoodkorea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crave Food