Podrum pića 10
Podrum pića 10 is a privately held Serbian specialty beverage retailer operating 40 owned stores across Belgrade and nine other Serbian cities, selling premium domestic wines, brandies (rakija), imported spirits, and non-alcoholic beverages directly to individual consumers at competitive prices.
- Company typePrivate
- Founded2014
- HeadquartersBelgrade
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Podrum pića 10 does
Podrum pića 10 is a privately held Serbian specialty beverage retailer founded in 2014 and headquartered in Novi Beograd (Omladinskih brigada 102). The company operates a network of 40 owned brick-and-mortar stores: 24 within Belgrade and 16 spread across nine additional Serbian cities (Užice, Požega, Ivanjica, Trstenik, Vrnjačka Banja, Kruševac, Vršac, Banatski Karlovac, and Inđija), with working hours of 08:00-22:00 on weekdays and 09:00-15:00 on Sundays. It sells alcoholic beverages — premium domestic Serbian wines, brandies (rakija), and imported exclusive spirits — alongside non-alcoholic beverages, positioning itself on "very favorable prices" under the tagline "КУПОВИНОМ ЗА ЧИСТУ ДЕСЕТКУ" ("purchasing for a perfect ten").
The core product is the in-store assortment, merchandised through periodic printed catalogs (liflets dated January 2025, June 2025, and June 2026), an image-based online assortment page on podrumpica10.rs, and a "Top Ponuda" promotional program. The company has no disclosed e-commerce or delivery channel; customers purchase in-store. Suppliers consist of all eminent domestic Serbian wine and rakija producers and importers of well-known foreign exclusive spirit brands, with no disclosed long-term exclusive partnerships.
The business model is direct-to-consumer retail: revenue is generated through one-time purchases at the till across 40 owned stores, with no disclosed pricing tiers, subscription program, or B2B channel. The company is privately held with no disclosed funding rounds, no management team on file, and no disclosed revenue; headquarters staff work weekdays 08:00-16:00, and total headcount is reported in the 51-100 range. Founders and most employees bring long-standing beverage distribution experience, which the company cites as the basis for its rapid ascent within the Serbian specialty beverage retail segment.
Podrum pića 10 firmographics
Firmographics- Name
- Podrum pića 10
- Legal name
- Podrum pića 10
- Website
- https://podrumpica10.rs
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Podrum pića 10 is a privately held Serbian specialty beverage retailer operating 40 owned stores across Belgrade and nine other Serbian cities, selling premium domestic wines, brandies (rakija), imported spirits, and non-alcoholic beverages directly to individual consumers at competitive prices.
- Ownership category
- akta.pro rank
Podrum pića 10 industry classification
Industry- Product category
- Alcoholic Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industry
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Podrum pića 10 is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Podrum pića 10 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Retail beverage sales: The company operates 40 brick-and-mortar retail stores selling alcoholic beverages including premium domestic wines, brandies (rakija), and exclusive foreign spirits. Revenue is generated through direct in-store sales to end consumers at retail prices.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Podrum pića 10 product offering
Product offeringCore offering
Podrum pića 10 operates a network of 40 owned brick-and-mortar retail stores across Serbia that sell alcoholic beverages — including premium domestic Serbian wines, brandies (rakija), and exclusive foreign spirit brands — directly to end consumers at competitive retail prices. The 24 stores in Belgrade are supplemented by 16 stores in nine additional Serbian cities, with the assortment aggregating all eminent domestic producers and a wide range of imported spirit brands.
Product overview
Podrum pića 10 is a retail company specializing in alcoholic beverages (wines, brandies, and spirits). The company operates a network of 40 retail stores across Serbia (24 in Belgrade and 16 outside the capital) and offers its product assortment through an online catalog presented as image pages. The core offering consists of domestic Serbian wines and brandies alongside international premium spirits, all positioned at competitive prices. The company also maintains a catalog (liflet) and top offers (top ponuda) sections for promotional viewing.
Differentiator
Problem solved
Functional benefit
Products and services
- Асортиман производа (Product Assortment) — wines, brandies, and spirits catalog Curated in-store assortment of premium domestic Serbian wines and brandies (rakija) alongside a wide range of well-known foreign exclusive spirit brands, sold through 40 owned retail stores across Serbia at competitive prices for individual end consumers.
- Малопродајни објекти (Retail Stores) 40 owned brick-and-mortar retail stores across Serbia (24 in Belgrade, 16 in regional cities) operating weekdays 8-22h and Sundays 9-15h, selling alcoholic beverages direct to consumers.
- Топ Понуда (Top Offers) periodic in-store promotion Periodic "Top Ponuda" promotional campaign highlighting featured or discounted wines, brandies, and spirits from the assortment, displayed in-store and on the company website as an entry point for promotional retail sales.
- Каталог (Printed Catalog / Liflet) Seasonal printed catalog (liflet) presenting the full assortment of wines, brandies, and spirits, distributed to customers and viewable on the company website to support in-store sales.
Companies that use Podrum pića 10
Customer profileSegments1 record
Ideal customer profiles1 record
Podrum pića 10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Podrum pića 10 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Eminent domestic Serbian wine and rakija producerscoreThe company sources products from all eminent domestic Serbian wine and rakija producers, featuring them in their assortment alongside foreign brands. These are supply relationships with domestic beverage manufacturers.
- Exclusive foreign spirit brand distributorscoreThe company stocks a wide range of well-known foreign exclusive spirit brands as part of their product assortment. These represent import supply relationships with international brand distributors.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Podrum pića 10 competitors and assessment
Company assessmentEmerging players
- Wine.com: US online wine and spirits retailer. Relevant as a comparison point illustrating the digital alcohol retail channel that Podrum pića 10 has yet to enter.
Direct peers
- BevMo!: California-based specialty alcohol retail chain with multi-store footprint and curated assortment of wine, beer, and spirits. Same multi-store off-premise alcohol retail model with similar product breadth to Podrum pića 10.
- Total Wine & More: The largest US specialty alcohol retailer with 200+ stores selling wine, beer, and spirits directly to consumers off-premise. Highly comparable to Podrum pića 10 in multi-store off-premise alcohol retail, premium assortment, and value-based positioning.
- Binny's Beverage Depot: Chicago-area multi-store alcohol retailer focused on premium wine, beer, and spirits. Directly comparable to Podrum pića 10 in store format, premium positioning, and consumer demographic.
- K&L Wine Merchants: California fine wine and spirits retailer with multiple physical locations and strong premium positioning. Comparable to Podrum pića 10's emphasis on premium domestic wines and exclusive imported spirits.
- Spec's Wines, Spirits & Finer Foods: Texas-based alcohol retailer with ~100 stores; matches Podrum pića 10's multi-store specialty off-premise alcohol retail model, premium product mix, and emphasis on curated assortment.
Regional players
- Berry Bros & Rudd: UK's oldest wine and spirits merchant with multiple physical locations and premium positioning. Comparable to Podrum pića 10 in premium off-premise alcohol retail approach but based in UK geography.
- Majestic Wine: UK's largest off-premise wine retailer with 200+ stores selling predominantly wine with spirits and beer. Comparable multi-store alcohol retail model to Podrum pića 10 but focused exclusively on UK geographic territory.
Broad incumbents
- Trader Joe's: US grocery chain with a strong, curated alcohol assortment including wine and spirits. Competes with Podrum pića 10 for similar premium-beverage shopping occasions but as part of a broader grocery offering.
- Costco: US big-box retailer with substantial liquor sales and value-led positioning. Represents a broader-format alcohol shopping alternative to specialty retailers like Podrum pića 10.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Podrum pića 10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Podrum pića 10 leadership team
Management profileNumber of profiles
Podrum pića 10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Podrum pića 10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Podrum pića 10
What does Podrum pića 10 do?
Podrum pića 10 operates a network of 40 owned brick-and-mortar retail stores across Serbia that sell alcoholic beverages — including premium domestic Serbian wines, brandies (rakija), and exclusive foreign spirit brands — directly to end consumers at competitive retail prices. The 24 stores in Belgrade are supplemented by 16 stores in nine additional Serbian cities, with the assortment aggregating all eminent domestic producers and a wide range of imported spirit brands.
Is Podrum pića 10 a public or private company?
Podrum pića 10 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Podrum pića 10 founded?
Podrum pića 10 was founded in 2014. It employs 51 to 100 people.
Where is Podrum pića 10 based?
Podrum pića 10 is headquartered in Belgrade.
How does Podrum pića 10 make money?
One revenue line is on record: retail beverage sales.
Who are Podrum pića 10's main competitors?
Wine.com is listed as an emerging player. Direct peers are BevMo!, Total Wine & More, Binny's Beverage Depot, K&L Wine Merchants and Spec's Wines, Spirits & Finer Foods. Regional players are Berry Bros & Rudd and Majestic Wine. Broad incumbents are Trader Joe's and Costco.
Does Podrum pića 10 have an API?
No public API is recorded for Podrum pića 10.
What industry is Podrum pića 10 in?
Podrum pića 10's product category is Alcoholic Beverage Retail. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 445320.