Superhairpieces
- Company typePrivate
- Founded1996
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Superhairpieces does
Superhairpieces is a vertically integrated e-commerce retailer and manufacturer of hair systems, extensions, and related accessories, founded in August 1996 in Qingdao, China. The company operates a 500+ worker factory in Qingdao producing men's toupees, women's volumizers, full wigs, and custom-made hair systems, with product prices ranging from €226 for entry items to €1,326 for premium systems and €312+ for custom orders. It runs localized online storefronts across six markets — the United States, Canada, France, Spain, Germany, and the Netherlands — and supports European fulfillment from a Netherlands-based warehouse, with a Fort Lauderdale, Florida office anchoring North American operations. Its core customers are men experiencing hair loss and women with thinning or medical hair loss, supplemented by a secondary segment of hair salons and styling professionals. Beyond products, the company offers online Zoom-based consultations and in-house hair cutting and styling services, generating recurring accessory revenue from consumables such as adhesives, tapes, solvents, and hair care items. The business is privately held and bootstrapped, with no disclosed external funding, and carries a Trustpilot 4.6 (485 reviews), Google 4.9 (2,332 reviews), and BBB A+ reputation profile.
Superhairpieces firmographics
Firmographics- Name
- Superhairpieces
- Legal name
- Superhairpieces
- Website
- https://superhairpieces.fr
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Superhairpieces industry classification
Industry- Product category
- Hair Replacement Systems
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Apparel & Accessory Stores (5600), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Styling & Finishing (CRABALAC)
Keywords
Superhairpieces business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hair Replacement Products: One-time purchase of hairpieces, wigs, and hair systems including stock and custom-made options. Products range from partial volumizers to full-cap wigs for both men and women.
- Professional Services: Online consultation services, hair cutting and styling services for purchased units. Includes professional salon quick-order system for hair professionals.
- Custom Hair Systems: Made-to-order custom hairpieces with personalized specifications for color, size, base type, and hair quality. Starting from €312 for men's custom orders.
- Accessories: Supporting products including adhesives, tapes, solvents, shampoos, conditioners, styling sprays, clips, and professional tools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's Stock Hairpieces (Polyurethane Base) |
| Unit Pricing | Pay-as-you-go | Men's Stock Hairpieces (Lace/Monofilament Base) |
| Unit Pricing | Pay-as-you-go | Men's Custom Hair Systems |
| Unit Pricing | Pay-as-you-go | Women's Volumizers |
| Unit Pricing | Pay-as-you-go | Women's Wigs |
| Unit Pricing | Pay-as-you-go | Women's Custom Systems |
| Unit Pricing | Pay-as-you-go | Online Consultation Service |
| Unit Pricing | Pay-as-you-go | Hair Care Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Superhairpieces product offering
Product offeringCore offering
Superhairpieces manufactures and sells non-surgical hair replacement systems (men's hairpieces, women's volumizers, full wigs for both genders) made with 100% Remy human hair across multiple base materials including polyurethane, French/Swiss lace, and monofilament. Products are sold as ready-to-wear stock items or custom-made units, alongside supporting accessories (adhesives, tapes, solvents, hair care products) and professional services including Zoom-based online consultations and hair cutting. The company operates DTC e-commerce storefronts across six countries (France, USA, Canada, Spain, Germany, Netherlands) with a dedicated professional salon quick-order channel.
Product overview
Superhairpieces is a hair replacement and enhancement company offering non-surgical hair systems for both men and women. The product portfolio centers on three core categories: men's hair complements (partial hairpieces), women's volumizers (partial coverage), and full wigs for both genders. All products are available with different base materials (polyurethane, lace/tulle, monofilament, and hybrid combinations) and can be purchased as ready-to-wear or custom-made. The company also provides supporting accessories (adhesives, tapes, solvents, hair care products) and professional services including online consultations and hair cutting services. Products use 100% natural human hair with some white hair exceptions using Japanese Kanekalon synthetic fiber.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Hairpieces (Compléments Capillaires Hommes) Non-surgical hair replacement systems for men experiencing hair loss, available in various base materials including polyurethane, lace/tulle, and monofilament, using 100% natural human hair. Includes stock systems (e.g., M111, M101, HD111, M105, M102, M103) priced from €226 to €366.
- Women's Volumizers (Volumateurs Capillaires Femmes) Partial hairpieces designed to add volume and density to thinning hair, available in monofilament, lace, and polyurethane bases with clips for easy attachment. Includes products like P46 mono volumizer from €522, Q12HP French lace premium at €630, and P41L poly from €510-741.
- Women's Wigs (Perruques Femmes) Full wigs for women including medical wigs (EU Bree European hair from €534), French lace wigs, silicone medical wigs, and premium options (Coco €1,074; Selena superior €1,326), made with natural human hair.
- Men's Wigs (Perruques Homme) Full wigs for men that cover the entire head, made with monofilament or polyurethane bases and natural human hair.
- Custom Men's Hair Systems (Compléments Capillaires Sur Mesure Hommes) Custom-made hair systems for men allowing complete personalization including base type, hair color, density, and size. Starting from €312 for custom quick order; custom wigs from €504-840. Includes salon quick-order system for hair professionals.
- Custom Women's Hair Systems (Prothèse Capillaire Sur Mesure Femmes) Custom-made hair replacement solutions for women including custom volumizers and custom wigs. Custom women's hairpiece from €468; custom PW2016 volumizer €936 (€501.60 with discount).
- Hair Care Accessories (Accessoires) Supporting products including adhesive tapes, capillary adhesives, solvents, scalp preparation and protection products, clips, shampoos, conditioners, leave-in conditioners, styling sprays and gels, and professional tools. Women's color ring priced at €58.80.
- Online Professional Consultation Service (Service de Consultation Professionnelle en Ligne)
Quantifiable outcome
- 4.6/5 Trustpilot rating (485 reviews)
- +2 more outcomes
Companies that use Superhairpieces
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Superhairpieces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Superhairpieces partnerships and signals
Strategic signalScale indicators6 records
Recent moves2 records
Expansion highlights4 records
Superhairpieces competitors and assessment
Company assessmentDirect peers
- Hairdreams: Hairdreams is an Austrian-headquartered hair systems and extensions manufacturer with salon distribution across Europe. It overlaps with Superhairpieces on premium human-hair systems and salon-channel sales, though with a stronger European salon focus.
- Wigs.com: Wigs.com is an online retailer of wigs, hairpieces, and hair toppers for medical and fashion consumers. It directly competes with Superhairpieces' women's volumizer and wig categories, with similar synthetic-and-human-hair assortment and DTC fulfillment.
- Great Lengths: Great Lengths is a global hair extensions brand with professional salon installation and certified studio network. It competes with Superhairpieces in the premium human-hair segment and shares the salon professional channel as a primary go-to-market.
- Lord Hair: Lord Hair is a direct-to-consumer hair replacement systems company offering men's toupees, hairpieces, and wigs globally. It competes head-to-head with Superhairpieces on polyurethane, lace, and monofilament bases using 100% human hair across similar price tiers.
- Hair Direct: Hair Direct sells stock and custom men's hair systems, wigs, and toupees online to consumers worldwide. It mirrors Superhairpieces' base-material options and direct-to-consumer model with comparable customization and consultation services.
- Paula Young: Paula Young is a US-based online and catalog wig retailer specializing in affordable wigs and hairpieces for women. It competes with Superhairpieces' women's wig line on price and assortment, though it skews more toward synthetic and entry-level human hair.
Broad incumbents
- Bosley: Bosley is a long-established US hair restoration brand centered on surgical transplantation with adjacent non-surgical offerings. It competes for the same hair-loss consumer but primarily through clinical procedures rather than DTC hair systems.
- Hair Club (HairClub): Hair Club is an established North American hair restoration and replacement provider with a national center network offering both surgical and non-surgical solutions. It overlaps with Superhairpieces in non-surgical hair systems for men and women but operates a center-based service model.
- HairUWear: HairUWear is a US-based manufacturer and distributor of wigs, hairpieces, and extensions under multiple brands including Raquel Welch and Gabor. It competes with Superhairpieces in the women's wig category and serves both consumers and salons.
Regional players
- Evergreen Hair Group: Evergreen Hair Group is a Turkish-based hair systems manufacturer serving primarily European and Middle Eastern markets. It overlaps with Superhairpieces on custom men's hair systems but concentrates distribution in its home region rather than six-country DTC storefronts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Superhairpieces social profiles
Digital presenceSuperhairpieces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superhairpieces leadership team
Management profileNumber of profiles
Profiles1 record
Superhairpieces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superhairpieces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superhairpieces
What does Superhairpieces do?
Superhairpieces manufactures and sells non-surgical hair replacement systems (men's hairpieces, women's volumizers, full wigs for both genders) made with 100% Remy human hair across multiple base materials including polyurethane, French/Swiss lace, and monofilament. Products are sold as ready-to-wear stock items or custom-made units, alongside supporting accessories (adhesives, tapes, solvents, hair care products) and professional services including Zoom-based online consultations and hair cutting. The company operates DTC e-commerce storefronts across six countries (France, USA, Canada, Spain, Germany, Netherlands) with a dedicated professional salon quick-order channel.
Is Superhairpieces a public or private company?
Superhairpieces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superhairpieces founded?
Superhairpieces was founded in 1996. It employs 51 to 100 people.
How does Superhairpieces make money?
Four revenue lines are on record. Hair Replacement Products are the primary driver. The others are professional Services, custom Hair Systems and accessories.
Who are Superhairpieces's main competitors?
Direct peers on record are Hairdreams, Wigs.com, Great Lengths, Lord Hair, Hair Direct and Paula Young. Broad incumbents are Bosley, Hair Club (HairClub) and HairUWear. Evergreen Hair Group is listed as a regional player.
Does Superhairpieces have an API?
No public API is recorded for Superhairpieces.
What industry is Superhairpieces in?
Superhairpieces's product category is Hair Replacement Systems. Its primary akta.pro industry code is HSALAAAK, Hair & Wig Replacement Systems (Hairpieces/Toupees), with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 456120 and its SIC code is 5600.