Market Medium
Market Medium is a small private company (founded 2015, Pleasanton, 11-50 employees) providing channel incentive management solutions; aggregated source material also references an enterprise B2B commercial platform with embedded AI for pricing, quoting, and rebate management.
- Company typePrivate
- Founded2015
- HeadquartersPleasanton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Market Medium does
Market Medium is described in firmographic data as a private, for-profit company founded in 2015 and headquartered in Pleasanton, California, with 11-50 employees, providing channel incentive management solutions. The aggregated source material, however, is dominated by content describing a substantially larger enterprise software platform — a unified commercial platform combining AI-powered price optimization, CPQ (Configure, Price, Quote), and rebate management for B2B enterprises, with embedded quantitative AI, machine learning, and agentic AI across modules including Price Optimization, Price Management, Quoting, Agreement Management, Rebates & Incentives Management, Deal Guidance and Negotiation, Margin Leakage detection, and Actionable Sales Insights. The platform is positioned to capture 1-3% incremental gross margin for customers and is sold via direct enterprise field sales with quote-based, multi-year subscription contracts, targeting Manufacturing, Distribution, and Services verticals across dozens of sub-industries.
Market Medium firmographics
Firmographics- Name
- Market Medium
- Legal name
- Vendavo
- Website
- https://marketmedium.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Market Medium is a small private company (founded 2015, Pleasanton, 11-50 employees) providing channel incentive management solutions; aggregated source material also references an enterprise B2B commercial platform with embedded AI for pricing, quoting, and rebate management.
- Ownership category
- akta.pro rank
Market Medium industry classification
Industry- Product category
- Channel Incentive Management
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
Keywords
Where Market Medium is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Markets served
Market Medium business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Enterprise Software Platform: Vendavo generates revenue through enterprise software licensing and subscription fees for their unified commercial platform covering pricing optimization, CPQ, and rebate management. The platform is sold to large B2B enterprises on a contract basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise pricing - custom quote-based model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels14 records
Market Medium product offering
Product offeringCore offering
Market Medium provides channel incentive management solutions designed to help businesses design, manage, and automate incentive programs for their channel partners, including resellers, distributors, and referral partners. The company's offering supports the operational and analytical needs of channel-based sales organizations, including structured data analytics for margin bridge analysis and pricing analytics to analyze commercial data flows.
Product overview
Vendavo offers a unified commercial platform for enterprise B2B companies, combining Price Optimization, Price Management, Quoting, Agreement Management, Rebates & Incentives Management, Deal Guidance and Negotiation, Margin Leakage, and Actionable Sales Insights as integrated modules. The platform embeds quantitative AI, machine learning, and agentic AI throughout its capabilities, with additional modules for Analytics and Integrations & Security. The platform is designed for manufacturing, distribution, and services industries and reportedly enables capture of 1-3% incremental gross margin through mastering complex B2B pricing, quoting, and rebates.
Differentiator
Problem solved
Functional benefit
Products and services
- Channel Incentive Management Solutions Software solution for designing, managing, and automating incentive programs for channel partners including resellers, distributors, and referral partners. Supports structured data analytics for margin bridge analysis and pricing analytics to analyze commercial data flows across the enterprise.
Quantifiable outcome
- Capture 1-3% incremental gross margin through mastering complex B2B pricing, quoting and rebates
- +4 more outcomes
Companies that use Market Medium
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Market Medium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature9 records
Market Medium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ERP, CRM, and eCommerce SystemscoreVendavo provides native integrations with existing ERP, CRM, and eCommerce systems as a core part of their platform architecture. These are not named partners but rather a category of integration partnerships that enable seamless data flow and interoperability for enterprise customers deploying the Vendavo platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Market Medium competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
Market Medium social profiles
Digital presenceMarket Medium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market Medium leadership team
Management profileNumber of profiles
Profiles2 records
Market Medium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market Medium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market Medium
What does Market Medium do?
Market Medium provides channel incentive management solutions designed to help businesses design, manage, and automate incentive programs for their channel partners, including resellers, distributors, and referral partners. The company's offering supports the operational and analytical needs of channel-based sales organizations, including structured data analytics for margin bridge analysis and pricing analytics to analyze commercial data flows.
Is Market Medium a public or private company?
Market Medium is a private company. It is classified as unknown and is currently operating.
When was Market Medium founded?
Market Medium was founded in 2015. It employs 11 to 50 people.
Where is Market Medium based?
Market Medium is headquartered in Pleasanton, United States, in the North America region.
How does Market Medium make money?
One revenue line is on record: enterprise Software Platform.
Does Market Medium have an API?
No public API is recorded for Market Medium.
What industry is Market Medium in?
Market Medium's product category is Channel Incentive Management. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs.