Tourism Selangor
- Company typePrivate
- Founded1999
- HeadquartersSelangor, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Tourism Selangor firmographics
Firmographics- Name
- Tourism Selangor
- Legal name
- Tourism Selangor Sdn Bhd
- Website
- https://selangor.travel
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tourism Selangor industry classification
Industry- Product category
- Destination Marketing and Tourism Promotion Services
- NAICS
- Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Cultural Heritage & Historic District Tours (THAJAAAB), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)
Keywords
Where Tourism Selangor is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Tourism Selangor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Government Funding: Tourism Selangor is a Selangor State Government Link Company (GLC) operating under the portfolio of Culture, Tourism, Malay Tradition and Heritage. The organization is funded through government allocations to promote Selangor as a tourism destination.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Tourism Selangor product offering
Product offeringCore offering
Tourism Selangor is the official state tourism promotion agency for Selangor, Malaysia. It develops, sponsors, and promotes the travel sector through events, campaigns, roadshows, overseas trade missions, and the selangor.travel digital platform. The agency also runs heritage walk programs, travel itineraries, community-based homestay programs, a UNESCO Global Geopark initiative, and tourism grant programs such as the RM600,000 Visit Selangor Year 2026 grants.
Product overview
Tourism Selangor operates a comprehensive tourism promotion ecosystem centered around the Selangor.travel portal - a directory-based online travel guide featuring 244+ listings across 9 districts. The product portfolio includes the core web portal with search and listing functionality, heritage walking programs (Royal Klang Town Heritage Walk, Kajang Heritage Walk), pre-planned travel itineraries, and community-based tourism initiatives through the Selangor Community Hosts program. Additional offerings include the Gombak-Hulu Langat Geopark (UNESCO Global Geopark status), an events calendar, downloadable e-brochures, and a tourism grants program (RM600,000 for Visit Selangor Year 2026). The platform serves both leisure tourists seeking attractions and accommodations, as well as industry professionals through career opportunities and grant programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Selangor.travel Portal Official online tourism portal and travel guide for Selangor, providing listings and information about attractions, accommodations, events, and travel experiences across all nine districts of Selangor, with multilingual support and business listing submission.
- Heritage Walk Programs Guided heritage walking tours in royal towns of Selangor, including Royal Klang Town Heritage Walk and Kajang Heritage Walk, showcasing historical sites and cultural landmarks for visitors interested in cultural and heritage tourism.
- Travel Itineraries Pre-planned travel itineraries and trip suggestions published on the Selangor.travel portal, helping visitors plan visits to attractions across different districts and themes in Selangor.
- Tourism Grants Program Financial grant program supporting tourism industry players and entrepreneurs in Selangor, with RM600,000 in total funding allocated for Visit Selangor Year 2026 initiatives.
- Gombak-Hulu Langat Geopark UNESCO Global Geopark initiative covering the Gombak-Hulu Langat region of Selangor, promoting geological heritage and sustainable geotourism for visitors interested in eco and nature-based tourism.
- Selangor Community Hosts Community-based tourism program connecting visitors with local hosts for authentic cultural experiences and homestays across Selangor.
- E-Brochures Digital downloadable brochures and promotional materials about Selangor's tourism offerings, attractions, and travel information distributed via the Selangor.travel portal.
- Events Calendar Online calendar of events showcasing sporting, arts, cultural, and culinary events across Selangor throughout the year, available on the Selangor.travel portal.
- Tourism Career Portal Online portal listing employment and career opportunities within the tourism sector in Selangor, including positions such as Statistic Executive, Graphic Designer, and Customer Service Assistant.
Quantifiable outcome
- Selangor retained position as Malaysia's most visited state in 2025 with 36.4 million domestic visitors
Companies that use Tourism Selangor
Customer profileSegments3 records
Ideal customer profiles3 records
Tourism Selangor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tourism Selangor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- JATA (Japan Association of Travel Agents)coreJATA is shown as an Official Tourism Promotion Agency supporter, indicating a marketing partnership for promoting Selangor to Japanese travelers through the travel trade association.
- Tourism MalaysiacoreNational tourism organization collaborating on destination promotion and marketing efforts for Selangor within Malaysia's broader tourism marketing initiatives.
- MOTAC (Ministry of Tourism, Arts and Culture Malaysia)coreGovernment ministry overseeing tourism policy and regulation. Tourism Selangor operates under the ministry's broader national tourism framework.
- MBI Selangor (Majlis Bandaraya Ipoh / Selangor municipal bodies)minorMunicipal authority providing support and collaboration for tourism initiatives within Selangor's urban areas.
- Smart SelangorminorDigital initiative supporting tourism promotion through smart city and digital transformation initiatives in Selangor.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Tourism Selangor competitors and assessment
Company assessmentBroad incumbents
- Destination Canada: National Canadian DMO with a mandate and operating model (government-backed, cooperative marketing, international trade missions, digital destination portal) closely analogous to Tourism Selangor's role scaled to country level.
- Tourism Malaysia: National tourism promotion agency for Malaysia. Operates a similar destination-marketing mandate at the national level, with which Tourism Selangor has a documented cooperative marketing partnership - directly comparable role scaled to country level.
- Tourism New Zealand: National destination marketing organization recognized as a global DMO benchmark. Operates the same destination promotion, cooperative marketing, and trade mission playbook that Tourism Selangor executes at state level.
- Singapore Tourism Board: Government-backed national tourism board for Singapore with destination marketing, MICE bidding, and event sponsorship mandates comparable in structure to Tourism Selangor's GLC operations.
Direct peers
- Visit Penang: State-level destination marketing organization for Penang. Competes with Tourism Selangor for inbound visitors, MICE events, and international trade mission attention within Malaysia.
- Tourism Johor: State-level tourism agency for Johor. Competes for cross-border Singaporean visitors and domestic Malaysian travelers - directly comparable mandate and geographic segmentation challenges.
- Visit Melaka: State tourism agency for Melaka with a heritage-tourism angle closely paralleling Tourism Selangor's heritage walk programs and cultural-tourism marketing.
- Tourism Perak: State tourism promotion body for Perak. Competes for domestic Malaysian visitors, eco-tourism positioning, and cross-state itinerary inclusion.
- Visit KL: City-level tourism promotion body for Kuala Lumpur. Operates within the same metropolitan catchment as Selangor and competes for tourist mindshare, hotel stays, and MICE bids in the Klang Valley.
- Tourism Sabah: State tourism promotion agency for Sabah. Competes directly for international leisure visitor share, eco-tourism positioning, and event hosting within Malaysia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Tourism Selangor social profiles
Digital presenceTourism Selangor compliance and trust
Trust signalCompliance2 records
Tourism Selangor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tourism Selangor leadership team
Management profileNumber of profiles
Profiles8 records
Tourism Selangor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tourism Selangor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tourism Selangor
What does Tourism Selangor do?
Tourism Selangor is the official state tourism promotion agency for Selangor, Malaysia. It develops, sponsors, and promotes the travel sector through events, campaigns, roadshows, overseas trade missions, and the selangor.travel digital platform. The agency also runs heritage walk programs, travel itineraries, community-based homestay programs, a UNESCO Global Geopark initiative, and tourism grant programs such as the RM600,000 Visit Selangor Year 2026 grants.
Is Tourism Selangor a public or private company?
Tourism Selangor is a private company. It is classified as state government owned and is currently operating.
When was Tourism Selangor founded?
Tourism Selangor was founded in 1999. It employs 11 to 50 people.
Where is Tourism Selangor based?
Tourism Selangor is headquartered in Selangor, Malaysia, in the Asia region.
How does Tourism Selangor make money?
One revenue line is on record: government Funding.
Who are Tourism Selangor's main competitors?
Broad incumbents on record are Destination Canada, Tourism Malaysia, Tourism New Zealand and Singapore Tourism Board. Direct peers are Visit Penang, Tourism Johor, Visit Melaka, Tourism Perak, Visit KL and Tourism Sabah.
Does Tourism Selangor have an API?
No public API is recorded for Tourism Selangor.
What industry is Tourism Selangor in?
Tourism Selangor's product category is Destination Marketing and Tourism Promotion Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAJAAAB, Cultural Heritage & Historic District Tours. Its NAICS code is 561591 and its SIC code is 7990.