Chongqing Baiya Sanitary Products

What Chongqing Baiya Sanitary Products does

Chongqing Baiya Sanitary Products Co., Ltd. is a publicly listed Chinese consumer goods company (Shenzhen Stock Exchange ticker 003006), founded in 2002 and headquartered in Banan District, Chongqing, where it operates its integrated production facility in the Baiya International Industrial Park. The company designs, manufactures, and sells feminine hygiene products — primarily sanitary napkins — under its core brand 'Freedom Point' (自由点) and secondary brand 'Howdge' (好之). It is positioned as the first A-share listed sanitary napkin company in China, and has pivoted from commodity absorbent products toward a health-science-led premium category anchored by its 益LA88 probiotic series.

The company's core technology is a proprietary inactivated probiotic formula combining Lactobacillus acidophilus LA88 (sourced from vaginal samples of healthy women in Dali, Yunnan) and Lactobacillus plantarum N13 (sourced from traditional fermented products in Inner Mongolia), supplemented with prebiotics. This LA88+N13+prebiotics patent is processed via gradient thermal inactivation and targeted encapsulation, designed to regulate vaginal microecology during menstruation. The 4th generation product (2026) raises bacterial powder dosage to 9.8 billion per sheet. Supporting technical credibility is an 88-checkpoint quality control process and clinical validation through randomized double-blind trials with Class III Grade A hospitals (0% adverse reaction rate reported) and 220-person / 750-sample data accumulated since 2023. Baiya has also led the establishment of three group standards for vaginal microecology testing in sanitary products.

The company monetizes through one-time retail purchases of sanitary products, distributed primarily through owned Tmall and JD e-commerce storefronts, national physical retail, and a dedicated e-commerce warehouse-distribution integration (仓配一体) service. Customer segments are individual female consumers across adolescence through perimenopause, with marketing delivered via Xiaohongshu, celebrity endorsement (Zhao Lusi), CSR-driven brand-building (campus menstrual health lectures, charitable donations, high-speed rail free trial), and industry forums. No enterprise or B2B customer concentration exists; revenue is structurally diversified across mass-market consumer channels.

Name

Chongqing Baiya Sanitary Products

Legal name

重庆百亚卫生用品股份有限公司

Website

https://baiya.cn

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chongqing Baiya Sanitary Products (Shenzhen Stock Exchange ticker 003006) designs, manufactures, and sells feminine hygiene products — primarily its proprietary probiotic 益LA88 sanitary napkin line — under the Freedom Point and Howdge brands through Tmall, JD, and national retail, serving female consumers in China.

Ownership category

akta.pro rank

Product category

Feminine Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

akta.pro secondary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Feminine hygiene products
• Sanitary napkins
• Probiotic menstrual care
• Absorbent hygiene products
• Personal care manufacturing

Headquarters

HQ city

Banan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sanitary Products Manufacturing and Sales: Design, manufacture, and sale of personal sanitary products including sanitary napkins (卫生巾) and diapers, sold primarily through e-commerce platforms (Tmall, JD) and retail channels under the core brand '自由点' (Freemore) and secondary brand '好之' (Howdge). The company is the A-share first listed company in China's sanitary products industry.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Chongqing Baiya Sanitary Products designs, manufactures, and sells feminine sanitary napkins and related absorbent hygiene products under its core brand Freedom Point (自由点) and secondary brand Howdge (好之). Its flagship offering is the YI LA88 probiotic sanitary napkin series featuring a proprietary inactivated Lactobacillus acidophilus LA88 and Lactobacillus plantarum N13 formula combined with prebiotics, designed to regulate vaginal microecology during menstruation. Products are sold primarily through e-commerce platforms Tmall and JD as well as national retail distribution across China.

Product overview

Chongqing Baiya Sanitary Products operates a multi-brand portfolio centered around feminine hygiene and menstrual care. The company operates two main brands: Freedom Point (自由点) as the core brand and Hao Zhi (好之) as a secondary brand. Freedom Point's flagship product line is the YI LA88 probiotic sanitary napkin series featuring inactivated probiotics with LA88+N13+prebiotics patent formula for vaginal microecology regulation. The company also offers ultra-thin sanitary napkins for physical comfort. Beyond products, Baiya operates an ecosystem of services including a scientific research advisory team, a dedicated research laboratory, and various CSR programs such as the 'Free Point Cares Together' campus education initiative, the Women's Care Special Fund, the High-Speed Rail Sanitary Napkin Free Trial Program, and the 'Dream Squad' public welfare project. The company also hosts the annual Menstrual Health Forum to drive industry development.

Differentiator

Problem solved

Functional benefit

Brands

• 自由点: Core feminine hygiene brand specializing in menstrual care products, launched in 2002
• 好之

Products and services

• Freedom Point (自由点) Sanitary Napkin Brand Core brand of Chongqing Baiya offering sanitary napkins, panty liners, and related menstrual care products for women and adolescent girls across life stages from adolescence through perimenopause. Sold via Tmall, JD, and national retail channels.
• Freedom Point YI LA88 Series Sanitary Napkins (自由点益LA88系列卫生巾) Probiotic sanitary napkin series featuring inactivated Lactobacillus acidophilus LA88 (sourced from vaginal samples of healthy women in Dali, Yunnan) and Lactobacillus plantarum N13 (sourced from traditional fermented products in Inner Mongolia) combined with prebiotics. Uses gradient thermal inactivation and targeted encapsulation technology to regulate vaginal microecology during menstruation. Validated in randomized, double-blind, placebo-controlled clinical trials at Henan University of Science and Technology First Affiliated Hospital with 0% adverse reaction rate.
• Freedom Point Ultra-thin Series Sanitary Napkins (自由点超薄系列卫生巾) Ultra-thin sanitary napkin series designed for a seamless physical experience, addressing 'movement freedom' at the physical level for women during menstruation.
• Howdge (好之) Sanitary Products Secondary brand offering sanitary products for personal care consumers, sold through Tmall and JD e-commerce storefronts.

Quantifiable outcome

• 153% promotion rate for beneficial Lactobacillus gasseri (格氏乳杆菌) in third-party laboratory testing
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• 清华大学医学院 (Tsinghua University School of Medicine)flagshipStrategic or Co-development Partner · 10 May 2026自由点 (Freemore) as the sole supporting unit, co-organized the '共筑妇女健康防线——守护女性经期健康行动' initiative with Tsinghua University School of Medicine, publishing the '中国女性经期健康教育核心信息' (China Core Information on Female Menstrual Health Education) and establishing a '专项研究实验室' (Specialized Research Laboratory) for female reproductive tract microecology basic research and technology transfer.
• 中国健康教育中心 (China Health Education Center)flagshipStrategic or Co-development Partner · 10 May 2026Under the guidance of the National Health Commission's China Health Education Center, the '共筑妇女健康防线——守护女性经期健康行动' was launched, providing scientific guidance for female menstrual health education and science-based care.
• 新华网 (Xinhua News Agency)minorGTM or Marketing Partner · 1 January 2026自由点联合新华网发布三甲医院临床试验纪实视频 (Freemore co-published a clinical trial documentary video with Xinhua News Agency), documenting the full process of the 益LA88 Pro sanitary napkin from strain screening to product development and clinical trial.
• 重庆市渝中区红樱桃义工协会 (Chongqing Yuzhong District Cherry Red Volunteer Association)minorOthers · 1 January 2026Jointly organized the '自由益起来' Guizhou Bijie charity donation and knowledge tour to distribute 4,120 care packages worth 100,000 yuan to girls in Bijie.
• 山东大学妇儿与生殖健康研究院 (Shandong University Institute of Women and Reproductive Health)coreStrategic or Co-development Partner · 1 January 2025Baiya participated in the '中国女性万人生殖道微生态研究项目' (China Female 10,000-Person Reproductive Tract Microecology Research Project) led by Shandong University, jointly publishing China's first '中国女性生殖道微生态白皮书' (White Paper on Female Reproductive Tract Microecology).
• 河南科技大学第一附属医院 (Henan University of Science and Technology First Affiliated Hospital)coreStrategic or Co-development Partner · 1 January 2025Conducted a randomized, double-blind, placebo-controlled clinical trial for the 益LA88 Pro sanitary napkin product, covering 120 subjects over a two-month period. The trial demonstrated positive regulation of vaginal microecology with 0% adverse reaction rate.
• 央视《大红车来了》 (CCTV Dahongche Program)minorGTM or Marketing Partner · 1 January 2025自由点 co-operated with CCTV's 'Dahongche' (Big Red Car) public welfare special program to visit Liangshan, Sichuan, donating 1,600 boxes of sanitary napkins and hosting puberty health classes for Yi girls.
• 重庆市慈善联合总会 (Chongqing Charity Federation)coreOthers · 1 January 2025自由点女性关爱专项基金 (Freemore Women's Care Special Fund) established with annual donations of 1 million yuan worth of sanitary products to the Chongqing Charity Federation. Cumulative donations exceeded 980万元 by December 2025. The fund also supports the '自由益起来' campus education program.
• 上海计生所医院 (Shanghai Institute of Planned Parenthood Research Hospital)coreStrategic or Co-development Partner · 1 January 2023First clinical trial conducted with Shanghai Institute of Planned Parenthood Research Hospital, confirming that 益LA88 Pro has a regulatory effect on vaginal microecology.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Edgewell Personal Care: US-listed personal care company owning Playtex, Carefree and o.b. feminine hygiene brands. Comparable as a global sanitary napkin and tampon player competing for the same consumer occasions.
• Procter & Gamble (Whisper/Always): Global FMCG incumbent whose Whisper (护舒宝) brand is the dominant premium sanitary napkin franchise in China. Comparable as the largest scaled competitor in Baiya's product category with vastly larger R&D and marketing budgets.
• Kimberly-Clark (Kotex): Global personal care company whose Kotex brand competes directly with Baiya in feminine hygiene across Asia. Comparable as a multinational incumbent offering similar product categories with strong retailer relationships.
• Kao Corporation (Laurier): Japanese FMCG company with Laurier as a leading sanitary napkin brand in Asia. Comparable as a multinational competitor with deep microbiology and skin-care research applicable to feminine hygiene.
• Unicharm Corporation (Sofy): Japanese hygiene company whose Sofy brand is a leading sanitary napkin franchise across China and Southeast Asia. Comparable as a multinational incumbent with strong innovation pipeline in absorbent hygiene products.

Direct peers

• Ontex Group: European private-label and branded hygiene manufacturer producing sanitary napkins, panty liners, and baby care products for retailers worldwide. Comparable as a specialized hygiene manufacturer competing in the same product categories as Baiya, including private-label and branded channels.
• Hengan International: Hong Kong-listed Chinese personal care and hygiene conglomerate whose Space7 (七度空间) is one of the leading domestic sanitary napkin brands. Directly comparable to Baiya as a major Chinese-branded competitor in feminine hygiene with national distribution.
• Vinda International: Hong Kong-listed hygiene and tissue company (controlled by Essity) producing feminine care, tissue, baby and incontinence products across China and Asia. Directly comparable as a China-region manufacturer and seller of sanitary and personal hygiene products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BaiyaOverseas
• Facebookfacebook.com/baiyacorporation

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chongqing Baiya Sanitary Products