The Bunyip

What The Bunyip does

The Bunyip is a regional community newspaper serving the Gawler, Barossa Valley, and northern Adelaide regions of South Australia, published by SA Today Pty Ltd (ACN 644 311 937) as part of the broader Star News Group network of regional Australian newspapers. Its core products are a weekly printed newspaper distributed through 70+ retail and newsagency locations, a WordPress-based news portal at bunyippress.com.au, and digital editions hosted on Issuu. The publication covers local news, community events, sport, regional government, opinion, travel, and business content for its coverage area, with editorial archives spanning 878 pages of news and 364 pages of sport indicating substantial historical depth.

The business operates a hybrid subscription and advertising model. Reader revenue is generated through the ACCESS PASS subscription system, priced at $14/month or $168/year with a $10/90-day new-subscriber offer and free trial periods, providing unlimited access to the website and digital editions. Advertising revenue comes from two streams: direct display advertising (print and online banners) handled internally, and classified advertising routed through Network Classifieds via a dedicated call centre. An ancillary photo sales business operates through the Pic Store platform, allowing readers to purchase event photographs.

The company is privately held under SA Today Pty Ltd, headquartered at 9A Adelaide Road, Gawler South SA 5118, with a headcount of 11-50 employees. Technology infrastructure is built on standard publishing tools (WordPress CMS, Issuu, Pic Store) rather than proprietary platforms, and distribution combines physical retail with self-serve digital subscription.

Name

The Bunyip

Legal name

SA Today Pty Ltd

Website

https://bunyippress.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bunyip is a regional community newspaper in South Australia serving Gawler, Barossa Valley, and northern Adelaide readers through weekly print editions, an ACCESS PASS subscription digital portal, and local advertising services under SA Today Pty Ltd.

Ownership category

akta.pro rank

Product category

Regional Community Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Community newspaper
• Local news coverage
• Regional journalism
• Print publishing
• News subscription

Headquarters

HQ city

Gawler

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Monthly and annual digital ACCESS PASS subscriptions providing unlimited website access and digital edition access. Auto-renewing subscriptions with free trial periods for new subscribers.
2. Display Advertising: Print and online advertising sales across the newspaper's publication and website. Advertisers can purchase banner and display advertising placements.
3. Classified Advertising: Classified advertising through Network Classifieds, with dedicated call centre support for classified sales at 1300 666 808
4. Photo Sales (Pic Store): Sale of photographs from covered community events through the Pic Store platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Bunyip is a regional community newspaper publishing local news, sport, community information, SA Government updates, opinion, and travel content for the Gawler, Barossa Valley, and northern Adelaide regions of South Australia. It distributes a weekly printed newspaper through more than 70 retail outlets and operates a news website and digital editions archive, both gated behind an ACCESS PASS digital subscription system. The publication is part of the Star News Group network and is operated by SA Today Pty Ltd.

Product overview

The Bunyip is a community newspaper publishing both print and digital products. Its core offerings include the weekly printed newspaper, website news portal with unlimited subscriber access, and digital edition archives. Additional services include email alerts, photo sales via Pic Store, classified advertising through Network Classifieds, display advertising (print and online), sponsored partner content, and a Regional Business Directory. All subscription-based access is managed through the ACCESS PASS system with monthly and annual options.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bunyip Print Edition Traditional printed weekly community newspaper serving Gawler and surrounding regions in South Australia, containing local news, sport, community updates, and regional government news.
• Digital Editions Online digital versions of The Bunyip newspaper hosted on the Issuu platform, providing subscribers with archive access to past editions.
• Bunyip News Website News website providing continuous coverage of local news, sport, SA Government updates, community news, travel, opinion, and business content with unlimited access for ACCESS PASS subscribers.
• ACCESS PASS Subscription Subscription service providing unlimited access to the Bunyip news website and digital editions, offered as monthly ($14/month) and annual ($168/year) plans with a 2-week free trial and auto-renewal.
• Regional Business Directory 2025 Annual publication listing local and regional businesses in the Gawler and Barossa region, accessible through the Bunyip digital editions archive.
• Display Advertising Print and online advertising solutions for local businesses, including banner and display advertising placements across the Bunyip publication and website.
• Partner Content Sponsored and branded content service allowing businesses to reach the Bunyip's local audience through native advertising placements on the website.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• IssuucoreTechnology or IntegrationDigital editions hosting platform used for publishing and distributing The Bunyip's digital newspaper editions online. Enables readers to access digital editions through the website's digital editions archive section.
• Pic StorecoreTechnology or IntegrationPhoto sales platform operated by Star News Group enabling community members to purchase photographs from covered events. Supports commercial sustainability of local journalism by providing ethical access to published images.
• Star News GroupflagshipOthersParent company network operating regional newspapers across Victoria, Queensland, South Australia, and Northern Territory. The Bunyip is part of this network along with other SA publications including Border Chronicle, The Border Watch, Eyre Peninsula Advocate, and others.
• Network ClassifiedscoreChannel Partner/ Reseller/ DistributorClassified advertising partner handling classified sales through dedicated call centre. Contact: 1300 666 808 or [email protected]
• SA Today Pty LtdflagshipOthersOperating company (ACN 644 311 937) that publishes The Bunyip newspaper. Part of the Star News Group corporate structure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Murray Pioneer: A long-standing regional newspaper serving the Murray Bridge and Murraylands region of South Australia. Comparable in mission (local community news), print + digital format, and regional South Australian footprint.
• Eyre Peninsula Advocate: A regional South Australian newspaper within the SA Today / Star News Group network covering the Eyre Peninsula. Highly comparable as a regional SA community newspaper with similar print, digital, and subscription operations.
• The Border Watch: A sister publication under SA Today Pty Ltd / Star News Group covering the Mount Gambier region of South Australia. Operates a similar print + digital subscription model serving a regional South Australian community, making it the closest direct comparable.
• The Recorder: A Star News Group regional newspaper in Victoria serving the Port Fairy / Moyne shire area. Directly comparable as a regional community newspaper within the same parent network with similar print, digital, and subscription products.
• Border Chronicle: Another SA Today / Star News Group sister title serving the Bordertown region of South Australia. Closely comparable in business model, scale, and regional community newspaper positioning.

Broad incumbents

• ABC News (South Australia): The Australian Broadcasting Corporation's South Australian newsroom, covering regional SA stories including Gawler and the Barossa. Comparable as a free, publicly-funded competitor providing local and regional news to overlapping audiences.
• Leader Community Newspapers: News Corp Australia's network of suburban and regional community newspapers across Melbourne and other Australian cities. Comparable as a large incumbent community newspaper publisher with overlapping local-news positioning and broader scale.
• The Guardian Australia: A major national digital news outlet with a strong Australian audience, including coverage of regional South Australian stories. Comparable as a competing news source for some of The Bunyip's digitally-engaged audience, though at much larger scale and broader geographic scope.
• Australian Community Media: A major Australian regional and rural newspaper publisher operating hundreds of community titles across the country. Comparable as a broad incumbent in the same regional newspaper space with overlapping audiences and similar revenue models.

Emerging players

• InDaily: A digital-first South Australian news outlet covering Adelaide and the state. Comparable as a South Australian local news provider targeting overlapping audiences, but competes primarily via a digital-native model rather than print.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bunyipnewspaper
• Facebookfacebook.com/bunyipnewspaper
• Instagraminstagram.com/bunyipnewspaper

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bunyip