Dedato ontwerpers en architecten

Name

Dedato ontwerpers en architecten

Legal name

Dedato ontwerpers en architecten

Website

https://dedato.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Dedato ontwerpers en architecten is an Amsterdam-based multidisciplinary design bureau providing integrated architecture, interior, retail, graphic design, and interactive media services to enterprise clients across retail, fashion, cultural, and government sectors.

Ownership category

akta.pro rank

Product category

Architecture and Multidisciplinary Design Services

NAICS

Architectural Services (541310), Interior Design Services (541410), Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Integrated design services
• Architectural design services
• Retail concept design
• Corporate identity design
• Brand strategy and graphic design

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design and Architecture Services: Dedato generates revenue through project-based design and architecture engagements, spanning brand strategy, graphic design, retail concept development, interior design, and architectural projects for corporate and institutional clients. Services are delivered across the Netherlands and internationally, with long-term client relationships (e.g., Karwei) covering multiple simultaneous disciplines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dedato ontwerpers en architecten is a multidisciplinary design bureau that delivers architecture, interior design, retail concept design, graphic design, and interactive media services as integrated project engagements. The firm excels in each of these disciplines individually but primarily differentiates itself by seamlessly combining them within single client relationships to produce consistent corporate identities and recognizable brands across physical stores, buildings, packaging, marketing collateral, and digital touchpoints.

Product overview

Dedato ontwerpers en architecten is a multidisciplinary design bureau offering integrated services across five disciplines: architecture, interiors, retail design, graphic design, and interactive media. The firm excels in these individual areas but notably integrates them to create strong, consistent corporate identities and recognizable brands. Their portfolio includes building design (offices, distribution centers, retail spaces), retail concepts (shop-in-shop, pop-up stores, store formulas), graphic design (corporate identity, magazines, packaging), and digital solutions (websites, webshops). The core offering is an integrated design approach where multiple disciplines work seamlessly together for clients like Karwei, Forbo, and various corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectuur (Architecture) Design and development of commercial and residential buildings, including offices, distribution centers, retail spaces, corporate headquarters, theaters, and specialized facilities such as museums and veterinary centers.
• Interieurs (Interiors) Interior design services for commercial spaces, retail environments, offices, and residential properties.
• Retail concept design Design of retail environments including full store concepts, shop-in-shop installations, pop-up stores, complete retail formulas, and visual merchandising for corporate retail chains.
• Grafische vormgeving (Graphic Design) Corporate identity development, brand strategy, packaging design, magazines, catalogs, brochures, collection books, and marketing collateral for corporate clients.
• Interactieve media (Interactive Media) Website design, webshop development, and digital communication solutions as part of integrated brand identity delivery.

Quantifiable outcome

• Dedato was named the best-imaged design bureau in the Netherlands for brand identity and corporate identity (NMOD, 2009), ranked first among 21 design bureaus evaluated by Intomart GfK among 688 respondents.
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Heren2 (vastgoedontwikkelaar)minorStrategic or Co-development Partner · 1 January 2013Dedato collaborated with real estate developer Heren2 to develop and design the Diesel Benelux headquarters at Danzigerkade 55 in Amsterdam's Houthavens, with the shared ambition to complete the project within nine months. Heren2 provided development and property expertise while Dedato delivered architectural design.
• HercutonminorImplementation/ SI/ Consulting Partner · 15 September 2012Construction firm Hercuton built the Martens en van Oord office building designed by Dedato in Oosterhout, with construction starting summer 2011 and the official opening on 15 September 2012. Hercuton serves as the building contractor executing Dedato's architectural designs.
• Schijvens ConfectiefabriekminorStrategic or Co-development Partner · 1 January 2012Schijvens Confectiefabriek in Hilvarenbeek produced Karwei's Corporate Fashion Award-winning clothing collection. Dedato designed the collection in collaboration with Karwei's styliste Saskia van der Poel and Karwei formula designer Elyne Kascha. This tripartite co-development produced both the design concept and manufacturing for the workwear line.
• BNO (Beroepsvereniging van Ontwerpers)minorOthersDedato is a member of the BNO, the Dutch professional association for designers. Membership provides professional representation and industry network access, but no specific co-development or commercial partnership is described.
• BNA (Bond van Architecten)minorOthersDedato is a member of the BNA, the Dutch association for architects. Membership signifies professional standing and provides access to the architectural community in the Netherlands, but no specific co-development or commercial partnership is described.
• RTL (for Karwei commercial production)coreGTM or Marketing PartnerDedato collaborated with RTL on the production of Karwei's autumn 2015 and summer TV commercials. Dedato was responsible for concept and art direction, while RTL provided broadcast infrastructure and media placement. This partnership enabled Dedato to deliver full-service advertising capabilities for its retail clients.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Pentagram is a global independent design consultancy with an Amsterdam partner. It competes with Dedato for high-profile identity and architecture-adjacent design mandates for European enterprise clients.
• Interbrand: Interbrand is a global brand consulting firm offering brand strategy, identity, and design. Comparable to Dedato's brand identity work but operating at much larger scale across global enterprise accounts.
• Superunion: Superunion is a global brand and design consultancy (WPP). Larger scale incumbent competing for the same multinational brand transformation work Dedato pursues.

Direct peers

• Edenspiekermann: Edenspiekermann is an Amsterdam-founded brand and design consultancy operating across Europe. It competes with Dedato for integrated brand identity mandates for European enterprise clients.
• Studio Dumbar: Studio Dumbar is a leading Dutch independent design studio specializing in visual identity and brand design. It competes with Dedato for the same Dutch enterprise clients on brand identity and corporate identity mandates.
• VBAT: VBAT is a Rotterdam-based brand and design agency with packaging and brand-building expertise, part of the WPP group. It overlaps directly with Dedato's retail branding and packaging services for major Dutch and European brands.
• Total Design: Total Design (td) is an Amsterdam-based multidisciplinary design agency offering brand strategy, graphic design, digital, and spatial design. It is the closest Dutch equivalent to Dedato's integrated architecture/brand/retail model.
• KesselsKramer: KesselsKramer is an Amsterdam-based independent creative agency known for brand strategy, advertising, and design. Comparable to Dedato for integrated creative and brand work for retail and consumer clients in the Netherlands.
• Lava Brand & Digital Design: Lava is an Amsterdam-based brand and digital design agency serving retail and consumer brands. Comparable in scale and integrated brand/retail focus to Dedato's offering.

Regional players

• IN10 Communicatie: IN10 Communicatie is a Dutch integrated creative agency with comparable brand and retail design capabilities, primarily serving clients in the Netherlands market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dedato
• Facebookfacebook.com/dedato
• LinkedInlinkedin.com/company/dedato-europe-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dedato ontwerpers en architecten