Sportswork Group
- Company typePrivate
- Founded2001
- HeadquartersPetaling, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Sportswork Group firmographics
Firmographics- Name
- Sportswork Group
- Legal name
- Sportswork Group Sdn Bhd
- Website
- https://sportswork.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sportswork Group industry classification
Industry- Product category
- Sports Advisory Services
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
- akta.pro secondary industries
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
Keywords
Where Sportswork Group is headquartered
LocationHeadquarters
- HQ city
- Petaling
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Sportswork Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Sports Consultancy Services: Advisory services including strategic project advisory, major events advisory, and community-centric sports development approaches.
- Training Programs: Training programs for sports organizations and athletes.
- Educational Resources: Sale of digital products including soft copy handbooks. Non-exclusive, non-transferable license for personal or internal business use.
- Consultation Bookings: Bookings for consultations with Sportswork representatives, subject to availability and confirmation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultation services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Sportswork Group product offering
Product offeringCore offering
Sportswork Group is a Malaysian sports advisory firm that provides strategic project advisory, major events advisory, and community-centric sports development services to government ministries, sports associations, community clubs, and corporate sponsors. The firm also sells digital handbook products and offers bookable consultation slots through its website.
Product overview
Sportswork Group is Malaysia's leading sports advisory firm with over 20 years of experience providing holistic advisory services. The company operates as a service-based consultancy rather than a software product platform. Their core offerings consist of three interconnected service pillars: Strategic Project Advisory (for sports projects and market insights), Major Events Advisory (for event creation and management), and Community-Centric Approach (for grassroots and community sports development). Supporting services include consultation bookings, digital products (soft copy handbooks), and industry research reports. The company also operates a Founder's Blog as a thought leadership content platform. All services are delivered through their website and direct consultation, with no software products or APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Project Advisory Strategic project advisory service providing guidance on sports-related projects for government ministries, sports associations, community clubs, and corporate sponsors.
- Major Events Advisory Advisory service for major sports events, supporting event planning, strategy, and execution for public-sector and association clients in Malaysia.
- Community-Centric Sports Development Community-focused sports development service aimed at sports associations, community clubs, and grassroots programs seeking to build sustainable community sports initiatives.
- Consultation Services Bookable consultation slots offered through the Sportswork Group website, allowing clients to engage the firm on an as-needed advisory basis.
- Digital Products (Soft-Copy Handbooks) Digital handbook products sold as soft-copy downloads through the Sportswork Group website, providing sports-sector knowledge and reference resources to buyers.
Companies that use Sportswork Group
Customer profileSegments4 records
Ideal customer profiles3 records
Sportswork Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sportswork Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Madison SportsflagshipSportswork and Madison Sports signed an MOU to bring Sixdays Cycling to Malaysia and South-East Asia. The partnership marks a significant first step towards hosting and establishing a long-term presence for Sixdays Cycling events in the region, with Malaysia positioned as the inaugural regional hub. The collaboration combines Sixdays' proven event and broadcast model with Sportswork's deep regional expertise to deliver premium cycling experiences.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sportswork Group competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sportswork Group social profiles
Digital presenceSportswork Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportswork Group leadership team
Management profileNumber of profiles
Profiles1 record
Sportswork Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportswork Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportswork Group
What does Sportswork Group do?
Sportswork Group is a Malaysian sports advisory firm that provides strategic project advisory, major events advisory, and community-centric sports development services to government ministries, sports associations, community clubs, and corporate sponsors. The firm also sells digital handbook products and offers bookable consultation slots through its website.
Is Sportswork Group a public or private company?
Sportswork Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sportswork Group founded?
Sportswork Group was founded in 2001. It employs 11 to 50 people.
Where is Sportswork Group based?
Sportswork Group is headquartered in Petaling, Malaysia, in the Asia region.
How does Sportswork Group make money?
Four revenue lines are on record. Sports Consultancy Services are the primary driver. The others are training Programs, educational Resources and consultation Bookings.
Does Sportswork Group have an API?
No public API is recorded for Sportswork Group.
What industry is Sportswork Group in?
Sportswork Group's product category is Sports Advisory Services. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence), with a secondary code of MPAKAKAJ, Sports Community Relations & Grassroots Program Management. Its NAICS code is 711219 and its SIC code is 7900.