What TVP does

TVP, legally Grupo TV Promo, S.A. de C.V., is a privately held Mexican integrated marketing and advertising agency founded in 1985 and headquartered in Ciudad de México (Niebla 131, Colonia Jardines del Pedregal, Álvaro Obregón). The firm positions itself as the only Mexican agency optimizing results through Through-the-Line (TTL) strategies, bundling traditional and non-traditional channels. Its service portfolio comprises eight interconnected offerings: ATL (media planning), Estrategia (strategic storytelling), Diseño (creative design), Producción (audiovisual production), MKT Digital (digital marketing), Contact Center (consumer engagement and insights), BTL (experiential activations), and Relaciones Institucionales (institutional communications and regulatory transparency). The company claims contact with more than 1,000 clients and active commercial relationships with more than 50% of Mexico's advertisers, and operates additional trade names including GTVP and MYMA. It is a member of IAB Mexico.

The business model is professional services: revenue is generated through customized, likely quote-based engagements with Mexican advertisers and brands rather than disclosed productized pricing. Distribution is direct-to-client enterprise sales within Mexico only, with no disclosed intermediaries or geographic expansion beyond the domestic market. The firm maintains an active recruitment portal (odoo.tvp.mx/jobs), suggesting ongoing hiring, and a corporate website (tvp.mx) that serves as the primary marketing channel. No external investors, parent company, subsidiaries, funding rounds, patents, certifications, or management team disclosures are present in the available data.

On the technology dimension, the input explicitly states that no specific technology platform or core tech stack is disclosed. There are no API offerings, no SDKs, no AI/ML capabilities, no patents, and no disclosed data assets. The firm appears to operate as a traditional services business whose competitive identity rests on client relationships, brand longevity, and breadth of integrated service delivery rather than proprietary technology. Revenue, headcount, and ownership structure remain undisclosed, which materially limits due diligence.

Name

TVP

Legal name

GRUPO TV PROMO, S.A. DE C.V.

Website

https://tvp.mx

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

TVP (Grupo TV Promo) is a Mexico-based integrated marketing agency, founded 1985, offering eight Through-the-Line services—ATL, strategy, design, production, digital, contact center, BTL, and institutional relations—to over 1,000 advertiser clients across Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing and Media Services: TVP generates revenue through comprehensive marketing and media services including ATL (Above the Line), BTL (Below the Line), digital marketing, strategy, design, production, contact center, and institutional relations. As a media optimization company, they develop personalized media plans for brands to reach target audiences.

Distribution channels1 record

Marketing channels1 record

Core offering

TVP is a Mexican through-the-line marketing agency that develops personalized media plans, strategic storytelling, creative design, audiovisual production, digital marketing, contact center operations, BTL experiential activations, and institutional relations for brands and advertisers. The agency serves more than 1,000 clients and maintains commercial relationships with over 50% of advertisers in Mexico, combining ATL and BTL approaches to deliver integrated brand campaigns across traditional and digital channels.

Product overview

TVP (Grupo TV Promo) is a Mexican marketing and advertising company with 39 years of experience that operates as a service-based agency offering integrated marketing solutions. The company provides a comprehensive suite of eight interconnected service offerings: ATL (Above the Line media planning), Estrategia (strategic storytelling), Diseño (creative design), Producción (audiovisual production), MKT Digital (digital marketing), Contact Center (customer engagement), BTL (below-the-line experiential activations), and Relaciones Institucionales (institutional communications). These services work together to deliver through-the-line marketing strategies, enabling brands to reach and engage with audiences across both traditional and digital channels. TVP serves over 1000 clients and maintains commercial relationships with more than 50% of Mexico's advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• ATL (Above the Line) Develops personalized media plans to help brands reach their target audiences through traditional mass media channels.
• Estrategia (Strategy) Generates strategic narratives and stories designed to fulfill the strategic objectives of brands and clients.
• Diseño (Design) Visualizes creative ideas to help brands connect with their consumers through design deliverables.
• Producción (Production) Creates audiovisual content designed to generate emotional sensations and engagement for brands.
• MKT Digital (Digital Marketing) Establishes connections between brands and consumers through comprehensive digital environments and digital marketing execution.
• Contact Center Listens to and addresses consumer needs through customer service operations that generate consumer insights for brands.
• BTL (Below the Line) Creates unique experiential activations that connect brands with consumers at specific moments through targeted below-the-line campaigns.
• Relaciones Institucionales (Institutional Relations) Ensures legality and transparency in communication strategies for institutional clients.

Quantifiable outcome

• Contact with more than 1000 clients
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IAB MexicominorOthersTVP maintains a link to IAB Mexico (Interactive Advertising Bureau Mexico) on their website, indicating membership or affiliation with the digital advertising industry's trade organization.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• BBDO Mexico: BBDO is a global creative agency network with a strong Mexican presence, focused on brand storytelling, ATL campaigns, and integrated marketing. It competes with TVP for creative mandates from major Mexican brands across TTL scopes.
• TBWA\\Mexico (Teran TBWA): TBWA\\Mexico (formerly Teran TBWA) is one of the most prominent independent-led creative networks in Mexico, offering disruptive creative, media, and digital services. It competes directly with TVP for leading Mexican advertisers seeking bold, integrated campaigns.
• DDB Mexico: DDB is a global creative agency network with operations in Mexico providing ATL, digital, and brand strategy services. It competes with TVP for major Mexican brand mandates and integrated creative engagements.
• McCann Mexico: McCann Worldgroup's Mexico operation is a long-established integrated advertising agency offering creative, media, and digital services. It directly competes with TVP for large Mexican brand accounts and TTL engagements.
• VML Mexico: VML (formed from the merger of Wunderman Thompson and VMLY&R) operates a major Mexican agency presence focused on brand experience, commerce, and digital transformation. It is a direct competitor to TVP for integrated brand mandates, with stronger digital and data positioning.
• Grupo W (Mexico): Grupo W is a major Mexican independent advertising and communications group offering creative, media, digital, and production services to leading Mexican brands. As a large Mexican-owned independent, it is one of the closest structural comparables to TVP in terms of local ownership, integrated scope, and Mexican-market focus.
• Havas Mexico: Havas operates an integrated Mexican agency network offering creative, media, and healthcare communications. It competes with TVP for large Mexican advertisers seeking through-the-line solutions across ATL, BTL, and digital.
• Leo Burnett Mexico: Leo Burnett operates a major Mexican agency network delivering creative, media planning, and digital services to enterprise advertisers. It is a comparable direct peer given similar through-the-line service scope and Mexican market focus.
• Publicis Mexico: Publicis operates one of the major holding-company agency networks in Mexico, providing creative, media, digital, and production services to leading advertisers. It is a direct competitor to TVP for large brand accounts and integrated marketing mandates.
• Ogilvy Mexico: Ogilvy is one of the largest global creative networks operating in Mexico, offering ATL, BTL, digital, and brand strategy services to enterprise advertisers. It competes head-to-head with TVP for the same Mexican advertiser roster and matches TVP's integrated through-the-line positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gtvp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TVP