Blue Diamonds Jewellery Worldwide

What Blue Diamonds Jewellery Worldwide does

Blue Diamonds Jewellery Worldwide (legal name: Blue Diamonds Jewellery PLC) is a Sri Lankan vertically integrated jewellery manufacturer and exporter, founded in 1991 and publicly listed on the Colombo Stock Exchange since 1992 under ticker BLUE.N0000. The company's core technical asset is a patented 'Floating Diamonds' setting (registered 1990) in which diamonds are encased in a layer of pure carbon to maximize brilliance while reducing gold usage, offered with a lifetime warranty and produced in multiple colour variants. Operations are conducted from a 40+ person facility in the Katunayake Export Processing Zone, located within five minutes of Bandaranayake International Airport, with in-house CAD design, 3D printing for wax prototyping, laser engraving, and staff gemologists supporting full turnkey manufacturing from design to delivery at a stated capacity of 1000+ pieces per month.

The business operates three go-to-market motions in parallel: B2B wholesale export to large wholesalers, boutique jewellers, and online platforms across the United States, Middle East, India, Japan, Australia, and Sri Lanka; bespoke and white-label manufacturing for client-led collections incorporating the floating diamonds concept; and direct-to-consumer e-commerce through two wholly-owned digital properties, FiorGems.com (an online gemstone marketplace with bidding functionality) and FiorJewellery.com (a fine jewellery storefront). Additional channels include duty-free and onboard retail partnerships with international airlines, domestic Sri Lankan sales, and messaging-based customer engagement via WhatsApp and Telegram. Revenue is generated through one-time manufacturing sales, white-label production fees, and marketplace commissions on gemstone auctions; pricing is quote-based and not publicly disclosed.

The company holds multiple sector-critical certifications — Gem Dealers License, Jewellery Manufacturer Certificate, Board of Investment Export Processing Zone approval, TIN, Temporary VAT, and Sri Lanka Export Development Board registration — and maintains close operational relationships with the National Gem & Jewellery Authority and Sri Lanka Customs Gem Unit. Strategic logistics partnerships with FedEx, DHL, Malca Amit, and Ferrari (courier) support cross-border jewellery and gemstone movement. The corporate vision is to elevate Sri Lanka's jewellery industry on the global stage by exporting the Fior brand and promoting Sri Lankan gems and craftsmanship.

Name

Blue Diamonds Jewellery Worldwide

Legal name

Blue Diamonds Jewellery PLC

Website

https://bluediamondsplc.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Diamonds Jewellery Worldwide is a Sri Lankan vertically integrated jewellery manufacturer founded in 1991, publicly listed on the Colombo Stock Exchange since 1992, exporting a patented 'Floating Diamonds' setting product line to wholesalers, boutique jewellers, online platforms, and airlines across six countries, with direct-to-consumer channels via FiorGems and FiorJewellery.

Ownership category

akta.pro rank

Product category

Fine Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Fine Jewelry Wholesale & Trading (CRAKAAAL), Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ), Diamond Jewelry (CRAKAAAA)

Keywords

• Fine jewelry manufacturing
• Precious gemstone trading
• Wholesale jewelry exports
• Custom jewelry design
• Diamond jewelry retail

Headquarters

HQ city

Katunayake

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Manufacturing & Sales: Custom jewelry manufacturing and sales through both wholesale B2B channels and direct-to-consumer e-commerce platforms. Company produces handcrafted jewelry with traditional craftsmanship and modern design.
2. Gemstone Trading: Online marketplace FiorGems.com enables bidding on unique gemstones sourced globally, operating as a digital marketplace for high-quality gems at competitive prices.
3. White-Label Manufacturing: Custom manufacturing services for clients including bespoke design collections and white-label production from company catalogues.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Blue Diamonds Jewellery Worldwide manufactures and retails handcrafted fine jewelry featuring its patented 'Floating Diamonds' setting, where diamonds are encased in pure carbon to maximize brilliance. The company operates vertically integrated production in Sri Lanka's Export Processing Zone, serving B2B wholesalers, boutique jewelers, online platforms, and international airlines, while also running direct-to-consumer e-commerce platforms FiorGems.com (gemstone marketplace) and FiorJewellery.com (fine jewelry store).

Product overview

Blue Diamonds Jewellery Worldwide operates two primary digital products: Fior Gems, an online marketplace and auction platform for high-quality gemstones and diamonds sourced globally; and Fior Jewellery, an e-commerce store offering handcrafted fine jewellery with traditional craftsmanship and modern design. Both platforms leverage the company's proprietary 'Floating Diamonds' setting technology—a patented innovation where diamonds are encased in pure carbon to maximize brilliance. The company also manufactures bespoke jewellery for wholesale, boutique jewellers, and online platforms, supporting custom design collaborations alongside their own branded collections.

Differentiator

Problem solved

Functional benefit

Brands

• Fior: Premier brand encompassing the company's jewellery and gemstone offerings, including the iconic 'floating diamonds' setting. Includes Fior Gems (online gemstone marketplace) and Fior Jewellery (online fine jewellery store).
• Fior Gems
• Fior Jewellery

Products and services

• Fior Gems Online marketplace for high-quality gems and diamonds at competitive prices, enabling bidding on unique gemstones sourced globally for jewelry projects or collections.
• Fior Jewellery Online store offering handcrafted fine jewelry blending traditional craftsmanship and modern design, featuring a diverse collection of rings, necklaces, bracelets, and earrings.
• Floating Diamonds Setting Patented diamond setting technique where diamonds are encased in pure carbon to create a 'floating' effect that enhances brilliance. Available in multiple colors (black, blue, green, red, pink) and offered to customers worldwide with a lifetime warranty.
• Custom Jewelry Manufacturing & White-Label Production Bespoke jewelry design and white-label manufacturing services for clients, including custom design collections incorporating the floating diamonds setting, as well as production from the company's own catalogues for boutique jewelers and large wholesalers.

Quantifiable outcome

• Reduced gold usage through floating diamonds setting allows for lower weight and better price points
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• FedExminorOthersInternational courier partnership for logistics support including shipping and insurance services for international deliveries.
• DHLminorOthersInternational courier partnership for logistics support including shipping and insurance services for international deliveries.
• Malca AmitminorOthersInternational courier partnership for logistics support including shipping and insurance services for international deliveries.
• Ferrari (courier)minorOthersInternational courier partnership for logistics support including shipping and insurance services for international deliveries.
• National Gem & Jewellery Authority (Sri Lanka)coreStrategic or Co-development PartnerClose working relationship with the Sri Lankan regulatory body for gems and jewellery, supporting operations within the Board of Investment Export Processing Zone.
• Sri Lanka Customs Gem UnitcoreStrategic or Co-development PartnerClose relationship with Sri Lanka Customs Gem Unit for import/export facilitation of precious gemstones and jewellery.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leibish & Co. Specialized online colored diamond and fine jewelry retailer with global wholesale arm. Comparable niche positioning in high-end diamond jewelry with strong online B2B and DTC presence.
• Gemfields Group: London-listed gemstone mining and marketing company operating colored gemstone auctions and marketplaces. Highly comparable to Blue Diamonds' FiorGems gemstone auction model and gemstone sourcing focus.
• CaratLane (Titan Company): Indian online fine jewelry retailer with vertically integrated manufacturing, omnichannel stores, and technology-led design. Comparable D2C jewelry e-commerce plus in-house manufacturing model.
• Angara: US-based online jewelry retailer specializing in customizable fine jewelry with diamonds and gemstones. Comparable e-commerce jewelry model with focus on customization and gemstone-led products.

Broad incumbents

• Blue Nile (Signet Jewelers): Largest US online diamond and fine jewelry retailer, now part of Signet. Comparable DTC fine jewelry e-commerce and global wholesale diamond supply chain model.
• Jos Alukkas: Major Indian-origin jewelry retailer with operations in India and the Gulf/Middle East. Comparable export and retail focus across Middle Eastern markets where Blue Diamonds also sells.
• Malabar Gold & Diamonds: One of the largest Gulf-based jewelry retailers with strong Indian sourcing and Middle East retail footprint. Comparable presence in Middle East and India where Blue Diamonds also exports.
• Tanishq (Titan Company): Largest Indian fine jewelry brand by Titan Company, with vertically integrated manufacturing and extensive retail. Overlaps with Blue Diamonds' B2B and custom manufacturing offering but at vastly greater scale.
• Pandora: Global mass-market jewelry brand with vertically integrated manufacturing and global wholesale distribution. Comparable broad global jewelry distribution and B2B wholesale presence, though at much larger scale.

Emerging players

• Brilliant Earth: US-based online jewelry retailer focused on ethical and lab-grown diamonds with vertical e-commerce and showroom model. Comparable DTC fine jewelry platform competing for similar online buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bluediamondsjewellery

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Diamonds Jewellery Worldwide