What Mind Pump Media does

Mind Pump Media is a privately held, founder-owned fitness media and digital products company operating primarily through its flagship Mind Pump Podcast and proprietary MAPS (Muscle Activation & Programming System) line of online training programs. The company was founded by Sal Di Stefano, Adam Schafer, Justin Andrews, and Doug, who collectively bring over 50 years of fitness industry experience as personal trainers, club managers, and IFBB competitors. The corporate entity, Mind Pump Media LLC, is registered in Nevada with operations in the San Jose / Incline Village area, and the company employs 11-50 people.

The product architecture follows a platform-plus-modules model: 34+ MAPS individual programs (covering muscle building, performance, aesthetics, HIIT, powerlifting, and population-specific variants such as 40+, Muscle Mommy, and GLP-1), 11 MAPS MODS add-on modules for targeted muscle groups, 18 themed bundles combining multiple programs at discounts, and 15 free or paid educational guides on nutrition and training. The underlying "tech" is a phased, mini-cycle programming methodology designed to prevent plateaus — delivered as digital self-serve content rather than software. A near-daily podcast, YouTube channel, blog, and "30 Days of Coaching" email course form the top-of-funnel content engine.

Mind Pump makes money through a mix of one-time digital product sales (MAPS programs and bundles), recurring 1:1 online coaching subscriptions, B2B professional services (Elite Trainer Academy certification and Elite Trainer CRM tool), merchandise/apparel sales, and affiliate referral commissions. Go-to-market is product-led growth anchored on free content that converts audiences to paid programs, with global digital distribution via owned websites and podcast platforms. Customer segments span general fitness enthusiasts, hardgainers, fat-loss seekers, women/moms, and adults over 40, with no enterprise or institutional customers identified.

Name

Mind Pump Media

Legal name

Mind Pump Media LLC

Website

https://mindpumpmedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mind Pump Media is a privately held, founder-owned fitness media company that monetizes an almost-daily podcast and a catalog of MAPS-branded digital training programs, coaching, and certifications for individual consumers and fitness professionals worldwide.

Ownership category

akta.pro rank

Product category

Online Fitness Training

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Online fitness programs
• Digital workout plans
• Fitness podcast content
• Online personal training
• Fitness education guides

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. MAPS Fitness Programs & Bundles: Sale of individual digital fitness programs (MAPS Anabolic, Performance, Aesthetic, etc.) and bundled program packages at discounted rates. Programs are purchased as one-time licenses or potentially subscriptions for ongoing access.
2. 1:1 Online Coaching: Personalized online coaching services offered through mindpumppersonaltraining.com, providing individualized fitness guidance.
3. Podcast: Mind Pump Podcast - an 'almost-daily' online radio show/podcast that provides truthful fitness and health information. Generates audience/reach that converts to program sales.
4. Merchandise & Store: Sale of fitness apparel and products through the Mind Pump Store (mindpumpstore.com).
5. Affiliate Partnerships: Mind Pump accepts affiliates and partners, earning referral commissions when partners promote their programs.
6. Elite Trainer Services: Elite Trainer Academy for fitness professionals and Elite Trainer CRM tool, monetizing their fitness expertise to other trainers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Mind Pump Media creates and sells the MAPS (Muscle Activation & Programming System) line of digital fitness training programs, including individual workout programs, modular add-ons, and discounted bundles. The company distributes these programs directly to consumers through its own websites, supported by a flagship fitness podcast, educational guides, 1:1 online coaching, merchandise, and an Elite Trainer Academy for fitness professionals.

Product overview

Mind Pump Media operates a platform-plus-modules architecture centered around its MAPS (Mind Pump Accelerated Physical Systems) suite of fitness programs. The core offering consists of 34 distinct MAPS individual programs (including Anabolic, Performance, Aesthetic, Prime, HIIT, Powerlift, and population-specific programs like 40+, GLP-1, and Muscle Mommy), supplemented by 11 MAPS MODS add-on modules targeting specific muscle groups (Abs, Butt, Back, Shoulders, Chest, Biceps, Triceps, Hamstrings, Hip Pain, Quads, Calves). These programs are sold individually or bundled together in 18 different themed bundles (Starter, Extreme, Bikini, Fit Mom, etc.) at discounted rates. Additional offerings include 15 educational guides covering nutrition and training topics, flagship content platforms (Mind Pump Podcast, Mind Pump TV, Blog, 30 Days of Coaching email course), professional services (1:1 Online Coaching, Elite Trainer Academy, Elite Trainer CRM), and retail merchandise. The company was founded by Sal Di Stefano, Adam Schafer, Justin Andrews, and Doug, who collectively bring over 50 years of fitness industry experience as trainers, coaches, and IFBB competitors.

Differentiator

Problem solved

Functional benefit

Brands

• MAPS: Line of online fitness training programs including MAPS Anabolic, MAPS Performance, MAPS Aesthetic, MAPS Strong, MAPS Split, MAPS HIIT, MAPS Anywhere, MAPS Prime, MAPS Prime Pro, and many specialized variants.
• MAPS MODS
• MAPS 15
• Mind Pump Podcast
• Mind Pump TV
• Elite Trainer Academy
• Elite Trainer CRM
• 30 Days of Coaching
• No B.S. 6-Pack Formula
• KB4A
• Landmine 4 Aesthetics
• Rhino Digital Media, Inc.

Products and services

• MAPS Anabolic A muscle-building MAPS program focused on natural hormone optimization and anabolic adaptation signals to promote muscle growth, sold to individual fitness consumers.
• MAPS Performance A MAPS program designed to improve athletic performance, strength, and power output through structured training cycles for individual fitness consumers.
• MAPS Aesthetic A MAPS physique-focused training program designed to build an aesthetic, muscular appearance, sold to individual fitness consumers.
• MAPS Prime A comprehensive MAPS fitness program designed by the Mind Pump founders targeting overall body transformation, sold to individual fitness consumers.
• MAPS HIIT High-Intensity Interval Training MAPS program combining cardiovascular conditioning with strength training for efficient fat loss, sold to individual fitness consumers.
• MAPS 40+ A MAPS fitness program specifically designed for individuals over 40, focusing on strength, mobility, and longevity, sold to individual fitness consumers.
• MAPS Muscle Mommy A MAPS program tailored for women focusing on strength training, muscle building, and postpartum fitness, sold to individual female fitness consumers.
• MAPS GLP-1 A MAPS program designed to support individuals using GLP-1 medications for weight management, focusing on muscle preservation and proper nutrition, sold to individual fitness consumers.
• MAPS MODS Targeted add-on MAPS modules (Abs MOD, Butt MOD, Back MOD, Shoulder MOD, Chest MOD, Biceps MOD, Triceps MOD, Hamstrings MOD, Hip Pain MOD, Quads MOD, Calves MOD) that can be combined with core MAPS programs for customization, sold to individual fitness consumers.
• MAPS Bundles Bundled combinations of multiple MAPS programs (e.g., Starter Bundle, Home Workout Warrior, Fit Mom Bundle, Skinny Guy Bundle, Super Bundle) offered at discounted rates for concurrent or sequential use, sold to individual fitness consumers.
• Fitness Education Guides Standalone educational guides covering nutrition, training, recovery, and other fitness topics (Intermittent Fasting, Reverse Dieting 101, Carb Cycling Diet, etc.) sold to individual fitness consumers.
• 1:1 Online Coaching Personalized one-on-one online coaching services offered through mindpumppersonaltraining.com, providing individualized fitness guidance to consumers on a recurring subscription basis.
• Elite Trainer Academy A certification and training program for fitness professionals wanting to become qualified Mind Pump-certified coaches, sold to fitness trainers and coaches.
• Elite Trainer CRM A customer relationship management tool designed specifically for fitness trainers to manage their clients, sold to fitness professionals.
• Mind Pump Store An e-commerce store selling Mind Pump branded merchandise and fitness apparel through mindpumpstore.com, sold to individual fitness consumers.
• Mind Pump Podcast Flagship almost-daily online radio show/podcast hosted by Sal Di Stefano, Adam Schafer, and Justin Andrews providing truthful fitness and health information, available on podcast platforms.
• 30 Days of Coaching An email-based coaching program delivering daily lessons on nutrition, resistance training, cardio, and wellness over 30 days, available to individual fitness consumers.

Quantifiable outcome

• Programs phased into mini-cycles avoid plateaus that lead to frustration and burnout
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• EquiLifeminorStrategic or Co-development PartnerMind Pump collaborated with EquiLife to create the 'Understanding Gut Health and Digestion' guide. This appears to be a content co-development partnership where EquiLife's expertise in gut health was combined with Mind Pump's fitness content platform.
• Rhino Digital Media, Inc.minorOthersWebsite & Marketing Support provider credited in the footer of mindpumpmedia.com. Provides digital marketing and website support services to Mind Pump Media.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Future: Future is a subscription-based personal training app that pairs users with a dedicated remote coach for personalized programming; it directly competes with Mind Pump's 1:1 Online Coaching offering and targets the same premium individualized-training customer.
• Jefit: Jefit provides structured workout programs, exercise tracking, and strength training plans via web and mobile; it overlaps with Mind Pump's MAPS Strength, Powerlift, and Hyper trophy programs in the serious strength-training niche.
• Beachbody (BODi): Beachbody (now BODi) sells structured digital fitness programs (P90X, Insanity, 21 Day Fix) and bundles via a subscription platform with associated supplement lines, directly mirroring Mind Pump's MAPS program and bundle model targeting the same home-fitness consumer.
• Tone It Up: Tone It Up is a women's fitness brand offering structured programs, workouts, and nutrition plans led by its founders; it competes with Mind Pump's women-focused Muscle Mommy and Fit Mom bundles in the personality-driven, content-led fitness segment.
• SWEAT (Kayla Itsines / Bikini Body Training): SWEAT is a subscription app centered on structured fitness programs (BBG, PWR, FIERCE) led by influencer fitness personalities; it is a direct competitor in the female-focused structured-program segment where Mind Pump's Muscle Mommy and Fit Mom bundles operate.
• Centr (Chris Hemsworth): Centr is a subscription fitness and wellness app offering structured programs, workouts, and meal plans anchored by celebrity credibility; it competes with Mind Pump's premium subscription positioning and MAPS program-based content model.
• Fitness Blender: Fitness Blender operates a free online video workout library and paid structured programs (FB Plus); the freemium-to-paid content funnel and direct-to-consumer online training model are highly analogous to Mind Pump's podcast-to-MAPS conversion motion.

Broad incumbents

• Peloton: Peloton is a broader fitness platform combining connected hardware with a vast library of on-demand and live classes across strength, cardio, yoga, and meditation; it overlaps with Mind Pump on digital strength training content but operates at much larger scale with hardware and apparel adjacencies.
• Apple Fitness+: Apple Fitness+ is a subscription service offering on-demand trainer-led workouts across strength, HIIT, yoga, and more; it competes at the broad consumer level with Mind Pump's content library and benefits from Apple's ecosystem and bundled distribution.
• Nike Training Club (NTC): Nike Training Club is a free, brand-backed workout and program app from a global sportswear incumbent; it competes with Mind Pump's free resource funnel and branded-program content targeting enthusiast consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZx-0bLF4_-Z5RTSNVELOjw
• Facebookfacebook.com/MindPumpMedia
• Instagraminstagram.com/mindpumpmedia
• Xx.com/Mindpump

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Pump Media