GREEN DATA
新锐英诚 (Xinrui Yingcheng) is a Beijing-based NEEQ-listed (430085) high-tech company founded in 2004 that develops proprietary data management, archival, and protection products and distributes international enterprise storage brands to government, finance, education, archives, military, telecom, energy, and healthcare customers across China.
- Company typePrivate
- Founded2004
- HeadquartersHaidian, China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
GREEN DATA firmographics
Firmographics- Name
- GREEN DATA
- Legal name
- Green Data
- Website
- https://nei.com.cn
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 新锐英诚 (Xinrui Yingcheng) is a Beijing-based NEEQ-listed (430085) high-tech company founded in 2004 that develops proprietary data management, archival, and protection products and distributes international enterprise storage brands to government, finance, education, archives, military, telecom, energy, and healthcare customers across China.
- Ownership category
- akta.pro rank
GREEN DATA industry classification
Industry- Product category
- Data Management and Information Security Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
- akta.pro secondary industry
- Records Digitization & Archiving (Legacy Files, Retention Support) (BPAAAKAG)
Keywords
Where GREEN DATA is headquartered
LocationHeadquarters
- HQ city
- Haidian
- HQ country
- China
- HQ region
- Asia
Markets served
GREEN DATA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
GREEN DATA product offering
Product offeringCore offering
GREEN DATA (新锐英诚) is a high-technology enterprise focused on data management, data protection, and information security. The company develops and sells proprietary software product series — including ArchStore (浩锐) for secure archiving and intelligent storage management, VaultStore (沃锐) for efficient business data management, TapeStore (泰锐) for offline tape management, SageStore (智锐) for protection systems, and FlexStore (灵锐) for high-density disk products — and also distributes third-party products from Lenovo, VMware, and Quantum. It delivers industry-specific solutions for government, finance, education, healthcare, and enterprise clients.
Product overview
Green Data is a data center development company that was planning to build a large-scale 2GW data center facility in Socorro, New Mexico, in collaboration with New Mexico Tech. The proposed project was intended to be powered by renewable energy (solar farm) and small modular nuclear reactors, covering 10,000 acres. The project has been scrapped as of June 2026 due to local opposition, insufficient contiguous acreage, challenges integrating renewable energy, and difficulty conducting due diligence.
Differentiator
Problem solved
Functional benefit
Products and services
- ArchStore (浩锐系列) Secure Data Archiving and Intelligent Storage Management
- VaultStore (沃锐系列) High-Efficiency Business Data Management
- TapeStore (泰锐系列) Offline Tape Comprehensive Management
- SageStore (智锐系列) Protection System
Companies that use GREEN DATA
Customer profileIdeal customer profiles2 records
GREEN DATA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GREEN DATA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- New Mexico Institute of Mining and Technology (New Mexico Tech)coreGREEN DATA had proposed building its 2GW data center in collaboration with New Mexico Tech on land owned by the university west of Socorro Peak and north of Highway 60. The partnership was terminated in June 2026 after both parties concluded proceeding was not viable under the current framework.
- New Mexico Tech President Michael JacksonminorMichael Jackson served as President of New Mexico Institute of Mining and Technology, the university whose land was proposed for the GREEN DATA data center project. He announced the cancellation on June 2, 2026, citing insufficient contiguous acreage, challenges integrating renewable energy, and difficulty conducting due diligence.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
GREEN DATA competitors and assessment
Company assessmentEmerging players
- Cohesity: Cohesity is a next-generation hyperconverged data management vendor with strong backup and archive capabilities. It targets the same converged secondary-storage pain point that drives much of Green Data's on-prem enterprise pipeline.
Regional players
- Inspur (浪潮): Inspur is one of China's largest server and storage vendors and a major data center infrastructure player. It competes with Green Data for enterprise storage and data management spend in Greater China.
- Dingjia Technology (鼎甲科技): Dingjia is a Chinese data protection and disaster recovery software vendor serving government, finance and energy clients. It overlaps directly with Green Data's 备份容灾 (backup/DR) application solution line in Greater China.
- Toyou Feiji (同有科技): Toyou Feiji is a Shenzhen-listed Chinese enterprise storage vendor focused on archive and backup systems. It directly overlaps with Green Data's ArchStore, VaultStore and FlexStore product families in the domestic Chinese market.
- Ehualu (易华录): Ehualu is a Beijing-based smart city and data infrastructure specialist with strong positions in urban data archiving and Blu-ray-based long-term preservation. It targets similar Chinese government and cultural-heritage archival customers as Green Data.
Direct peers
- Veeam Software: Veeam is a leading global backup, recovery and data management software vendor. Green Data's 灵锐 (FlexStore) and 泰锐 (TapeStore) product lines target the same backup and disaster recovery use cases for enterprise customers.
- Quantum Corporation: Quantum is a US-headquartered data storage and archive specialist. Green Data serves as Quantum's value-added distributor in Greater China, reflecting directly comparable focus on backup, archive and tape-based data protection.
- Commvault: Commvault is a global enterprise data protection and information management platform. Green Data positions ArchStore/DRMP as a comparable unified archive and digital resource management offering for Chinese enterprise and government buyers.
- Spectra Logic: Spectra Logic is a US archival storage hardware and software vendor. Green Data has been Spectra Logic's exclusive China partner since 2004 and offers the company's enterprise archival solutions, putting both firms in the same long-term data preservation niche.
Broad incumbents
- Veritas Technologies: Veritas provides enterprise data protection and storage management software as part of a broader multi-product portfolio. Their NetBackup and Enterprise Vault products compete head-to-head with Green Data's backup/archival stack at large Chinese accounts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
GREEN DATA financial estimates
Financial estimateRevenue estimate
Valuation estimate
GREEN DATA leadership team
Management profileNumber of profiles
Profiles1 record
GREEN DATA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GREEN DATA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GREEN DATA
What does GREEN DATA do?
GREEN DATA (新锐英诚) is a high-technology enterprise focused on data management, data protection, and information security. The company develops and sells proprietary software product series — including ArchStore (浩锐) for secure archiving and intelligent storage management, VaultStore (沃锐) for efficient business data management, TapeStore (泰锐) for offline tape management, SageStore (智锐) for protection systems, and FlexStore (灵锐) for high-density disk products — and also distributes third-party products from Lenovo, VMware, and Quantum. It delivers industry-specific solutions for government, finance, education, healthcare, and enterprise clients.
When was GREEN DATA founded?
GREEN DATA was founded in 2004. It employs 11 to 50 people.
Where is GREEN DATA based?
GREEN DATA is headquartered in Haidian, China, in the Asia region.
Who are GREEN DATA's main competitors?
Cohesity is listed as an emerging player. Regional players are Inspur (浪潮), Dingjia Technology (鼎甲科技), Toyou Feiji (同有科技) and Ehualu (易华录). Direct peers are Veeam Software, Quantum Corporation, Commvault and Spectra Logic. Veritas Technologies is listed as a broad incumbent.
Does GREEN DATA have an API?
No public API is recorded for GREEN DATA.
What industry is GREEN DATA in?
GREEN DATA's product category is Data Management and Information Security Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites, with a secondary code of BPAAAKAG, Records Digitization & Archiving (Legacy Files, Retention Support). Its NAICS code is 51321 and its SIC code is 7370.