ReFrame Ministries

What ReFrame Ministries does

ReFrame Ministries is a Grand Rapids, Michigan-based non-profit Christian media ministry that produces and distributes gospel-centered content in 10 major world languages — Arabic, Chinese, English, French, Hindi, Indonesian, Japanese, Portuguese, Russian, and Spanish — across at least 175 countries. The organization was founded in 1939 as The Back to God Hour under the Christian Reformed Church in North America (CRCNA), later operating as Back to God Ministries International before adopting its current name in 2020. Its portfolio of core products includes the Today daily devotional (produced in eight languages), Groundwork (a 15-year-old English-language audio Bible teaching program), Kids Corner (children's radio ministry), Prayer Ministry (pastoral follow-up), and language-specific programs such as the Chinese Be Thou My Rhythm mobile initiative and the Arabic Seeking God's Face devotional.

ReFrame's underlying technology and operations are a multi-platform media production and distribution system spanning radio broadcasts (86 programs), television, podcasts, social media (67 platforms), daily email devotionals (233,000 recipients), mobile applications, and print materials, supported by regionally embedded ministry leaders and denomination partners in each language region. Distribution is both direct-to-consumer and through church partnerships that contextualize content locally.

ReFrame is funded entirely by donations: approximately 40% from individuals and organizations, with the remainder from planned giving, ministry shares, and church giving. The organization is an agency of the CRCNA with ecclesiastical oversight from the Council of Delegates and Synod, and holds 501(c)(3) status (EIN 36-2284261) in the US alongside Canadian registered charity (#132402090RR0001). It is accredited by the Evangelical Council for Financial Accountability (ECFA) and has earned the GuideStar/Candid Platinum Seal of Transparency.

Name

ReFrame Ministries

Legal name

ReFrame Ministries

Website

https://reframeministries.org

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

51–100 employees

Short description

ReFrame Ministries is a non-profit Christian media ministry founded in 1939 that produces gospel-centered content in 10 languages across radio, television, digital, print, and mobile channels, reaching audiences in 175+ countries through denomination partnerships and direct distribution.

Ownership category

akta.pro rank

Product category

Christian Media Ministry

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

International Religious/Faith-Based Broadcasters (MPABAEAH)

akta.pro secondary industries

Religious/Faith-Based Program Syndication (MPABAMAI), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Christian media ministry
• Multi-language broadcasting
• Religious devotional content
• Gospel radio programs
• Bible teaching podcasts

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Gifts from individuals make up nearly 40% of funding
2. Planned Giving: Estate gifts and planned giving options
3. Ministry Shares: Ministry shares program for regular supporters
4. Church Giving: Support from churches within the Christian Reformed Church denomination and other partner churches

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

ReFrame Ministries is a Christian media ministry that produces and distributes gospel-centered content in ten languages across radio, television, digital, print, and mobile channels. Its core offerings include the Today daily devotional, the Groundwork audio Bible teaching podcast, Kids Corner children's programming, Prayer Ministry support, and ten international language ministries reaching at least 175 countries.

Product overview

ReFrame Ministries operates as a multi-language media ministry platform offering gospel-centered content through a portfolio of programs. The core offerings include the Today daily devotional, the Groundwork audio Bible teaching podcast, Kids Corner children's programming, and Prayer Ministry support. These are distributed via 86 broadcast programs, 67 social media sites, daily devotional emails (233,000), and video content reaching 502,511 people monthly. The organization produces content in ten languages (English, Spanish, Portuguese, Russian, French, Arabic, Hindi, Chinese, Indonesian, Japanese) reaching at least 175 countries. Historically, the organization began as The Back to God Hour radio program in 1939, evolved to Back to God Ministries International (2008), and rebranded to ReFrame Ministries in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• ReFrame Media: English language outreach programs of ReFrame Ministries, used from 2009-2020
• Today
• Groundwork
• Kids Corner
• Ministerio Reforma

Products and services

• Today Daily devotional available to anyone interested in refreshing their spirit, refocusing their life, and renewing their faith. Produced in eight major languages. Distributed by email (233,000 daily devotionals) and other channels.
• Groundwork English-language audio Bible teaching radio and podcast program offering thoughtful and creative engagement with God's Word. Celebrating its 15th anniversary.
• Kids Corner Children's ministry radio and television program focused on the spiritual formation of children. Includes podcast and devotional materials.
• Prayer Ministry A team that provides follow-up care to those who interact with ReFrame programs and coordinates prayer support for ministry activities. Serves global audiences engaging with content across all platforms.
• International Language Ministries Media outreach programs producing content in ten of the world's most-spoken languages: English, Spanish, Portuguese, Russian, French, Arabic, Hindi, Chinese, Indonesian, and Japanese. Content reaches at least 175 countries.
• Be Thou My Rhythm (Chinese) A new media ministry using mobile devices and social media to distribute life-changing content daily to Chinese-speaking audiences. Works in partnership with more than 80 Christian ministries.
• Daily Proverbs - Be Thou My Wisdom (Chinese) Daily devotional mirroring the English version of Today, published for 25 years and accessible online, via mobile app, social media, and email to Chinese-speaking audiences.
• Seeking God's Face (Arabic) Translation of a well-loved English devotional into Arabic. First edition was 500 booklets distributed to pastors. A mobile application is also being developed.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Christian Reformed Church in North America (CRCNA)coreStrategic or Co-development PartnerReFrame Ministries is an agency of the Christian Reformed Church of North America. The CRCNA provides ecclesiastical oversight through a ReFrame committee of the Council of Delegates and Synod.
• Timothy Leadership Training InstitutecoreStrategic or Co-development PartnerPartnership enabling expansion of French ministry in Burkina Faso and Niger through leadership training programs.
• Words of HopecoreStrategic or Co-development PartnerPartnership supporting French ministry expansion in West Africa.
• Evangelical Presbyterian Church of EgyptcoreStrategic or Co-development PartnerLocal partnership for Arabic ministry to proclaim Christ to seekers in Cairo and the wider Arabic-speaking world.
• Yayasan Komunikasi Bersama (YKB)coreStrategic or Co-development PartnerIndonesian partner organization offering a variety of programs for all ages across the archipelago.
• Presbyterian Church in MexicocoreStrategic or Co-development PartnerPartnership for Spanish ministry marked by new leadership appointment in 2019.
• Presbyterian Church of BrazilcoreStrategic or Co-development PartnerPartnership through Luz Para o Caminho (Light for the Way) organization for Portuguese ministry in Brazil.

Scale indicators8 records

Recent moves10 records

Expansion highlights4 records

Others

• Back to God Ministries International: Note: This is ReFrame Ministries' prior organizational name (2008-2020), not a separate peer. Replaced with Christianity Today, a directly comparable evangelical Christian media organization producing multi-platform content for global Christian audiences.

Direct peers

• Trans World Radio (TWR): Trans World Radio is one of the largest international Christian broadcasting organizations, producing gospel content in 200+ languages via radio and digital channels worldwide. Directly comparable to ReFrame in mission, multilingual broadcasting model, and global church-partnership distribution strategy.
• In Touch Ministries: In Touch Ministries distributes daily devotionals and Bible teaching through broadcast, digital, and print channels globally. Closely comparable to ReFrame in devotional-and-Bible-teaching media model, multi-channel distribution, and donor-supported nonprofit funding structure.
• Back to the Bible: Back to the Bible is a long-established international Christian ministry producing daily devotional and Bible teaching content across multiple languages via radio, digital, and print. Closely comparable to ReFrame in mission, multi-language devotional model, and broadcast heritage dating to the same era.
• Far East Broadcasting Company (FEBC): FEBC broadcasts Christian content in 100+ languages across Asia and globally via radio and digital platforms. Most comparable to ReFrame in operating multilingual Christian broadcasting ministries with a strong Asia-Pacific footprint and church partnership model.
• Our Daily Bread Ministries: Our Daily Bread Ministries produces a globally distributed daily devotional and Bible teaching content across multiple languages and formats, directly parallel to ReFrame's 'Today' devotional and multi-platform model. Both are 501(c)(3) devotional and Christian media ministries with global distribution footprints.
• Moody Bible Institute (Moody Radio): Moody Radio broadcasts Bible teaching and Christian content via radio stations, podcasts, and digital platforms in multiple countries. Directly comparable to ReFrame's Groundwork and English-language broadcasting operations with similar donor-supported funding.
• Reach Beyond (formerly HCJB Global): Reach Beyond produces Christian radio and digital content in 100+ languages with operations in Latin America, Europe, Africa, and Asia. Directly comparable to ReFrame in multi-language Christian broadcasting, missionary heritage, and church partnership distribution model.

Broad incumbents

• Cru (Campus Crusade for Christ): Cru is a large interdenominational Christian ministry operating globally with media, missions, and discipleship programs in 190+ countries. Overlaps with ReFrame in international Christian outreach, donor-supported operations, and multi-language content distribution but operates at much larger scale and broader scope.
• Focus on the Family: Focus on the Family is a much larger evangelical Christian media and family ministry producing multi-platform content including radio broadcasts, podcasts, and digital resources. Operates in the same Christian media space as ReFrame but with broader scope and significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/colleenswindoll
• YouTubeyoutube.com/ReFrameMinistries
• Facebookfacebook.com/reframingministries
• Instagraminstagram.com/reframeministries
• LinkedInlinkedin.com/company/reframe-ministries

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReFrame Ministries