Bayer Belgium
Bayer Belgium (Bayer SA-NV) is the Belgian subsidiary of Bayer AG, operating Crop Science, Pharmaceuticals (including Radiology), and Consumer Health divisions to serve farmers, healthcare providers, and end consumers across the Benelux market.
- Company typePrivate
- Founded1863
- HeadquartersDiegem, Belgium
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bayer Belgium does
Bayer Belgium (legal entity Bayer SA-NV) is the wholly-owned Belgian subsidiary of Bayer AG, a German multinational publicly listed on the Frankfurt Stock Exchange under ticker BAYN. The subsidiary operates three divisions under the parent group's Life Sciences mandate: Crop Science (crop protection products and seeds, combining biology, chemistry, and digital tools for sustainable agriculture), Pharmaceuticals (prescription medicines with therapeutic focus on cardiology, oncology, women's health, hematology, and ophthalmology, plus a Radiology business unit for diagnostic imaging equipment and contrast agents), and Consumer Health (OTC self-care products spanning allergy, pain, cough/cold, skin and foot care, digestive complaints, fungal infections, and nutritional supplements).
The Belgian entity conducts clinical studies in the Benelux and partners with local knowledge institutions on pharmaceutical research. It serves the Benelux market through differentiated distribution models — physician-mediated prescription channels for pharmaceuticals, agricultural channels for crop science, and retail/OTC channels for consumer health. The subsidiary also operates specialized digital platforms (Bayer Space Belgium, the Pharma Product Information Portal) and complies with EFPIA transparency requirements through public transfers-of-value disclosures with healthcare professionals.
Bayer Belgium's business model inherits Bayer AG's global revenue mechanics: pharmaceutical and radiology sales through healthcare provider contracts, crop protection and seed sales to the agricultural sector, and consumer health sales through mass-market retail pricing across drugstores, pharmacies, and supermarkets. No Belgium-specific revenue, headcount, or pricing data is disclosed in the available source material.
Bayer Belgium firmographics
Firmographics- Name
- Bayer Belgium
- Legal name
- Bayer SA-NV
- Website
- https://bayer.be
- Company type
- Private
- Founded year
- 1863
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bayer Belgium (Bayer SA-NV) is the Belgian subsidiary of Bayer AG, operating Crop Science, Pharmaceuticals (including Radiology), and Consumer Health divisions to serve farmers, healthcare providers, and end consumers across the Benelux market.
- Ownership category
- akta.pro rank
Bayer Belgium industry classification
Industry- Product category
- Pharmaceuticals and Life Sciences
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532), Medicinal and Botanical Manufacturing (325411), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Biological Product (except Diagnostic) Manufacturing (325414)
- SIC
- Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)
- akta.pro secondary industries
- Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Antimicrobial & Sanitization Chemicals for Crop Production (Greenhouse/Packhouse) (AFABAAAO)
Keywords
Where Bayer Belgium is headquartered
LocationHeadquarters
- HQ city
- Diegem
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Bayer Belgium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Distribution channels1 record
Marketing channels5 records
Bayer Belgium product offering
Product offeringCore offering
Bayer Belgium (Bayer SA-NV) develops, manufactures, and sells crop protection products and seeds (Crop Science), prescription medicines across cardiology, oncology, women's health, hematology, and ophthalmology along with diagnostic imaging equipment and contrast agents (Pharmaceuticals, including the Radiology business unit), and trusted over-the-counter self-care products covering allergies, pain, cough and cold, skin and foot care, digestive complaints, fungal infections, and nutritional supplements (Consumer Health).
Product overview
Bayer Belgium operates as a diversified healthcare and life sciences company with three main divisions: Crop Science (crop protection products and seeds combining biology, chemistry, and digital tools for sustainable agriculture), Pharmaceuticals (prescription medicines spanning cardiology, oncology, women's health, hematology, and ophthalmology, plus a Radiology unit for diagnostic imaging equipment and contrast agents), and Consumer Health (self-care products including the world's most trusted OTC medicines for allergy, pain, cough/cold, skin care, digestive health, and supplements). The three divisions serve distinct markets—agriculture, healthcare providers/patients, and consumers respectively—while sharing Bayer's commitment to science-based innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Crop Science (Crop Protection Products and Seeds) World-leading crop protection products and seeds combining biology, chemistry, and digital tools to accelerate agricultural innovation; protects plants from diseases and pests, ensures good harvests for farmers and quality products for consumers, and enables sustainable agriculture. Served by Bayer Belgium under Bayer Group.
- Pharmaceuticals (Prescription Medicines) Develops, manufactures, and sells prescription medicines across cardiology, oncology, women's health, hematology, and ophthalmology, with clinical studies conducted in Benelux and research partnerships with knowledge institutions. Served to healthcare providers through physician-prescribed channels.
- Radiology (Diagnostic Imaging Equipment and Contrast Agents) Business unit within Pharmaceuticals that markets diagnostic imaging equipment and associated contrast agents for medical imaging procedures.
- Consumer Health (Self-Care Products) Trusted over-the-counter self-care products for allergies, pain relief, cough and cold, skin and foot care, stomach and intestinal complaints, fungal infections, and nutritional supplements. Served directly to consumers through retail channels.
Companies that use Bayer Belgium
Customer profileSegments3 records
Ideal customer profiles3 records
Bayer Belgium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bayer Belgium partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
Bayer Belgium competitors and assessment
Company assessmentDirect peers
- Sanofi: European pharma major with both prescription medicines and a sizable Consumer Healthcare (OTC) business. Direct peer to Bayer Belgium across the Pharmaceuticals and Consumer Health divisions, including cardiology and self-care categories.
- GSK: UK-headquartered pharma and consumer healthcare group. Direct peer to Bayer Belgium's prescription pharma franchise and a leading OTC competitor (allergy, pain, cough/cold) in European retail pharmacy channels.
- Syngenta: Global crop protection and seeds competitor. Direct peer to Bayer Belgium's Crop Science division — both compete for the same farmer customers with herbicides, insecticides, fungicides, and seed traits in European markets including Benelux.
- FMC Corporation: Crop protection chemicals specialist with strong insecticide and fungicide portfolios. Direct competitor to Bayer Belgium's Crop Science insecticides and crop protection product lines.
- BASF: Agricultural Solutions division competes head-to-head with Bayer's Crop Science in crop protection chemicals and seeds. Also a relevant comparator on the chemicals/value-chain side given Bayer's crop protection chemistry heritage.
- Reckitt Benckiser: Consumer health specialist with leading OTC brands in pain relief, cough/cold, digestive health, and nutrition — directly competing with Bayer Belgium's Consumer Health division in European pharmacy and grocery channels.
- Corteva Agriscience: US-based crop protection and seeds pure-play spun out of DowDuPont. Direct peer to Bayer's Crop Science division in seeds, herbicides, and insecticides across European markets.
Broad incumbents
- Pfizer: Global pharma major with overlap in cardiology, oncology, hematology, and ophthalmology — directly competing with Bayer Belgium's prescription pharma franchise though at a much larger scale.
- Novartis: Swiss pharma major with strong cardiology and oncology franchises overlapping Bayer Belgium's therapeutic focus areas. A broad incumbent pharma peer competing for hospital and specialty physician customers.
- Johnson & Johnson: Global healthcare conglomerate with prescription pharma and consumer health (now Kenvue). Broad incumbent across multiple Bayer Belgium therapy areas and OTC categories, though diversified beyond life sciences.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bayer Belgium social profiles
Digital presenceBayer Belgium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bayer Belgium leadership team
Management profileNumber of profiles
Bayer Belgium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bayer Belgium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bayer Belgium
What does Bayer Belgium do?
Bayer Belgium (Bayer SA-NV) develops, manufactures, and sells crop protection products and seeds (Crop Science), prescription medicines across cardiology, oncology, women's health, hematology, and ophthalmology along with diagnostic imaging equipment and contrast agents (Pharmaceuticals, including the Radiology business unit), and trusted over-the-counter self-care products covering allergies, pain, cough and cold, skin and foot care, digestive complaints, fungal infections, and nutritional supplements (Consumer Health).
Is Bayer Belgium a public or private company?
Bayer Belgium is a private company. It is classified as corporate owned and is currently operating.
When was Bayer Belgium founded?
Bayer Belgium was founded in 1863. It employs 5,001 to 10,000 people.
Where is Bayer Belgium based?
Bayer Belgium is headquartered in Diegem, Belgium, in the Europe region.
Who are Bayer Belgium's main competitors?
Direct peers on record are Sanofi, GSK, Syngenta, FMC Corporation, BASF, Reckitt Benckiser and Corteva Agriscience. Broad incumbents are Pfizer, Novartis and Johnson & Johnson.
Does Bayer Belgium have an API?
No public API is recorded for Bayer Belgium.
What industry is Bayer Belgium in?
Bayer Belgium's product category is Pharmaceuticals and Life Sciences. Its primary akta.pro industry code is CRADAKAJ, Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps), with a secondary code of CRADAMAD, Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges). Its NAICS code is 32532 and its SIC code is 2834.