What CWG Holdings does

CWG Holdings Berhad is a Malaysia-incorporated public company listed on Bursa Malaysia Securities Berhad (KLSE:CWG), headquartered in Butterworth, Penang, with operations traced back to 1959 through its predecessor Chee Wah Corporation Berhad. The Group manufactures and distributes a diversified portfolio of stationery, art supplies, children's books, paper products, gift wraps and packaging solutions under its flagship CAMPAP brand, supported by state-of-the-art production facilities, ISO 9001:2015 quality certification and Forest Stewardship Council Chain-of-Custody compliance maintained since 2010.

The Group monetizes primarily through wholesale and retail distribution of physical paper-based and stationery products via a domestic network spanning hypermarkets, bookstores, supermarkets and multinational corporations, complemented by international exports to over 58 countries. Pricing is not publicly disclosed. Since 2023, CWG has diversified beyond core stationery into two adjacent verticals: commercial property development via the CWG Park @ Simpang Ampat project in Penang (launched October 2023, near-full take-up as at 30 September 2025), and label and sticker printing via the October 2024 acquisition of Unigenius Holding Sdn. Bhd. (parent of Unigenius Print Sdn. Bhd. and Inbox Packaging Sdn. Bhd.).

The company is led by Mr. Tan Hing Ming as Group Managing Director, employs 251-500 staff, and operates as an independent listed group without a disclosed parent entity. Its customer base is horizontally segmented across general consumers/retail and corporate procurement channels, with brand equity (CAMPAP Superbrands Malaysia Awards, BrandLaureate BestBrands Award) acting as a key commercial lever alongside the geographic distribution footprint.

Name

CWG Holdings

Legal name

CWG Holdings Berhad

Website

https://www.cwgholdings.com.my/

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

CWG Holdings Berhad is a Malaysian-listed manufacturer and distributor of stationery, paper products, packaging and gift wraps under its CAMPAP brand, exporting to over 58 countries and serving retail, corporate and multinational customers across a domestic and international distribution network.

Ownership category

akta.pro rank

Product category

Stationery Manufacturing

NAICS

Stationery Product Manufacturing (322230), Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industries

Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH), Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI)

Keywords

• Stationery manufacturing
• Paper packaging products
• Label printing services
• Commercial property development
• Art supplies production

Headquarters

HQ city

Butterworth

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Distribution channels2 records

Marketing channels2 records

Core offering

CWG Holdings Berhad manufactures and distributes stationery products, art supplies, children's books, paper products, gift wraps and packaging solutions under its flagship CAMPAP brand. The Group also provides label and sticker printing services through subsidiaries Unigenius Print Sdn. Bhd. and Inbox Packaging Sdn. Bhd. (acquired October 2024), and operates a commercial property development project, CWG Park @ Simpang Ampat (entered October 2023). Products are exported to over 58 countries and distributed domestically via hypermarkets, bookstores, supermarkets and multinational corporations.

Product overview

CWG Holdings Berhad operates as a diversified industrial group with interests in stationery manufacturing, packaging, printing, and property development. The company offers a diverse portfolio of stationery, art supplies, children's books, paper products, gift wraps and packaging solutions under its flagship CAMPAP brand. In October 2024, the Group expanded into label and sticker printing through the acquisition of Unigenius Holding Sdn. Bhd. (encompassing Unigenius Print Sdn. Bhd. and Inbox Packaging Sdn. Bhd.). Additionally, in October 2023, CWG entered the property development sector with its maiden project, CWG Park @ Simpang Ampat, a commercial development scheduled for completion in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• CAMPAP: Flagship stationery brand of CWG Holdings Berhad, offering a diverse portfolio of stationery, art supplies, children's books, paper products, gift wraps and packaging solutions. Recognised with the Superbrands Malaysia Award (2003/2004 and 2005), BrandLaureate BestBrands Award 2018-2019, and the Most Promising Award at the Export Excellence Award 2019.

Products and services

• Stationery Products Core product category including writing instruments, paper products and office supplies manufactured by the company for retail and corporate buyers.
• Art Supplies Art materials and creative supplies offered under the company's diverse product portfolio for retail and educational buyers.
• Children's Books Educational and recreational books for children distributed through the company's global retail network.
• Gift Wraps and Packaging Solutions Decorative wrapping materials and packaging products for retail and gifting purposes.
• Label and Sticker Printing Label and sticker printing services provided through wholly-owned subsidiaries Unigenius Print Sdn. Bhd. and Inbox Packaging Sdn. Bhd., enhancing the Group's printing capabilities.
• CWG Park @ Simpang Ampat Commercial property development project in Simpang Ampat, Penang, marking CWG's entry into the property development sector.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Unigenius Holding Sdn. Bhd. (UHSB)coreStrategic or Co-development Partner · 1 October 2024CWG Holdings acquired Unigenius Holding Sdn. Bhd. in October 2024. Through its subsidiaries Unigenius Print Sdn. Bhd. and Inbox Packaging Sdn. Bhd., UHSB brings established expertise in label and sticker printing. This acquisition enhances CWG's printing capabilities, broadens its customer base and provides new momentum for growth.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Faber-Castell: Global premium writing instruments, art supplies and stationery manufacturer with broad multi-category portfolios; comparable as a large established stationery/art supplier selling through international retail and office channels.
• BIC: Global mass-market writing instruments, stationery and lighter manufacturer; comparable as a multinational incumbent selling commodity-and-branded stationery through mass retail and export channels.
• ACCO Brands: US-listed global supplier of office, school and consumer products including stationery and paper-based categories; comparable as a multi-brand, multi-category office/stationery distributor with international reach.

Direct peers

• Pilot Corporation: Japanese manufacturer of writing instruments, stationery and marking products with a strong Asia-Pacific export footprint; directly comparable to CWG on product category and Asian distribution model.
• Pentel: Japanese stationery and writing instruments manufacturer with deep retail presence across Asia; directly comparable to CWG/CAMPAP on category (pens, art, stationery) and Asia-led distribution.
• Tombow: Japanese stationery, writing and art supplies maker with strong brand recognition across Asia; directly comparable to CAMPAP on product mix and Asian export markets.
• Staedtler: German writing, art and office stationery manufacturer with worldwide distribution; directly comparable to CWG on stationery/art/category mix and export-led GTM.
• Pelikan: German heritage stationery and writing instruments brand with international distribution; comparable to CAMPAP on brand-led premium stationery positioning and global export.

Emerging players

• M&G Stationery: China-based fast-growing writing instruments and stationery manufacturer with deep export and Asia-Pacific presence; comparable to CWG as a regional challenger scaling into international markets with stationery focus.

Regional players

• Box-Pak (Malaysia): Malaysia-listed packaging manufacturer (folding cartons, paperboard packaging) overlapping with CWG's expanded printing/packaging footprint via the Unigenius acquisition; useful comparable for Malaysian listed paper-based packaging exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/campap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CWG Holdings