École de Guerre

What École de Guerre does

École de Guerre is a Paris-based senior military-education institution founded in 1993 that also operates Éditions de l'École de Guerre, a commercial publishing house established in January 2018 as a wholly-owned subsidiary of Association Mars (the alumni and friends association of the French War College). The publishing arm produces a catalog of more than 30 titles spanning military history, strategy, geopolitics, and defense studies, organized into themed collections including 'Champs de bataille' (tactical and operational history), 'Citadelle' (classical and contemporary strategic studies), 'Ligne de front' (current defense policy), 'Feux croisés' (interdisciplinary military-civilian perspectives), 'Honni soit qui mal y pense' (critical essays on Western strategy), 'Atlas' (an annual strategic atlas), and 'La croisée des mondes' (event proceedings from the eponymous annual gathering). Products are sold in both paperback and digital formats, with ebooks offered in EPUB2, MOBI, and AZW3.

The technology stack is a standard WordPress-based e-commerce storefront (ecoledeguerre.paris) using WooCommerce for transactions, integrated with MailChimp for newsletter and email-marketing operations. The business model is direct-to-consumer only: physical books are shipped within France (48h delivery) and internationally (3 days) via standard postal services, while ebooks are delivered as download links after purchase; no third-party resellers or distributors are used. Pricing is unit-based, ranging from €9.00 to €25.00 per title, with compliance with French fixed book pricing (Lang Law 81-766) and payment options including credit card, bank transfer, and check. Books are produced primarily in French, with selected titles available in English.

Customers are segmented into military professionals and defense scholars (primary), the general public interested in defense and strategy (primary), and higher-education institutions specializing in defense and international relations (secondary). The publishing arm is wholly owned by Association Mars, a French non-profit association (loi 1901) with no external equity, venture, or private-equity involvement; revenue is not disclosed. The broader École de Guerre institution has 101-250 employees, though this figure reflects the educational establishment rather than the publishing subsidiary. Recent years have seen an active product pipeline, with notable launches including the first French translation of Emperor Maurice's Strategikon (2024), the annual strategic Atlas, and David Glantz's two-volume 'Mandchourie, 1945' (2026).

Name

École de Guerre

Legal name

Association Mars

Website

https://ecoledeguerre.paris

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Éditions de l'École de Guerre is the publishing arm of the French War College, operating as a wholly-owned subsidiary of Association Mars, a non-profit alumni association. It sells 30+ military history, strategy, and geopolitics titles directly to French-speaking military professionals, scholars, and civilians via its WooCommerce e-commerce site.

Ownership category

akta.pro rank

Product category

Military & defense publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Literary & Classics Publishing (MPAJAAAC)

akta.pro secondary industries

Military Graduate & Postgraduate Institutions (STEM/Defense Research) (EDAHAOAE), Education Research & Pedagogy Scholarly Publishing (EDAGAFAH)

Keywords

• Military publishing
• Defense studies
• Strategic analysis
• Military history
• Geopolitical publications

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales - Physical: Sale of physical books (paperback format) through the company's e-commerce website. Books are shipped to customers in France (48h delivery) and internationally (3 days). Prices range from €9.00 to €25.00 depending on the title.
2. Digital Book Sales: Sale of ebooks in multiple formats (epub2, mobi, awz3) downloadable from the website after purchase. Digital formats allow instant delivery upon payment confirmation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Éditions de l'École de Guerre is a specialty military publishing house that publishes and sells physical books (paperback and hardcover, priced €9.00–€25.00 TTC) and digital ebooks (EPUB2, MOBI, AZW3) covering military strategy, military history, geopolitics, and defense studies through its online bookstore at ecoledeguerre.paris. The catalog is organized into themed editorial collections targeting both specialist military readers and educated general audiences, with titles contributed by French military officers and defense scholars.

Product overview

Éditions de l'École de Guerre operates as a military publishing house and online bookstore offering physical books (paperback and hardcover) and digital ebooks (EPUB2 and MOBI formats) across multiple themed collections. The product portfolio includes: 'Champs de bataille' for military history and tactical analysis; 'Feux croisés' for interdisciplinary military-civilian perspectives; 'Citadelle' for classical and contemporary strategic studies; 'Ligne de front' for contemporary defense policy; 'Honni soit qui mal y pense' for critical essays on Western strategy; 'Atlas' for annual geopolitical analysis; and 'La croisée des mondes' for event proceedings. All publications are available through the WooCommerce-powered online store with French domestic shipping (48h) and international delivery (3 days).

Differentiator

Problem solved

Functional benefit

Products and services

• Military books in paperback / hardcover (Publications Papier) Physical paperback and hardcover books published by Éditions de l'École de Guerre covering military strategy, military history, geopolitics, and defense studies. Sold through the ecoledeguerre.paris online bookstore with 48-hour domestic (France) shipping and 3-day international shipping. Prices range from €9.00 to €25.00 TTC depending on title, in compliance with French fixed-book-pricing law.
• Military ebooks (Publications Numériques) Digital books sold by Éditions de l'École de Guerre in EPUB2 (for tablets other than Kindle), MOBI (for Kindle), and AZW3 formats, delivered via download links emailed after purchase. Digital titles are non-refundable once downloaded and are generally priced lower than the corresponding paperback versions.
• L'Atlas de l'École de Guerre (Annual Strategic Atlas) Annual strategic atlas publication from Éditions de l'École de Guerre analyzing geopolitical forces and conflict zones, with annual editions released each June (e.g., L'Atlas de l'École de Guerre 2025). Functions as a recurring reference publication within the Atlas collection.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tallandier Éditions: French publisher with deep military history catalog spanning antiquity to modern conflicts. Closely comparable in editorial mission (military and historical scholarship), pricing band, and target reader (military professionals and informed laypeople).
• Éditions Économica: French publisher of strategy, economics, management, and defense-themed non-fiction. Direct comparable in releasing strategy and defense-oriented trade non-fiction for a similar French professional and academic readership.
• Presses Universitaires de France (PUF): Major French academic publisher with established defense and international relations series. Comparable in producing scholarly non-fiction on strategic studies, defense policy, and military affairs for an academic audience.
• Éditions Perrin: French publisher specializing in history, biographies, and memoirs including a substantial military history catalog. Direct comparable in publishing model (French trade books), subject matter overlap (military history), and target audience (defense/history readers).

Others

• IFRI (Institut français des relations internationales): Leading French think tank producing strategic papers, policy briefs, and reports on defense and international relations. Not a direct publisher competitor but ecosystem peer producing complementary strategic content for the same audience.

Broad incumbents

• Gallimard: France's largest trade publisher with broad non-fiction catalog including some historical and current-affairs titles. Broad incumbent with tangential overlap in literary non-fiction and modern commentary.
• Odile Jacob Éditions: Independent French publisher of non-fiction including strategy, science, and current affairs titles. Overlaps on strategic thought and current geopolitical publishing for educated French readers.
• Albin Michel: Major French publisher with general non-fiction including documentary and historical works. Overlaps as a broad incumbent that occasionally publishes defense-adjacent narratives.
• Fayard Éditions: Large French trade publisher with a significant military history and strategy list under imprints. Operates as broader portfolio publisher but with overlapping catalog in defense, strategy, and historical non-fiction.

Emerging players

• CNRS Éditions: French academic publisher affiliated with the Centre national de la recherche scientifique. Comparable scholarly publishing model and partial overlap on social-science and history-oriented research titles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ecoledeguerre
• YouTubeyoutube.com/c/ÉcoledeguerreParis
• Facebookfr-fr.facebook.com/ecoledeguerreparis
• LinkedInlinkedin.com/school/école-de-guerre

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about École de Guerre