Beijing Yanjing Brewery
Beijing Yanjing Brewery is a state-owned, publicly listed Chinese brewery founded in 1980 that manufactures and distributes the Yanjing Beer brand to mass-market consumers in China through offline retail, its own Yanjing Mall, and major Chinese e-commerce platforms.
- Company typePublic
- Founded1980
- HeadquartersShunyi, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beijing Yanjing Brewery does
Beijing Yanjing Brewery (北京燕京啤酒股份有限公司) is a state-owned, publicly listed Chinese brewery founded in 1980 and headquartered in Beijing. The company manufactures and sells beer under the Yanjing (燕京啤酒) brand as its core product line, operating across multiple domestic product varieties. Its corporate identity is anchored by the "有你文化" (Yǒu Nǐ Culture) brand philosophy, which it promotes through a dedicated culture hub on the corporate website. The entity is incorporated as a public limited company under Chinese law and serves individual mass-market consumers in the domestic Chinese beer market.
Beijing Yanjing Brewery firmographics
Firmographics- Name
- Beijing Yanjing Brewery
- Legal name
- 北京燕京啤酒股份有限公司
- Website
- https://yanjing.com.cn
- Company type
- Public
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Beijing Yanjing Brewery is a state-owned, publicly listed Chinese brewery founded in 1980 that manufactures and distributes the Yanjing Beer brand to mass-market consumers in China through offline retail, its own Yanjing Mall, and major Chinese e-commerce platforms.
- Ownership category
- akta.pro rank
Beijing Yanjing Brewery industry classification
Industry- Product category
- Beer Brewing
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
Keywords
Where Beijing Yanjing Brewery is headquartered
LocationHeadquarters
- HQ city
- Shunyi
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Beijing Yanjing Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Distribution channels6 records
Marketing channels7 records
Beijing Yanjing Brewery product offering
Product offeringCore offering
Beijing Yanjing Brewery manufactures and sells Yanjing Beer (燕京啤酒), its flagship beer brand, offering multiple beer varieties to Chinese consumers. The company distributes its products through its own online store (Yanjing Mall) and authorized flagship stores on major Chinese e-commerce platforms including JD.com, Tmall, Pinduoduo, and WeChat, as well as through offline brand flagship retail outlets.
Product overview
Beijing Yanjing Brewery operates primarily as a beer manufacturing and distribution company. The company offers its core product line of Yanjing Beer (燕京啤酒) through multiple sales channels, including a dedicated online store (燕京商城) and third-party e-commerce platforms such as JD.com, Tmall, Pinduoduo, and WeChat Store. The product portfolio centers on beer production and sales under the Yanjing brand.
Differentiator
Problem solved
Functional benefit
Brands
- 有你文化 (Yǒu Nǐ Culture): Corporate culture and brand philosophy of Beijing Yanjing Brewery
Products and services
- Yanjing Beer (燕京啤酒)
Companies that use Beijing Yanjing Brewery
Customer profileIdeal customer profiles1 record
Beijing Yanjing Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Beijing Yanjing Brewery partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Beijing Yanjing Brewery competitors and assessment
Company assessmentDirect peers
- China Resources Snow Beer (CR Snow): China's largest beer producer by volume and Yanjing's principal domestic rival; same category (mainstream malt beer), same China-only footprint, similar broad-line mass-market positioning, and comparable e-commerce/retail channel strategy.
- Tsingtao Brewery: Largest direct domestic competitor in the Chinese mainstream beer market; comparable in scale, public listing, multi-channel distribution, and traditional brewing heritage — competing head-to-head with Yanjing for the same mass-market Chinese consumer.
Broad incumbents
- Anheuser-Busch InBev (China): Global brewing incumbent with major China operations (Budweiser, Harbin, Sedrin); competes with Yanjing in the mainstream and premium Chinese beer segments with deeper international scale, marketing budgets, and product innovation capacity.
- Heineken (China): Global brewer operating in China through Heineken, Tiger, and Sol brands plus regional assets; overlaps with Yanjing in mainstream and premium beer, bringing superior international brand equity and brewing technology.
- Carlsberg (China): Global brewer with significant China exposure via Chongqing Beer and Wusu; competes in mainstream Chinese beer with international brewing expertise and supply-chain scale comparable to Yanjing's domestic position.
Regional players
- Zhujiang Brewery: Regional Chinese brewer based in Guangdong; comparable category (mainstream Chinese beer) and similar state-linked heritage, but geographically narrower than Yanjing's national footprint.
- Chongqing Beer: Regional Chinese brewer owned by Carlsberg; same core product (mainstream Chinese beer), comparable manufacturing-and-distribution model, but concentrated in southwestern China rather than competing nationally like Yanjing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Beijing Yanjing Brewery social profiles
Digital presenceBeijing Yanjing Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beijing Yanjing Brewery leadership team
Management profileNumber of profiles
Beijing Yanjing Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beijing Yanjing Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beijing Yanjing Brewery
What does Beijing Yanjing Brewery do?
Beijing Yanjing Brewery manufactures and sells Yanjing Beer (燕京啤酒), its flagship beer brand, offering multiple beer varieties to Chinese consumers. The company distributes its products through its own online store (Yanjing Mall) and authorized flagship stores on major Chinese e-commerce platforms including JD.com, Tmall, Pinduoduo, and WeChat, as well as through offline brand flagship retail outlets.
Is Beijing Yanjing Brewery a public or private company?
Beijing Yanjing Brewery is a public company. It is classified as public and is currently operating.
When was Beijing Yanjing Brewery founded?
Beijing Yanjing Brewery was founded in 1980. It employs 5,001 to 10,000 people.
Where is Beijing Yanjing Brewery based?
Beijing Yanjing Brewery is headquartered in Shunyi, China, in the Asia region.
Who are Beijing Yanjing Brewery's main competitors?
Direct peers on record are China Resources Snow Beer (CR Snow) and Tsingtao Brewery. Broad incumbents are Anheuser-Busch InBev (China), Heineken (China) and Carlsberg (China). Regional players are Zhujiang Brewery and Chongqing Beer.
Does Beijing Yanjing Brewery have an API?
No public API is recorded for Beijing Yanjing Brewery.
What industry is Beijing Yanjing Brewery in?
Beijing Yanjing Brewery's product category is Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.