What Microsoft Danmark does

Microsoft Danmark is the Danish regional operating subsidiary of Microsoft Corporation (NASDAQ: MSFT), a global technology company founded in 1975 by Bill Gates and Paul Allen and headquartered in Redmond, Washington. The Danish entity operates from a regional headquarters in Copenhagen and serves the Danish market across enterprise, consumer, education, gaming, small business, and developer segments with Microsoft's full product portfolio. Core products include Microsoft 365 (productivity suite comprising Word, Excel, PowerPoint, Outlook, OneDrive, Teams, Defender, Designer, Clipchamp, and Copilot AI), Azure cloud infrastructure and AI services, the Windows operating system, Surface hardware (Laptop and Pro lines), Xbox gaming consoles and Game Pass subscription, Dynamics 365 for ERP/CRM, the Power Platform for low-code development, Windows 365 cloud PC, and Visual Studio developer tools.

Microsoft's underlying technology is built on Azure cloud infrastructure, the Windows platform, and a proprietary AI stack delivered through Microsoft Copilot and Azure OpenAI Service. The portfolio is architected for cross-product integration: identity, data, security, and AI services flow across Microsoft 365, Azure, and Surface devices, enabling capabilities such as AI-assisted productivity inside Office apps and cloud-streamed Windows desktops. Distribution runs through a multi-channel stack including direct e-commerce (Microsoft Store at microsoft.com/da-dk/store), enterprise field sales with volume licensing, self-serve Azure consumption, the Microsoft Marketplace for ISVs, and Microsoft Learn for developer enablement.

Revenue is generated through a mix of recurring subscriptions (Microsoft 365, Xbox Game Pass Ultimate, Dynamics 365), consumption-based cloud services (Azure), one-time hardware sales (Surface devices, Xbox consoles), and enterprise volume licensing. Consumer purchases are routed through Microsoft Store; enterprise customers engage via dedicated field sales and quote-based agreements. The company differentiates through the breadth and integration of its ecosystem, enterprise-grade security, global scale, and the embedding of AI (Copilot) across the product portfolio rather than positioning it as a standalone product.

Name

Microsoft Danmark

Legal name

Microsoft Corporation

Website

https://microsoft.dk

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Microsoft Danmark is the Danish subsidiary of Microsoft Corporation, serving Danish enterprises, consumers, and developers with Microsoft 365, Azure, Copilot AI, Surface, Xbox, Dynamics 365, and related products through subscription, cloud, and hardware sales.

Ownership category

akta.pro rank

Product category

Enterprise Software & Cloud Computing

NAICS

Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Electronic Computers (3571)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) for Compute (HDABADAI)

akta.pro secondary industries

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Cloud Gaming Billing, Identity & Entitlement Services (SSO, account linking, DRM) (MPAFAHAK)

Keywords

• Cloud computing services
• Productivity software
• Enterprise software platforms
• Gaming consoles
• Business applications

Headquarters

HQ city

Kongens Lyngby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Microsoft 365 Subscriptions: Recurring subscription revenue from consumer and business Microsoft 365 plans including cloud storage, productivity applications, and AI features.
2. Azure Cloud Services: Cloud computing services including compute, storage, AI, and analytics provided on a consumption and subscription basis.
3. Hardware Sales: Surface devices (laptops, tablets, accessories) and Xbox gaming consoles sold as one-time purchases through Microsoft Store.
4. Gaming Subscriptions: Xbox Game Pass Ultimate subscription offering access to hundreds of games on console, PC, and cloud with day-one game releases.
5. Dynamics 365: Enterprise resource planning and customer relationship management cloud services for business operations.
6. Licensing: Volume licensing and enterprise agreements for organizations deploying Microsoft software and cloud services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Microsoft Danmark offers an integrated portfolio spanning cloud computing (Azure), productivity software (Microsoft 365), AI services (Copilot), operating systems (Windows), hardware (Surface laptops and tablets, Xbox consoles), and enterprise business applications (Dynamics 365, Power Platform). The company sells to Danish consumers through the Microsoft Store and to enterprises via dedicated sales teams with volume licensing agreements.

Product overview

Microsoft Danmark offers a comprehensive platform-plus-services architecture spanning consumer and enterprise markets. The core offering includes Microsoft 365 (productivity suite with Copilot AI, cloud storage, security, and applications including Word, Excel, PowerPoint, Outlook, Teams, Defender, Designer, and Clipchamp), Azure (cloud computing and AI solutions), and Windows operating system. Hardware portfolio features Surface devices (Laptop and Pro tablets with Intel Core Ultra processors) and XBOX gaming ecosystem. Enterprise solutions include Dynamics 365 (ERP/CRM), Power Platform (low-code development), and Windows 365 (cloud PC). The portfolio also includes developer tools (Visual Studio), communication platforms (Teams, Outlook), and the XBOX Game Pass Ultimate gaming subscription. Microsoft Copilot AI is integrated across the entire product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Microsoft 365: Cloud productivity suite including Office apps, storage, and AI-powered Copilot
• Azure
• Copilot
• Surface
• Xbox
• Microsoft Teams
• Microsoft Edge
• Dynamics 365
• Power Platform
• Windows 365
• Visual Studio

Products and services

• Microsoft 365
• Azure
• Microsoft Copilot
• Windows
• Surface
• Xbox
• Dynamics 365
• Microsoft Power Platform
• Windows 365
• Xbox Game Pass Ultimate
• Visual Studio
• Microsoft Edge

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• IntelcoreTechnology or IntegrationMicrosoft Surface devices for business feature Intel Core Ultra Series 3 processors. Strategic technology partnership for processor integration in Surface hardware, providing performance capabilities for demanding business applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oracle: Competitor across cloud infrastructure (Oracle Cloud vs. Azure), database, and ERP applications versus Dynamics 365 and Azure SQL.
• Dell Technologies: Direct competitor in commercial PCs and enterprise hardware, competing against Surface for business device refresh cycles and often co-selling or partnering around Microsoft 365 deployments.
• Sony Interactive Entertainment: Direct competitor in console gaming (PlayStation vs. Xbox) and gaming subscriptions (PS Plus vs. Xbox Game Pass Ultimate).
• Salesforce: Direct competitor to Microsoft Dynamics 365 in CRM and customer engagement, and a leading enterprise SaaS platform competing for the same business customer wallet as Microsoft 365.
• Adobe: Competes with Microsoft in document and creative workflows (Adobe Acrobat / Creative Cloud vs. Word, PowerPoint, Designer), and overlaps in enterprise subscription productivity software.
• Amazon (AWS): Largest direct competitor to Microsoft Azure in cloud infrastructure and AI services. Also overlaps in productivity via Amazon WorkDocs and consumer hardware via Fire/Echo devices.
• SAP: Direct competitor in enterprise ERP and business applications against Dynamics 365, with deep installed base across European enterprises — particularly relevant for the Danish market.
• Alphabet (Google): Direct competitor across cloud (Google Cloud vs. Azure), productivity (Workspace vs. Microsoft 365), and AI (Gemini vs. Copilot). Competes for the same enterprise productivity, developer, and cloud workloads in Denmark and globally.

Broad incumbents

• IBM: Broad incumbent in enterprise IT, hybrid cloud, and AI (watsonx) competing with Azure and Microsoft 365 for large enterprise and regulated-industry workloads.
• Apple: Broad incumbent competitor across hardware (Mac/iPad vs. Surface), operating systems (macOS/iOS vs. Windows), and productivity (iWork/Apple Intelligence vs. Microsoft 365/Copilot). Significant presence among Danish consumers and enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/microsoftindia
• YouTubeyoutube.com/Microsoft
• Facebookfacebook.com/Microsoft
• LinkedInlinkedin.com/company/microsoft
• Instagraminstagram.com/microsoft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microsoft Danmark