Olsen & Partners

What Olsen & Partners does

Olsen+Partners (legal entity: SIA "PR Kvadrāts") is a privately held, full-service communications agency founded in 2005 in Riga, Latvia, by partners Gints Lazdiņš and Dr. Olga Kazaka. The firm delivers an integrated suite of nine core service modules: media relations, communication strategy, influencer marketing, crisis communication, lobbying, content marketing, social media marketing, B2B marketing, and media planning. It serves enterprise commercial clients across retail, financial services, technology, FMCG, fashion, and aviation, as well as Latvian government ministries, regulatory bodies, and NGOs, operating primarily in Latvia, Lithuania, and Estonia.

The agency's service methodology is anchored on its proprietary "NUDGE" approach, a behavioral-science-inspired framework that times message delivery to moments of maximum audience receptivity. Delivery is supported by in-house creative production (photo, video, design, copywriting) and increasingly by third-party generative AI tools (Gemini, Midjourney, Eleven Labs, Murf, Manus) used to accelerate content creation, image generation, audio/video production, and campaign planning. The firm invests in a thought-leadership content engine (website insights, LinkedIn, YouTube, conference speaking) and has won 12 international industry awards, including the first-ever Latvian IPRA Golden World Awards Grand Prix in 2025.

Commercially, Olsen+Partners operates a professional services model with custom, quote-based project and retainer engagements and multi-year contracts with key clients. Revenue is generated entirely from fees for communication strategy and execution services; the firm has no disclosed external funding, no parent company, and no subsidiaries. GTM is direct and consultative, driven by partner-led enterprise sales, referrals, and thought-leadership-driven inbound demand across the Baltic region.

Name

Olsen & Partners

Legal name

SIA "PR Kvadrāts"

Website

https://olsen.lv

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Olsen+Partners is a privately held, full-service communications agency founded in 2005 in Riga, Latvia, serving commercial, government, and NGO clients across the Baltic region with PR, marketing, advertising, lobbying, and crisis communication services.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Agency Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Full-Service Media Planning & Buying (MPAAABAA), Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Public relations services
• Communications strategy
• Crisis communication
• Influencer marketing
• Media planning

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Communications & PR Services: Olsen+Partners generates revenue by providing a full suite of communications services to clients including media relations, communication strategy, influencer marketing, crisis communication, lobbying, content marketing, social media marketing, B2B marketing, and media planning. Fees are likely project-based or retainer arrangements for ongoing strategic counsel and campaign execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Olsen+Partners is a full-service Baltic communications agency delivering an integrated suite of public relations, marketing, and advertising services to commercial enterprises, government institutions, and NGOs across Latvia, Lithuania, and Estonia. Its offering spans nine core service modules — media relations, communication strategy, influencer marketing, crisis communication, lobbying, content marketing, social media marketing, B2B marketing, and media planning — sold as bundled, custom-quoted engagements rather than off-the-shelf products. The agency differentiates through a proprietary NUDGE behavioral-science methodology that times message delivery to moments of maximum audience receptivity.

Product overview

Olsen & Partners is a full-service communication agency offering a comprehensive suite of PR, marketing, and advertising services. The agency provides nine core service modules: Media Relations, Communication Strategy, Influencer Marketing, Crisis Communication, Lobbying, Content Marketing, Social Media Marketing, B2B Marketing, and Media Planning. These services work together as an integrated offering, with strategic communication planning as the foundation, supported by tactical execution across various channels and content formats to transform short-term attention into long-term trust for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations (Mediju attiecības)

Quantifiable outcome

• 12 campaigns recognized as among the best in the world through international awards (IPRA, European Excellence Awards, Baltic PR Awards)
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature1 record

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Havas: Global communications network with a Havas Baltic presence offering PR, advertising, and integrated communications — directly comparable in service mix to Olsen+Partners but with global scale and network resources.
• Publicis Groupe: Global advertising and communications holding company with significant Baltic operations; offers integrated marketing, PR, and media services that overlap with Olsen+Partners' full-service communications offering.
• Golin: Global public relations and communications agency with strong content, influencer, and digital capabilities; comparable to Olsen+Partners in offering integrated campaigns across earned, owned, and paid channels.
• Hill+Knowlton Strategies: Global public relations firm with deep public affairs and government relations expertise; directly comparable to Olsen+Partners in offering government communications and lobbying services to enterprise and public-sector clients.
• Burson (BCW): Global public relations and communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe; comparable in offering crisis communication, public affairs, and corporate PR services at global scale.
• Brunswick Group: Global advisory firm specializing in critical issues, public affairs, and corporate communications; comparable in delivering strategic communications, crisis support, and stakeholder engagement for enterprise clients.
• FleishmanHillard: Global PR and integrated communications network with a strong public affairs practice; directly comparable in offering government relations, media relations, and crisis communication services to Olsen+Partners' full-service model.
• Ketchum: Global communications consultancy with strong public affairs and corporate communications practices; provides comparable media relations, crisis communication, and content marketing services.
• Ogilvy PR: Global creative and communications network with a public relations practice; offers integrated campaigns spanning PR, content, social media, and influencer marketing — overlapping with Olsen+Partners' full-service model.
• Edelman: World's largest independent PR firm offering public relations, policy, and integrated communications; relevant incumbent peer for government affairs and corporate PR work comparable to Olsen+Partners' lobbying and crisis practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@olsenlv
• Facebookfacebook.com/olsen
• LinkedInlinkedin.com/company/olsenlv
• Instagraminstagram.com/olsen_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olsen & Partners