What De Voorste Venne does

De Voorste Venne is a regional cultural center located in Drunen, Netherlands, operated by Stichting De Voorste Venne (SDVV), a non-profit foundation with ANBI status (RSIN 7527755). It occupies a 5,800 m² characteristic building complex designed by Anton Pieck, which was completely renovated between April 2017 and the official opening on 26 October 2018, preserving a carré-form layout around a central courtyard. The complex houses six distinct venue spaces — Theaterzaal (346 seats), Vennezaal (850 reception capacity, expandable to 1,200 with the Foyer), Foyer (350), Cultuurcafé (100), De Bovenkamer (15), and Binnentuin (up to 250) — alongside De Bibliotheek Drunen (public library) and the Het Pieck arts center as in-building tenants.

The center runs its own programming of films, theater performances, concerts, dance, and lectures, while also functioning as a home venue for recurring community associations including Harmonie Drunen, Urbanstylz, Toneelvereniging O.N.A., ONS Jeugdtoneel, and Seniorensociëteit Drunen (850+ members). Technical infrastructure comprises LED lighting, modern sound systems, and a Synexis hearing support installation (TS8 transmitter, RP8 bodypacks, and induction loop) for accessibility. Ticket sales, room reservations, and the Borrel/hospitality arrangements are processed through a direct-to-consumer channel combining a website ticket system, telephone reservations, and a box office, with iDEAL/Wero payment support.

De Voorste Venne generates revenue from four streams: (1) ticket sales (films at €6.50, lectures at €17.50, with a €2.50 cancellation fee), (2) venue and room rental priced on a custom-quote basis for meetings, presentations, weddings, and performances, (3) packaged offerings including the €32.50 theater-diner combination with partner restaurants Het Lokaal and Silva Dunes, the €14.50–€16.50 Borrel arrangement, the €15.00 Cinelunch, and a Film Stamp Card (buy 4 get 1 free), and (4) sponsorship and donations enabled by ANBI status and structured into Gold/Silver/Bronze tiers with local businesses. The center is also supported by municipality Heusden and regional/national cultural funds, and participates in the HeusdenPas program offering 50% activity discounts to low-income residents. The organization is governed by a five-member board chaired by Tamara de Jong, with operational leadership under Director Rien Kerdel and a team of approximately 16 named staff across sales/marketing, finance, technical, facilities, and hospitality functions, supplemented by additional hospitality and support staff within a 11–50 employee range.

Name

De Voorste Venne

Legal name

Stichting De Voorste Venne

Website

https://devoorstevenne.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

De Voorste Venne is a non-profit cultural center in Drunen, Netherlands, operating a renovated 5,800 m² multi-venue complex (theater, cinema, library, arts education) that serves Gemeente Heusden residents, local associations, and business event clients through ticket sales, venue rental, packaged dining-theater offerings, and municipal and sponsor funding.

Ownership category

akta.pro rank

Product category

Cultural event venue and arts programming

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Cultural venue operations
• Theater and cinema programming
• Event space rental
• Arts center services
• Community cultural events

Headquarters

HQ city

Drunen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets for theater performances, films, lectures, concerts, and other events. Standard film tickets €6.50, lecture tickets €17.50. Ticket cancellation fee €2.50 per ticket.
2. Venue and Room Rental: Rental of various spaces including Theaterzaal (346 seats), Vennezaal (850 capacity), Foyer (350), Cultuurcafé (100), Bovenkamer (15), and Binnentuin. Custom quotes provided for events, meetings, presentations, and performances.
3. Theater-Diner Packages: Partnership with Het Lokaal and Silva Dunes restaurants offering 3-course dinner combined with theater visits for €32.50 excluding drinks.
4. Hospitality Arrangements: Borrel arrangement (drinks and snacks platter) at €14.50-€16.50 per person, available with theater performances.
5. Borrel Arrangement: Post-show drinks with Dutch beverage selection and varied snack platter for €16.50 per person.
6. Sponsorship and Donations: Supported by municipality Heusden, regional and national funds, and private/business sponsors at Gold, Silver, Bronze tiers. ANBI status allows tax-deductible donations (RSIN: 7527755).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

De Voorste Venne operates a multi-venue cultural center in Drunen, Netherlands, providing live theater, cinema, concerts, and lecture programming alongside the rental of six distinct event spaces (from 15-seat meeting rooms to 850-capacity reception halls). The center bundles programming with value-added packages (Theater-Diner combos, Borrel arrangements, Cinelunch, Film Stamp Cards) and houses partner organizations including the public library, arts school, music associations and a senior society.

Product overview

De Voorste Venne is a cultural center and event venue in Drunen, Netherlands, offering a portfolio of interconnected venue spaces and package offerings. The core offering consists of multiple rental venues (Theaterzaal with 346 seats, Vennezaal with 850 capacity, Foyer with 350 capacity, Cultuurcafé with 100 seats, De Bovenkamer for 15 persons, and Binnentuin for up to 250 guests) operated by Stichting De Voorste Venne within a 5,800 m² complex designed by Anton Pieck and renovated in 2018. The portfolio also includes value-added packages such as Diner-Theater combinations with partner restaurants, Borrel (drinks) Arrangements, Film Stamp Cards, and Cinelunch experiences. The center hosts its own programming of theater performances, films, concerts, and lectures, while also serving as home to partner organizations including Het Pieck (arts center) and De Bibliotheek Drunen (public library).

Differentiator

Problem solved

Functional benefit

Products and services

• Theaterzaal Classic theater hall with 346 seats and excellent acoustics, suitable for performances, concerts, and lectures for both amateur and professional acts. Equipped with LED lighting and modern sound systems.
• Vennezaal Multifunctional hall ideal for presentations, trainings, dinners, and intimate performances and concerts with a capacity of 850 persons (reception), expandable with an additional 350 persons via the Foyer.
• Foyer Atmospheric space with a fixed large bar providing direct access to the theater and Vennezaal, with a capacity of 350 persons (reception), expandable to 1,200 in combination with Vennezaal.
• Cultuurcafé Intimate café space at the entrance, ideal for receiving guests or concluding events, with a capacity of 100 seated places.
• De Bovenkamer Unique meeting room on the first floor (accessible only by stairs) for small, private meetings or trainings with a capacity of 15 persons in block setup.
• Binnentuin Beautiful hidden courtyard accessible from all sides of the building, featuring a base terrace with 35 seats and fully customizable event space accommodating up to 250 guests.
• Diner-Theater Combination Combines a theater visit with a 3-course dinner at partner restaurants Het Lokaal or Silva Dunes in Drunen for €32.50 excluding drinks.
• Borrel Arrangement Theater completion package including reserved table, welcome coffee/tea with treats, intermission drink (if included in show), and post-show drink with assorted snack board for €14.50 per person.
• Borrel Arrangement (Post-Show Package) Post-show drink of choice from a Dutch drinks assortment with an assorted snack board for €16.50 per person.
• Film Stamp Card (Film Stempelkaart) Stamp card valid for all films shown on the 3rd Monday of each month at 13:30, pay for 4 films and get 1 free. Available for purchase online or at the box office.
• Cinelunch Combined film and lunch experience where guests watch a film and then enjoy lunch together to discuss and enjoy the food, priced at €15.00 per person.
• Theater Program (Seasonal Programming) Seasonal theater programming featuring concerts, dance performances, theater productions, lectures, and other cultural events, with standard film tickets at €6.50 and lecture tickets at €17.50.

Quantifiable outcome

• Over 850 members served through Seniorensociëteit Drunen alone
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Het Lokaal DrunencoreGTM or Marketing PartnerRestaurant partner located at Raadhuisplein 12, 5151JH Drunen. Offers 3-course dinner combined with theater visits for €32.50 excluding drinks. Brasserie with French cuisine, over 50 specialty beers, wine and cocktail menu. Known as 'the living room of Drunen' with south-facing terrace.
• Silva DunescoreGTM or Marketing PartnerAwarded restaurant at Aalbersestraat 3, 5151EE Drunen. Gault&Millau recognized with 13/20 points and 1 chef's hat. Modern restaurant with seasonal French cuisine using regional products. Offers theater-diner combinations for €32.50 excluding drinks.
• Bibliotheek HeusdencoreStrategic or Co-development PartnerPublic library operating within De Voorste Venne complex. Provides reading materials, activities, study spaces, digital services. Open Monday-Friday 09:00-21:30, Saturday 09:00-15:00. Partner for 'Beleef de Bieb' (Experience the Library) events.
• Het Pieck (Centrum voor de Kunsten)coreStrategic or Co-development PartnerArts center for municipality Heusden offering courses, workshops, exhibitions, and performances for all ages. Major tenant and collaboration partner providing creative activities that complement De Voorste Venne's cultural programming.
• Harmonie DrunencoreStrategic or Co-development PartnerMusic association with 184-year history comprising Symfonisch Blaas Orkest, Poporkest Mixed Up, percussion group, and brass class. Rehearses and performs at De Voorste Venne. Provides music education in partnership with local schools.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Stadsschouwburg De Harmonie: City theater in Leeuwarden (Friesland) offering theater, dance, music and film programming with multiple halls. Comparable as a Dutch regional theater of similar scale serving a single municipality.
• Schouwburg De Meerse: Multi-purpose theater in Leidschendam-Voorburg offering film, theater, concerts and rentals to a similar regional Dutch audience. Comparable scale and program mix spanning amateur associations, professional touring shows, and corporate rentals.
• Filmhuis Den Haag: Art-house cinema and cultural venue in The Hague combining film programming with hospitality (restaurant/bar) and event space — closely comparable to De Voorste Venne's theater + cinema + F&B model.
• Theater aan de Parade: Regional theater in 's-Hertogenbosch (neighboring North Brabant city) offering multi-venue programming of theater, dance, music and events to a similar Dutch regional audience. Comparable mid-sized venue with mixed amateur/professional programming.
• Parkstad Limburg Theaters: Regional theater organization operating multiple venues in the Heerlen area with mixed programming (theater, music, film, events) — closely comparable as a multi-venue Dutch regional cultural operator.
• Theater Orpheus: Regional theater in Apeldoorn hosting theater, concerts, dance, and film programming for a Dutch regional audience. Comparable as a mid-size, multi-purpose Dutch theater venue serving a similar municipal catchment.
• Theater de Lievekamp: Regional theater in Oss, North Brabant, hosting theater, music, dance and film with multiple halls and a similar Dutch municipal-cultural-center positioning. Directly comparable as a same-province, same-size regional venue operator.
• Musis & Stadsschouwburg Arnhem: Cultural venue in Arnhem combining a music hall (Musis Sacrum) and city theater for performing arts, film, and events. Comparable as a Dutch regional multi-venue cultural center with municipal backing and diverse programming.

Broad incumbents

• TivoliVredenburg: Large-scale music and cultural complex in Utrecht with five halls and multiple programming streams (music, theater, film, events). Comparable as a Dutch multi-venue cultural operator, but at substantially larger scale and broader geographic draw.
• Pathé Netherlands: Largest cinema chain in the Netherlands with multiplex locations across the country. Overlaps with De Voorste Venne's film-screening business but at vastly larger scale and as part of a national commercial portfolio rather than a single community venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/de_voorste
• Facebookfacebook.com/devoorstevenne
• LinkedInlinkedin.com/company/de-voorste-venne

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Voorste Venne