Lemon & Lime Design

What Lemon & Lime Design does

Lemon & Lime Design is a privately held, two-person creative design studio based in the Netherlands, founded in 2021 by Marlies Cornelissen and Vonne Franssen after completing their design education. The company provides three core service offerings: graphic design (posters, social media graphics, stickers), logo design and corporate identity systems, and business photography (including event and product imagery). Its stated client base consists of Dutch small and medium-sized businesses and a small number of non-profit organizations, spanning industries such as industrial air tools, taxi services, hospitality (B&B), coaching, photography, real estate/foundations, water sports, and retail.

The studio operates on a direct-to-consumer model with project-based, quote-based pricing. Customers reach the company through its Dutch-language website, which displays a portfolio, or via direct phone, email, or contact form inquiries. There is no public pricing, no retainer or subscription products, no marketplace presence, and no distribution intermediaries. Revenue is generated entirely from bespoke creative projects commissioned individually by clients.

The business is bootstrapped with no external funding, no investor involvement, and no documented headcount beyond the two co-founders. Its marketing relies on its portfolio website, organic social media presence, and word-of-mouth referrals from completed SMB projects. There is no evidence of AI/ML technology, proprietary software, patents, certifications, partnerships, or awards. The company actively operates and continues to accept new project work through its website contact funnel.

Name

Lemon & Lime Design

Legal name

Lemon & Lime Design

Website

https://lemonlimedesign.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemon & Lime Design is a two-person Dutch creative studio founded in 2021, offering graphic design, logo design, and photography services on a project basis to small and medium-sized businesses and non-profits across diverse industries in the Netherlands.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

Keywords

• Graphic design services
• Logo design
• Corporate identity
• Business photography
• Brand identity design

Headquarters

HQ city

Blitterswijck

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: The company generates revenue through project-based design services including graphic design, logo design, and photography. Services are customized per client needs and billed through quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lemon & Lime Design is a Dutch creative studio that provides three core services: graphic design (posters, social media graphics, stickers), logo design and corporate identity (huisstijl) systems, and business photography. The studio delivers customized, project-based visual branding solutions for Dutch small and medium-sized businesses across industries such as hospitality, retail, events, transportation, and coaching.

Product overview

Lemon & Lime Design is a small Dutch creative agency founded by Marlies Cornelissen and Vonne Franssen, offering three core service offerings: Graphic Design Services (posters, social media graphics, stickers), Logo Design Services (logos and corporate identity systems), and Photography Services (business and event photography). The company operates as a unified service-based design studio rather than a software product platform, serving various Dutch local businesses including B&Bs, coaching services, taxi companies, and event organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services (Grafisch Design)

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Emerging players

• VistaCreate (formerly Crello): SMB-focused online design tool for graphics, logos, and marketing materials, positioned as a lower-cost alternative to professional designers. Increasingly relevant to Lemon & Lime's SMB target customers.

Direct peers

• Lust: Dutch design studio specialising in visual identity, typography, and interactive design for organisations. Comparable to Lemon & Lime in being a Netherlands-based creative studio delivering branding and graphic design to clients, though at a more established scale.
• Monnik: Dutch creative agency offering branding, design, and digital services to organisations. Competes with Lemon & Lime for Dutch SMB and mid-market branding and visual identity work.
• CLEVER°FRANKE: Netherlands-based design agency delivering data-driven and visual design services. Comparable in size and Dutch positioning to Lemon & Lime's boutique studio model.

Broad incumbents

• Studio Dumbar: Long-established Dutch design studio with deep expertise in identity, brand, and cultural-sector design. Operates in the same Dutch identity/graphic design space as Lemon & Lime, but at significantly greater scale and recognition.
• 99designs: Global design marketplace connecting SMBs with freelance designers for logo, branding, and graphic design projects. A direct alternative sourcing channel for the same SMB logo and branding work Lemon & Lime performs.
• Fiverr: Global freelance services marketplace with large supply of logo, graphic design, and photography providers at low price points. Competes for the same Dutch and European SMB design spend as Lemon & Lime.
• Canva: Global self-service design platform widely used by SMBs to create logos, social graphics, and marketing materials themselves. Directly substitutes for some of Lemon & Lime's SMB graphic and logo design budget.
• Adobe Express: Adobe's template-driven design tool aimed at SMBs and non-designers for logos, social posts, and marketing assets. Substitutes for entry-level graphic and logo design services that Lemon & Lime offers to small businesses.
• Total Design: Heritage Dutch design agency offering branding, communication, and visual design services. Competes for Dutch corporate identity and graphic design engagements that Lemon & Lime also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lemonlime.design
• LinkedInlinkedin.com/company/lemonlime-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon & Lime Design