The Alchemists
The Alchemists is a London-based Web3 platform founded in 2024 that mints capped NFTs on Polygon blockchain representing economic rights to a 10-hectare South African gold claim with ~4-ton estimated reserves, targeting retail investors seeking tokenized commodity exposure.
- Company typePrivate
- Founded2024
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What The Alchemists does
The Alchemists is a London-headquartered Web3 platform founded in 2024 that issues NFTs — branded as Digital Assets — representing economic rights tied to a 10-hectare gold mining claim in South Africa. The claim holds estimated reserves of approximately 4 tons of gold (with a conservative 1-ton estimate also cited) plus potential copper, silver, iron ore, and quartz deposits. NFTs are minted on the Polygon blockchain and sold for USDC through a self-service platform at app.alchemistsnft.com, with total supply capped at 5,000 units distributed across multiple pricing tiers ranging from $75 entry-level VIP Passes to elite tiers promising up to $80,000 in potential upside based on a stated $400 million gold claim valuation at $100,000 LBMA gold price. Phase 1 (1,000 NFTs) is reported sold out.
The company's product stack includes the NFT Minting Platform (Polygon-hosted), a Claim Portal (dApp) where holders manually claim rewards linked to mining operations, and the underlying gold mining rights as the productive asset. The legal framework attaching economic rights to Digital Assets is provided and audited by South African firm Schindlers Attorneys, while mining and commodity trading operations are supported through a partnership with Quindo Global Investments and a Mining Consortium joint venture. Revenue mechanics combine one-time NFT minting proceeds (capped by total supply), projected recurring income from active gold mining and multi-commodity trading, and potential monetization of in-ground assets via NI 43-101 reporting.
Go-to-market is product-led and Web3-native: the company acquires and engages retail investors through Discord, Twitter/X, email newsletter, and a published whitepaper, with direct self-service distribution via the minting app. The target customer is retail investors seeking tokenized exposure to tangible commodity assets, served primarily in European and African markets. The Project Lead & Co-Founder is Tahier Smith, an 18-year entrepreneur, with no other leadership team disclosed. No institutional investors, funding rounds, headcount figures, or audited financials are available in the source material.
The Alchemists firmographics
Firmographics- Name
- The Alchemists
- Legal name
- The Alchemists
- Website
- https://thealchemists.gold
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Alchemists is a London-based Web3 platform founded in 2024 that mints capped NFTs on Polygon blockchain representing economic rights to a 10-hectare South African gold claim with ~4-ton estimated reserves, targeting retail investors seeking tokenized commodity exposure.
- Ownership category
- akta.pro rank
The Alchemists industry classification
Industry- Product category
- Tokenized Real-World Asset / NFT Investment Platform
- NAICS
- Mining (except Oil and Gas) (212)
- SIC
- Mineral Royalty Traders (6795)
- akta.pro primary industry
- General NFT Marketplaces (Multi-Category) (FSADANAA)
- akta.pro secondary industry
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
Keywords
Where The Alchemists is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
The Alchemists business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- NFT Minting and Sales: Primary revenue from minting and selling limited Digital Assets (NFTs). There will only ever be 5000 NFTs available. Phase 1 sold 1000 NFTs at various price tiers ($75-$500+).
- Gold Mining Operations: Revenue from gold mining activities on their 10-hectare property with estimated 4 tons of gold in ground. ROI projected at 4-6 months.
- Commodity Trading: Potential revenue from trading other discovered commodities including Copper, Silver, Iron Ore, and Quartz.
- Gold Claim Monetization: NI 43-101 Reports will be used to monetize the claim for immediate capital input. Projected to monetize 8% of in-ground assets at $100,000 LBMA gold price, valued at $400,000,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VIP Passes / Pre Sale - Entry tier NFTs |
| One time/ perpetual license | Pay-as-you-go | Grand Mages of Alchemy - Mid tier NFTs |
| One time/ perpetual license | Pay-as-you-go | Founding Fathers of Alchemy - Premium tier NFTs |
| One time/ perpetual license | Pay-as-you-go | Golden Gates of Alchemy - High tier NFTs |
| One time/ perpetual license | Pay-as-you-go | Top tier NFTs - VIP |
| One time/ perpetual license | Pay-as-you-go | Elite tier NFTs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Alchemists product offering
Product offeringCore offering
The Alchemists sells limited-edition Digital Assets (NFTs) on the Polygon blockchain that represent economic rights tied to its Gold Mining Rights and other commodity assets on a 10-hectare property. Investors purchase NFTs through the proprietary Minting Platform using USDC and use the Claim Portal (dApp) to manually claim rewards generated from mining operations and asset monetization. Supply is capped at 5,000 NFTs, with multiple price tiers and upside percentages tied to gold claim valuation.
Product overview
The Alchemists operates a unified Web3 investment ecosystem centered around Digital Assets (NFTs) that provide retail investors access to real-world commodity assets. The core offering consists of NFTs representing fractional ownership of Gold Mining Rights on a 10-hectare property with estimated 4 tons of gold reserves. Investors acquire NFTs through the Minting Platform (on Polygon and Solana blockchains), then use the Claim Portal (dApp) to manually claim rewards generated from mining operations and asset monetization. The company has structured multiple NFT tiers with varying levels of economic benefits, all legally backed by partnership with Schindlers Attorneys and technical expertise from Quindo Global Investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Assets (NFTs) NFT-based digital assets that grant holders economic rights tied to Gold Mining Rights on a 10-hectare gold claim and other commodity assets (copper, silver, iron ore, quartz); purchased with USDC on Polygon via the minting platform at app.alchemistsnft.com.
Quantifiable outcome
- ROI of 4-6 months on Gold Mine investment
- +2 more outcomes
Companies that use The Alchemists
Customer profileSegments1 record
Ideal customer profiles1 record
The Alchemists technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Alchemists partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Schindlers AttorneyscoreSchindlers Attorneys is a reputable law firm based in South Africa that provides invaluable legal expertise to The Alchemists. They ensure seamless execution of the overarching vision and secure attachment of economic rights to the Digital Assets. The firm handles legal structure and conducts audits.
- Quindo Global InvestmentscoreSouth African-based integrated commodity trading company specializing in Mining & Metals, Petroleum, Agricultural, and Industrial sectors. They work on a seamless 360-turnkey trading model from sourcing to financing, storing and transporting products. Their technical team identifies and evaluates gold claims for The Alchemists.
- Mining Consortium (via Quindo Global)coreA joint venture with mining consortium via Quindo Global Investments will be set up to mine the land and/or sell the claim. This partnership enables monetization of in-ground assets and access to capital.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Alchemists competitors and assessment
Company assessmentEmerging players
- Goldfinch: Decentralized credit protocol that brings real-world lending on-chain via off-chain borrower entities and NFT-based credit lines. Comparable as an early-stage RWA protocol bridging off-chain yield-generating assets to crypto investors.
- Mattereum: Legal-technology company focused on tokenizing and trading physical assets (art, wine, minerals) via smart contracts with legally binding property rights. Direct conceptual cousin in attaching legally enforceable economic rights to digital tokens tied to physical assets.
- Ondo Finance: Institutional-grade RWA tokenization platform offering tokenized US Treasuries and yield products. Comparable as a high-growth RWA protocol creating tokenized exposure to income-producing real assets for crypto-native investors.
- Masterworks: Platform offering fractionalized equity shares in blue-chip artwork. Comparable retail-investor fractional-asset model with limited supply, multi-tier entry points, and a discrete underlying real-asset thesis — though focused on art rather than commodities.
Direct peers
- Paxos Gold (PAXG): Paxos-issued ERC-20 token fully backed by physical gold bullion held in Brink's vaults. Most direct comparison as a regulated, gold-backed digital asset offering retail investors fractional, redeemable exposure to physical gold via blockchain.
- Kinesis Money: Issuer of gold- and silver-backed digital currencies (KAU/KAG) that pay holders a yield from physical precious metals trading activity. Comparable model of yield-bearing, metal-backed digital assets on a public blockchain with retail distribution.
- Tether Gold (XAUT): Tether-issued gold-backed token providing tokenized ownership of physical gold with redemption rights. Directly comparable as a gold-pegged digital asset, though The Alchemists additionally ties rights to in-ground mining economics rather than bullion.
- Realio Network: Web3 platform for tokenization and issuance of real-world assets including real estate and private equity, with its native RIO token on the Cosmos ecosystem. Closest match on the 'real-world asset tokenization infrastructure' axis.
Broad incumbents
- Polymath: Security token issuance platform providing tools and standards (ST-20) for compliant token offerings. Adjacent incumbent operating at the security-token infrastructure layer that underlies asset-backed NFT issuance models.
- Securitize: Regulated platform for issuing and managing digital securities and tokenized funds, with SEC-registered transfer agent status. Broader incumbent in tokenized securities, with overlap on the legal/infrastructure layer The Alchemists relies on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Alchemists social profiles
Digital presenceThe Alchemists financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Alchemists leadership team
Management profileNumber of profiles
Profiles1 record
The Alchemists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Alchemists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Alchemists
What does The Alchemists do?
The Alchemists sells limited-edition Digital Assets (NFTs) on the Polygon blockchain that represent economic rights tied to its Gold Mining Rights and other commodity assets on a 10-hectare property. Investors purchase NFTs through the proprietary Minting Platform using USDC and use the Claim Portal (dApp) to manually claim rewards generated from mining operations and asset monetization. Supply is capped at 5,000 NFTs, with multiple price tiers and upside percentages tied to gold claim valuation.
Is The Alchemists a public or private company?
The Alchemists is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Alchemists founded?
The Alchemists was founded in 2024. It employs 1 to 10 people.
Where is The Alchemists based?
The Alchemists is headquartered in Paris, France, in the Europe region.
How does The Alchemists make money?
Four revenue lines are on record. NFT Minting and Sales are the primary driver. The others are gold Mining Operations, commodity Trading and gold Claim Monetization.
Who are The Alchemists's main competitors?
Emerging players on record are Goldfinch, Mattereum, Ondo Finance and Masterworks. Direct peers are Paxos Gold (PAXG), Kinesis Money, Tether Gold (XAUT) and Realio Network. Broad incumbents are Polymath and Securitize.
Does The Alchemists have an API?
No public API is recorded for The Alchemists.
What industry is The Alchemists in?
The Alchemists's product category is Tokenized Real-World Asset / NFT Investment Platform. Its primary akta.pro industry code is FSADANAA, General NFT Marketplaces (Multi-Category), with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing). Its NAICS code is 212 and its SIC code is 6795.