Promo Bears

What Promo Bears does

Promo Bears B.V. is a privately held Dutch custom manufacturer, founded in 2006 and headquartered in Groningen, that designs and produces mascot costumes, inflatable mascots, custom plush toys, branded merchandise, and large-scale inflatables for organizations and events. Its core technical offering centers on bespoke mascot construction using foam rubber heads, lightweight inner bodies, sturdy mascot shoes, high-quality fabrics with heat transfer printing and embroidery, 3D-printed accessories (teeth, etc.), and a built-in ventilation system; inflatable variants use durable nylon with battery-powered blower vests and compact deflated storage. The company also operates a 3D-mold replication process for franchise-grade bulk orders (minimum 10 units), enabling identical replacement units over time.

The business model is project-based and quote-driven across almost all SKUs: custom mascot costumes are priced at €3,500-€4,900 with 9-11 week standard lead times, inflatable mascot costumes at €2,700-€3,500, a fixed-price character design service at €950, and volume merchandise lines (plush 500+ units, inflatables 900+ units, stress balls 1,000+ units) priced per quote. Go-to-market is direct sales through the promobears.nl website with dedicated project managers per customer, supplemented by social/portfolio channels (Facebook, Instagram, YouTube, Vimeo), paid search, case-study content, and event-based exposure; no resellers or distributors are used.

Customer segments are diversified across primary verticals of vacation and recreation parks, sports teams and associations, and enterprises, plus secondary segments in franchises, schools, government/non-profits, advertising agencies, and emergency services. Notable logos include Albert Heijn, Intratuin, KRC Genk, Sparta, KNVB, Dutch Gymnastics, Landal, Capfun, Jamin, and Simon Loos. The company claims 2,000+ customers and 4,000+ mascot costume packages produced, with stated operations extending to the Netherlands, Belgium, Germany, Austria, and the United States.

Name

Promo Bears

Legal name

Promo Bears B.V.

Website

https://promobears.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Promo Bears is a Dutch custom manufacturer founded in 2006 that designs and produces mascot costumes, inflatable mascots, plush toys, and branded merchandise for enterprises, sports clubs, recreation parks, schools, and government organizations across Europe and the United States.

Ownership category

akta.pro rank

Product category

Custom Promotional Products

NAICS

Doll, Toy, and Game Manufacturing (339930), Gift, Novelty, and Souvenir Retailers (459420), Doll, Toy, and Game Manufacturing (33993)

SIC

Dolls & Stuffed Toys (3942), Costume Jewelry & Novelties (3960), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Promotional Products & Branded Merchandise Retail (CRALAJAM)

akta.pro secondary industries

Dolls, Plush & Action Figures Retail (CRALAFAD), Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences) (THAJAEAH)

Keywords

• Custom mascot costumes
• Promotional merchandise
• Custom plush toys
• Branded inflatables
• Character design services

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Mascot Costumes: One-time sale of custom mascot costumes priced between €3,500 and €4,900 depending on design complexity, accessories, quantity, and delivery time. Production takes 9-11 weeks standard or 5-7 weeks rush.
2. Inflatable Mascot Costumes: One-time sale of custom inflatable mascot costumes priced between €2,700 and €3,500 depending on design complexity, accessories, quantity, and delivery time. Production takes 7-10 weeks.
3. Custom Plush Toys and Knuffels: Custom plush toys based on mascot, brand figure, logo or product. Minimum order quantity 500 units. 100% safe toys meeting safety standards.
4. Custom Inflatables: Custom inflatable products including arches, product replicas, giant mascot inflatables, and player tunnels. Minimum order quantity 900 units.
5. Custom Merchandise: Custom stress balls (minimum 1,000 units), keychains, stickers, temporary tattoos, and other promotional merchandise.
6. Mascot Design Services: Character and mascot design service including free black/white sketches, unlimited revisions, copyright transfer, final design in full color vector PDF and PNG. Priced at €950.
7. Mascot Costume Accessories: Cooling vests, carrying bags, extra hands and shoes, and mascot stands to extend costume lifespan and improve comfort.
8. Maintenance and Repairs: Mascot costume maintenance services including cleaning and minor repairs, as well as standalone repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Promo Bears designs and manufactures custom mascot costumes (standard, inflatable, stock, and bulk variants), custom plush toys, branded promotional merchandise, and large custom inflatables for organizations and events. The company also provides mascot and character design services, production drawings, and maintenance and repair services for the costumes it produces. Operations are quote-based, with dedicated project managers guiding each customer through design and production.

Product overview

Promo Bears is a custom manufacturing company specializing in mascot costumes, plush toys, merchandise, and inflatables since 2006. The core product line includes custom mascot costumes (Mascotte Pakken Op Maat) in standard, inflatable, stock, and bulk variants; custom plush toys (Knuffels Op Maat) including standard plush, XXL plush, and hand puppets; promotional merchandise including stress balls, keychains, towels, stickers, and temporary tattoos; and large custom inflatables including arches, product replicas, giant mascots, and player tunnels. Additional services include mascot and character design, free production drawings, maintenance and repairs, and mascot costume accessories. The company serves over 2,000+ customers worldwide including Albert Heijn, Intratuin, KRC Genk, Sparta, KNVB, and Landal.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Mascot Costumes (Mascotte Pakken Op Maat) Custom-made mascot costumes built to customer specification based on drawings, characters, products, or logos. Standard sizes 170–185 cm, with cast foam rubber heads, lightweight inner bodies, sturdy mascot shoes with rubber soles, realistic 3D eyes, high-quality fabric with heat transfer printing and embroidery, 3D printed teeth and accessories, and built-in ventilation. Priced between €3,500 and €4,900 with 9–11 week standard delivery (5–7 weeks rush).
• Inflatable Mascot Costumes (Inflatable Mascotte Pakken) Lightweight inflatable mascot costumes made from durable nylon with high air retention, integrating a battery-powered inflatable vest. Compact storage when deflated (approximately 60x40x40 cm). Priced between €2,700 and €3,500 with 7–10 week standard delivery.
• Stock Mascot Costumes (Mascotte Pakken Op Voorraad) Pre-designed stock mascot costumes (bear, tiger, eagle, Easter bunny, and others) available for immediate delivery, with optional custom clothing sets incorporating logos and brand colors.
• Bulk Mascot Costumes (Mascotte Pakken in Bulk) Mass production of identical mascot costumes for franchises and large organizations, minimum 10 units. Includes prototype production before bulk order, 3D molds for consistent quality across units, and warehouse storage of produced inventory until needed.
• Custom Plush Toys (Knuffels Op Maat, including XXL and Hand Puppets) Custom plush toys manufactured to match mascots, brand figures, logos, or products; 100% safe toys meeting safety standards. Includes standard plush, XXL plush (90 cm or larger), and custom hand puppets combining play and educational learning. Minimum order quantity 500 units.
• Custom Promotional Merchandise (Stress Balls, Keychains, Towels, Stickers, Temporary Tattoos, Children's Mascot Merchandise) Custom promotional merchandise manufactured to match mascots, brand figures, logos, or products. Includes custom-shaped stress balls (minimum 1,000 units), custom keychains, custom-printed towels and beach towels, custom stickers, custom temporary tattoos, and mascot merchandise designed for children.
• Custom Inflatables (Arches, Product Replicas, Giant Mascots, Player Tunnels) Custom inflatable products including inflatable arches for sports events and activities, gigantic inflatable product replicas for trade show attention, giant inflatable mascots and characters, and inflatable player tunnels for creating a championship atmosphere. Minimum order quantity 900 units.
• Mascot and Character Design Service Custom mascot and character design service including free black/white sketches, unlimited revisions, full copyright transfer, and final design files delivered in full-color vector PDF and PNG. Priced at €950 with 1–2 week delivery depending on feedback rounds.
• Mascot Poses and Illustrations Service Design service for creating mascot poses and illustrations, supporting brand campaigns and merchandise artwork needs.
• Mascot Costume Maintenance and Repair Service Maintenance and repair services for mascot costumes including cleaning and minor repairs, plus standalone repair services for existing costumes.
• Mascot Costume Accessories Mascot costume accessories including cooling vests for warm seasons, carrying bags with comfortable handles and separate shoe compartments, extra hands and shoes for wear replacement, and mascot display stands for lobbies and shops.

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYedWh-tr8u-pUhqmvKPK8w
• Facebookfacebook.com/PromoBearsNL
• Instagraminstagram.com/promobears
• Xx.com/PromoBearsNL
• LinkedInlinkedin.com/company/promo-bears

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promo Bears