What Practilub Professional does

Practilub Professional Zrt. is a 100% Hungarian-owned, private industrial lubricant and equipment distributor headquartered in Dunakeszi, Hungary, operating for approximately 39 years since its founding around 1985 as a family lubrication-planning business. The company distributes specialty lubricants (anchored by its Klüber Lubrication GmbH partnership), metalworking fluids (Bellini), plastics-industry consumables (Chem-Trend, Lusin, Ultra Purge), foundry equipment and consumables (StrikoWestofen, Wheelabrator, ItalPresse, Lethiguel, FISA, TREBI, Copromec, IECI, Schäfer), shot-blasting equipment, and environmental protection products across six industrial categories, holding 90% of the portfolio in stock at an 800 m² warehouse in Gödöllő for immediate fulfillment. Revenue is generated through three streams: lubricant and chemical distribution, capital equipment resale, and technical services including lubricant consulting, coolant/emulsion replacement, equipment refurbishment with warranty, hazardous waste transport, and casting-process diagnostics.

The company serves both large multinational manufacturers and major Hungarian-owned industrial enterprises as its primary customer base, alongside an explicitly growing SMB/KKV segment, with 700+ active partners reported. Go-to-market is direct B2B field sales, organized regionally across Hungary (South, Northeast, Northwest, Central), with inside-sales handling inbound quote requests and quote-based pricing tailored per customer. The company holds ISO 9001 and ISO 14001 certifications, multiple NSF food-grade certifications, and is led by co-founders Havasi Sándor and Höflinger Zoltán, both mechanical engineering and tribology specialists with 20+ years of application experience; a recent generational leadership transition is described as having driven material headcount expansion and a renewed growth phase.

Name

Practilub Professional

Legal name

PRACTILUB Professional Zrt.

Website

https://practilub.hu

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Practilub Professional Zrt. is a 100% Hungarian-owned industrial distributor specializing in Klüber lubricants, metalworking fluids, plastics-industry consumables, and foundry equipment, serving 700+ manufacturing partners across Hungary via direct field sales, technical consulting, and equipment refurbishment services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dunakeszi

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Lubricant and Chemical Distribution: Revenue is generated through the distribution and resale of specialty lubricants, metalworking fluids, release agents, cleaning chemicals, and related industrial consumables. The company stocks and distributes products across six major categories (Klüber lubricants, metalworking, plastics, foundry, shot peening, environmental aids) with a fast-delivery model from its 800m² warehouse in Gödöllő. Sales are quote-based and B2B, with pricing adjusted to customer needs.
2. Equipment and Machinery Sales: Revenue from sale and resale of industrial equipment including StrikoWestofen furnaces, ItalPresse casting machines, Wheelabrator shot-blasters, Lethiguel melting and heating systems, FISA ultrasonic cleaners, and Copromec injection systems, as well as spare parts for represented brands.
3. Technical Services and After-Sales Support: Service revenue from lubrication technical consulting, coolant/emulsion replacement and machine cleaning, furnace and equipment refurbishment/modernization (with warranty), dangerous waste transport, and casting technology support including thermal camera diagnostics and process optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Practilub Professional Zrt. distributes specialty industrial lubricants (primarily Klüber-brand greases, oils, pastes, sprays, and sliding lacquers), metalworking fluids, plastics industry release agents and cleaning compounds, foundry equipment (StrikoWestofen furnaces, Wheelabrator shot-blasters, IECI tempering units), shot-peening equipment, and environmental protection consumables to industrial manufacturers in Hungary. The company combines product distribution with tribological application engineering, on-site technical services (coolant replacement, equipment refurbishment), and hazardous waste collection from its 800m² warehouse in Gödöllő.

Product overview

Practilub Professional is a 100% Hungarian-owned industrial lubricant and equipment distributor with over 39 years of experience. The company offers a comprehensive portfolio organized into five main product categories: (1) Klüber lubricants (greases, oils, pastes, sprays, sliding lacquers) for general industrial applications; (2) Metalworking products including Bellini coolant-cutting fluids, cutting oils, industrial cleaners, preservatives, and forging fluids; (3) Plastics industry solutions featuring Chem-Trend mold release agents, Lusin cleaners and preservatives, and Ultra Purge screw cleaning compounds with proprietary Ultra-X technology; (4) Foundry equipment and supplies encompassing StrikoWestofen furnaces, IECI tempering and cooling units, Copromec injection systems, Lethiguel Jet-Cooling and heating systems, Wheelabrator shot blasting equipment, FISA ultrasonic cleaners, and TREBI finishing stations; and (5) Environmental protection products including oil absorbents. The company also provides technical consulting services, equipment renovation, and hazardous waste collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Klüber Industrial Lubricants Full range of Klüber specialty industrial lubricants including greases, oils, pastes, sprays, and sliding lacquers for bearings, gears, hydraulics, high-temperature applications, and food-grade use; sold to Hungarian industrial manufacturers.
• Metalworking Fluids and Process Chemicals Bellini coolant-emulsions, cutting oils, industrial cleaners, corrosion inhibitors, forging release agents, and machine tool lubricants supplied to metalworking and machining operations.
• Plastics Industry Release Agents and Cleaners Chem-Trend mold release agents, Lusin high-temperature lubricants and cleaners, and Ultra Purge screw and hot-runner cleaning compounds (including Ultra Purge 1220 with proprietary Ultra-X hybrid technology) sold to plastics injection molding operations.
• Foundry Furnaces and Melting Equipment
• Foundry Process and Finishing Equipment IECI oil and water tempering units (up to 350°C), Copromec die-casting injection systems, TREBI automated deburring/grinding/polishing stations, FISA magnetostrictive ultrasonic cleaners, and DTC thermal-camera casting process control systems sold to foundries.
• Wheelabrator Shot Blasting and Shot Peening Equipment Wheelabrator (Noric Group) wheel-type and pneumatic shot-blast machines, shot-peening systems, and steel/aluminum shot media distributed for surface treatment applications.
• Foundry Auxiliary Materials
• Environmental Protection Consumables
• Technical Consulting and After-Sales Services

Quantifiable outcome

• 26% energy reduction per tonne of aluminum melted after StrikoMelter furnace relining at a major Hungarian foundry (Fémalk Zrt.)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core.

• Klüber Lubrication GmbHcoreChannel Partner/ Reseller/ DistributorPractilub represents Klüber Lubrication GmbH as its primary lubricant brand, having partnered since the company's early years. Klüber is described as one of the most influential German lubricant manufacturers, and Practilub offers its full range of specialty lubricants (greases, oils, pastes, sprays, sliding lacquers) covering extreme application conditions.
• Chem-TrendcoreChannel Partner/ Reseller/ DistributorChem-Trend is represented for its wide range of die-casting release agents, piston lubricants, auxiliary materials, and its Lusin product line for the plastics industry including purging compounds and maintenance chemicals.
• StrikoWestofencoreChannel Partner/ Reseller/ DistributorStrikoWestofen is represented for melting furnaces, holding furnaces, dosing furnaces, and ladle preheaters. Practilub also provides factory-quality refurbishment and modernization services for StrikoWestofen equipment with warranty.
• Wheelabrator (Noric an Group)coreChannel Partner/ Reseller/ DistributorWheelabrator (part of Norican Group) is represented for shot-blast equipment including wheel-type, pneumatic, and shot-peening machines, as well as special steel and aluminum shot media for surface treatment.
• LethiguelcoreChannel Partner/ Reseller/ DistributorLethiguel is represented for melt heating and temperature maintenance solutions including heating elements, heating stations, channel heating, and the Jet-Cooling system for die casting. Practilub also refurbishes Lethiguel equipment.
• IECIcoreChannel Partner/ Reseller/ DistributorIECI is represented for oil-type thermoregulators up to 350°C and water-type tempering units (up to 200°C) for die casting, as well as multi-circuit solutions (MULTIPAD, PIONEER) and the GIGATHERMO compact series.
• Ultra PurgecoreChannel Partner/ Reseller/ DistributorUltra Purge screw cleaning compounds are distributed under the Chem-Trend partnership, featuring the Ultra-X hybrid technology for screw and hot runner cleaning across temperature ranges 160–410°C.
• BellinicoreChannel Partner/ Reseller/ DistributorBellini products are represented for cutting fluids (coolant-emulsions) and cutting oils for metalworking, including semi-synthetic and fully synthetic options for various metal types and machining operations.
• FISAcoreChannel Partner/ Reseller/ DistributorFISA provides magnetostrictive ultrasonic cleaners specifically developed for mould and die cleaning, operating at 85–95°C with superior cleaning performance compared to conventional piezoelectric technology.
• TREBIcoreChannel Partner/ Reseller/ DistributorTREBI produces automated casting and forging finishing systems including deburring, grinding, polishing, sawing, and drilling stations, configurable with robot grippers and modular designs.
• CopromeccoreChannel Partner/ Reseller/ DistributorCopromec produces special hammer systems for die casting that combine the advantages of steel and bronze hammers, with low chamber wear and minimal maintenance costs, including assembled hammer heads, piston rods, and casting chambers.
• SchäfercoreChannel Partner/ Reseller/ DistributorSchäfer is represented for foundry auxiliary materials including fluxes, slag removers, grain refiners, degassing and gassing tablets, ladle coatings, and die coatings for die casting and gravity/co沙 sand casting.
• TheilubcoreChannel Partner/ Reseller/ DistributorTheilub is represented for oil-based hammer lubrication systems for aluminum die casting, designed for minimal oil consumption and maximum operational safety.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/practilub
• LinkedInlinkedin.com/company/practilub

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practilub Professional