What Groupe Image does

Groupe Image is a Burkina Faso-headquartered management consulting and financial engineering firm, incorporated in 2020 as GROUPE IMAGE S.A. with registered capital of 10,000,000 F CFA. The company delivers five core service lines — Consulting, Financial Engineering (fundraising, asset management, investment advisory, financial restructuring), Training (including PECB-certified programs in project management, cybersecurity, ISO standards, and digital transformation), Delegated Project Management (Maîtrise d'Ouvrage Déléguée), and Digital Transformation — primarily to startups and SMEs/PMIs in Burkina Faso and the broader West African sub-region, with secondary reach into larger enterprises and institutions. Its go-to-market is sales-led, operating through direct engagement from its Ouagadougou headquarters, quote-based pricing, and partnership referrals, with in-person training delivered across Koudougou, Abidjan, Dakar, Casablanca, and Bobo-Dioulasso.

Beyond consulting, Groupe Image operates an ecosystem of wholly-owned subsidiaries that extend the business into platform and infrastructure verticals: Tondaaga (e-commerce marketplace for Made in Burkina products), Rooko (crowdfunding platform for project structuring), Mbayiri (investment channel), KA (delivery and order management), and additional subsidiaries MACI, SOTRAC, and SEDOS. The technology stack is not disclosed and no proprietary AI/ML, APIs, or software products are documented; service delivery appears to rely on conventional consulting methodologies (data collection, diagnostic analysis, financial/legal structuring) rather than productized technology. The company's competitive positioning rests on sub-regional brand recognition, the integrated subsidiary network, and certified training credentials via its PECB partnership, with no disclosed revenue, customer logos, funding rounds, or M&A activity in the available record.

Name

Groupe Image

Legal name

GROUPE IMAGE S.A

Website

https://image-groupe.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe Image is a Burkina Faso-based management consulting and financial engineering firm offering consulting, training, delegated project management, and digital transformation services to startups, SMEs, and institutions across West Africa, supplemented by a network of subsidiary platforms spanning e-commerce, crowdfunding, investment, and delivery.

Ownership category

akta.pro rank

Product category

Management and Financial Consulting Services

NAICS

Management Consulting Services (54161), Management of Companies and Enterprises (551)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Financial engineering services
• Management consulting services
• Digital transformation consulting
• Professional training programs
• Delegated project management

Headquarters

HQ city

Ouagadougou

HQ country

Burkina Faso

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Engineering Services: Financial engineering and investment management services including fundraising support, asset management, investment advisory, and financial restructuring (mergers, capital redistribution, financial flow reorganization).
2. Consulting Services: Business consulting services allowing clients to focus on core business while delegating ancillary functions to specialized providers.
3. Training Services: Professional training programs in project management, cybersecurity, risk management, quality management, and other business disciplines.
4. Digital Transformation Services: Digital transformation consulting and implementation services for enterprises.
5. Delegated Project Management: Maitrise d'Ouvrage Déléguée services providing project oversight and management delegation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Groupe Image delivers financial engineering (fundraising, asset and investment management, financial restructuring), business consulting, delegated project management (Maîtrise d'Ouvrage Déléguée), professional training across ISO, cybersecurity, and project management standards, and digital transformation services to startups, SMEs (PME/PMI), enterprises, and institutions in Burkina Faso and the West African sub-region. The firm is organized as a Société Anonyme with headquarters in Ouagadougou and operates a network of wholly-owned subsidiary platforms supporting e-commerce (Tondaaga), crowdfunding (Rooko), investment (Mbayiri), and delivery services (KA).

Product overview

Groupe Image is a management and engineering consulting firm offering a portfolio of five core services: Consulting, Financial Engineering, Training, Delegated Project Management, and Digital Transformation. The company also operates four subsidiary digital platforms—Tondaaga (e-commerce marketplace for Made in Burkina products), Rooko (crowdfunding for project financing), Mbayiri (investment channel), and KA (delivery/order management)—forming an integrated ecosystem of business services for enterprises and institutions across Burkina Faso and the West African region.

Differentiator

Problem solved

Functional benefit

Products and services

• Ingénierie Financière (Financial Engineering) Financial engineering services for enterprises including fund-raising, asset management, investment management, financial restructuring (mergers, capital redistribution, financial flow reorganization), wealth management, and investment management advisory.
• Consulting Management and business consulting services helping enterprises focus on their core business by delegating ancillary functions (advice, assistance) to specialized providers.
• Formations (Professional Training) Professional training programs in project management, cybersecurity, ISO standards, ethical hacking, GDPR, risk management, quality management, and digital transformation delivered in-person across multiple African and international cities.
• Maîtrise d'Ouvrage Déléguée (Delegated Project Management) Delegated project ownership and oversight services (Maîtrise d'Ouvrage Déléguée) executing and managing complex projects on behalf of clients.
• Transformation Digitale (Digital Transformation) Digital transformation services modernizing enterprises and adapting them to innovative technologies.
• Tondaaga E-commerce marketplace platform for Made in Burkina products, enabling users to create online stores and access a network of thousands of partners.
• Rooko Crowdfunding platform designed to support the structuring of multifaceted projects.
• Mbayiri Investment channel designed to minimize social, financial, and family risks for investors.
• KA Delivery and order management system that reduces travel requirements and saves time for businesses.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• PECBcoreStrategic or Co-development PartnerPECB is a global certification body offering training, examination, and certification services across international standards including information security, IT, business continuity, service management, quality management, and environmental management. Groupe Image partners with PECB to deliver certified training programs.
• BAKO & N'DO Web Consulting SARLcoreTechnology or IntegrationBAKO & N'DO Web Consulting SARL is a digital communication agency specializing in web technologies, web design, digital marketing, IT solutions integration, and both in-person and online training. They developed and maintain Groupe Image's website and provide ongoing web development support.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Deloitte Africa: Global professional services firm with extensive West African presence. Comparable as a broad incumbent offering consulting, financial advisory, and digital transformation to enterprises in Burkina Faso and the broader region, competing for the same enterprise-tier engagements as Groupe Image.
• Investisseurs & Partenaires (I&P): Pan-African impact investment and SME support group operating across francophone West Africa. Comparable because it combines financial engineering, advisory, and direct investment activities targeting the same underserved SME and startup segments that Groupe Image serves in Burkina Faso.
• Phatisa: African private equity fund manager with offices across sub-Saharan Africa. Comparable because it combines investment management, financial structuring, and SME development support in markets including West Africa, overlapping with Groupe Image's financial engineering and asset management offerings.

Direct peers

• Africa Business Consultants (ABC): Pan-African consulting firm offering management advisory, financial services, and project management to enterprises in francophone Africa. Comparable because it combines consulting, training, and delegated project management for SMEs — the same integrated offering Groupe Image markets.
• Open Capital Advisors: African management consulting and financial advisory firm serving growth-stage companies, investors, and development organizations. Comparable because it offers fundraising advisory, financial restructuring, and management consulting to African SMEs — directly mirroring Groupe Image's core service lines.
• Sahel Capital: West Africa-focused fund manager and advisory firm supporting SMEs and agribusinesses. Comparable because of its focus on SME financialization, investment management, and advisory services in francophone West Africa — overlapping with Groupe Image's financial engineering mandate.

Emerging players

• Bâko & N'Do Web Consulting: Burkinabè digital communication and web development agency and Groupe Image's website partner. Comparable as a peer in the local Burkinabè ecosystem providing digital transformation and web-related services that partially overlap with Groupe Image's digital transformation line.
• Baobab Network: Pan-African platform supporting and connecting African startups and SMEs through advisory and investment readiness programs. Comparable because it supports startup fundraising and business development — overlapping with Groupe Image's startup-targeted financial engineering and consulting offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IMAGEGROUPE
• LinkedInlinkedin.com/company/groupe-image-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Image