Mind Your Waste

Name

Mind Your Waste

Legal name

Mind Your Waste B.V.

Website

https://mindyourwaste.eu

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Waste Management and Environmental Compliance Services

NAICS

Waste Collection (56211), Solid Waste Collection (562111), Other Waste Collection (562119)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industries

Waste Management & Hazardous Waste Compliance (RCRA, Universal Waste, Waste Characterization/Manifests) (EUAHABAC), E-waste & Universal Waste Collection/Transfer (Electronics, Lamps, Batteries) (EUAIABAG)

Keywords

• Waste management services
• EPR compliance consulting
• Retail waste collection
• Store decommissioning logistics
• Reverse logistics services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Recurring Waste Removals: Scheduled waste collection services for retail locations. Revenue generated through regular collection contracts with recurring billing based on waste volumes, collection frequency, and number of locations served.
2. Project-Based Services (Rollouts, Decommissioning, Reverse Logistics): One-time or periodic project work including store openings/refurbishments, store decommissioning, and reverse logistics. Revenue recognized per project based on scope, timeline, and geographic coverage.
3. EPR/PPWR Compliance Consulting: Consulting services for Extended Producer Responsibility and Packaging and Packaging Waste Regulation compliance. Includes assessment, reporting, and preparation services across EU member states and UK.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mind Your Waste provides integrated waste management and environmental compliance services for multi-site retail operations across the EU and UK. The core offerings include scheduled recurring waste collections, store rollout and refurbishment logistics, reverse logistics and asset recovery, full store decommissioning, and EPR/PPWR regulatory compliance consulting and reporting.

Product overview

Mind Your Waste offers a unified suite of waste management and compliance services designed for multi-site retail operations across the EU and UK. The portfolio consists of five integrated service offerings: Recurring Waste Removals (scheduled collection and compliance documentation), Rollouts (coordinated logistics for store openings and refurbishments), Reverse Logistics (returns and asset recovery), Store Decommissioning (full closure management), and EPR/PPWR Compliance (regulatory compliance consulting and reporting). These services are delivered through dedicated account and project management, with the company providing end-to-end coordination across 20+ European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Recurring Waste Removals Scheduled waste collection for retail locations covering general waste, recycling, hazardous materials, food waste, cardboard, glass, WEEE, and confidential waste, with full compliance documentation and monthly reporting. Targeted at multi-site retail chains operating across the EU and UK.
• Rollouts End-to-end logistics for store openings, refurbishments, and fit-outs, including equipment delivery, fit-out waste removal, multi-site coordination, and tight-timeline delivery across multiple retail locations. Targeted at retail operators running new store or refurbishment programs.
• Reverse Logistics Product returns, asset recovery, and redistribution service that maximizes residual value of returned goods through resale, refurbishment, or responsible recycling, with full visibility across the reverse supply chain. Targeted at retailers and brands managing product returns and end-of-life assets.
• Store Decommissioning Full-service store closure management across four phases: closure scope assessment, dismantling and site preparation with waste segregation, relocation management of reusable assets, and clean handover with full documentation. Targeted at retail operators closing or relocating stores.
• EPR / PPWR Compliance Extended Producer Responsibility and Packaging and Packaging Waste Regulation compliance service covering consulting, reporting, and preparation across EU member states and the UK, with expertise in EPR frameworks and PPWR requirements. Targeted at importers, producers, and brand owners placing packaged goods on EU and UK markets.

Quantifiable outcome

• 98% Client Retention Rate
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Anthesis Group: Global sustainability consultancy advising corporates on EPR, packaging regulation and waste compliance across multiple jurisdictions. Comparable on the EU/UK regulatory advisory and EPR/PPWR consulting component of MYW's offering.

Broad incumbents

• Stericycle, Inc. US-listed regulated waste and compliance services business operating across North America and Europe. Comparable on regulated-waste handling, documentation, and enterprise compliance contracts for multi-site customers.
• PreZero (Schwarz Group): European environmental services arm of the Schwarz Group providing recycling, collection and circular-economy services. Comparable on European multi-country commercial waste contracts and growing focus on EPR and packaging compliance.
• SUEZ Recycling and Recovery: Major European waste and water services group with extensive commercial and municipal collection, recycling and EPR-related offerings. Comparable because it serves multi-site European retail and industrial customers with bundled waste and compliance solutions.
• Veolia Environmental Services: Global waste management incumbent operating collection, treatment and compliance services across Europe. Directly comparable as a one-stop shop for multi-country retail and industrial waste customers, but at much larger scale and with owned infrastructure rather than a coordinated/brokered model.

Others

• DS Smith Plc: Major European packaging and recycling business with circular-economy and recovery services for retailers and FMCG producers. Adjacent rather than directly competitive - they are an upstream packaging/recycling infrastructure provider that overlaps with MYW's clients on packaging compliance and EPR themes.

Direct peers

• Renewi plc: European waste-to-product company with significant UK and Benelux commercial waste operations serving retail and industrial clients. Comparable on multi-country European collection network and focus on commercial / retail customers requiring compliance-grade documentation.
• Reconomy / Reverse Logistics Group: European compliance and reverse-logistics group providing waste, reuse and compliance services to retailers and brands across the EU/UK. Highly comparable given overlap in rollouts, reverse logistics and EPR-style compliance for multi-site retailers.
• Biffa plc: UK-headquartered waste management business providing commercial collection, recycling and hazardous waste services to retail and corporate customers. Comparable on geography (UK + Ireland), customer base (multi-site retailers) and service mix including compliance documentation.
• FCC Environment (FCC Group): European waste services operator (Spanish parent, large UK footprint) offering municipal and commercial waste collection, recycling and disposal. Comparable on cross-border retail and commercial waste contracts in EU and UK markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mind-your-waste

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Your Waste