Squish Supply

What Squish Supply does

Squish Supply is a London-based private B2B supplier of cold-pressed juices and cocktail mixers, founded in 2017 and operating from New Covent Garden Market. The company produces and distributes an 18-SKU portfolio of single-fruit juices (including apple, beetroot, carrot, cranberry, ginger, lemon, lime, mango, orange, pineapple, pink grapefruit, pomegranate, tomato, watermelon, and yuzu), three specialty blends (Field of Greens, Forest Berries, Rise & Shine), and a dedicated Mixers line for professional cocktail use. Core production technology is cold-press juicing combined with High Pressure Processing (HPP) preservation, which the company uses to extend shelf life, maintain flavour and nutritional quality, and reduce waste at the customer site. The company holds Carbon Neutral certification via Climate Partner and Plastic Neutral certification as part of its sustainability positioning.

The customer base is concentrated in premium UK hospitality — high-end hotels, Michelin-starred restaurants, cocktail bars, private members clubs, and select luxury retailers including The Savoy, The Ritz, The Connaught, Nobu, Harrods, The Ned, Annabel's, Chiltern Firehouse, NightJar, The Ivy, The Wolseley, D&D London, Grosvenor, and Dirty Martini, with many relationships dating back to 2017–2019. The company self-reports that its products are used in venues holding over 50 (and, on more recent site copy, over 60) Michelin stars.

The business model is direct B2B field sales: venues enquire via the company website to receive pricing and product information, with no publicly disclosed pricing. Revenue is generated through one-time product sales of bottled cold-pressed juices and mixers in professional formats. Distribution is single-country/domestic, focused on the London market. The company operates without disclosed funding, M&A activity, or public financial statements, and has a headcount band of 11–50 employees.

Name

Squish Supply

Legal name

Squish Supply

Website

https://squishsupply.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Squish Supply is a London-based B2B supplier of cold-pressed juices and cocktail mixers, using HPP preservation technology to serve premium UK hospitality venues including hotels, Michelin-starred restaurants, bars, and private members clubs.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juice Manufacturing

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Refrigerated Juices & Smoothies (CRADACAL)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Cold-pressed juices
• Juice mixers
• Premium hospitality supplies
• Cocktail ingredients
• HPP processed beverages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cold-pressed juice and mixer product sales: Squish Supply generates revenue through the direct sale of cold-pressed juices and mixers to hospitality venues, including bars, restaurants, hotels, and caterers. Products are sold in bottle format for professional use by bartenders and chefs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Squish Supply manufactures and distributes a portfolio of cold-pressed juices and cocktail mixers, primarily for professional use by bartenders and chefs in premium hospitality venues. Products are produced using cold-press juicing and preserved with HPP (High Pressure Processing) technology to extend shelf life while maintaining flavour and nutritional quality. The range includes individual fruit and vegetable juices, specialty blends, and mixers supplied directly to bars, restaurants, hotels, and members clubs.

Product overview

Squish Supply is a single-product cold-pressed juice company offering an extensive portfolio of 18 cold-pressed juices and mixers for the hospitality industry. The product line includes individual fruit and vegetable juices (Apple, Beetroot, Carrot, Cranberry, Ginger, Lemon, Lime, Mango, Orange, Pineapple, Pink Grapefruit, Pomegranate, Tomato, Watermelon, Yuzu), specialty blends (Field of Greens, Forest Berries, Rise & Shine), and mixer beverages. All products are cold-pressed using HPP (High Pressure Processing) for preservation and are distributed to hospitality venues including Michelin-starred restaurants and bars. The company positions itself as a premium supplier focused on quality ingredients and sustainable practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Cold-Pressed Juice

Quantifiable outcome

• Tried and tested by venues with over 50 Michelin stars

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Climate PartnerminorOthersSquish Supply is certified carbon neutral through its partnership with Climate Partner, which provides third-party verification of its carbon footprint and supports its sustainability commitments.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bottlegreen: Established UK premium drinks brand with mixer and cordial lines sold via retail and foodservice. Comparable in supplying premium beverage ingredients to UK hospitality, though broader mass-market.
• Thomas Henry: Premium European mixer brand with strong on-trade presence in bars and restaurants. Comparable in bartender-focused product range and premium hospitality positioning.
• Innocent Drinks: Major UK smoothie and juice brand with broad retail and foodservice presence. Comparable in cold-pressed/smoothie category and UK distribution to hospitality, though at much larger scale.

Direct peers

• The Juice Company: UK-based cold-pressed juice supplier with B2B foodservice and hospitality distribution. Comparable in product category, preservation methods, and target customers.
• Fever-Tree: Premium global mixer brand widely used by bartenders in the same high-end hospitality venues Squish targets. Overlaps directly on the cocktail mixer use case and premium on-trade positioning.
• Funkin Cocktails: UK-based premium cocktail mixer and purée supplier serving bars and restaurants. Directly comparable in serving bartenders and chefs with premium, ready-to-use beverage ingredients.
• East Imperial: Premium mixer brand positioned for the on-trade and high-end hospitality venues. Comparable in targeting bartenders and cocktail-led venues with premium non-alcoholic mixers.
• Press London: UK cold-pressed juice brand with B2B and D2C channels, including hospitality supply. Closely comparable in cold-pressed juicing methodology and UK-based operations.
• Plenish: UK-based cold-pressed juice and plant-based drinks brand with foodservice and retail penetration. Comparable in cold-pressed processing and premium positioning.

Emerging players

• Raw Press: London-based cold-pressed juice and cleanse brand with D2C and select B2B exposure. Comparable in cold-pressed approach and London hospitality overlap, though more D2C-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/squishjuices
• Facebookfacebook.com/SquishJuices
• Instagraminstagram.com/squishjuices
• LinkedInlinkedin.com/company/squish

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squish Supply