House of Watches

What House of Watches does

House of Watches is a licensed Singapore-based luxury watch dealer operating as a grey-market retailer under Singapore Police Force (SPF) Secondhand Goods Dealer licensing and Ministry of Law regulated dealer status. Founded by Wayne, whose horology interest originated in Melbourne, the business curates and sells both brand-new and pre-owned timepieces from 12+ luxury maisons including Rolex, Patek Philippe, Audemars Piguet, Cartier, Hublot, Tudor, Vacheron Constantin, and MB&F, alongside Omega, IWC Schaffhausen, Jaeger-LeCoultre, Girard-Perregaux, Ulysse Nardin, and Zenith. The operation is anchored by a single retail showroom at Far East Plaza on Orchard Road (open daily 11:30 AM to 7:30 PM) and a direct-to-consumer e-commerce storefront, with sales driven by appointment-based showroom visits, WhatsApp enquiries, and online browsing across 271+ listed pieces.

The company's core technical asset is a proprietary 5-step in-house authentication process that uses professional-grade equipment rather than third-party verification: a 200x magnification microscope imported from the UK for dial, hand, clasp, rehaut, and serial-number inspection; Swiss-made water pressure testing for case, gasket, and seal integrity; a Witschi timegrapher for movement timing accuracy; a Bergeon caseback opener for movement authenticity, balance spring, jewel count, and engraving checks; and UV light for warranty-card and document authentication. This is paired with a 1-year in-house warranty on eligible timepieces and is positioned as the primary brand differentiator against unauthorized grey-market peers and counterfeit risk.

The business model is one-time unit-priced sales of luxury timepieces (with entry-level Tudor around SGD 2,100 and high-end Patek/AP pieces exceeding SGD 200,000), augmented by transaction-fee services: consignment, trade-in, and international export (for Patek Philippe, Rolex, Audemars Piguet, and other brands). Customer segments are horizontal, spanning luxury watch collectors, first-time luxury buyers, and watch sellers/consignors, with no enterprise or B2B anchor clients disclosed. Marketing is concentrated on Telegram, TikTok, Instagram, WhatsApp, and SEO-driven content (authentication FAQs, buying guides), and the company is founder-owned and operated with no external institutional funding or parent company structure.

Name

House of Watches

Legal name

House of Watches

Website

https://houseofwatches.sg

Company type

Private

Operating status

Operating

Short description

House of Watches is a licensed Singapore-based luxury watch dealer operating a single Orchard Road showroom and an e-commerce storefront. It sells new and pre-owned timepieces from 12+ luxury brands, supported by a proprietary 5-step in-house authentication process and auxiliary trade-in, consignment, export, and pre-order services.

Ownership category

akta.pro rank

Product category

Luxury Watch Retail

akta.pro primary industry

Pre-owned Watch Dealers & Exchanges (CRAKAKAB)

akta.pro secondary industries

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM)

Keywords

• Luxury watch retail
• Pre-owned watches
• Watch authentication
• Luxury timepieces
• Watch consignment

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Watch Sales: Primary revenue stream from selling brand new and pre-owned luxury watches. The company curates and sells watches from prestigious brands including Rolex, Patek Philippe, Audemars Piguet, Cartier, and others. Revenue generated through direct retail sales both online and in-store.
2. Watch Consignment: Consignment service where customers can consign their watches with House of Watches for potential higher returns. The company takes a commission or fee on successful sales.
3. Watch Trade-In: Trade-in service allowing customers to exchange their current timepiece toward the purchase of another watch from the collection. Competitive market valuations offered for brands like Rolex, Patek Philippe, and Vacheron Constantin.
4. Export Services: Export services for watches including Patek Philippe, Rolex, Audemars Piguet and other brands to international buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

House of Watches is a licensed Singapore luxury watch dealer that curates and sells new and pre-owned timepieces from brands such as Rolex, Patek Philippe, Audemars Piguet, Cartier, Hublot, Tudor, Vacheron Constantin, and MB&F. Its core offering is a curated watch catalog supported by a proprietary 5-step in-house authentication process, plus trade-in, consignment, and export services for select brands.

Product overview

House of Watches is a licensed Singapore-based luxury watch dealer offering new and pre-owned timepieces from prestigious brands including Rolex, Patek Philippe, Audemars Piguet, Cartier, Hublot, Tudor, Vacheron Constantin, and MB&F. The company operates as a single unified retail platform with complementary services including in-house watch authentication, trade-in/consignment, international export, and pre-order capabilities. The core offering is the curated watch collection available for purchase through their e-commerce platform and physical showroom, supported by a rigorous 5-step authentication process and 1-year in-house warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Rolex Watches New and pre-owned Rolex timepieces including Submariner, Datejust, Daytona, GMT Master II, Oyster Perpetual, Explorer, Sky-Dweller, Yacht-Master, Air-King, and Day-Date models. Sold to luxury watch collectors and first-time luxury buyers.
• Patek Philippe Watches New and pre-owned Patek Philippe collection including Nautilus, Aquanaut, Twenty~4, and Complications models. Sold to luxury watch collectors.
• Audemars Piguet Watches New and pre-owned Audemars Piguet collection including Royal Oak, Royal Oak Offshore, and CODE 11.59 models. Sold to luxury watch collectors.
• Cartier Watches New and pre-owned Cartier timepieces including Santos, Santos-Dumont, Tank, and Panthère de Cartier models. Sold to luxury watch collectors and first-time buyers.
• Hublot Watches New and pre-owned Hublot collection including Big Bang and Classic Fusion models. Sold to luxury watch collectors and first-time buyers.
• Tudor Watches New and pre-owned Tudor collection including Black Bay, Black Bay GMT, Black Bay Chrono, Black Bay 58, Pelagos, 1926, and Royal models. Entry-level accessible luxury timepieces starting around SGD 2,100.
• Vacheron Constantin Watches New and pre-owned Vacheron Constantin collection including the Overseas model. Sold to luxury watch collectors.
• MB&F Watches New and pre-owned MB&F collection including LM101 model. Sold to luxury watch collectors.
• Watch Authentication Service 5-step in-house authentication process covering warranty card verification, 200x microscopic examination, sapphire glass inspection, water resistance testing, and movement inspection. Provided to verify authenticity of every timepiece sold.
• Watch Sell / Consign Service Service allowing customers to sell or consign their luxury watches, including trade-in options for upgrading to another piece in the collection.
• Watch Export Service International export service for Patek Philippe, Rolex, Audemars Piguet, and other luxury watch brands to overseas buyers.
• Pre-Order Service Pre-order service for upcoming and highly sought-after luxury watch releases.
• 1-Year In-House Warranty 1-year in-house warranty covering mechanical and movement-related issues for eligible timepieces no longer covered by manufacturer warranty, in addition to any 5-year international manufacturer warranty still in effect.

Quantifiable outcome

• 1-year in-house warranty covering mechanical and movement-related issues for eligible timepieces
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chrono24: Global online marketplace for new and pre-owned luxury watches connecting private sellers and professional dealers across brands (Rolex, Patek Philippe, AP, Omega, etc.). Comparable on broad multi-brand pre-owned watch commerce and authentication/escrow services, though operates as a marketplace rather than principal dealer.
• SwissWatchExpo: US-based online pre-owned luxury watch dealer offering authenticated Rolex, Patek Philippe, AP, Cartier, Omega and similar brands with trade-in and consignment services. Comparable on authentication-driven pre-owned multi-brand model and direct-to-consumer channels; differs on US geographic focus versus House of Watches' Singapore/SE Asia orientation.
• European Watch Company: Boston-based pre-owned luxury watch specialist focused on Rolex, Patek Philippe, Audemars Piguet, and Vacheron Constantin, with in-house authentication and a strong collector/seller service model. Comparable on authentication-led pre-owned model, multi-brand luxury portfolio, and collector/seller engagement — differs on US geography.
• Watchfinder & Co. Global pre-owned luxury watch specialist (subsidiary of Richemont) operating an authentication-driven, online-first model with curated pre-owned Rolex, Patek Philippe, AP, Cartier and similar brands. Directly comparable to House of Watches on pre-owned-only focus, authentication-led value proposition, and collector/seller flywheel — though at materially larger international scale.
• Sincere Fine Watches: Singapore-based authorized luxury watch retailer with multi-brand boutiques and a long history in the local market. Comparable on Singapore footprint, multi-brand portfolio, and collector target audience, though it operates on the authorized-dealer model versus House of Watches' grey-market and pre-owned orientation.
• Cortina Watch: Singapore-rooted luxury watch retailer with multi-brand boutiques across Southeast Asia (Malaysia, Indonesia, Thailand). Comparable on multi-brand luxury portfolio, Southeast Asia footprint, and collector customer segments, though again primarily authorized-dealer rather than grey/pre-owned focused.
• The Hour Glass: Leading Singapore-headquartered luxury watch retailer operating authorized boutiques across Asia-Pacific for brands including Rolex, Patek Philippe, Audemars Piguet, and Cartier. Directly comparable to House of Watches on geography, multi-brand luxury portfolio, and customer base of collectors, but materially larger in scale and primarily authorized rather than grey-market.
• Chronext: Europe-based online retailer of new and pre-owned luxury watches from brands including Rolex, Patek Philippe, Audemars Piguet, and Cartier with in-house authentication. Directly comparable on authenticated pre-owned and grey-market new watch sales across multiple brands, though Europe-centric versus House of Watches' Singapore base.
• Bob's Watches: US-based leading pre-owned Rolex specialist offering authenticated pre-owned Rolex with trade-in and buyback services. Comparable on authentication-led pre-owned Rolex model, trade-in/buyback flywheel, and direct-to-consumer channels — differs from House of Watches on geography and narrower brand focus (Rolex-centric).

Broad incumbents

• Watches of Switzerland Group: Public UK-listed luxury watch retailer operating large multi-brand showrooms in the UK and US for brands including Rolex, Patek Philippe, AP, Cartier, and Omega. A broader incumbent with authorized-dealer positioning and a much larger footprint — comparable on multi-brand luxury portfolio and showroom-led model but operating at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@houseofwatches.sg
• Instagraminstagram.com/houseofwatches.sg
• TikToktiktok.com/@houseofwatches.sg
• Facebookfacebook.com/houseofwatches.sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Watches