Lijiang Yulong Tourism

What Lijiang Yulong Tourism does

Lijiang Yulong Tourism Co., Ltd. (stock code: SZSE:002033) is a publicly listed, vertically integrated tourism operator founded October 2001 and headquartered in Lijiang, Yunnan Province, China. It is the first tourism-listed company in Yunnan and the only A-share listed company in Northwest Yunnan. The company's core asset base is anchored on Yulong Snow Mountain, where it operates three cable car systems — Glacier Park (Yulong), Spruce Meadow (Yunshanping, the first 5S-rated cableway in Southwest China), and Yak Meadow (Maoniuping) — plus electric sightseeing vehicles, the Snow Kitchen buffet restaurant (17,000 sqm, capacity 2,000, described as the largest self-service restaurant in China), and a 51%-owned stake in the Impression Lijiang outdoor live performance staged daily at 3,050m altitude. The company employs between 1,001 and 5,000 staff across its operations.

The business spans the full "eat-stay-travel-see-buy-entertain" tourism value chain. Hospitality assets include the InterContinental Lijiang Resort (270 rooms within the UNESCO-listed Lijiang Ancient City), Hotel Indigo Lijiang, Hotel Indigo Lugu Lake (opened July 2024, 195 rooms, 350M RMB investment), the LUX* Tea Horse Road Benzilan boutique hotel, the Batang Holiday Inn in Sichuan, and the Lijiang Lishi Hotel. Travel services are operated through Bailu International Travel Agency (the only outbound- and Taiwan-qualified agency in Lijiang, ISO9001/ISO14001-certified, recognized as a Yunnan Five-Star Travel Agency in 2025) and Longtu International Travel Agency (a dual-channel Tmall + WeChat operation with Ctrip/Meituan/Lvmama distribution). Destination development is executed via wholly-owned subsidiaries Diqing Shangbala Tourism Investment (Shangbala Moonlight City, 623.82M RMB) and Lijiang Longteng Tourism (Lugu Lake Mosuo Town, 3B RMB master plan), plus the Jinsha River Green Economic Corridor rural-tourism initiative launched in 2019. The company also operates the Lijiang 5596 commercial complex.

Revenue is generated primarily through transaction fees on cable cars, performance tickets, hotel rooms, travel packages, and F&B, plus a recurring hotel operations component. Go-to-market combines direct-to-consumer digital channels (WeChat official account, Weibo, Tmall, official APP, corporate website) with third-party OTA distribution and event-driven sub-brands such as "Lijiang Time · Snow Mountain Express" and "Lijiang Travel — Destiny Returns to Yulong." Distribution geography is concentrated in Yunnan (Lijiang, Diqing, Dali, Shangri-La, Lugu Lake) with extension into Sichuan (Daocheng, Ganzi) and rural Jinsha River corridors.

Name

Lijiang Yulong Tourism

Legal name

丽江玉龙旅游股份有限公司

Website

https://yulongtour.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lijiang Yulong Tourism is a Yunnan-based, vertically integrated tourism operator that runs cable cars, cultural performances, hotels, travel agencies, and dining venues anchored on Yulong Snow Mountain in Lijiang, serving domestic Chinese leisure travelers across Northwest Yunnan and the Greater Shangri-La region.

Ownership category

akta.pro rank

Product category

Integrated Tourism Destination Operations

NAICS

Skiing Facilities (713920), Scenic and Sightseeing Transportation, Other (4879), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA), Ski & Mountain Full-Service Hotels (THAGAAAJ), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

Keywords

• Scenic area cableway operations
• Integrated tourism destination services
• Cultural performance ticketing
• Resort hotel operations
• Outbound travel agency services

Headquarters

HQ city

Yucheng

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Cable Car Operations (索道业务): Operates three cable car systems: Jade Dragon Snow Mountain cable car, Spruce Forest cable car, and Yak Meadow cable car. Core revenue stream providing transportation within scenic areas.
2. Cultural Performance (演艺业务): Impression Lijiang live outdoor performance at 3050m altitude. Revenue from ticket sales for the ecological cultural show featuring local ethnic minority performers.
3. Hotel Operations (酒店业务): Operates and manages multiple hotels including InterContinental Lijiang Resort, Hotel Indigo Lijiang, Lishi Hotel Lijiang, and Tiger Leaping Gorge Lishi Hotel. Revenue from room bookings, food and beverage, and events.
4. Travel Agency Services (旅行社业务): White Deer Travel provides inbound/outbound tourism, MICE, corporate travel. Has outbound travel qualification and Taiwan travel qualification. Revenue from tour packages and travel services.
5. Dining Operations (餐饮业务): Longyue Catering operates Snow Kitchen at Yulong Snow Mountain, the largest self-service restaurant in Asia at 17,000 sqm serving 2,000 guests simultaneously.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lijiang Yulong Tourism operates the Yulong Snow Mountain scenic area in Lijiang, Yunnan, delivering cable car transportation across three ropeway systems, the Impression Lijiang outdoor cultural performance, sightseeing vehicle services, premium hotel accommodations (InterContinental, Hotel Indigo, LUX* properties), high-volume dining at Snow Kitchen, and integrated travel agency services through Bailu Travel and Longtu International Travel. Its portfolio extends to destination developments at Lugu Lake and Shangri-La, providing end-to-end tourism services for individual travelers and tour groups.

Product overview

Lijiang Yulong Tourism Co., Ltd. (stock code: 002033) is a multi-business tourism conglomerate operating across the entire tourism value chain. The company's portfolio is organized into three main segments: (1) Scenic Operations — encompassing three cable car systems (冰川公园索道, 云杉坪索道, 牦牛坪索道) at Yulong Snow Mountain, the landmark outdoor performance 印象丽江, and a sightseeing bus fleet; (2) Hotel & Dining — including luxury properties managed under international brands (丽江和府洲际度假酒店, 丽江古城英迪格酒店) and boutique brands (丽江古城丽世酒店, 奔子栏丽世酒店, 泸沽湖英迪格酒店, 巴塘假日酒店), plus the 雪厨 dining center; and (3) Travel Services — covering 丽江龙腾旅游 for Lugu Lake destination development, 龙途国际旅行社 for packaged/high-end travel, 白鹿之旅 as the only licensed outbound/台湾 travel agency in Lijiang, and 丽江5596 as a commercial complex. The company also holds strategic investments in regional destinations including 香巴拉月光城 and the 泸沽湖摩梭小镇, alongside the 金沙江绿色经济走廊 rural tourism initiative.

Differentiator

Problem solved

Functional benefit

Brands

• 印象丽江: 原生态大型实景演出《印象·丽江》，位于海拔3050米玉龙雪山景区甘海子，是目前唯一一部在白天进行的实景演出，展现古道马帮、对酒雪山、天上人间等六大部分。
• 丽江5596
• 白鹿之旅
• 丽江时光·雪山快线

Products and services

• Glacier Park Cableway (玉龙雪山冰川公园索道)
• Spruce Meadow Cableway (云杉坪索道)
• Yak Meadow Cableway (牦牛坪索道)
• Impression Lijiang (印象丽江)
• Lijiang Hefu InterContinental Resort (丽江和府洲际度假酒店)
• Lijiang Ancient Town Hotel Indigo (丽江古城英迪格酒店)
• Lijiang Ancient Town LUX* Hotel (丽江古城丽世酒店)
• Lugu Lake Hotel Indigo (泸沽湖英迪格酒店)
• Lugu Lake Mosuo Town (泸沽湖摩梭小镇)
• Shangbala Moonlight City (香巴拉月光城)
• Benzilan Tea Horse Road Boutique Hotel (奔子栏茶马古道精品酒店)
• Batang Holiday Inn (巴塘假日酒店)
• Yulong Snow Mountain Dining Center / Snow Kitchen (玉龙雪山餐饮中心/雪厨)
• Snow Mountain Sightseeing Vehicles (雪山观光车)
• Bailu Travel Agency (白鹿之旅 / 云南丽江白鹿国际旅行社)
• Longtu International Travel Agency (丽江龙途国际旅行社)
• Lijiang 5596 Commercial Complex (丽江5596)

Quantifiable outcome

• First tourism listed company in Yunnan, sole A-share in Northwest Yunnan region
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• 北京天地大美酒店管理有限公司minorStrategic or Co-development Partner · 12 April 2019Partnership for 'Golden Sand River Beautiful Rural全域旅游' project, part of the 5+10+2+1+N strategy for rural tourism development along the Jinsha River green economic corridor.
• 深圳益田旅游商业管理有限公司minorStrategic or Co-development Partner · 1 January 20195596 project transitioned to Lijiang Yitian Cultural and Creative Park model under Shenzhen Yitian tourism commercial management. The new cultural and creative park opened on April 26, 2019.
• 稻城亚丁景区旅游开发有限责任公司coreStrategic or Co-development Partner · 20 May 2017Strategic cooperation agreement signed on May 20, 2017 for Yading scenic area tourism development. Part of Lijiang Yulong's regional expansion strategy into the Greater Shangri-La ecological tourism circle.
• 丽世度假村和酒店集团 (Lishi Resort Group)flagshipStrategic or Co-development Partner · 1 January 2014Joint venture to create Lishi Hotel Lijiang, a boutique 10-room luxury hotel in the UNESCO World Heritage Lijiang Old Town. Lishi contributes its Tea Horse Road hotel series brand and operational model. The hotel features local Naxi cuisine restaurant and Pu'er tea lounge inspired by snow and tea themes.
• 洲际酒店集团 (IHG - InterContinental Hotels Group)flagshipStrategic or Co-development Partner · 1 January 2011Strategic partnership formed in March 2011 with the world's largest hotel management group. IHG manages the InterContinental Lijiang Resort and Hotel Indigo Lijiang under this partnership. IHG provides global brand standards, operational expertise, and loyalty program integration (Priority Club).

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Others

• Trip.com Group (Ctrip): China's largest OTA and a key distribution partner for Lijiang Yulong's Longtu International Travel Agency via its flagship Ctrip platform. Relevant as the dominant channel through which the company reaches Chinese domestic and inbound travelers, and a structural margin/dependency factor for the business model.
• InterContinental Hotels Group (IHG): Global hotel major and direct strategic partner of Lijiang Yulong since 2011, managing the InterContinental Lijiang Resort and Hotel Indigo Lijiang properties. Relevant not as a competitor but as a flagship brand partner whose global distribution, loyalty (IHG Rewards), and brand standards materially shape Lijiang Yulong's premium positioning.

Direct peers

• Jiuzhaigou Valley Scenic Area (Aba Tourism): Operator of the UNESCO-listed Jiuzhaigou nature reserve in Sichuan with bus/cable-car transportation and integrated tourism services. Comparable as a Western-China listed destination operator with high-altitude scenic infrastructure and similar dependence on a single UNESCO-tier natural asset.
• Zhangjiajie Tourism Group: Chinese listed tourism group operating cable cars, elevators, and integrated services at the Wulingyuan/Avatar mountain scenic area. Directly comparable in business model — cable-car-centric mountain destination monetization with full-service tourism offerings for Chinese domestic tourists.
• Changbai Mountain Tourism: Chinese listed operator of Changbai Mountain scenic area with integrated cable cars, hotels, and resort services in Northeast China. Closest direct analog to Lijiang Yulong's integrated mountain-destination model combining transport, lodging, and cultural/scenic attractions on a single natural asset.
• Huangshan Tourism Development: Long-established Chinese listed tourism company operating cable cars, hotels, and scenic area services on Mount Huangshan (Yellow Mountain). Highly comparable as a listed integrated mountain-scenic-area operator with a similar cable-car-plus-lodging revenue mix and Chinese SME/A-share market positioning.
• Songcheng Performance Development: Leading Chinese listed tourism and live-performance operator known for themed shows (e.g., 'Romance of the Song Dynasty'). Directly comparable as a publicly listed Chinese tourism conglomerate monetizing proprietary cultural performance assets tied to destination visitation, though it operates indoor/themed shows rather than outdoor mountain performances like Impression Lijiang.

Regional players

• Daocheng Yading / Sichuan Tourism Operators: Regional Chinese tourism operators in Sichuan and Ganzi Prefecture (including peers of Batang Holiday Inn) serving the Western Sichuan plateau corridor. Comparable as regional players in adjacent destinations where Lijiang Yulong is extending its footprint through partnerships and hotels.

Broad incumbents

• Beijing Capital Land (Yunfeng) / Cultural Tourism Operators: Broader Chinese listed tourism and resort developers with significant capital, multiple destinations, and hotel/resort portfolios. Comparable as larger incumbents operating in adjacent Chinese resort/destination tourism with greater scale and geographic diversification than Lijiang Yulong.

Emerging players

• Yading Scenic Area (Daocheng Yading Tourism): Operator of the Daocheng Yading scenic area in Sichuan with which Lijiang Yulong signed a strategic cooperation agreement in May 2017. Comparable as a high-altitude plateau scenic-area operator in the same Greater Shangri-La eco-tourism circle that Lijiang Yulong is expanding into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lijiang-yulong-tourism-co-ltd-

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Lijiang Yulong Tourism